# msg91 Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about msg91 Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more.

Source: https://www.capterra.com/p/181053/Walkover-Web-Solutions/pricing

---

# 

 msg91 Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

msg91

## What is msg91?

MSG91 is a Cloud communications platform that provides a suite of channel APIs ( for SMS, Email, WhatsApp, Voice, Authentication and more), serverless tools, and fully-programmable and Ready-to-use solutions ( like Hello, Campaign, Segmento, SendOTP, ShortURL and KnowledgeBase ) It offers automation in CPAAS space for customer segmentation and client conversations through its contact center platform.

## What is msg91 used for?

[SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Contact Center](https://www.capterra.com/contact-center-software/)[Cloud Communication Platform](https://www.capterra.com/cloud-communication-platform-software/)

Top alternative

Featured

Overall rating

Based on 42 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Starting price

$65

Flat Rate, One Time

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for msg91?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://msg91.com/&name=msg91)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### msg91

4.7 (42)

VS.

[4.7 (855)](https://www.capterra.com/p/169627/RingOver/reviews/)

Starting Price

$65

Flat Rate, One Time

Starting Price

$29

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (42)

Ease Of Use

4.8 (855)

Value For Money

4.6 (41)

Value For Money

4.5 (767)

Customer Service

4.7 (41)

Customer Service

4.6 (786)

## msg91 alternatives

[4.7 (1,753)](https://www.capterra.com/p/102188/LiveAgent/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.4 (501)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/)

Starting price

$0.01

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[4.7 (135)](https://www.capterra.com/p/161117/Avochato/reviews/)

Starting price

$1.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

Highest Rated

[Sobot](https://www.capterra.com/p/10025756/Sobot/)

[4.9 (92)](https://www.capterra.com/p/10025756/Sobot/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10025756/Sobot/)

[View all alternatives](https://www.capterra.com/p/181053/Walkover-Web-Solutions/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Contact Management

2.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Mass Texting

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Send messages to multiple subscribers at the same time

Message Personalization

3.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Personalize text messages using templates and custom fields

Reporting/Analytics

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Scheduled Messaging

3.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Send individual or bulk text messages at predetermined times

2-Way Messaging

Send and receive text messages to communicate with clients or prospects in real-time

msg91 57 features

Send and receive text messages to communicate with clients or prospects in real-time

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Audio/Video Conferencing

Automatic reply functionality for incoming messages

Tickets are automatically assigned to specific agents based on predefined rules

Manage and track all past and future calls.

Listen to live phone conversations for the purpose of training and assessing agent performance

Record the audio of phone conversations for quality assurance purposes

Sends voice calls to a specific queue based on predetermined criteria

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Communicate using direct chat or messages within the system

AI-based platform which conducts a conversation via auditory or textual methods

Provides a channel for team members to share media files, communicate, and work together

Manage and track all internal and external communication conducted via calls, email, text, or chat

Track and manage adherence to policies for any service, product, process, or supplier

Computer-telephony integration is the use of computers to manage telephone calls

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Tracks metrics that provide insight into how a user interacts with any interface or product

Track interaction history by documenting conversations for contacts

Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response

Create landing pages or online forms designed to capture new leads and prospects

Ability to chat online in real time

Send messages to multiple subscribers at the same time

Personalize text messages using templates and custom fields

Electronic coupons delivered to a mobile device that can be exchanged for a discount

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Manage and support multiple languages

Track the number of open emails, messages, and texts for any campaign

Enable custom polls/voting to facilitate decision-making or increase engagement

Matrix barcode that stores information

Monitor wait time and abandonment for incoming requests that have not been routed

Receive data and information in real time

Active monitoring of systems, applications, or networks

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Send individual or bulk text messages at predetermined times

Send promotional campaigns or transactional messages via text messages

Send messages via SMS

Messaging system designed for contests and sweepstakes

Set up connections to third-party platforms to improve business processes

Presenter can see and hear participants and vice versa

Consolidate and integrate communication tools as one platform or entity to enhance business communication and collaboration

Computer-based system that allows users to send and receive voice messages

A set of processes to optimize the productivity of its employees

Get Advice

We can help you find the software with the features you need.

Features

4.6 (42)

4.6

Based on 42 reviews

## Pricing

Value for money

4.6 (41)

Free Trial

Free Version

Transactional SMS

$65.00

Flat Rate,One Time

Value for money

4.6 (41)

4.6

Based on 41 reviews

## Integrations

[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Firebase](https://www.capterra.com/p/160941/Firebase/)[

Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/)[

PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[

LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (41)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (41)

4.7

Based on 41 reviews

## User reviews

Overall rating

4.7

Based on 42 reviews

Filter by rating

5(31)

4(11)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

DV

Devesh V.

Operation Head

Education Management

### "Developer Oriented SMS Platform"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

July 31, 2022

OTP for website and Applocation

Pros

reports and analytics is good and easy to understand

Cons

It is developer/programmer oriented platform

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DT

Dhanshree T.

Marketing executive

Non-Profit Organization Management

### "Wonderful products"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

February 25, 2021

Pros

It was easy to use and it takes a very lesser time to work

Cons

I didn't find anything wrong about this.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Ganesh B.

SEO

Media Production

### "Made for Non-Techies"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

6/10

September 23, 2020

It is ok, I see their pricing as the biggest downside

Pros

UI is simple and easy to use API is available to Integrate with third-party apps Clear pricing with cost estimate calculator

Cons

The pricing is a bit higher when compared with Avg. SMS gateways No 24x7 Customer support No Live chat available

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RG

Rohit G.

Founder

Non-Profit Organization Management

### "MSG91 Interface and support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 27, 2020

It's great !! MSG91 is starting startup community by providing free packs which is an amazing help and support.

Pros

MSG91 Interface API is very easy to use in the application project. We havent come across any issues so far. MSG91 support is really amazing. I will definitely recommend MSG91 to my network for smooth journey !!

Cons

Can't think of any thing at the moment..

Reasons for choosing msg91

1\. Free sms pack for startup community. 2. good feedbacks on internet.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AG

Akshay G.

Owner

Writing and Editing

### "Awesome Software Ever"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 16, 2020

Pros

Best part is the custom msg I'd and i can send from mobile as well as desktop also. I can also save templates that is really great.

Cons

Nothing this software is the best ever. Nothing least

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SA

Shubham A.

CEO

Education Management

### "Probably the best Indian SMS Company"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 12, 2020

It was great

Pros

Its very startup friendly and cost effective.

Cons

Nothing as such. Maybe if they can help setup APIs in a better way.

Reasons for choosing msg91

It was better

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

NN

Nisarg N.

Partner

Luxury Goods & Jewelry

### "Very good messaging platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 8, 2020

Recomended to small and large business

Pros

Starting from service to message delivery ratio. I found everything perfect for me

Cons

Advance Automated tools are missing compares to other players

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RS

Raj S.

Founder CEO

Food & Beverages

### "GREAT SUPPORT FOR STARTUPS"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 6, 2020

Great!

Pros

Firstly, the free trial with credits for startup to experiment and get used to the messaging framework. Amazing support that is available just a call away!

Cons

Nothing as such, everything is easy to operate and any query we have, we have resolution... so no issues for now

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SM

Siddharth M.

Co-Founder

Computer Networking

### "Pretty good support and customer on-boarding."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 6, 2020

Pros

Pretty good support and customer on-boarding. Free trial for startups.

Cons

Cant take on new IoT based V-Sim (11 digit) messaging.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Founder

Information Technology and Services

### "Awesome Experience, Superb Customer Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 6, 2020

Pros

1\. Customer Support 2. Ease of use 3. Affordable Pricing

Cons

Nothing as of now Works well for most cases of SMS delivery.

Alternatives considered

[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/181053/Walkover-Web-Solutions/reviews/)

Popular comparisons

[Ringover vs msg91](https://www.capterra.com/compare/169627-181053/RingOver-vs-Walkover-Web-Solutions)

[Twilio vs msg91](https://www.capterra.com/compare/180158-181053/Twilio-Communications-Platform-vs-Walkover-Web-Solutions) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)