# Page 2 | Centra Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Centra the right eCommerce solution for you? Explore 46 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/180966/Centra/reviews

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Centra

4.8 (46)

[View alternatives](https://www.capterra.com/p/180966/Centra/alternatives/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Centra

## Showing most helpful reviews

Showing 26-46 of 46 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

ML

Mounir L.  
E-Commerce & Digital Strategist  
Apparel & Fashion  
Used the software for: 1-2 years

### "Review"

October 20, 2021

5.0

Pros

launching with centra was very smooth.

Cons

localize section could have a better interface

Reason for choosing Centra

very good reputation

Review Source

AJ

Anton J.  
CEO  
Information Technology and Services  
Used the software for: 2+ years

### "State of the art e-commerce platform for D2C brands"

March 9, 2020

5.0

Centra is really state of the art, both in terms of product and company. Very thankful for starting to collaborate and working with them.

Pros

It's solely built for D2C brands, which means that it has a lot of functionality for selling through influencers, selling to a global audience and full control of the customer experience.

Cons

The admin interface need a UI refresh (the UX great though)

Review Source

OT

Oskar T.  
Senior Consultant  
Management Consulting  
Used the software for: 2+ years

### "A great product for global ecommerce"

October 18, 2021

5.0

We've been able to move very fast and expand into new markets.

Pros

The team behind Centra has understood to the core what is required to drive global ecommerce. The multi lang, multi warehouse, multi market and multi currency handling is the best on the market.

Cons

It takes some time to understand how to use but not better or worse than any other system

Review Source

JD

Jacob D.  
Global Customer Excellence Director  
Apparel & Fashion  
Used the software for: 2+ years

### "Great Digital Showroom and B2B platform"

December 10, 2021

5.0

Overall a really good experience ranging from the implementation project to ongoing support and further developments of the product. It is a true partnership with long-term shared visions.

Pros

It is very intuitive and easy to use! Both our internal sales team and customers have very quickly adopted the system and are consistently giving it top ratings in our surveys. We also have a great relationship with Centra's product development team cooperating on new features to be implemented as part of the roadmap - very powerful!

Cons

Most of the key features we were lacking have already been implemented or are part of Centra's roadmap. The backend UI need an update and that is something that will be released early 2022 which we are looking forward to.

Review Source

PS

Philip S.  
Customer Success Manager  
Computer Software  
Used the software for: 1-2 years

### "Best E-commerce together with Rule"

October 20, 2021

5.0

Pros

Easy to use and understand. Easy to integrate to other systems. For example Rule.

Cons

Nothing that we're missing. Extremly happy and satisfied with Centra and Rule together.

Review Source

MJ

Mathias J.  
E-commerce & Retail Director  
Retail  
Used the software for: 2+ years

### "Centra"

September 1, 2020

5.0

Centra as partner and platform has been a game changer for our digital growth internally and externally. They are a crucial partner for what lies ahead.

Pros

The software has great customer-oriented usability, the team behind the product are well experience within D2C and B2B, they are agile, friendly and strong team players.

Cons

The interface and the dashboard needs an update but these are minor details in the end.

Review Source

DM

Dinn M.  
Head of Supply Chain  
Apparel & Fashion  
Used the software for: 2+ years

### "Good and reliable instrument for a successful online retail business "

December 30, 2021

5.0

Great!

Pros

All the features and easy management. And the fact that you can have several tabs/windows open at the same time, and work with them simultaneously. And the constant development of new features to ease the costumers work.

Cons

The communication about new updates and how that can/will effect our platform/work

Review Source

Pontus K.  
Founder  
Apparel & Fashion  
Used the software for: Less than 6 months

### "The ultimate platform for scaling your business"

April 26, 2021

5.0

We've had a great transition from Shopify to Centra with the help of the fantastic Centra team. We've been up and running for the past two months and I only have good things to say about the software.

Pros

Ease of use, customization, integrations, pricing

Cons

I do not have any specific cons for this product

Alternatives considered

[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Scalability and customization

Review Source

ML

Melker L.  
Digital Tech Lead  
Apparel & Fashion  
Used the software for: 2+ years

### "Great headless ecom platform for brands"

February 24, 2020

5.0

Pros

Centra is built from the ground up with focus on brands in the fashion and apparel business. Very good possibilities to build headless site with the tech stack you prefer. Handling both B2C and B2B in the same platform is very convenient. Good selection of integrations. Continuous development.

Cons

The admin interface needs an upgrade. Working with product images is a bit of a hassle.

Review Source

FM

Frida M.  
B2B Controller  
Wholesale  
Used the software for: Less than 6 months

### " Digitized wholesale and a digital showroom"

May 5, 2020

5.0

With Centra, we have been given the opportunity to increase our wholesale business effectively. We easily reach out with more products to more customers without the need for additional staff resources. Our customers like the tool and think it is easy to shop wholesale online, instead of traditional sales meetings we can now present collections more often and thus ensure that our customers have the right assortment in the right time.

Pros

What we like the most is that it was quick and easy to set up and that all our wholesale partners finds it easy to use. Internally, it is easy to manage collections, users and orders. Centra quickly became a part of our everyday business.

Cons

We would appreciate the same flexibility as in the report tool also for Linesheets and in when exporting orders. By being able to chose the format and the included data, we could easier meet our customers needs and adapt exports and imports to our ERP system to include all the necessary data. Especially before being fully integrated.

Reason for choosing Centra

We chose Centra due to the service level.

Review Source

MÖ

Mikael Ö.  
Key Account Manager  
Internet  
Used the software for: 1-2 years

### "Centra - top choice for headless e-commerce"

December 8, 2021

5.0

Centra not only have a great product. The additional professional services needed for implementation and production are also top notch.

Pros

Centra is an excellent choice when you want to build a true headless e-commerce solution.

Cons

Managing custom attributes can be done by code only.

Review Source

kS

karin S.  
CEO  
Retail  
Used the software for: 2+ years

### "Centra is there for you when you need them!"

October 20, 2021

5.0

We have just started with B2B in Centra and it´s so easy to use and overall a great possibility now days!

Pros

It´s easy to use and the customer support is fantastic - always on!

Cons

Using gift with purchase bundles could be improved.

Review Source

DH

David H.  
ceo  
Computer Software  
Used the software for: 2+ years

### "The best headless e-commerce platform"

March 3, 2020

5.0

Pros

Centra is our go-to platform for e-commerce for both b2b and b2c. Their headless architecture is a perfect match for integrating headless content management systems and external services.

Cons

GraphQL support is not yet implemented..

Review Source

JK

Joey K.  
Operations Manager  
Apparel & Fashion  
Used the software for: 2+ years

### "Centra - Nudie"

October 6, 2020

5.0

Pros

Very easy to use, good features and a constant development of new.

Cons

There are very few dislikes with this product, minor details could be changed but we have ongoing discussions regarding that and updates comes frequently.

Review Source

ÅV

Åsa V.  
Marketing Director  
Retail  
Used the software for: 6-12 months

### "Super smooth platform"

August 19, 2020

5.0

Super service and functionality.

Pros

Everything works well with our warehouse and it is very easy to get an overview of our stock. Easy to create reports.

Cons

We would like a better overview for returns minus taxes.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing Centra

We liked the people behind the platform and that it is made for fashion industry

Review Source

SA

Stina A.  
E-Commerce Manager  
Apparel & Fashion  
Used the software for: 1-2 years

### "Henri-Lloyd x Centra"

August 11, 2020

5.0

An easy sales overview, all sales data and order handling in one place.

Pros

Very user friendly, anything you can't find using logic you find using the user manual.

Cons

Most features are already there but you can't customize anything specifically.

Reason for choosing Centra

Seemed more progressive and complete compared to other options.

Review Source

DH

Daniel H.  
CEO  
Apparel & Fashion  
Used the software for: 2+ years

### "Frank Dandy digital transformation "

November 12, 2020

5.0

Pros

Platform that works great both b2c and b2b

Cons

No integration to Zalando’s market place at this point

Review Source

jH

jenni H.  
Sales Director  
Apparel & Fashion  
Used the software for: 6-12 months

### "We are happy with Centra"

December 30, 2021

4.0

We wanted to provide a great buying option to our resellers to buy new collections. Centra works perfectly for this.

Pros

Layout is great, it is easy to use for the reseller.

Cons

Orders to the factory are little bit difficult

Review Source

MM

Matilda M.  
E-commerce Manager  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Great e-com platform for brands going global"

October 29, 2021

5.0

Pros

Centra is great for growing companies looking for a headless e-commerce platform. Easy to set up new markets etc, as well as install plug-ins and integrations.

Cons

The admin interface that feels a bit outdated (but heard that a new one is coming up).

Review Source

IM

Isabel M.  
Key Account Assistant  
Wholesale  
Used the software for: Less than 6 months

### "Online Showroom and Sales Channel for Wholesale"

May 5, 2020

5.0

Overall experience with Centra - SO GOOD! Great platform and great people to work with.

Pros

The simplicity. Both for us setting it up, and for our customers using it.

Cons

What could be better is that the order export is adjustable depending on ERP. So that you easily can get all the information needed.

Review Source

SG

Sujata G.  
Sales Rep  
Financial Services  
Used the software for: I used a free trial

### "Global Fashion Platform "

June 7, 2024

4.0

Pros

It gives a really good shopping experience and makes wholesale much easier.

Cons

The UI can be a bit neater sometime it has many options.

Review Source

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