# MarketPlan.io Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about MarketPlan.io Software - reviews, pricing plans, popular comparisons to other Marketing Planning products and more.

Source: https://www.capterra.com/p/181190/MarketPlan-io

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# 

 MarketPlan.io Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

MarketPlan.io

## What is MarketPlan.io?

MarketPlan.io is the only app that allows you to: Map out your marketing funnels, Ensure congruence with your marketing message and brand across all your channels, Assign tasks and collaborate with your team, Comment and chat with your team in real time, Run realistic projections, Price your offers correctly for maximum revenue potential, Set your funnel live and watch your plans in action with 1 click, Set changes live in real time.

## What is MarketPlan.io used for?

[Marketing Planning](https://www.capterra.com/marketing-planning-software/)

Top alternative

Featured

Overall rating

Based on 54 user reviews

Reviews sentiment

Positive

83%

Neutral

4%

Negative

13%

Starting price

$9

Flat Rate, Per Month

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### MarketPlan.io

4.1 (54)

VS.

[4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting Price

$9

Flat Rate, Per Month

Starting Price

$10.99

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.9 (54)

Ease Of Use

4.4 (12,144)

Value For Money

4.1 (50)

Value For Money

4.4 (8,718)

Customer Service

4.1 (44)

Customer Service

4.3 (7,817)

## MarketPlan.io alternatives

[4.4 (15,308)](https://www.capterra.com/p/19319/JIRA/reviews/)

Starting price

$7.91

Per User, Per Month

Highest Rated

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

[4.6 (2,222)](https://www.capterra.com/p/146652/Airtable/reviews/)

Starting price

$20.00

Per User, Per Month

[4.5 (3,660)](https://www.capterra.com/p/136446/Confluence/reviews/)

Starting price

$5.42

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/181190/MarketPlan-io/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Collaboration Tools

2.3 (7)

85.71% of 7 reviewers that rated this feature as important or highly important

Provides a channel for team members to share media files, communicate, and work together

Media Planning

1.2 (6)

100.00% of 6 reviewers that rated this feature as important or highly important

Identify advertising and promotional sources to be used in marketing efforts

Presentation Tools

1.7 (6)

83.33% of 6 reviewers that rated this feature as important or highly important

Share and present designs

Roadmapping

2.7 (6)

83.33% of 6 reviewers that rated this feature as important or highly important

Identifying desired outcomes and important milestones and creating a plan on how to achieve them

Budgeting/Forecasting

1.8 (5)

100.00% of 5 reviewers that rated this feature as important or highly important

Create budgets based on historical data and future projections

Predictive Analytics

1.6 (5)

100.00% of 5 reviewers that rated this feature as important or highly important

Predict future data based on historical data sets

MarketPlan.io 12 features

Create budgets based on historical data and future projections

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Provides a channel for team members to share media files, communicate, and work together

Establish measurable goals and objectives and track their progress over a specific period of time

See past and upcoming campaigns and communications in a calendar view

Identify advertising and promotional sources to be used in marketing efforts

Predict future data based on historical data sets

Share and present designs

Plan and coordinate all the resources, costs and time needed to execute assignments

Estimate or forecast of a future scenario based on the study of present trends

Identifying desired outcomes and important milestones and creating a plan on how to achieve them

Track the amount of money spent on a certain product or with a certain supplier

Get Advice

We can help you find the software with the features you need.

Features

4.1 (54)

4.1

Based on 54 reviews

## Pricing

Value for money

4.1 (50)

Free Version

[View pricing plan details](https://www.capterra.com/p/181190/MarketPlan-io/pricing/)

Solo

$0.00

It includes:

-   10+ Canvas Apps
-   20 Funnel Vault Templates
-   40+ Tutorial and Training Videos
-   Funnel Exporting and Sharing
-   Funnel Forecasting and Projections
-   Funnel Mapping and Planning
-   Kanban and Task Management

Starter

$9.00

Flat Rate,Per Month

It includes:

-   10+ Canvas Apps
-   20 Funnel Vault Templates
-   40+ Tutorial and Training Videos10 Plans
-   Custom Team and Client Permissions
-   Full Team Collaboration Features
-   Funnel Exporting and Sharing
-   Funnel Forecasting and Projections
-   Funnel Mapping and Planning
-   Image and Video Collaboration
-   Kanban and Task Management

Pro

$29.00

Flat Rate,Per Month

It includes:

-   10+ Canvas Apps
-   20 Funnel Vault Templates
-   40+ Tutorial and Training Videos
-   Custom Team and Client Permissions
-   Full Team Collaboration Features
-   Funnel Exporting and Sharing
-   Funnel Forecasting and Projections
-   Funnel Mapping and Planning
-   Image and Video Collaboration
-   Kanban and Task Management
-   Live Mode Analytics
-   Unlimited Plans

Agency

$79.00

Flat Rate,Per Month

It includes:

-   10+ Canvas Apps
-   20 Funnel Vault Templates
-   40+ Tutorial and Training Videos
-   Custom Branded UI
-   Custom Domain Integration
-   Custom Team and Client Permissions
-   Full Team Collaboration Features
-   Funnel Exporting and Sharing
-   Funnel Forecasting and Projections
-   Funnel Mapping and Planning
-   Image and Video Collaboration
-   Kanban and Task Management
-   Live Mode Analytics
-   Starts With 15 Users
-   Starts With 50000 Page Views
-   Unlimited Plans

Value for money

4.1 (50)

4.1

Based on 50 reviews

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## Support, customer service and training options

Customer Service

4.1 (44)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.1 (44)

4.1

Based on 44 reviews

## User reviews

Overall rating

4.1

Based on 54 reviews

Filter by rating

5(28)

4(17)

3(2)

2(0)

1(7)

Mentioned topic

Sorted by most recent

LP

Luiz P.

CEO

Marketing and Advertising

### "I don't recommend it, I was scammed"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

April 23, 2025

I've always had problems with bugs in the tool, and it always took them a long time to fix the defects. And now they've decided to cancel the plan of those who trusted them from the beginning.

Pros

When they launched, they offered a lifetime license, which was a differentiator from their competitors.

Cons

There have been many bugs since I purchased the lifetime license, and support has always been poor. And now they have decided to cancel all lifetime licenses, they have not fulfilled their promises.

Switched from

[Funnelytics](https://www.capterra.com/p/200577/Funnelytics/)

The lifetime offer that Marketplan made regarding the monthly price of Funnelytics

Alternatives considered

[Funnelytics](https://www.capterra.com/p/200577/Funnelytics/)

Reasons for choosing MarketPlan.io

They are honest, even though the monthly fee is very high, they deliver what they promise and do not deceive customers.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AA

Ammar A.

CEO

Marketing and Advertising

### "Broken Promises – Beware of The Team Behind The Company"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 25, 2025

Now, that excitement has turned into frustration. They took our money, promised lifetime access, and are now breaking that promise, leaving early supporters with nothing unless we pay again. It’s a huge letdown, and I wouldn’t trust them with another dime.

Pros

I initially loved MarketPlan.io for how easy it made planning and visualizing marketing funnels. The LTD seemed like a great long-term investment. But all of that doesn’t matter now because they’re going back on their word and canceling the lifetime access we paid for. It’s disappointing to see a company break trust like this.

Cons

The worst part is that they promised lifetime access and are now taking it away, forcing users to pay again or lose everything. It feels like a bait-and-switch—cashing in on early supporters and then kicking them out. If a company can’t keep its word, how can anyone trust them?

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DG

Deeb G.

Ceo

Marketing and Advertising

### "The worst funnels planner"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 22, 2025

Many bugs, need many times to create funnels

Pros

Not working at all, many bugs and also they are closing our ltd account

Cons

Hraphics, it very great but not useful for work

Alternatives considered

[Guru](https://www.capterra.com/p/224830/Guru/)

Reasons for choosing MarketPlan.io

It was ltd, and the cheapest when i buy it,

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AJ

Andrew J.

Director

Marketing and Advertising

### "Be wary to choose this tool, competitors are more reliable"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 22, 2025

Pros

It's a kinda ok funnel planner, a way to visualise your marketing.

Cons

The founders made commitments to many of their early paying customers for lifetime packages, myself included among them. These weren't an onerous burden on them to uphold and maintain, and they received seed funding as a result. This week they broke these commitments. The owners of this tool cannot be trusted to deliver what they promise. They cannot be trusted not to raise prices significantly when it's convenient for them. They cannot be trusted to keep their promises in their terms and conditions.

Alternatives considered

[Funnelytics](https://www.capterra.com/p/200577/Funnelytics/)

Reasons for choosing MarketPlan.io

They offered an attractive lifetime offer to use their product.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MR

Moe R.

President

Marketing and Advertising

### "Worst Purchase Experience Ever: A Nightmare with Broken Promises and Account Termination"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 19, 2025

It is a total nightmare. Took years to ever get even 1 update and then the updates were nothing but basic ux/ui. These people routinely ignored all feedback from the community, Added very pointless features nobody wanted , somehow sold it then faked updates with "ui improvements ",and then ran some ads as a last ditch effort. This is a total mess and run very far away from this company, any competitor tool is better than this one.

Pros

it was terrible and didn't function properly for years and then out of no where I get a message saying my account was terminated for no reason? Worst company and purchase experience of my life. Run far away never trust these people with your money

Cons

they are liars and not people of their word, they do not honor what they promise and make changes on the fly and upsell you every little thing and don't give you what you paid for.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

CEO

Online Media

### "Do not waste your money"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 19, 2025

Very Poor Treatment for early supporters

Pros

Dont recommend this Team and Product due to there treatment of past customers who supported them from the start

Cons

Always Buggy had potential thoe needs more work

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Zach K.

Digital Marketer

Marketing and Advertising

### "A tool to help you stay organized and plan your marketing. "

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

July 16, 2021

I enjoy using a tool. Market Plan.io has changed the way I do my work & helped to reduce the amount of time I spend on planning, outlining and communicating my marketing strategies to my internal stakeholders in a more visual manner. It has allowed me to create a congruent workspace and take what used to be all over the place and organize it all into one space.

Pros

The best thing about this marketing tool is that it allows you to do everything in one place. Plan, project, communicate & monitor your marketing strategy all from one powerful place. Easily plan out the strategy and demonstrate value to stakeholders visually. Allows me to organize my marketing strategy all in one place and it allows me to share it with my marketing team so they can all be on the same page.

Cons

Although there's an upgrade to the interface, however there's much to be desired. Outlining & planning the marketing strategy can be pretty tedious and messy for big & complicated campaigns.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KC

Kristen C.

Co-founder

Marketing and Advertising

### "I love everything about Marketplan.io! Highly recommend this for all marketers "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 11, 2021

It’s has been great! From the projects to the customer support everything has been enjoyable and extremely helpful! Love , love this app!

Pros

My favorite thing about Marketplan is the live feature. With the tracking code and UTMs it’s so easy to see how many visitors or conversations you have as they happen! It’s actually addictive to watch and I just love it! I’m also incredibly impressed with the customer support and how they will make sure to go above and beyond to make sure everything is taken care of. Every time I’ve been unsure about something or even had a question I got an answer right away! Marketplan.io is getting better and better too! It just keeps improving although it was already perfect! I highly recommend it for anyone using or planning out a sales funnel.

Cons

I love everything about it!! I’m a very happy customer of marketplan!

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Owner and Business Consultant specializing in Mobile apps, sales, marketing, and small businesses.

Information Technology and Services

### "Excellent Marketing tracking platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 10, 2020

Overall I feel every business interested in making their marketing work must have this platform.

Pros

Marketplan.io is the best marketing tracking platform I have ever used. The analytics are amazing and easy to use. Track every detail. Support is fabulous.

Cons

Marketplan.io can be a bit confusing until you understand the flow and way to effectively use the platform. The support is excellent and will help you with anything you need.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Director

Design

### "Software with great potential"

4.0

Overall Rating

4.0

4.0

Ease of Use

2.0

2.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

December 5, 2019

We’ve loved implementing this for clients as a way to get them to accept proposals for digital advertising. It’s a great tool to help plot out your campaign and test it live.

Pros

All the bells and whistles are here. Not only can you map out a funnel, but you can hook it up with analytics to track the performance. Invaluable insights.

Cons

The user interface is shockingly poor. It really needs a rethink.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/181190/MarketPlan-io/reviews/)

Popular comparisons

[Asana vs MarketPlan.io](https://www.capterra.com/compare/181190-184581/MarketPlan-io-vs-Asana-PM) 

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