--- title: "Latana Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Latana Software - reviews, pricing plans, popular comparisons to other Market Research products and more." source_url: "https://www.capterra.com/p/180758/Latana/" page_type: "product" language: "en" --- # Latana Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Latana ## What is Latana? Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering world-class, scalable insights. We use an advanced algorithm to accurately track consumer perception across more than 100 countries and 1000s of target audiences worldwide. Latana is at the forefront of brand tracking, unraveling one of the least understood areas of marketing, so you don’t have to. ## What is Latana used for? [Market Research](https://www.capterra.com/market-research-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €1 Per Feature, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Latana?[Manage this product listing](https://www.g2.com/products/latana-brand-analytics/claim_requests/new?auto=true) ## Latana Overview Updated September 2026 AI summary Latana provides businesses of all sizes with cloud-based tools for conducting market research and analyzing brand performance. It supports survey creation, panel and survey sample management, multi-channel distribution, and statistical analysis. With features like benchmarking, data import/export, and customizable reporting, Latana enables organizations to gather insights and measure marketing effectiveness across diverse campaigns and audiences. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Latana 0.0 VS. [4.6 (97)](https://www.capterra.com/p/174077/Dovetail/reviews/) Starting Price €1 Per Feature, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.6 (2,326) Value For Money 0.0 (0) Value For Money 4.4 (1,901) Customer Service 0.0 (0) Customer Service 4.7 (1,707) ## Latana alternatives Highest Rated [4.8 (547)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (13)](https://www.capterra.com/p/254609/Marvin/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.3 (3)](https://www.capterra.com/p/195504/Cikisi-WMT/#reviews) Starting price $8000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151962/SEMrush/) ## FAQs about Latana Overview ### What company size and specific industries is Latana built for? Latana is designed for brand managers and marketers across small, mid-market, and enterprise companies in any industry that needs brand tracking and market research support. It is suited to teams focused on measuring brand awareness, perception, and campaign impact rather than a single sector or company size. Features and Usability ### What are the key features of Latana? Latana offers brand tracking and monitoring, plus dashboards for reporting and statistics. It includes survey builder and survey sample management for data collection, customer segmentation and benchmarking for analysis, campaign management and multi-channel distribution for outreach, and data import/export with statistical analysis and project management. Getting Started and Support ### What training and onboarding options does Latana offer? Latana provides in-person training for teams getting started with the product. This format supports direct, face-to-face guidance during setup and early use, with training delivered on site or in a similar in-person setting. Getting Started and Support ### What customer support options does Latana offer? Latana provides email/help desk, a knowledge base, phone support, and chat. These channels give users multiple ways to get help, though no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 1,411 Market Research reviews Capterra reviewers highlight these as the features buyers care about most when choosing market research software: - **Reporting & Statistics** (**38%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**51%**) - **Survey Builder** (**50%**) Latana supports **Reporting & Statistics** and **Survey Builder**, so teams can create surveys and review findings in a structured way. However, it does not offer **Surveys & Feedback**. Instead, it provides other highly rated capabilities, including **Reporting/Analytics** (**41%**), **Data Import/Export** (**40%**), and **Statistical Analysis** (**40%**). These features help businesses examine research results, move data between systems, and uncover patterns that support better decisions, allowing teams to turn collected data into useful market insights. Activity Tracking Track and document all activities across devices, networks, and other systems Benchmarking Compare key metrics for the business against prominent players in the industry Customer Segmentation Process of dividing customers into groups based on common characteristics Data Import/Export Import and export data to and from software applications Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Multi-Channel Distribution Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Latana 12 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - Benchmarking: Compare key metrics for the business against prominent players in the industry - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Import/Export: Import and export data to and from software applications - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Panel Management: Conduct and manage panel discussions for the purpose of market research - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Statistical Analysis: Apply statistical/mathematical models to sets of data - Survey Builder: Create and manage surveys - Survey Sample Management: Manage sample of audience for conducting market research surveys --- Get Advice We can help you find the software with the features you need. ## Pricing Basic €1.00 Per Feature,Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.