# Latana Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Latana Software - reviews, pricing plans, popular comparisons to other Market Research products and more. Source: https://www.capterra.com/p/180758/Latana --- # Latana Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Latana ## What is Latana? Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering world-class, scalable insights. We use an advanced algorithm to accurately track consumer perception across more than 100 countries and 1000s of target audiences worldwide. Latana is at the forefront of brand tracking, unraveling one of the least understood areas of marketing, so you don’t have to. ## What is Latana used for? [Market Research](https://www.capterra.com/market-research-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €1 Per Feature, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Latana?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.latana.com/&name=Latana) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Latana 0.0 VS. [4.6 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price €1 Per Feature, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.3 (5,163) Value For Money 0.0 (0) Value For Money 4.2 (3,615) Customer Service 0.0 (0) Customer Service 4.4 (3,641) ## Latana alternatives [4.5 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.6 (289)](https://www.capterra.com/p/143730/Kontainer/reviews/) Starting price $430.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.3 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,189)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) ## FAQs about Latana Overview ### What company size and specific industries is Latana built for? Latana is designed for brand managers and marketers across small businesses, mid-market companies, and enterprise organizations in any industry that needs brand tracking and audience insights. It is best suited for teams responsible for measuring brand performance, studying consumer perception, and supporting marketing decisions. Features and Usability ### What are the key features of Latana? Latana offers brand tracking and monitoring tools, plus dashboards for viewing reporting and statistics. It also includes survey builder, survey sample management, and panel management for data collection. Additional features cover customer segmentation, benchmarking, campaign management, activity tracking, and data import/export. Getting Started and Support ### What training and onboarding options does Latana offer? Latana provides in-person training for teams that want direct, guided instruction during setup and early use. This format allows users to ask questions, review features with a trainer, and follow structured sessions in a live setting. Getting Started and Support ### What customer support options does Latana offer? Latana provides email/help desk, a knowledge base, phone support, and chat. Support coverage is presented through these channels only, giving users several ways to seek help and find information when needed. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Tracking Track and document all activities across devices, networks, and other systems Benchmarking Compare key metrics for the business against prominent players in the industry Customer Segmentation Process of dividing customers into groups based on common characteristics Data Import/Export Import and export data to and from software applications Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Multi-Channel Distribution Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Latana 12 features Track and document all activities across devices, networks, and other systems Compare key metrics for the business against prominent players in the industry Process of dividing customers into groups based on common characteristics Import and export data to and from software applications Observe and track the demand, usage, progress or quality of a system, product, or user Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Conduct and manage panel discussions for the purpose of market research Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Apply statistical/mathematical models to sets of data Create and manage surveys Manage sample of audience for conducting market research surveys Get Advice We can help you find the software with the features you need. ## Pricing Basic €1.00 Per Feature,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.