# Centra Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Centra Software - reviews, pricing plans, popular comparisons to other eCommerce products and more.

Source: https://www.capterra.com/p/180966/Centra

---

# 

 Centra Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Centra

## What is Centra?

Centra is the only e-commerce platform built specifically for global fashion and lifestyle brands. Centra comes with built-in core functionality for brands including, DTC and wholesale modules.Technically, Centra is an API-first, composable SaaS platform promoting a best-of-breed approach with full flexibility for integrations. Ultimately, Centra enables brands to create the best local shopping experience on a global level while keeping total-cost-of ownership and time-to-market low.

## What is Centra used for?

[eCommerce](https://www.capterra.com/ecommerce-software/)[Headless eCommerce](https://www.capterra.com/headless-ecommerce-platform-software/)[Multi-Channel eCommerce](https://www.capterra.com/multi-channel-ecommerce-software/)

Top alternative

Featured

Overall rating

Based on 46 user reviews

Reviews sentiment

Positive

98%

Neutral

2%

Negative

0%

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Centra?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.centra.com/&name=Centra)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Centra

4.8 (46)

VS.

[4.3 (658)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.8 (46)

Ease Of Use

3.8 (6,167)

Value For Money

4.8 (38)

Value For Money

4.1 (5,093)

Customer Service

4.8 (44)

Customer Service

4.0 (4,873)

## Centra alternatives

Highest Rated

[4.7 (173)](https://www.capterra.com/p/186941/Sku-IQ/reviews/)

Starting price

$35.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Shopify](https://www.capterra.com/p/83891/Shopify/)

[4.5 (6,685)](https://www.capterra.com/p/83891/Shopify/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/83891/Shopify/)

[Wix](https://www.capterra.com/p/169007/Wix/)

[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting price

$17.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169007/Wix/)

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

[4.5 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/225601/WooCommerce/)

[View all alternatives](https://www.capterra.com/p/180966/Centra/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Multi-Store

4.8 (11)

72.73% of 11 reviewers that rated this feature as important or highly important

Manage multiple teams and operations from a central location

Shipping Management

4.9 (11)

72.73% of 11 reviewers that rated this feature as important or highly important

Manage and track orders being shipped to customers

Order Management

4.8 (10)

40.00% of 10 reviewers that rated this feature as important or highly important

Manage and track customer orders for goods, investments, or any other purchases

Multi-Currency

5.0 (9)

55.56% of 9 reviewers that rated this feature as important or highly important

Manage and handle various international currencies

CRM

4.1 (8)

50.00% of 8 reviewers that rated this feature as important or highly important

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Data Security

4.8 (8)

50.00% of 8 reviewers that rated this feature as important or highly important

Protect sensitive data for digital privacy

Centra 36 features

Application programming interface that allows for integration with other systems/databases

Create and manage digital catalog of products/services with their details, specifications, and price

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Add customized logos and colors to align with company branding

Protect sensitive data for digital privacy

Track products that are for sale at a reduced price or part of coupon promotions

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Create and send email blasts/campaigns

Track and manage inventory levels to maintain proper supply

Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items

Group and package individual but related items as one package set

Access software remotely via mobile devices

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and handle various international currencies

Manage and support multiple locations

Manage multiple teams and operations from a central location

Manage and track customer orders for goods, investments, or any other purchases

Send / receive, process, and execute orders

Track orders throughout the fulfillment process

Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more

Present a catalog of inventory that customers can view

Capture, organize and track product-specific data and information in a centralized location

Design, communicate, and distribute incentives to perform a specific action

Create, send, and track purchase orders and their statuses

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process

Track and facilitate returns of products sold

Track and monitor reviews of products or services

Optimize and manage the search engine optimization efforts for a website or digital content

Manage and track orders being shipped to customers

Checkout of online store

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Sample files or documents that could be customized as needed or used as is

Set up connections to third-party platforms to improve business processes

Built-in website builder or integration with third-party site

Get Advice

We can help you find the software with the features you need.

Features

4.7 (46)

4.7

Based on 46 reviews

## Pricing

Value for money

4.8 (38)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.8 (38)

4.8

Based on 38 reviews

## Integrations

[

Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[

Adyen](https://www.capterra.com/p/165680/Adyen/)[

Storyblok](https://www.capterra.com/p/213991/Storyblok/)[

Voyado](https://www.capterra.com/p/215541/Voyado/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (44)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (44)

4.8

Based on 44 reviews

## User reviews

Overall rating

4.8

Based on 46 reviews

Filter by rating

5(38)

4(7)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

SG

Sujata G.

Sales Rep

Financial Services

### "Global Fashion Platform "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 7, 2024

Pros

It gives a really good shopping experience and makes wholesale much easier.

Cons

The UI can be a bit neater sometime it has many options.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

HB

Hugo B.

Tech Lead

Apparel & Fashion

### "ICIW Implementation"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

October 13, 2023

Very good, a necessary step forward for our brand to be able to adapt and stay up to date with trends. I also believe this new flexibility and time-to-market of design changes will help us communicate our brand more effectively on site.

Pros

The base features of the app - products, orders, vouchers make alot of sense and provide a lot of flexibility that we have lacked using our last platform.I really appreciate the GraphQL-APIs which allow us to inhouse more tasks and become more efficient without the need for consultancies to assist!Ease of plugin integration is also a very welcome change for us!Being able to separate B2B and B2C logic is something that helps us very much.

Cons

Some features:Gift CardsIt's hard for our ERP to distinguish between normal vouchers and a gift card - currently BrightCom, our ERP consultancy, have the same issue with all Centra customers.We are also unable to create Gift Cards through KCO, which was not communicated / raised in the discovery phase. This has forced us to create a sub-par solution to be able to sell Gift Cards.Feeds:This was probably the biggest hurdle for us - migrating from an existing feed structure to the Centra one proved to be almost impossible. The biggest issue is not being able to set the formatting <id> and <item\_group\_id> as we choose. I think the ability to use a delimiter between Product Number and Variant Number would help a lot.Another big hurdle, which I hope we will be able to solve using Depict, sorting by bestsellers and news.

Reasons for choosing Centra

More experience than Brink, Shopify because we preferred the idea of headless

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EC

Erik C.

Head of Wholesale

Apparel & Fashion

### "Stockholm Surfboard Club"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 22, 2023

Really very amazing so far!

Pros

The ability to streamline the whole workflow as a small brand from the product creation, to the B2B sales stage up until delivery and invoicing and syncing everything to Fortnox. It's our brain and heart and body.

Cons

Sometimes Centra has too much functionality for a small brand like us. Hopefully we grow into the platform in no time :)

Alternatives considered

[Traede](https://www.capterra.com/p/155385/Traede/)

Reasons for choosing Centra

Front-end aesthetics and general user experience for our B2B customers.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CR

caroline R.

Site Manager

Apparel & Fashion

### "Smart system & Proffessional employees"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 4, 2022

A plus for our Customer Success Manager! Very helpful, friendly and proffessional

Pros

The system itself is quite flexible if you want to implement or change features etc. It is also easy to learn and understand, user friendly. Easy also to implement into other systems or platforms.

Cons

I would say it's a little bit dated. But I heard that this will be updated this spring! They could work on a smarter solution for mass changes, rather than an Excel sheet.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MA

Melina A.

Digital Manager

Glass, Ceramics & Concrete

### "Centra x Mateus"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

January 25, 2022

Pros

Easy to learn and use and covers all i need.

Cons

Voucher system is a bit har to get overview of.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AP

Anton P.

ceo

Apparel & Fashion

### "Centra set up for client "

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 10, 2022

We belive that the Centra team is really helpful and customer focused, when we needed they did support us during the whole project.

Pros

The pros are the pricelists for several markets, standard plugins and set ups that are easy to use. We belive this is a strong of the shelf product that have most of the e-com functionality that is needed to run your everyday business.

Cons

The interface is not super intuitive, but we belive Centra has a roadmap for their own interface.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DM

Dinn M.

Head of Supply Chain

Apparel & Fashion

### "Good and reliable instrument for a successful online retail business "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 30, 2021

Great!

Pros

All the features and easy management. And the fact that you can have several tabs/windows open at the same time, and work with them simultaneously. And the constant development of new features to ease the costumers work.

Cons

The communication about new updates and how that can/will effect our platform/work

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JH

jenni h.

Sales Director

Apparel & Fashion

### "We are happy with Centra"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 30, 2021

We wanted to provide a great buying option to our resellers to buy new collections. Centra works perfectly for this.

Pros

Layout is great, it is easy to use for the reseller.

Cons

Orders to the factory are little bit difficult

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SB

Sebastian B.

CCO

Internet

### "Truely Composable"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

December 20, 2021

Pros

One of the few real headless / Composable systems that are API first for brands.

Cons

As with all plattforms there are aspects that you cannot alter/modify yourself.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Madelene T.

CEO

Sports

### "Optimal platform for upscaling D2C brands!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 15, 2021

Our first months with Centra as our e-com platform we have had a super positive experience. We can already se a better conversion rate and a significantly lower bounce rate in our checkout.

Pros

Super easy to work with, good possibilities to scale up and add new markets / currencies. One of the most important things for us when we was looking for a new e-com platform.

Cons

The design is a bit old-school. Think it should be even more easy to work in the software if the design was a bit more up to date!

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

Hard to customize and scale up with.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reasons for choosing Centra

The focus on D2C brands.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/180966/Centra/reviews/)

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Popular comparisons

[Shopify vs Centra](https://www.capterra.com/compare/83891-180966/Shopify-vs-Centra) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)