# MarketPlan.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is MarketPlan.io the right Marketing Planning solution for you? Explore 54 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/181190/MarketPlan-io/reviews --- MarketPlan.io 4.1 (54) [View alternatives](https://www.capterra.com/p/181190/MarketPlan-io/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of MarketPlan.io Ease of use 3.9 Customer Service 4.1 ## Pros and Cons in Reviews Zach K Digital MarketerMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “It has allowed me to create a congruent workspace and take what used to be all over the place and organize it all into one space.“ July 16, 2021 MR Moe R PresidentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “they are liars and not people of their word, they do not honor what they promise and make changes on the fly and upsell you every little thing and don't give you what you paid for.“ March 19, 2025 KC Kristen C Co-founderMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “I’m also incredibly impressed with the customer support and how they will make sure to go above and beyond to make sure everything is taken care of.“ July 11, 2021 MR Moe R PresidentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Took years to ever get even 1 update and then the updates were nothing but basic ux/ui.“ March 19, 2025 KC Kristen C Co-founderMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Every time I’ve been unsure about something or even had a question I got an answer right away!“ July 11, 2021 MR Moe R PresidentMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “This is a total mess and run very far away from this company, any competitor tool is better than this one.“ March 19, 2025 KC Kristen C Co-founderMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “It’s actually addictive to watch and I just love it!“ July 11, 2021 AJ Andrew J DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “The owners of this tool cannot be trusted to deliver what they promise.“ March 22, 2025 ## Showing most helpful reviews Showing 1-25 of 54 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mikula B. SEO Manager Information Technology and Services Used the software for: I used a free trial ### "I'm a visual person" July 26, 2019 5.0 It's easy to use and after login you know right away what to do, instructional videos are great Pros I didn't need to have Todo lists or text files with my ideas and plans anymore, also web apps that help with planning and tracking don't get close to what marketplan.io does Cons speed of loading of the dashboard could be improved, also large plans need better caching Alternatives considered [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) Reason for choosing MarketPlan.io It's more what I needed in regards to control Review Source Rolando V. Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "The Best Funnel Planning & Tracking" August 13, 2019 5.0 I could setup the whole process and much more from in one SaaS platform instead of using 8-10 other apps. So is saving me a ton of money and time. Pros Is so easy to plan, strategize and forecast your funnel, website, membership site and e-commerce store. Easily create an instant plan based on your goals. Help you figure out where to concentrate your focus your resources in your business to make your site more profitable. Write your email copy inside Marketplan and then set the actions and conditions of when to sent the email to your prospect. I could track the whole funnel, ads, email, leads and sales under one roof. I can iframe sites and anything that has an URL or HTLM code and then edit the site right inside Marketplan. The ability to chat with collaborators, clients and the whole team right insideMarketplan. Cons I have not found anything that I dont like about Marketplan Reason for choosing MarketPlan.io It was created by marketers for marketers. Review Source LP Luiz P. CEO Marketing and Advertising Used the software for: 2+ years ### "I don't recommend it, I was scammed" April 23, 2025 1.0 I've always had problems with bugs in the tool, and it always took them a long time to fix the defects. And now they've decided to cancel the plan of those who trusted them from the beginning. Pros When they launched, they offered a lifetime license, which was a differentiator from their competitors. Cons There have been many bugs since I purchased the lifetime license, and support has always been poor. And now they have decided to cancel all lifetime licenses, they have not fulfilled their promises. Alternatives considered [Funnelytics](https://www.capterra.com/p/200577/Funnelytics/) Reason for choosing MarketPlan.io They are honest, even though the monthly fee is very high, they deliver what they promise and do not deceive customers. Switched from [Funnelytics](https://www.capterra.com/p/200577/Funnelytics/) The lifetime offer that Marketplan made regarding the monthly price of Funnelytics Review Source Craige Hardel -. Owner Marketing and Advertising Used the software for: 6-12 months ### "Funnel planner of the future" August 7, 2019 5.0 It's a really solid application whose feature set has improved quickly. Pros Marketplan is very easy to use unlike other solutions i've tried. I must say it's intuitive and you can plan our a funnel without much fuss They seem to have the feature integrations done right. Other solutions have tried similar but has clunky interfaces. Not them Cheap pricing Cons can't export any funnels I plan out offline. It's nice to have a wonderful interface and functionality but it's even better to take some of your work offline for further analysis. I missed that Reason for choosing MarketPlan.io Better interface and better integrations with third party services to make everything just work together Review Source Zach K. Digital Marketer Marketing and Advertising Used the software for: 6-12 months ### "A tool to help you stay organized and plan your marketing. " July 16, 2021 5.0 I enjoy using a tool. Market Plan.io has changed the way I do my work & helped to reduce the amount of time I spend on planning, outlining and communicating my marketing strategies to my internal stakeholders in a more visual manner. It has allowed me to create a congruent workspace and take what used to be all over the place and organize it all into one space. Pros The best thing about this marketing tool is that it allows you to do everything in one place. Plan, project, communicate & monitor your marketing strategy all from one powerful place. Easily plan out the strategy and demonstrate value to stakeholders visually. Allows me to organize my marketing strategy all in one place and it allows me to share it with my marketing team so they can all be on the same page. Cons Although there's an upgrade to the interface, however there's much to be desired. Outlining & planning the marketing strategy can be pretty tedious and messy for big & complicated campaigns. Review Source AJ Andrew J. Director Marketing and Advertising Used the software for: 2+ years ### "Be wary to choose this tool, competitors are more reliable" March 22, 2025 1.0 Pros It's a kinda ok funnel planner, a way to visualise your marketing. Cons The founders made commitments to many of their early paying customers for lifetime packages, myself included among them. These weren't an onerous burden on them to uphold and maintain, and they received seed funding as a result. This week they broke these commitments. The owners of this tool cannot be trusted to deliver what they promise. They cannot be trusted not to raise prices significantly when it's convenient for them. They cannot be trusted to keep their promises in their terms and conditions. Alternatives considered [Funnelytics](https://www.capterra.com/p/200577/Funnelytics/) Reason for choosing MarketPlan.io They offered an attractive lifetime offer to use their product. Review Source AA Ammar A. CEO Marketing and Advertising Used the software for: 1-2 years ### "Broken Promises – Beware of The Team Behind The Company" March 25, 2025 1.0 Now, that excitement has turned into frustration. They took our money, promised lifetime access, and are now breaking that promise, leaving early supporters with nothing unless we pay again. It’s a huge letdown, and I wouldn’t trust them with another dime. Pros I initially loved MarketPlan.io for how easy it made planning and visualizing marketing funnels. The LTD seemed like a great long-term investment. But all of that doesn’t matter now because they’re going back on their word and canceling the lifetime access we paid for. It’s disappointing to see a company break trust like this. Cons The worst part is that they promised lifetime access and are now taking it away, forcing users to pay again or lose everything. It feels like a bait-and-switch—cashing in on early supporters and then kicking them out. If a company can’t keep its word, how can anyone trust them? Review Source MR Moe R. President Marketing and Advertising Used the software for: 2+ years ### "Worst Purchase Experience Ever: A Nightmare with Broken Promises and Account Termination" March 19, 2025 1.0 It is a total nightmare. Took years to ever get even 1 update and then the updates were nothing but basic ux/ui. These people routinely ignored all feedback from the community, Added very pointless features nobody wanted , somehow sold it then faked updates with "ui improvements ",and then ran some ads as a last ditch effort. This is a total mess and run very far away from this company, any competitor tool is better than this one. Pros it was terrible and didn't function properly for years and then out of no where I get a message saying my account was terminated for no reason? Worst company and purchase experience of my life. Run far away never trust these people with your money Cons they are liars and not people of their word, they do not honor what they promise and make changes on the fly and upsell you every little thing and don't give you what you paid for. Review Source Glenn Wallace, R. Online Local Marketing Consultant Marketing and Advertising Used the software for: 6-12 months ### "It was worth the wait!" July 26, 2019 5.0 Use this to map out new client sales funnels in the pre-sale stage and them implementation. clients are blown away at the level of detail and understanding we have from using this tool. Pros I was an early adopter of the software before the current 'live data' functionality was released. The software was great before but now it is on another level. Easy to use and gives great advantages in our funnel creation and monitoring. Cons Did not find anything to complain about. Review Source Yusuff M. Material Research & Development Engineer Mechanical or Industrial Engineering Used the software for: Less than 6 months ### "A fantastic planning and tracking tool for all types of marketing " February 19, 2019 5.0 An excellent planning tool to save a ton of time and money in your marketing. Pros Marketplan.io is a truly all in one tool to map, plan and track all the marketing efforts. The best part is the team collaboration for inclusive planning. The built in templates are great as a starting point for your funnels. If you have a marketing agency, it's a must have tool to impress your clients and present your marketing plans visually. To track your content marketing and paid advertising in one place is really awesome as it gives a fair reflection of your ROI. Cons The UI could be little more flashy with brighter colors, but it's just a minor con in a tool that does what it says flawlessly. Review Source Ed F. Owner Alternative Medicine Used the software for: 6-12 months ### "Can't say enough good about MarketPlan.IO" July 26, 2019 5.0 Excellent support. Passionate founders. Open to feedback. Entrepreneurial mindset so I know changes are going to be exciting. Well thought through feature set. Pros I'm a very visual person and I can get overwhelmed with building funnels when you start to add up all the complexity of them. MP.IO reduces this anxiety and makes building funnels fun. I cannot see another way of building funnels any more. Cons The wait for the metrics which is now out. Also, They need a different way to organize ads as the current way is not good past 15-20 ads. Gets messy tracking them. I believe this is a priority to clean up. Reason for choosing MarketPlan.io Because of all the things I just said. Geru is behind and took way too long to update. Its also very buggy. Funnelytics is limited in features. Review Source GS George S. Writer, Coach Health, Wellness and Fitness Used the software for: Less than 6 months ### "The unexpected benefit" October 1, 2019 5.0 I have exponentially sped up my workflow. One of my pet peeves was the slowness of workflow using free floating, disparate, moving parts. It discouraged me and disrupted my train of thought. Now I easily develop and thresh out ideas quickly, and implement them almost instantly. Its an amazing closing tool for presentations! Pros It puts everything I'm dealing with, in front of me. I can visualize it all at once. That's an incredible advantage to me to see all the moving parts and I can interact with all the elements at will and make changes on the fly. Cons I don't know if this counts as LEAST LIKEABLE but it is totally comprehensive. Since is has every conceivable function built-in, it takes a little of onboarding but once you get used to navigating, it zooms you through from critical to mundane. Review Source AH Axel H. MD Internet Used the software for: 6-12 months ### "maybe better for performance " August 2, 2019 3.0 the templates were inspiring but I never really used it Pros I saw and see the beauty of the product and gave it a try. The reality for me that it was (and maybe is) very beta with a ton of features and charismatic support by the founder. Cons I couldn´t identify the compelling use-case for me. with so many other tools, for me the idea didn´t monetize. Review Source RT Ryan T. Marketer Retail Used the software for: Less than 6 months ### "Great Product" July 26, 2019 5.0 Love it. Pros Easy to build and manage the funnel campaigns. Cons The overivew pages uses basic icons. Images of the pages used in the urls would be awesome so we get immediate view of the pages in the overview. Small feature request\* Review Source RS Ricky S. Manager Marketing and Advertising Used the software for: 6-12 months ### "Bird's Eye View of Your Next Project" August 6, 2019 5.0 Pros I like how easy it is to setup the whole funnel and steps of my project, so I can get a holistic view of everything! Cons The UI could be improved, at the moment the colors are quite dull. Review Source jH james H. web designer Design Used the software for: Less than 6 months ### "UI needs some love..." August 1, 2019 4.0 Pretty good considering I bought it from a lifetime deal...often the bugs are not worked out yet Pros I was able to get my head around my first funnel and plan it out. WIN! Cons the arrows were not intuitive for me and for a planning tool it could be much more visually pleasing the UI on this was very MVP and needs to be reworked but that could depend on your target market. also a snapping to place feature would be awesome! at least to have and turn off or on depending on what you need. I would love an integration with an automation tool like autopilot hq or zapier and have a wizard to take the current info and transfer it into the automation. Sounds like a plugin to me but could be really helpful Reason for choosing MarketPlan.io Price and I'm a sucker for the underdog Review Source DL David L. MD Marketing and Advertising Used the software for: 1-2 years ### "Need more improvements" August 22, 2019 3.0 Pros one of the few in the market. Able to draw out funnel for the team Cons not able to do split test with live results from what i know. might had changed Review Source RC Raphael C. Founder Information Technology and Services Used the software for: Less than 6 months ### "Good platform for mapping marketing activities" August 12, 2019 4.0 Pros Happy with the platform mostly. I feel the tool is still in early stages and I hope to see the platform mature against the competition Cons The UI is really basic and feels half baked Review Source VR Verified Reviewer CEO Online Media Used the software for: 1-2 years ### "Do not waste your money" March 19, 2025 1.0 Very Poor Treatment for early supporters Pros Dont recommend this Team and Product due to there treatment of past customers who supported them from the start Cons Always Buggy had potential thoe needs more work Review Source DG Deeb G. Ceo Marketing and Advertising Used the software for: 1-2 years ### "The worst funnels planner" March 22, 2025 1.0 Many bugs, need many times to create funnels Pros Not working at all, many bugs and also they are closing our ltd account Cons Hraphics, it very great but not useful for work Alternatives considered [Guru](https://www.capterra.com/p/224830/Guru/) Reason for choosing MarketPlan.io It was ltd, and the cheapest when i buy it, Review Source KC Kristen C. Co-founder Marketing and Advertising Used the software for: 1-2 years ### "I love everything about Marketplan.io! Highly recommend this for all marketers " July 11, 2021 5.0 It’s has been great! From the projects to the customer support everything has been enjoyable and extremely helpful! Love , love this app! Pros My favorite thing about Marketplan is the live feature. With the tracking code and UTMs it’s so easy to see how many visitors or conversations you have as they happen! It’s actually addictive to watch and I just love it! I’m also incredibly impressed with the customer support and how they will make sure to go above and beyond to make sure everything is taken care of. Every time I’ve been unsure about something or even had a question I got an answer right away! Marketplan.io is getting better and better too! It just keeps improving although it was already perfect! I highly recommend it for anyone using or planning out a sales funnel. Cons I love everything about it!! I’m a very happy customer of marketplan! Review Source VR Verified Reviewer Owner and Business Consultant specializing in Mobile apps, sales, marketing, and small businesses. Information Technology and Services Used the software for: 2+ years ### "Excellent Marketing tracking platform" May 10, 2020 5.0 Overall I feel every business interested in making their marketing work must have this platform. Pros Marketplan.io is the best marketing tracking platform I have ever used. The analytics are amazing and easy to use. Track every detail. Support is fabulous. Cons Marketplan.io can be a bit confusing until you understand the flow and way to effectively use the platform. The support is excellent and will help you with anything you need. Review Source VR Verified Reviewer Co-Founder Internet Used the software for: 6-12 months ### "Best way to plan and execute your marketing funnel" August 2, 2019 4.0 It is a must tool to have if you regularly build and manage marketing funnels Pros This tool solves a big problem when it comes to planning and executing a marketing funnel. There are many project management tools out there however not many of them are built for a marketing funnel project. Marketplan allows easy visualizing how components of the funnel link together and which component needs to be worked on with a task management system. Cons The UI. For some reason, I can't like the UI (color scheme, element size, etc.). The UI looks outdated. But the functionalities really outweigh this drawback Reason for choosing MarketPlan.io Marketplan has project/task management system built into it. Review Source VR Verified Reviewer owner Health, Wellness and Fitness Used the software for: 6-12 months ### "my experience with capterra" August 6, 2019 5.0 accounting ,scheduling Pros easy to use and understand upto date business software,love the resources and easy to use instructions Cons nothing i do not like ,its great,nothing caompares Review Source VR Verified Reviewer Senior Manager of Digital Marketing Marketing and Advertising Used the software for: 6-12 months ### "Marketplan.io is the Best Value in Marcom" August 21, 2019 4.0 Pros Easily create complicated funnels in no time. Cons Tracking needs to better implemented, but the functionality is spot-on! Reason for choosing MarketPlan.io Great community, great roadmap, ease of use. 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