# msg91 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is msg91 the right SMS Marketing solution for you? Explore 42 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/181053/Walkover-Web-Solutions/reviews --- msg91 4.7 (42) [View alternatives](https://www.capterra.com/p/181053/Walkover-Web-Solutions/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of msg91 Ease of use 4.6 Customer Service 4.7 ## Showing most helpful reviews Showing 1-25 of 42 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Shubham J. Founder E-Learning Used the software for: 2+ years ### "Best communication channel for all business use case." April 1, 2020 5.0 Using MSG91 for the last two years to send SMS in the form of OTPs, promotional and transactional SMS. Almost 100% delivery rate with very professional customer support. Powerful API integration and Add-ons are cherries on the cake. Pros 1\. Easy to use API for backend integration. 2. Very well documented codes for almost all programming languages. 3. Dashboard with detailed SMS reports and logs 4. Very fast delivery of SMS with least delay or failure 5. Beautiful and easy to use UI 6. MS Excel and Google Sheets Plugings are time savers. Cons 1\. MS Excel Plugin can be improved as it sometimes sends SMS twice to the same set of users. 2. Mobile App can be improved 3. Delivery logs can be more informative Review Source VR Verified Reviewer Full Stack Developer Computer Software Used the software for: 1-2 years ### "Instant SMS and Easy to use APIs" April 2, 2020 5.0 Easy to Use Instant SMS APIs for developers Nice documentation Affordable prices for sms Best for startups and other organizations too Pros I like the APIs provided for different purposes and also with very good documentation. Also the delivery speed of SMS is fast. Cons Sometimes SMS delivery reports are not accurate. For eg: Msg already sent is shown undelivered. Alternatives considered [Textlocal](https://www.capterra.com/p/152845/Textlocal/)[Plivo](https://www.capterra.com/p/164618/Plivo/) Reason for choosing msg91 MSG91 was providing some free sms to me. Also sms rates are very affordable than other companies. Easy to use interface Nice APIs for developers Customer care was pretty fast and satisfactory as per other developers also Review Source DV Devesh V. Operation Head Education Management Used the software for: 2+ years ### "Developer Oriented SMS Platform" July 31, 2022 4.0 OTP for website and Applocation Pros reports and analytics is good and easy to understand Cons It is developer/programmer oriented platform Review Source GG Goutham G. Business Development Manager Hospitality Used the software for: 2+ years ### "Msg91 plans are very good for startups" April 6, 2020 5.0 Good experience and from the last 2+ years we are using only msg91 for our requiments. Pros Msg91 integration is very easy and they provide very good support to startups. Cons they can keep some options to reduce the price with different options in package. Alternatives considered [Textlocal](https://www.capterra.com/p/152845/Textlocal/) Reason for choosing msg91 Initially they offered free messages for startups under startup pack and later their service is good so i continued with paid package also. Review Source AP Ankit P. Co-Founder Education Management Used the software for: 2+ years ### "Fast Implementation and Amazing Customer Support" April 1, 2020 5.0 I have been extremely happy and satisfied with their services and overall would recommend it to other companies as well. Also, they have excellent customer service. Pros The most amazing thing about MSG91 is the success of deliverability to my customers. My company is into a business where in educational institutes want to send out transactional as well as promotional messages very frequently. The other things I like about them is scalability, we had been able to scale at the pace that we could never imagine. Cons There are not many cons for them. But one thing is that, if they can work on the costing bit, it would be very helpful for cusotmers. Alternatives considered [Textlocal](https://www.capterra.com/p/152845/Textlocal/) Reason for choosing msg91 Reliability and Deliverability for the product Review Source HP Hitesh P. Director Information Technology and Services Used the software for: 6-12 months ### "Market Leader for Transactional SMS" April 1, 2020 5.0 Till date, we have found MSG91 very cooperative in understanding the overall platform and helping us out in troubles, we face rarely. Pros Delivery. If you're looking for instant delivery for transactional SMS, look for no other. Within flick of an eye, your SMS will get delivered, making you assured about the best experience your customers can have. Cons I believe if they could provide access to automating WhatsApp messages, it will be an added on advantage for us and most of their clients as well. Alternatives considered [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing msg91 Twilio was a pricier option than MSG91, and we didn't require that much features to start with. Review Source GP Govind P. Software Developer Information Technology and Services Used the software for: 1-2 years ### "Awesome Product with Easy API Integration" March 27, 2020 5.0 Overall experience is good. Messages delivery very fast and failure rate very low. Pros We are using start up plan of MSG91. Our developer team setup entire sms system in one day and deploy the code on server as well. API is soo good and understable. Thanks Cons Web Login system should be improved when we login via laptop. Alternatives considered [SMS Gateway](https://www.capterra.com/p/172541/Bulk-SMS-Gateway-Software/)[Textlocal](https://www.capterra.com/p/152845/Textlocal/) Reason for choosing msg91 We choose MSG91 because of their startup plan where they provide free sms for first few months. Review Source GR Goutham R. CTO Food & Beverages Used the software for: 1-2 years ### "MSG 91 Product review" April 1, 2020 5.0 Pros interactive Dashboard to access all services with good documentation,separation of otp (important) and regular sms package. Functional api to integrate with custom backend and analyse reports in holistic way.good customer support system Cons The only thing that needs to be improved is scalabality for new updates in frameworks like nodejs,android etc should be done asap . I have faced an issue and had to stop msg 91 for few days due to lack of support for android 9 .it was resolved later Reason for choosing msg91 I wanted to give it a try and when i contacted the support/marketing staff in the website it felt promising .so I gave it a try Switched from [Facebook Apps and Tabs](https://www.capterra.com/p/160208/Facebook-Apps-and-Tabs/) privacy for my clients and to prevent brand promotion of facebook Review Source GK Gaurav K. Director Information Technology and Services Used the software for: 6-12 months ### "It is easy to integrate and use" March 27, 2020 5.0 We are a B2B platform which had allows communication flow from our clients to their customers via SMS. We used MSG91 for the communication (both promotional and transactional). It has worked out pretty well so far. Pros UI is pretty good and modern. API documentation are comprehensive which makes the software very easy to integrate and use. It takes message request in bulk and execute and implements them from its own end. Reports can be easily downloaded from website Cons Sometimes the delivery logs comes quite late. It can be improved. Alternatives considered [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing msg91 Simplified pricing. East to implement API. Great API documentation. Review Source VR Verified Reviewer Founder Information Technology and Services Used the software for: 2+ years ### "Awesome Experience, Superb Customer Support" April 6, 2020 5.0 Pros 1\. Customer Support 2. Ease of use 3. Affordable Pricing Cons Nothing as of now Works well for most cases of SMS delivery. Alternatives considered [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Review Source KM Kathan M. Owner Information Technology and Services Used the software for: 2+ years ### "Recommanded" March 27, 2020 4.0 Pros I recommend msg91 for their service, cost, lifetime validity & support. Cons Lack of functionality compares to Twilio & other similar players Review Source NN Nisarg N. Partner Luxury Goods & Jewelry Used the software for: 6-12 months ### "Very good messaging platform" April 8, 2020 5.0 Recomended to small and large business Pros Starting from service to message delivery ratio. I found everything perfect for me Cons Advance Automated tools are missing compares to other players Review Source SSV Shiv Singh V. Otp Sms Computer Software Used the software for: I used a free trial ### "Awesome Support" April 20, 2019 5.0 Pros Support is Awesome Fast Otp , Fast sms delivery Cons No Delay No Busy Support Everything is good Review Source SS Satyendra S. Product Retail Used the software for: 6-12 months ### "Startup friendly" April 1, 2020 5.0 Pros The credit support during the development preiod /initial traction period Cons Pricing is high. But then it is high everywhere. Reason for choosing msg91 Since I had used the same product in 2016 for my previous startup that made me go for it because I was aware of the tool and dashboard. Review Source SG Sonu G. Founder Consumer Services Used the software for: 1-2 years ### "Best SMS Service Provider in India" March 27, 2020 5.0 As I told in Pros and Cons. I have best experience with MSG91 . I only signup on Msg91 and since then I never switched to anyone else. Iprefer msg91 to everyone Pros MSG91 is proving Fast, Reliable Messaging Service With Following Pors 1. Easy To Use APIs 2. They have preset Source code to implement SMS service in which language you want 3. Fast Response of Apis 4. Dynamic sender ID 5. Detailed Report Dashboard 6. Instant Customer support services Cons Although the most of things we use are good but still there are some fields that should be improved 1. Website Dashboard ( It gets updated It is fast but sometimes JavaScript does not load and nothing works) 2. Contacts import feature on dashboard is not that easy to use 3. No WordPress Plugin 4. Sometimes I faced issue thatt messages do not deliver then i have to contact customer care and then they whitelist the message and then you can send instantly 5. Sometimes if message size increases in API it shows 400 Error instead of Some error code Reason for choosing msg91 Initial Search based on Ads Review Source SV Sanuja V. Product Manager Computer Software Used the software for: 6-12 months ### "MSG91 : Purchase, Implementation and Roll Out to Production review" April 2, 2020 4.0 As a small business unit with less employees, - Their startup support program really helped us move our product development in the hard initial time. - Later once we picked up, it was easy for us to decide which platform to stick to! :) A startup friendly business associate is always a no miss ! Pros The product features which strike the most points as per me is : - The easy to start off backend panel clubbed with documentation - An intuitive and information rich dashboard - Very easy to understand API integration documentation and implementation part - While in production, the SMS sent were reliable though it was not a high priority ones that were selected. - The customer support was good and handholds well initially Cons \- Another part of the product revolves around a different documentation knowledge repository which was cluttered and difficult to figure out how to start off... - Once you figure out ( which is the tough part ), rest will be easy to implement. Reason for choosing msg91 Start Up Program is what pulled us in, and helped us stay once we picked up ! :) Review Source AT Arth T. CEO Computer Software Used the software for: 2+ years ### "Outstanding Service" April 6, 2020 5.0 Overall experience with msg91 is always good. Pros Very easy to use msg91 in any of the platforms, I have been using in android, iOS and website. Cons Features for international SMS and service related to that can be improved more and more validations can be added so that fewer user credits are spent. Review Source DA Deep A. Founder Higher Education Used the software for: 2+ years ### "Great Service" April 1, 2020 4.0 Highly recommend it for start-up entrepreneurs who're looking to save every penny they can and still get good quality Pros They gave 25,000 free credits for startups. Very quick customer service. Cons Issues with international OTP messages for countries such as Nigeria. Reason for choosing msg91 free credits Review Source PB Pankaj B. Ceo Leisure, Travel & Tourism Used the software for: 1-2 years ### "Msg91 Genuine Review" March 29, 2020 5.0 Really nice till now..Hopefully it'll stay the same. Pros Simple to use and implement. My developers didn't have any problem with implementing it. Also, their support team was very helpful all throughout. To be honest, more than the product, I loved their support team. Cons To be honest, we didn't go through any problems anywhere. Reason for choosing msg91 Reached out to them and pretty satisfied so didn't look anywhere else. Review Source VK Vishwjeet K. Manager Consumer Services Used the software for: 2+ years ### "Best customer support" March 27, 2020 4.0 Overall experience is very good. Pros The integration of api is extremely easy. Also company provides excellent customer support. Cons There should be facility to send message or notification to what's app. Review Source SA Shubham A. CEO Education Management Used the software for: 2+ years ### "Probably the best Indian SMS Company" April 12, 2020 5.0 It was great Pros Its very startup friendly and cost effective. Cons Nothing as such. Maybe if they can help setup APIs in a better way. Reason for choosing msg91 It was better Review Source PR Parthiban R. Director Information Technology and Services Used the software for: 1-2 years ### "Startup Friendly with very good user experience" April 6, 2020 5.0 Very good platform for all range of business Pros When I hosted a e-commerce platform , msg91 was a easy to go without any hassle. Later I extended msg91 with new projects . So all the time i felt the integration is very smooth and easy. Cons Nothing as such. As I never had any problem. Review Source JT Jyoti T. Ceo Retail Used the software for: 1-2 years ### "MSG91 Best Sms Partner" April 6, 2020 5.0 Pros Hello This software is easy to use and almost 99.99% msg delivered and it is support to startup is unbelievable so I really recommend this software everyone. Thank you Cons Everything is awesome in this software no need to change anything. Thank you Review Source AG Akshay G. Owner Writing and Editing Used the software for: 1-2 years ### "Awesome Software Ever" April 16, 2020 5.0 Pros Best part is the custom msg I'd and i can send from mobile as well as desktop also. I can also save templates that is really great. Cons Nothing this software is the best ever. Nothing least Review Source SKY Sudheer Kumar Y. Founder and CEO Media Production Used the software for: 1-2 years ### "Quick response and customer " April 1, 2020 5.0 We use it for otp verifications and app updates through MSG91 Pros Good service Quick support through mail and phone call Cons Not really, I haven’t find any as per my usage of the service Review Source Similar Products Featured ## Related categories [SMS Marketing](https://www.capterra.com/sms-marketing-software/)