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Centra is the only e-commerce platform built specifically for global fashion and lifestyle brands. Centra comes with built-in core functionality for brands including, DTC and wholesale modules.Technically, Centra is an API-first, composable SaaS platform promoting a best-of-breed approach with full flexibility for integrations. Ultimately, Centra enables brands to create the best local shopping experience on a global level while keeping total-cost-of ownership and time-to-market low.
Provider
Centra
Located In
Sweden
Foundation
2016
Open API
No
Deployment
Cloud, SaaS, Web-Based
Training
Live Online, Webinars, Documentation, In Person
Support
Chat, 24/7 (Live rep), Phone Support, Knowledge Base, FAQs/Forum, Email/Help Desk
Original fashion and lifestyle brands looking to build a strong online identity and sell globally with a powerful Direct-to-Consumer and B2B-Wholesale platform that does it all.
Content Source: Centra
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Centra Reviews
Pros
Overall a really good experience ranging from the implementation project to ongoing support and further developments of the product. It is a true partnership with long-term shared visions.
Our overall experience with Centra is great - we loved that we choosed Centra because of their soloution both for B2C nad B2B and also their super easy part to just add new markets.
And I would like to highlight the superb technical support and guidance through Centra tech-team.
Easy to use platform with great front-end and a robust back-end with good API-setup for connecting to external platforms.
Cons
A very flexible e-commerce platform that has yet to show weakness.
No integration to Zalando’s market place at this point.
There are very few dislikes with this product, minor details could be changed but we have ongoing discussions regarding that and updates comes frequently.
The inability to upload vidoes without live link.
"Easy-to-use advanced backend system."
Overall: Pretty much everyone in the company is using centra on a daily basis whether it's warehouse, b2b, b2c, customer service, sales managers, logistics. It's truly a fantastic system. Centra has great customer service that are solution oriented to help us find ways to get the most out of Centra and implement new solutions.
Pros: For us it's important to keep everything in one system. Centra allows us to keep track of inventory, process orders, create shipments and manage returns and much more without leaving centra.com. The B2B and B2C works pretty much the same making it easy to work with both and for our partners to process the shipments. Easy to use, both for us and our partners.
Cons: It would be nice to be able to customize the system further to optimize the use for each companys profile.
"Stockholm Surfboard Club"
Overall: Really very amazing so far!
Pros: The ability to streamline the whole workflow as a small brand from the product creation, to the B2B sales stage up until delivery and invoicing and syncing everything to Fortnox. It's our brain and heart and body.
Cons: Sometimes Centra has too much functionality for a small brand like us. Hopefully we grow into the platform in no time :)
"Centra"
Overall: Order management Ecommerce Platform PIM Good and flexible!
Pros: Easy to integrate new programs with plugins Helpfull account manager Product information management
Cons: Product Feeds Thumbnail images Handling of returns
"Essential for fast growing international brands"
Overall: Centra is a versatile, API first, headless platform that brings all the key functionalities and scalability to any DTC brand or any regular brand sites that want to go global.
Pros: If you’re a company that are aiming to go global or are already global Centra is a key part for localization and globalization. The way you can structure and administrate markets, payment methods, warehouses and so forth is something I haven’t seen any other platform being close to.
Cons: It’s been lacking some basic functionality and voucher/discount code management functionality and it been taking quite some time to get that deployed into the platform. However, this isn’t something that prevents anything, it’s more of a nice to have.
"Technically mature and leading the way"
Overall: Overall really good. And I would like to highlight the superb technical support and guidance through Centra tech-team.
Pros: The fact that the solution is so open, technically, in regards of API's and ability to create custom-fields. This makes it great for us since we have an technical team in-house to handle this.
Cons: Image-upload, not good enough. And the overall backend UI, but here we know it is about to get an update within months.
