---
title: "Malcolm! Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Malcolm! Software - reviews, pricing plans, popular comparisons to other Form Builder products and more."
source_url: "https://www.capterra.com/p/181117/Malcolm/"
page_type: "product"
language: "en"
publication_date: "2026-09-28"
---

# 

 Malcolm! Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 28, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Malcolm!

## What is Malcolm!?

Service your customers better with Malcolm! Empower your customers to self serve 24/7/365 Share you knowledge & answer customer questions Capture information, record choices, receive files and take payments Easily integrate with 1,500+ other systems & your own in house systems via web hooks Automate your internal & customer follow up actions Continually improve via customer feedback Surface as a self contained portal or contextually within your existing websites, apps & products

## What is Malcolm! used for?

[Knowledge Management](https://www.capterra.com/knowledge-management-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/)[Portal](https://www.capterra.com/portal-software/)

Top alternative

Featured

Overall rating

Based on 36 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Starting price

£36

Per User, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Malcolm!?[Manage this product listing](https://www.g2.com/products/malcolm/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Malcolm!

4.9 (36)

VS.

[4.6 (5,318)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting Price

£36

Per User, Per Month

Starting Price

$29

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (36)

Ease Of Use

4.7 (3,692)

Value For Money

4.9 (31)

Value For Money

4.5 (2,284)

Customer Service

4.9 (33)

Customer Service

4.6 (2,178)

## Malcolm! alternatives

[4.6 (6,123)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.2 (1,006)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (292)](https://www.capterra.com/p/177031/Document360/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Confluence](https://www.capterra.com/p/136446/Confluence/)

[4.5 (3,721)](https://www.capterra.com/p/136446/Confluence/reviews/)

Starting price

$5.42

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/136446/Confluence/)

[View all alternatives](https://www.capterra.com/p/181117/Malcolm/alternatives/)

## FAQs about Malcolm!

Overview

### Which roles and teams benefit most from Malcolm!?

Malcolm! is most used by business owners, founders, CEOs, and managing directors who oversee growth activities and need visibility across marketing work. Marketing directors, managers, and web content teams use it to plan campaigns, organize content, and coordinate digital tasks, while project managers track deliverables and keep initiatives moving.

Answer based on 36 reviews

Overview

### What company size and industries is Malcolm! built for?

Malcolm! is built for one-person microbusinesses through SMEs and enterprises, with small businesses representing 94% of reviewers. Marketing and Advertising is the leading industry at 22%, followed by Health, Wellness and Fitness and Information Technology and Services at 8% each. Its most common use case is knowledge management.

Answer based on 36 reviews

Features and Usability

### What are the key features of Malcolm!?

Malcolm! offers workflow management, workflow automation, and approval process control, along with forms creation and design, customizable templates, and conditional logic. It also includes document management, file storage, audit trail, access controls/permissions, reporting & statistics, and real-time notifications for handling content and tracking activity.

Pricing

### How much does it cost and what fees or limitations are included?

Malcolm! starts at £36 per user/month for the Micro plan, with a free trial available and additional VAT charges. The Team plan is £60 per user/month, and Team Plus is £120 per user/month. Micro includes up to 1 control panel user, 3 workflows, and 30 FAQs/articles.

Answer based on 5 reviews

Integrations

### Which third-party tools and platforms does Malcolm! integrate with?

Malcolm! integrates with 15 third-party tools and platforms, including Asana, Jira, and Slack for collaboration; HubSpot CRM for customer relationship management; Dropbox for file storage; Auth0 for identity management; Zendesk Suite for support; and Zapier for app connections across workflows.

Answer based on 10 reviews

Getting Started and Support

### What training and onboarding options does Malcolm! offer?

Malcolm! provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide visual self-paced guidance.

Getting Started and Support

### What customer support options does Malcolm! offer?

Malcolm! provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. Reviewer feedback describes the support team as helpful and quick to reply, with practical guidance that makes setup easier. Users also value the product’s self-service support tools for FAQs and knowledge bases.

Answer based on 9 reviews

Features and Usability

### Is Malcolm! easy to use for FAQs and customer support?

Malcolm! makes it straightforward to build and publish FAQs, knowledge bases, forms, and customer support workflows. Small business teams and content authors describe the setup and admin experience as intuitive, with useful integrations and theming. Some users want richer publishing options or simpler blog connections, but support helps address configuration questions.

Answer based on 16 reviews

Features and Usability

### How easy is the Malcolm! interface to navigate?

Malcolm! provides a clean, professional interface for creating branded FAQ pages, widgets, and forms. Administrators value its clear content editor, visual design, and customization controls, while customer-facing knowledge sites look polished. Some users need time to learn navigation and want more page templates, category browsing, and consistent branding across widgets and emails.

Answer based on 10 reviews

## Features

AI summary

Based on 4,729 Form Builder reviews

Capterra data shows that buyers of Knowledge Management software rank the following features as their top priorities:

-   **Knowledge Base Management** (**50%** of reviewers rated this feature as critical)
-   **Content Management** (**50%**)
-   **Document Management** (**48%**)

Malcolm! supports all three features that reviewers rate most highly: **Knowledge Base Management**, **Content Management**, and **Document Management**. Together, these capabilities help businesses organize internal knowledge, keep content accurate and up to date, and manage documents in one place, allowing teams to find information faster and maintain a more consistent knowledge-sharing process.

Knowledge Base Management

5.0 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

Content Management

4.2 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Document Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Store, manage, and track all electronic documents in a centralized location

Full Text Search

4.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Search for specific words or phrases within a document or database

Text Editing

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Edit text as needed

Catalog Management

4.3 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Create and manage digital catalog of products/services with their details, specifications, and price

Malcolm! 47 features

### All Features
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Approval Process Control: Manage the process of evaluating documents or requests submitted for approval
- Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes
- Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price
- Client Portal: Private online space that lets businesses securely share documents and provide information access to clients
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Commenting/Notes: Leave comments and notes on documents for others to view
- Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions
- Content Library: Centralized repository to store content and assets
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Forms: Customize contracts and forms to collect specific information
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Data Capture and Transfer: Import, collect, and capture data from multiple sources
- Data Import/Export: Import and export data to and from software applications
- Data Security: Protect sensitive data for digital privacy
- Document Management: Store, manage, and track all electronic documents in a centralized location
- Document Storage: Store and organize documents in a centralized system
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more
- Forms Creation & Design: Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system
- Forms Management: Store, manage and track all forms in a centralized location
- Full Text Search: Search for specific words or phrases within a document or database
- Integrations: Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
- Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
- Real-Time Data: Receive data and information in real time
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information
- Single Sign On: Allow users to access multiple services after entering their login credentials once
- SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
- Surveys & Feedback: Gauge satisfaction and receive information for improvement and success
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Text Editing: Edit text as needed
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Version Control: Track revisions and updates made to files and navigate between different versions
- Web Forms: Web form that allows users to enter data that is sent and processed for different reasons
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools
- Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

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Features

4.8 (36)

4.8

Based on 36 reviews

## Pricing

Value for money

4.9 (31)

Free Trial

[View pricing plan details](https://www.capterra.com/p/181117/Malcolm/pricing/)

Micro

£36.00

Per User,Per Month

It includes:

-   Up to 1 Control Panel User
-   Up to 30 Faqs / Articles
-   Up to 3 Workflows (Forms/User Journeys) With Unlimited Completions/Payments

Team

£60.00

Per User,Per Month

It includes:

-   Internal Team Management (Manage Privileges & Audit Activity)
-   Internal Team Review and Approval of Content
-   Up to 100 Faqs / Articles
-   Up to 10 Workflows (Forms/User Journeys) With Unlimited Completions/Payments
-   Up to 5 Control Panel User

Team Plus

£120.00

Per User,Per Month

It includes:

-   Internal Team Management (Manage Privileges & Audit Activity)
-   Internal Team Review and Approval of Content
-   Unlimited Control Panel User
-   Unlimited Faqs / Articles
-   Unlimited Workflows (Forms/User Journeys) With Unlimited Completions/Payments

Value for money

4.9 (31)

4.9

Based on 31 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[

Jira](https://www.capterra.com/p/19319/JIRA/)[

Asana](https://www.capterra.com/p/184581/Asana-PM/)[

Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (33)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (33)

4.9

Based on 33 reviews

## User reviews

Overall rating

4.9

Based on 36 reviews

Filter by rating

5(34)

4(2)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AH

Andrew H.

Managing Director

Marketing and Advertising

### "Great Product and Amazing Customer Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 18, 2025

Their customer support is fantastic. I contacted \[sensitive content hidden\] from support today, and within ten minutes, he responded back to my query. I have been using Malcolm within my business for several years, and they are constantly adding new elements to improve it.

Pros

We only use one element of Malcolm: their FAQ builder. We use it as a support centre for our SAAS business. It allows us to white-label this as our product, which is great.

Cons

I haven't come across anything that I don't like.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ME

Myles E.

DevOps Engineer

Aviation & Aerospace

### "Using Malcolm! for forms management of my Football Club "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 10, 2024

Pros

It offers an accessible workflow to the non-technical users, and has allowed club admin to quickly set up forms for player registration, membership renewals, and event sign-ups. The platform also supports extensive customisation, enabling us to tailor forms to fit our branding and different event requirements. Malcolm! has also centralised all the digital forms and data collection points under a single branded website, and has made it flow and look more professional. Another great point is the integration capabilities. Malcolm! integrates with a huge amount of third-party applications, ensuring easy data flow into the other tools the club uses. They've also offered API access, allowing for further integration and automation of data collection and processing when needed for the FA site, for example. This feature has been useful in reducing administrative burdens by automating routine tasks of score updates, scorers, assists, teamsheets etc.

Cons

Not a lot - you can do so much with it sometimes it can take a while to understand all the possibilities

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

SR

Sheryl R.

Marketing Manager

Financial Services

### "Great product & team"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

June 10, 2024

Pros

Easy to use and they are continually developing new features. The team is very helpful and friendly - always happy to answer any questions and go above and beyond with customer support.

Cons

I'd like to see a little more flexibility with FAQ design & layout

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

TR

Tasha R.

Digital Marketing Specialist

Marketing and Advertising

### "Awesom Knowledge Base Platform For Your Team"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

August 4, 2022

It my best easy to use FAQ, Knowledge Base, Form Automation and Information gathering tool.

Pros

Lovely and clean layout landing page which is easy to customised to match your brand. Also, they provide the option for readers to rate the answers or email it to someone which is excellent. In addition the platform allow you to collect and automate information by using forms. Another great feature is that you can embed the FAQ on your website

Cons

It's a bit confusing to set up at first but once you get the hang of it you will be ok.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

MT

Mark T.

Web Developer

Farming

### "Fantastic product for knowledge bases & Smart Questionnaires"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 27, 2022

We use Malcolm for many things, but the main usage is for building up a large and rich Knowledge Base / Questions & Answers system. It is quick and simple for staff to add questions and answers to help our customer support obligations.

Pros

Malcolm makes it very easy to create rich snippet FAQ's that look great, are easy to search by customers and add SEO value to the website.

Cons

The storage space provided by default is perhaps a little on the small side.

Switched from

[Wufoo](https://www.capterra.com/p/224990/Wufoo/)

Malcolm has many more features and is also much better value for money.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

FM

Fred M.

Head of Customer Success

Financial Services

### "Simple self-service tool that works well"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 19, 2021

I've been really pleased with how \[ SENSITIVE CONTENT\] has helped us push information to our customers for self-service and track the use and effectiveness of different pieces of content.

Pros

The software is intuitive as well as easy to learn and use. The features and functions are useful and the product is supported well with regular updates and improvements.

Cons

The search tagging is fairly limited and I find myself creating long lists of tags to try to make sure that different terms are catered for.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

JR

Joe R.

Event Director

Entertainment

### "Great software solution "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

November 8, 2021

Easy and enjoyable.

Pros

Malcolm! is a simple and easy software solution for our needs - a client-only portal containing the 'how-to' for activating across our various spaces. The layout and architecture makes navigating the information easy.

Cons

Tricky to alphabetically order content, but doable!

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

PM

paul M.

director

Hospitality

### "Great knowledge management portal"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

November 4, 2021

Pros

It is pretty intuitive and I can make it look professional.

Cons

it is not entirely straightforward to link to a blog but with the help of the Malcolm support team we have now done this.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

MR

Morag R.

Digital consultant

Marketing and Advertising

### "Excellent knowledge management tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 26, 2021

We have used Malcolm! to create a community website that provides key information to residents and businesses. It allows users to access knowledge in an intuitive and straightforward way, facilitating self service. The finished site looks great.

Pros

Extremely simple and functional content interface makes entering and managing content quick and straightforward. Search function is very effective so that users can access the most relevant information quickly. Building forms is quick and effective. It is also very easy to integrate with other web software.

Cons

I haven't found any issues yet with in using the software.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Andrew R.

Trustee

Non-Profit Organization Management

### "Great solution to help create clear and workable pathways "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 26, 2021

Pros

Simple to use and integrations were perfect

Cons

Nothing really - as all software it took a little time to understand how it works but it didn’t take long

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

[View all Reviews](https://www.capterra.com/p/181117/Malcolm/reviews/)

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