--- title: "msg91 Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about msg91 Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more." source_url: "https://www.capterra.com/p/181053/Walkover-Web-Solutions/" page_type: "product" language: "en" --- # msg91 Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) msg91 ## What is msg91? MSG91 is a Cloud communications platform that provides a suite of channel APIs ( for SMS, Email, WhatsApp, Voice, Authentication and more), serverless tools, and fully-programmable and Ready-to-use solutions ( like Hello, Campaign, Segmento, SendOTP, ShortURL and KnowledgeBase ) It offers automation in CPAAS space for customer segmentation and client conversations through its contact center platform. ## What is msg91 used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Contact Center](https://www.capterra.com/contact-center-software/)[Multi-Factor Authentication](https://www.capterra.com/multi-factor-authentication-software/) Top alternative Featured Overall rating Based on 42 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $65 Flat Rate, One Time Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for msg91?[Manage this product listing](https://www.g2.com/products/msg91/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### msg91 4.7 (42) VS. [4.4 (512)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Starting Price $65 Flat Rate, One Time Starting Price $0.0079 Usage Based Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (42) Ease Of Use 4.1 (973) Value For Money 4.6 (41) Value For Money 4.2 (796) Customer Service 4.7 (41) Customer Service 4.0 (768) ## msg91 alternatives [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (1,005)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/113540/Bitrix24/) Highest Rated [Squaretalk](https://www.capterra.com/p/219046/Squaretalk-Matrix/) [4.8 (120)](https://www.capterra.com/p/219046/Squaretalk-Matrix/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/219046/Squaretalk-Matrix/) [JustCall](https://www.capterra.com/p/157853/JustCall/) [4.1 (225)](https://www.capterra.com/p/157853/JustCall/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 80% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/157853/JustCall/) [Avochato](https://www.capterra.com/p/161117/Avochato/) [4.7 (135)](https://www.capterra.com/p/161117/Avochato/reviews/) Starting price $1.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161117/Avochato/) ## FAQs about msg91 Overview ### Which roles and teams benefit most from msg91? msg91 is most used by founders, CEOs, and directors who need scalable customer communication and reliable OTP delivery to support growth. Development and engineering teams use it to integrate messaging APIs into apps, while marketing, business development, and operations teams rely on it for campaign outreach, alerts, and service updates. Answer based on 42 reviews Overview ### What company size and specific industries is msg91 built for? msg91 is designed for small businesses, mid-market companies, and enterprise teams that need promotional and transactional messaging, email marketing campaigns, and OTP authentication. It fits organizations in sectors such as retail, e-commerce, finance, and other service businesses that rely on SMS, WhatsApp, email, or voice communication. Features and Usability ### What are the key features of msg91? msg91 offers SMS Messaging, MMS, and 2-Way Messaging for text-based communication, plus Voice capabilities such as IVR, call routing, call recording, and voicemail. It also includes campaign management, scheduled messaging, message personalization, contact management, reporting/analytics, real-time monitoring, and third-party integrations for multi-channel communication. Integrations ### Which third-party tools and platforms does msg91 integrate with? msg91 integrates with LeadSquared, HubSpot CRM, Google Sheets, Shopify, Auth0, CleverTap, and Freshdesk Omni, with additional connections through Zapier, Pabbly Connect, and Zoho Flow. These integrations cover CRM, ecommerce, support, identity, analytics, and workflow automation use cases across common business systems. Answer based on 16 reviews Getting Started and Support ### What training and onboarding options does msg91 offer? msg91 provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided setup, webinars cover broader product guidance, documentation offers written reference material, and videos provide self-paced instruction for reviewing features and steps as needed. Getting Started and Support ### What customer support options does msg91 offer? msg91 provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Users often describe the support team as helpful and technically strong, with fast issue resolution in some cases, though a few mention occasional delivery problems that required follow-up with customer care. Answer based on 6 reviews Ease of use ### Is msg91 easy to use and set up? msg91 works well for basic messaging setup and API integration, especially for startups, developers, and small business teams. Many users find the interface, extensions, and multi-platform use approachable after setup, but some mention confusing documentation, a harder learning curve at the start, and dashboard tasks like contact imports taking extra effort. Answer based on 10 reviews ## Features AI summary Based on 3,882 SMS Marketing reviews Capterra data shows that buyers of SMS Marketing rank the following features as their top priorities: - **SMS Messaging** (**59%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**55%**) - **Mass Texting** (**55%**) msg91 supports all three features that reviewers rate most highly: **SMS Messaging**, **Campaign Scheduling**, and **Mass Texting**. Together, these capabilities help businesses send timely messages at scale, plan outreach in advance, and manage bulk campaigns more efficiently, allowing teams to reach customers consistently and improve campaign execution. Mass Texting 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time Scheduled Messaging 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Send individual or bulk text messages at predetermined times Contact Management 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Message Personalization 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Personalize text messages using templates and custom fields Mobile Keywords 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Unique word that contains letters or numbers that identifies specific campaigns Reporting/Analytics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data msg91 60 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audio/Video Conferencing: Audio/Video Conferencing - Automated Responses: Automatic reply functionality for incoming messages - Automated Routing: Tickets are automatically assigned to specific agents based on predefined rules - Call List Management: Manage and track all past and future calls. - Call Monitoring: Listen to live phone conversations for the purpose of training and assessing agent performance - Call Recording: Record the audio of phone conversations for quality assurance purposes - Call Routing: Sends voice calls to a specific queue based on predetermined criteria - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Chat/Messaging: Communicate using direct chat or messages within the system - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Computer Telephony Integration: Computer-telephony integration is the use of computers to manage telephone calls - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Interaction Tracking: Track interaction history by documenting conversations for contacts - IVR: Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Live Chat: Ability to chat online in real time - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - MMS: Sending/receiving messages with multimedia content like images, audio, or video over a cellular network - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Language: Manage and support multiple languages - Open Rate Tracking: Track the number of open emails, messages, and texts for any campaign - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - QR Codes: Matrix barcode that stores information - Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Scheduled Messaging: Send individual or bulk text messages at predetermined times - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Text-to-Win: Messaging system designed for contests and sweepstakes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Two-Way Audio & Video: Presenter can see and hear participants and vice versa - Unified Communications: Consolidate and integrate communication tools as one platform or entity to enhance business communication and collaboration - Voice Mail: Computer-based system that allows users to send and receive voice messages - Workforce Management: A set of processes to optimize the productivity of its employees --- Get Advice We can help you find the software with the features you need. Features 4.6 (42) 4.6 Based on 42 reviews ## Pricing Value for money 4.6 (41) Free Trial Free Version Transactional SMS $65.00 Flat Rate,One Time Value for money 4.6 (41) 4.6 Based on 41 reviews ## Integrations [ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Freshsales](https://www.capterra.com/p/155563/Freshsales/)[ Auth0](https://www.capterra.com/p/154900/Auth0/)[ Android 11](https://www.capterra.com/p/228982/Android-11/)[ CleverTap](https://www.capterra.com/p/155737/CleverTap/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (41) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (41) 4.7 Based on 41 reviews ## User reviews Overall rating 4.7 Based on 42 reviews Filter by rating 5(31) 4(11) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent DV Devesh V. Operation Head Education Management ### "Developer Oriented SMS Platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 July 31, 2022 OTP for website and Applocation Pros reports and analytics is good and easy to understand Cons It is developer/programmer oriented platform Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DT Dhanshree T. Marketing executive Non-Profit Organization Management ### "Wonderful products" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 February 25, 2021 Pros It was easy to use and it takes a very lesser time to work Cons I didn't find anything wrong about this. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ganesh B. SEO Media Production ### "Made for Non-Techies" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 September 23, 2020 It is ok, I see their pricing as the biggest downside Pros UI is simple and easy to use API is available to Integrate with third-party apps Clear pricing with cost estimate calculator Cons The pricing is a bit higher when compared with Avg. SMS gateways No 24x7 Customer support No Live chat available Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RG Rohit G. Founder Non-Profit Organization Management ### "MSG91 Interface and support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 27, 2020 It's great !! MSG91 is starting startup community by providing free packs which is an amazing help and support. Pros MSG91 Interface API is very easy to use in the application project. We havent come across any issues so far. MSG91 support is really amazing. I will definitely recommend MSG91 to my network for smooth journey !! Cons Can't think of any thing at the moment.. Reasons for choosing msg91 1\. Free sms pack for startup community. 2. good feedbacks on internet. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AG Akshay G. Owner Writing and Editing ### "Awesome Software Ever" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 16, 2020 Pros Best part is the custom msg I'd and i can send from mobile as well as desktop also. I can also save templates that is really great. Cons Nothing this software is the best ever. Nothing least Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SA Shubham A. CEO Education Management ### "Probably the best Indian SMS Company" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 12, 2020 It was great Pros Its very startup friendly and cost effective. Cons Nothing as such. Maybe if they can help setup APIs in a better way. Reasons for choosing msg91 It was better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NN Nisarg N. Partner Luxury Goods & Jewelry ### "Very good messaging platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 8, 2020 Recomended to small and large business Pros Starting from service to message delivery ratio. I found everything perfect for me Cons Advance Automated tools are missing compares to other players Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RS Raj S. Founder CEO Food & Beverages ### "GREAT SUPPORT FOR STARTUPS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 6, 2020 Great! Pros Firstly, the free trial with credits for startup to experiment and get used to the messaging framework. Amazing support that is available just a call away! Cons Nothing as such, everything is easy to operate and any query we have, we have resolution... so no issues for now Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SM Siddharth M. Co-Founder Computer Networking ### "Pretty good support and customer on-boarding." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 6, 2020 Pros Pretty good support and customer on-boarding. Free trial for startups. Cons Cant take on new IoT based V-Sim (11 digit) messaging. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Founder Information Technology and Services ### "Awesome Experience, Superb Customer Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 6, 2020 Pros 1\. Customer Support 2. Ease of use 3. Affordable Pricing Cons Nothing as of now Works well for most cases of SMS delivery. Alternatives considered [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/181053/Walkover-Web-Solutions/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Twilio vs msg91](https://www.capterra.com/compare/180158-181053/Twilio-Communications-Platform-vs-Walkover-Web-Solutions)