# Centra Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Centra the right eCommerce solution for you? Explore 46 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/180966/Centra/reviews --- Centra 4.8 (46) [View alternatives](https://www.capterra.com/p/180966/Centra/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Centra Ease of use 4.8 Customer Service 4.8 ## Pros and Cons in Reviews FL Fredrika L E-commerce Operations ManagerApparel & Fashion, 11 - 50 employeesUsed the software for: 6-12 months. “The centra software is easy to use and offer a lot of good features like bulk editing, product/order management, return management, creation of new markets etc.“ November 22, 2021 HB Hugo B Tech LeadApparel & Fashion, 11 - 50 employeesUsed the software for: Less than 6 months. “Some features:Gift CardsIt's hard for our ERP to distinguish between normal vouchers and a gift card - currently BrightCom, our ERP consultancy, have the same issue with all Centra customers.“ October 13, 2023 SB Sebastian B CCOInternet, 201 - 500 employeesUsed the software for: More than 2 years. “One of the few real headless / Composable systems that are API first for brands.“ December 20, 2021 AP Anton P ceoApparel & Fashion, 2 - 10 employeesUsed the software for: 6-12 months. “The pros are the pricelists for several markets, standard plugins and set ups that are easy to use.“ January 10, 2022 ea erika a ws leaderApparel & Fashion, 11 - 50 employeesUsed the software for: More than 2 years. “the new showroom has great user experience and we love the reactions from the buyers to this new platform“ September 24, 2020 ## Showing most helpful reviews Showing 1-25 of 46 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use William Å. Account Manager Sporting Goods Used the software for: 2+ years ### "Easy-to-use advanced backend system." October 20, 2021 5.0 Pretty much everyone in the company is using centra on a daily basis whether it's warehouse, b2b, b2c, customer service, sales managers, logistics. It's truly a fantastic system. Centra has great customer service that are solution oriented to help us find ways to get the most out of Centra and implement new solutions. Pros For us it's important to keep everything in one system. Centra allows us to keep track of inventory, process orders, create shipments and manage returns and much more without leaving centra.com. The B2B and B2C works pretty much the same making it easy to work with both and for our partners to process the shipments. Easy to use, both for us and our partners. Cons It would be nice to be able to customize the system further to optimize the use for each companys profile. Review Source VE Victor E. Senior Advisor Management Consulting Used the software for: 2+ years ### "Essential for fast growing international brands" October 12, 2021 4.0 Centra is a versatile, API first, headless platform that brings all the key functionalities and scalability to any DTC brand or any regular brand sites that want to go global. Pros If you’re a company that are aiming to go global or are already global Centra is a key part for localization and globalization. The way you can structure and administrate markets, payment methods, warehouses and so forth is something I haven’t seen any other platform being close to. Cons It’s been lacking some basic functionality and voucher/discount code management functionality and it been taking quite some time to get that deployed into the platform. However, this isn’t something that prevents anything, it’s more of a nice to have. Alternatives considered [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) Reason for choosing Centra With a solid client list as Centra have and the product in it self being as explained in the previous questions it was the obvious choice if you would like to go global. Switched from [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[Shopify](https://www.capterra.com/p/83891/Shopify/) Lack of localization support in Shopify. Magento wasn’t really an option to stay with. Review Source FK Frida K. E-commerce Manager Apparel & Fashion Used the software for: 2+ years ### "Centra" March 2, 2020 3.0 Order management Ecommerce Platform PIM Good and flexible! Pros Easy to integrate new programs with plugins Helpfull account manager Product information management Cons Product Feeds Thumbnail images Handling of returns Reason for choosing Centra More easy to manage Review Source EC Erik C. Head of Wholesale Apparel & Fashion Used the software for: 6-12 months ### "Stockholm Surfboard Club" September 22, 2023 5.0 Really very amazing so far! Pros The ability to streamline the whole workflow as a small brand from the product creation, to the B2B sales stage up until delivery and invoicing and syncing everything to Fortnox. It's our brain and heart and body. Cons Sometimes Centra has too much functionality for a small brand like us. Hopefully we grow into the platform in no time :) Alternatives considered [Traede](https://www.capterra.com/p/155385/Traede/) Reason for choosing Centra Front-end aesthetics and general user experience for our B2B customers. Review Source CR Carl-Axel R. Development Manager Retail Used the software for: 2+ years ### "Technically mature and leading the way" October 15, 2021 5.0 Overall really good. And I would like to highlight the superb technical support and guidance through Centra tech-team. Pros The fact that the solution is so open, technically, in regards of API's and ability to create custom-fields. This makes it great for us since we have an technical team in-house to handle this. Cons Image-upload, not good enough. And the overall backend UI, but here we know it is about to get an update within months. Alternatives considered [commercetools](https://www.capterra.com/p/174960/commercetools/) Reason for choosing Centra Price, proven in the retail industry and synergies in the fact that we already had other solutions running on Centra. Switched from [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) End of life of Magento 1. Review Source AS Adam S. CFO Luxury Goods & Jewelry Used the software for: 1-2 years ### "All Blues - Centra" October 21, 2021 5.0 Pros Easy to use. Good integrations for headless e-commerce but also for wholesale and purchases. All in one. Cons Not sufficient reports. Needs to be improved, specially regarding bundle products. Review Source MV Marius V. ECommerce Manager Sporting Goods Used the software for: 1-2 years ### "Db Equipment" February 28, 2020 4.0 Way better uptime, faster workflow, less time spent on maintenance Pros \- SaaS - Easy to scale - Headless API - Quick to work in - Shared set-up for B2B and B2C - Integrations to key marketing platforms and payments Cons \- Poor CMS. Need to use external CMS. Small team. Alternatives considered [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) Reason for choosing Centra Better support for multi warehouse and multi pricelist. Support for B2B in B2C set-up. Switched from [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) Slow workflow, too much time spent on maintenance, hard to scale capacity Review Source Madelene T. CEO Sports Used the software for: Less than 6 months ### "Optimal platform for upscaling D2C brands!" December 15, 2021 5.0 Our first months with Centra as our e-com platform we have had a super positive experience. We can already se a better conversion rate and a significantly lower bounce rate in our checkout. Pros Super easy to work with, good possibilities to scale up and add new markets / currencies. One of the most important things for us when we was looking for a new e-com platform. Cons The design is a bit old-school. Think it should be even more easy to work in the software if the design was a bit more up to date! Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing Centra The focus on D2C brands. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Hard to customize and scale up with. Review Source Anders E. COO Computer Software Used the software for: 2+ years ### "Long time partner" October 20, 2021 5.0 Great! Pros Centra is a modern, scalable and dynamic software. In our partnership they've always been fast to respond and implement solution that serve our common clients. Cons Early on it happened that their customer success was a bit slow to react to our requests, but that has improved a lot the past 1-2 years. Review Source Ted W. TitelHead of Digital Business Development & Marketing Apparel & Fashion Used the software for: Less than 6 months ### "International opportunities with new platform" October 21, 2021 5.0 Being able to focus on building our brand in a better and smarter way, working with campaigns and promos without disturbing the brand is definitely number one. The over all process (all external partners included) was surprisingly easy, we had quite good time management and from our perspective the deadline was pretty far away so we never experienced any stress which resulted in good quality deliveries in all end points. I hope that the best is yet to come, we feel confident in the partnership together with Centra and other partners. Pros Main reason we chose Centra is because of how it will improve our routines while working as well as the new opportunities we have to work towards new customers world wide. Big bonus was the dashboard and how the voucher/promos work. Cons At this point we're not missing anything from Centra. I think it's probably not about the product but our experience with working in the platform, at first it's a bit overwhelming but now we're starting to get used to it. Reason for choosing Centra Knockout demo and all their references were really good. We also believed that the new set ut would give us more opportunities world wide. Review Source ML Melker L. Digital Tech Lead Apparel & Fashion Used the software for: 2+ years ### "Great headless ecom platform for brands" February 24, 2020 5.0 Pros Centra is built from the ground up with focus on brands in the fashion and apparel business. Very good possibilities to build headless site with the tech stack you prefer. Handling both B2C and B2B in the same platform is very convenient. Good selection of integrations. Continuous development. Cons The admin interface needs an upgrade. Working with product images is a bit of a hassle. Review Source MÖ Mikael Ö. Key Account Manager Internet Used the software for: 1-2 years ### "Centra - top choice for headless e-commerce" December 8, 2021 5.0 Centra not only have a great product. The additional professional services needed for implementation and production are also top notch. Pros Centra is an excellent choice when you want to build a true headless e-commerce solution. Cons Managing custom attributes can be done by code only. Review Source JK Joey K. Operations Manager Apparel & Fashion Used the software for: 2+ years ### "Centra - Nudie" October 6, 2020 5.0 Pros Very easy to use, good features and a constant development of new. Cons There are very few dislikes with this product, minor details could be changed but we have ongoing discussions regarding that and updates comes frequently. Review Source DH Daniel H. CEO Apparel & Fashion Used the software for: 2+ years ### "Frank Dandy digital transformation " November 12, 2020 5.0 Pros Platform that works great both b2c and b2b Cons No integration to Zalando’s market place at this point Review Source EB Erik B. E-commerce Manager Sporting Goods Used the software for: Less than 6 months ### "Craft Sportswear x Centra" November 13, 2020 5.0 Pros Easy to use platform with a large spectrum with plugins for easy use with other partners. The product card and information is easy to use and creates an environment that's easy to cope with for both experts and beginners within e-commerce. Cons A both negative and positive aspect is that Centra want to be a part of the daily business. Meaning that we need assistance with handling orders and shipments for changes that demands from customers. Review Source MA Melina A. Digital Manager Glass, Ceramics & Concrete Used the software for: Less than 6 months ### "Centra x Mateus" January 25, 2022 5.0 Pros Easy to learn and use and covers all i need. Cons Voucher system is a bit har to get overview of. Review Source JS Jonathan S. CEO Computer Software Used the software for: 2+ years ### "A very flexible e-commerce platform that has yet to show weakness" October 12, 2021 5.0 Pros All businesses we have worked with have so far been possible to implement using Centra. Clients can start small and grow with the platform as they need. Third party integrations are extremely solid Cons API documentation and custom fields can be improved. There are semi-reliable options for the latter Review Source HB Hugo B. Tech Lead Apparel & Fashion Used the software for: Less than 6 months ### "ICIW Implementation" October 13, 2023 4.0 Very good, a necessary step forward for our brand to be able to adapt and stay up to date with trends. I also believe this new flexibility and time-to-market of design changes will help us communicate our brand more effectively on site. Pros The base features of the app - products, orders, vouchers make alot of sense and provide a lot of flexibility that we have lacked using our last platform.I really appreciate the GraphQL-APIs which allow us to inhouse more tasks and become more efficient without the need for consultancies to assist!Ease of plugin integration is also a very welcome change for us!Being able to separate B2B and B2C logic is something that helps us very much. Cons Some features:Gift CardsIt's hard for our ERP to distinguish between normal vouchers and a gift card - currently BrightCom, our ERP consultancy, have the same issue with all Centra customers.We are also unable to create Gift Cards through KCO, which was not communicated / raised in the discovery phase. This has forced us to create a sub-par solution to be able to sell Gift Cards.Feeds:This was probably the biggest hurdle for us - migrating from an existing feed structure to the Centra one proved to be almost impossible. The biggest issue is not being able to set the formatting and as we choose. I think the ability to use a delimiter between Product Number and Variant Number would help a lot.Another big hurdle, which I hope we will be able to solve using Depict, sorting by bestsellers and news. Reason for choosing Centra More experience than Brink, Shopify because we preferred the idea of headless Review Source AP Anton P. ceo Apparel & Fashion Used the software for: 6-12 months ### "Centra set up for client " January 10, 2022 5.0 We belive that the Centra team is really helpful and customer focused, when we needed they did support us during the whole project. Pros The pros are the pricelists for several markets, standard plugins and set ups that are easy to use. We belive this is a strong of the shelf product that have most of the e-com functionality that is needed to run your everyday business. Cons The interface is not super intuitive, but we belive Centra has a roadmap for their own interface. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Review Source JM Johan M. Partner Apparel & Fashion Used the software for: 2+ years ### "Great platform to manage and increase sales, both B2B and B2C" March 10, 2020 5.0 Centra works as our hub for product catalog management, buying and B2B / B2C sales. It ties in seamlessly though API with our warehouse using ShipHero and our physical stores using Sitoo POS-system. All in all a great setup that keeps improving with monthly updates. Pros Easy to use platform with great front-end and a robust back-end with good API-setup for connecting to external platforms. Cons Dashboard hasn't been updated but is easily solved with good data export possibilities for external BI analysis. Reason for choosing Centra Centra was a perfect fit, cloud based system custom made for our retail business, with API connections to all relevant third party software we need to create, buy and sell our collections in the best and most efficient way. Review Source FL Fredrika L. E-commerce Operations Manager Apparel & Fashion Used the software for: 6-12 months ### "Centra review " November 22, 2021 5.0 My overall experience with Centra is great! We are still quite new users but can already see a lot of possibilities and great potential to grow with Centra moving forward. We have been adding new features, new shipping methods and product fields during this initial period and everything has been easy to implement. We have also recieved great support from Centra in all steps. Pros The centra software is easy to use and offer a lot of good features like bulk editing, product/order management, return management, creation of new markets etc. all in one place. The integration process was smooth and we are very happy with the outcome! Cons A great opportunity or add to the current centra software would be a "controller" function for stock. For example that products recieve a small red flag if stock is below 2 pcs in a size variant. Review Source AG Adam G. Head of Ecommerce Consumer Goods Used the software for: 2+ years ### "Centra" October 15, 2021 5.0 Pros It's flexibility and open APIs to take control and fully adapt to your organization. Cons The product management could be easier to maintain and bulk manage, when it comes to very advanced data. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) We outgrew WooCommerce. Review Source MM Matilda M. Head of E-commerce Sports Used the software for: 6-12 months ### "Daily Sports and Centra" October 20, 2021 4.0 Our overall experience with Centra is great - we loved that we choosed Centra because of their soloution both for B2C nad B2B and also their super easy part to just add new markets! Pros We are very pleased and happy that we choosed Centra as our platform, the product information is so easy to handle and we love the dashboard where you get a quick resume of all sales, orders and products. The intregation with our Business system and other tools was also super easy. Cons We hope the part for Marketplace will be better and more simple than it is today. Review Source EP Emma P. Partner Apparel & Fashion Used the software for: 2+ years ### "OUR Agency" December 10, 2021 5.0 Pros It is easy to use and understand. People at Centra are very helpful and the service is great! Cons There are always something that can be improved, for example some integrations and the B2B system. Review Source SB Sebastian B. CCO Internet Used the software for: 2+ years ### "Truely Composable" December 20, 2021 4.0 Pros One of the few real headless / Composable systems that are API first for brands. Cons As with all plattforms there are aspects that you cannot alter/modify yourself. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.