--- title: "Analytics Edge Add-ins Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Analytics Edge Add-ins Software - reviews, pricing plans, popular comparisons to other Spreadsheet products and more." source_url: "https://www.capterra.com/p/180898/Analytics-Edge-Add-ins/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Analytics Edge Add-ins Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Analytics Edge Add-ins ## What is Analytics Edge Add-ins? Add-ins and connectors for Excel to automate web analytics, PCC, SEO and email marketing reports. ## What is Analytics Edge Add-ins used for? [Reporting](https://www.capterra.com/reporting-software/)[Spreadsheet](https://www.capterra.com/spreadsheet-software/) Top alternative Featured Overall rating Based on 50 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $99 Other, Per Year Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Analytics Edge Add-ins?[Manage this product listing](https://www.g2.com/products/analytics-edge-add-ins/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Analytics Edge Add-ins 4.7 (51) VS. [4.3 (718)](https://www.capterra.com/p/76/Intacct/reviews/) Starting Price $99 Other, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (51) Ease Of Use 4.2 (1,875) Value For Money 4.6 (40) Value For Money 4.0 (1,278) Customer Service 4.5 (37) Customer Service 4.0 (1,213) ## Analytics Edge Add-ins alternatives [4.5 (3,579)](https://www.capterra.com/p/79104/Smartsheet/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,896)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176586/Power-BI/) Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [View all alternatives](https://www.capterra.com/p/180898/Analytics-Edge-Add-ins/alternatives/) ## FAQs about Analytics Edge Add-ins Overview ### What problems does Analytics Edge Add-ins solve? Analytics Edge Add-ins solves manual web analytics reporting, fragmented data collection, and time-consuming spreadsheet updates by importing, combining, cleaning, and refreshing data from Google Analytics, Search Console, advertising, and other sources in Excel. Marketing analysts, SEO specialists, eCommerce directors, agencies, and small business teams benefit from scheduled reports, customizable queries, and faster client audits. Answer based on 27 reviews Overview ### Which roles and teams benefit most from Analytics Edge Add-ins? Analytics Edge Add-ins is most used by web analysts, report developers, and data managers who automate data extraction and build recurring Excel reports. SEO, PPC, and marketing leads track search and campaign performance, while consultants, freelancers, owners, and operations managers prepare client reporting, monitor business metrics, and reduce manual spreadsheet work. Answer based on 51 reviews Overview ### What company size and industries is Analytics Edge Add-ins built for? Analytics Edge Add-ins is built primarily for small businesses (53%) in Information Technology and Services and Marketing and Advertising (18% each). It also serves enterprise and midsize organizations (24% each), including Computer Software firms (10%), where individuals and analytics groups automate reporting in Microsoft Excel. Answer based on 51 reviews Features and Usability ### What are the key features of Analytics Edge Add-ins? Analytics Edge Add-ins includes customizable dashboards for tailoring report views and monitoring online campaign results, plus data connectors for managing and evaluating data. Its ad hoc reporting supports flexible, case-specific report creation, while scheduled/automated reports generate reports at set times with selected data. Answer based on 15 reviews Integrations ### Which third-party tools and platforms does Analytics Edge Add-ins integrate with? Analytics Edge Add-ins integrates with Google Analytics 360, Google Search Console, Facebook Ads, and Google Sheets. These connections support importing analytics, search, advertising, and spreadsheet data into Excel-based reports, allowing users to combine source data and refresh recurring dashboards and reporting workflows. Answer based on 20 reviews Getting Started and Support ### What customer support options does Analytics Edge Add-ins offer? Analytics Edge Add-ins provides Email/Help Desk and FAQ/Forum support. Users describe the support as very helpful, with prompt responses and active attention to feature requests. Some also say the technical help feels personal and attentive, which adds confidence when setting up connectors or API-based reporting. Answer based on 3 reviews Features and Usability ### How well does Analytics Edge Add-ins support data analysis? Analytics Edge Add-ins turns raw marketing and web data into Excel-based analysis, reports, and visualizations with flexible queries and transformations. Small business teams and analysts value faster imports, cross-source comparisons, and scheduled refreshes. Setup, authentication, and complex query management can require Excel knowledge and occasional troubleshooting. Answer based on 27 reviews Features and Usability ### Can Analytics Edge Add-ins automate recurring reports? Analytics Edge Add-ins automates recurring Excel reports through saved queries, macros, scheduled refreshes, and repeatable data pulls. Marketing agencies and digital teams use it for KPI, campaign, SEO, ecommerce, and client reporting, including workbooks that combine data from multiple sources. More complex report workflows require solid Excel knowledge. Answer based on 17 reviews Features and Usability ### Is Analytics Edge Add-ins easy to use? Analytics Edge Add-ins makes data reporting approachable for Excel users through visual configuration panels, drag-and-drop options, and customizable reports. Teams familiar with spreadsheets can import, manipulate, and refresh analytics data quickly. New users may face a learning curve with advanced queries, setup, and troubleshooting, and the add-ins depend on Microsoft Excel. Answer based on 15 reviews ## Features AI summary Based on 4,769 Spreadsheet reviews Capterra reviewers highlight these as the features buyers care about most when choosing reporting software: - **Customizable Reports** (**54%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**56%**) - **Data Visualization** (**44%**) Analytics Edge Add-ins includes **Data Visualization**, which helps teams present data clearly and spot trends faster. However, it does not offer **Customizable Reports** or **Reporting/Analytics**. Instead, it provides **Data Connectors** (**46%**), giving users a way to pull data from different sources into one workflow. That can still be valuable for businesses by helping teams gather information more efficiently and prepare data for analysis and decision-making. Data Connectors 4.6 (25) 48.00% of 25 reviewers that rated this feature as important or highly important Connect to big data sources Customizable Dashboard 4.5 (27) 51.85% of 27 reviewers that rated this feature as important or highly important Alter the layout and content of dashboards Scheduled/Automated Reports 4.5 (24) 50.00% of 24 reviewers that rated this feature as important or highly important Set a time to generate routine reports automatically Ad hoc Reporting 4.4 (23) 52.17% of 23 reviewers that rated this feature as important or highly important Generate one-off reports that meet information requirements API Application programming interface that allows for integration with other systems/databases Marketing Reports Reports specific to marketing and associated campaigns Analytics Edge Add-ins 6 features ### All Features - Ad hoc Reporting: Generate one-off reports that meet information requirements - API: Application programming interface that allows for integration with other systems/databases - Customizable Dashboard: Alter the layout and content of dashboards - Data Connectors: Connect to big data sources - Marketing Reports: Reports specific to marketing and associated campaigns - Scheduled/Automated Reports: Set a time to generate routine reports automatically --- Get Advice We can help you find the software with the features you need. Features 4.6 (51) 4.6 Based on 51 reviews ## Pricing Value for money 4.6 (40) Free Trial Free Version Basic $99.00 Other,Per Year Value for money 4.6 (40) 4.6 Based on 40 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (37) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (37) 4.5 Based on 37 reviews ## User reviews Overall rating 4.7 Based on 50 reviews Filter by rating Counts reflect reviews available in this feed. 5(35) 4(15) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Abhishek S. Associate Consultant Used the software for: Less than 1 year ### "Best analytics tool for Digital marketing!!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 22, 2022 Analytics Edge Add-ins is very helpful tool as one can create macros to automate and generate the required data results using queries, which saves hours of extra work. I have been using this tool for almost a year now for my online campaigns and it has helped me save so much of unnecessary hard work. I would recommend all that if you are into smart work, rather than the hard work, then go for this tool. It is super helpful for all your online campaigns and other digital marketing activities. Pros Analytics Edge has multiple connectors and is best suited for web page analytics. It not only gives you the customized dashboard feature which is super helpful while running online campaigns, but also gives you the clear and concise picture of the effectiveness of your campaign. It's easy to use and also not very expensive. Another plus point of this tool is its customer service. They are very helpful and always give prompt responses. Its scheduling feature to refresh reports is also very helpful. Cons Initially, queries can be a bit challenging, but once you keep using it more often, these minor challenge will be nothing compared to the wide feature and usefulness of the tool. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Senior Data Manager Used the software for: 3-5 years ### "Every small digital marketing company's must-have" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 25, 2022 I am an absolute lover of this product for at least 4 years if not more. For my small-medium business, it has meant increased efficiencies, huge cutbacks on amount of time spent getting data, more reliable data, and a near-automated scheduled API calls means data can keep on being gathered without you having to watch it. I find this program extremely well-developed and the way that the API UI is translated into the visual configuration panels is intuitive and lets you get things done quickly. Customer service is in a class of its own, 10 starts out of 5. It is quite an unassuming product that will surprise you. Pros Customer service is phenomenal - you do not get this level of service from big industry names like Adverity, Fivetran or Funnel. Feature requests are also actively considered and worked on, which makes you feel really taken care of. The choice of connectors, plus the automatic API calls, plus the easy UI makes it a no-brainer really. I recommend this to every small-to-medium business. Cons Not really fault of the product but initial logging in / authentication is quite an intense part of the process, and authentication handshakes have expiration dates, meaning you will have to do it again every now and again. But this is more of a symptom of how data security is at the moment in the industry, rather than being AE's fault. It is a necessary evil. The best way to neutralise this problem is to always assume you will spend some time just getting into your data via API. This is also good in a way as it shows that it is very tough to break into accounts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer R&D engineer Used the software for: Less than 1 year ### "First experience" 4.0 January 11, 2023 Pros This is a powerful and user-friendly solution for working with data in Excel. The add-ins allow for seamless data import and manipulation, enabling me to quickly clean, transform, and analyze my data without having to leave the familiar Excel environment. Cons While the software offers a wide range of powerful functions and options, it can take some time to become proficient with all of them. Additionally, I found that some of the functions were a bit more complex to use than I would have liked, and I needed to spend some extra time trying to understand how to properly use them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Business Owner & Web Developer Used the software for: 3-5 years ### "Easy-to-use Analytics Edge Add-ins for Excel" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 31, 2023 Overall, the Analytics Edge Add-ins provide an easy and efficient way for users to analyze and visualize their data within Microsoft Excel. Despite some of the setup difficulties, the add-ins offer a wide range of features and functions that make it easy for users to create sophisticated and highly customizable reports. Pros The Analytics Edge Add-ins for Excel provide an easy way for users to quickly and efficiently analyze their data within Microsoft Excel. It provides a wide range of features and functions, allowing users to create sophisticated reports and visualizations with ease. The add-ins are also highly customizable, allowing users to tailor their reports to their exact needs. Cons One of the downsides to the Analytics Edge Add-ins is that they can be somewhat difficult to set up and configure. While the user interface is intuitive and user-friendly, some of the more advanced features and functions can be hard to access and utilize. Furthermore, the add-ins are only compatible with Microsoft Excel, so users who use other software packages may find they are unable to take advantage of the add-ins. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Report Developer Used the software for: 1-3 years ### "Unlocking the Power of Data with Analytics Edge Add-Ins" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 30, 2023 I have found Analytics Edge Add-Ins to be an invaluable tool for quickly analyzing and visualizing data. The drag-and-drop functionality and intuitive user interface make it simple to customize reports and get the most out of your data. While the cost of the add-ins can be a bit high, the savings in time and effort more than make up for it. Pros Analytics Edge Add-Ins allows users to quickly and easily transform raw data into insights. The add-ins provide users with powerful tools to quickly analyze and visualize data in Excel, making data analysis faster and more accurate. The intuitive user interface and drag-and-drop functionality make it easy to create and customize reports, which saves time and effort. Cons While Analytics Edge Add-Ins is a great tool for data analysis, it can be difficult to use for those who are not familiar with Excel. Additionally, the cost of the add-ins can be a bit daunting for those who are just starting out. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Email Marketing Consultant Used the software for: 1-3 years ### "An Easy-to-Use and Cost-Effective Data Analytics Solution - Analytics Edge Add-Ins" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 16, 2023 All in all, Analytics Edge Add-Ins is a great data analytics solution that is easy to use and cost-effective. The user interface is intuitive, and the ability to quickly and accurately analyze data from multiple sources and present results in a meaningful way is invaluable. The only downside is that it does not offer as many advanced analytics features as some of its competitors. Pros Analytics Edge Add-Ins is a great data analytics solution that is incredibly easy to use and cost-effective. The user interface is intuitive, making it simple to navigate. Additionally, it has the ability to quickly and accurately analyze data from multiple sources and present results in a meaningful way. Cons The only negative aspect of Analytics Edge Add-Ins is that it does not offer as many advanced analytics features as some of its competitors. Additionally, the cost of the software can be somewhat expensive for small businesses. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Senior Marketeer Used the software for: 1-3 years ### "Analytics Edge helped me save a lot of work, but its could be a bit a more user-friendly" 4.0 January 2, 2019 Pros Once set up it just works. I use it for weekly and monthly reporting (KPI's, spend, conversion, sales). Its an important activity, but also one I want to spent as little time on as I have to. Analytics Edge allows me to automate a large part of the work. Using both the basic Analytics Edge plugin as well as the paid Google AdWords addon. Cons The whole thing could be a bit more user friendly. Setting up queries is quite compex, and when things break it can be a hard to figure out why. For instance, I tried to remove old queries. Tried deleting cells, rows, columns, tabs, anything but nuking the file all together. But every time I ran the 'All queries' there was the old tab again, with the data I no longer needed. Took me way to long to figure out how to actually delete the query in Excel (still haven't found the option in the plugin, it suggests I cut the query using the edit option, but that doesn't work for me). There's a couple more things where the plug in has some counter intuitive ways of working, or where it only accepts specific input. But I accept those things, cause once you get it working, it just makes things easier. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder Used the software for: 3-5 years ### "How to really speed up your reports" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 27, 2018 The ability to quickly extract information out of Google Analytics means that we can analyse clients issues far quicker. For example, recently we pulled down the entrances, bounce rate, pages per session for 6 key parts of a site across a 12 month period which allowed us to quickly determine where the site had an actual issue Pros While there are plenty of tools out there that will allow you to download data from Google Analytics and Google Search Console, Analytics Edge is the only one that we have found that allows you to transform the raw data into something actionable The Repeat macro facility alone is worth the money as it allows you to send multiple queries to Google Analytics and Google Search Console and place them all one spreadsheet. Access to the management API's for Google Analytics means that we can now audit clients Google Analytics sites far quicker than ever before Cons Apart from the very occasional bug (normally quickly fixed), very little Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer PPC Teamleader Used the software for: 3-5 years ### "Analytics Edge for agency" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 15, 2019 I work for an agency so I create reports for clients (Lead Generation / Ecommerce). Reports contain dashboards, tables/charts (segmented by time dimensions, sources, campaign, ad groups, ads, devices,..). I create many queries and than use them in pivot tables (or Power Pivot where I put togheter more data sources so I can create a big data table from more systems). I use it daily for checking performance or deeper analysis. Pros I like that the Analytics Edge download raw data to excel and avoids sampling. Also the price of individual connectors is great. I use free Analytics Add in + Adwords, Facebook, Search Console, Bing connectors. Cons When I update queries I can´t work with the excel and I have to wait till the refresh finishes (which can be annoying when I have more queries for the longer period with avoid sampling enabled). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Rudra Prayag P. Consultant Used the software for: 1-3 years ### "Analytics Edge Add-ins Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2023 This item has long been a favourite of mine. More reliable information is available for your small or medium business. Pros Data is very simple to import from multiple sources so that you may change it and create dashboards. What I enjoy about it is how simple the installation process is. Cons Hardly much at all. When we did have questions, the help was first-rate and responded quickly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/180898/Analytics-Edge-Add-ins/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Microsoft Power BI vs Analytics Edge Add-ins](https://www.capterra.com/compare/176586-180898/Power-BI-vs-Analytics-Edge-Add-ins)