# Outfunnel Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Outfunnel the right Marketing Automation solution for you? Explore 44 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/181249/Outfunnel/reviews

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Outfunnel

4.9 (44)

[View alternatives](https://www.capterra.com/p/181249/Outfunnel/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Outfunnel

Ease of use

4.8

Customer Service

5.0

## Pros and Cons in Reviews

LL

Laura L

General Manager Sales and MarketingApparel & Fashion, 11 - 50 employeesUsed the software for: 1-2 years.

“The customer service and responsiveness at outfunnel are great.“

September 19, 2025

CH

Casey H

Sr. Marketing ManagerElectrical/Electronic Manufacturing, 11 - 50 employeesUsed the software for: 1-2 years.

“Outfunnel seamlessly integrates pipedrive and mailchimp to provide powerful data to our sales team.“

June 9, 2020

TG

Tim G

Director | Trainer | CoachHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 6-12 months.

“The deep integration with pipedrive CRM is why I use this app for email mktg.“

June 9, 2020

PD

Phillip D

CEOConstruction, 2 - 10 employeesUsed the software for: Less than 6 months.

“That it integrated with Pipedrive and was very simple to set up messages for our sales team“

September 9, 2020

## Showing most helpful reviews

Showing 1-25 of 44 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Valentin B.  
Marketing Manager  
Internet  
Used the software for: 6-12 months

### "Works as advertised"

June 9, 2020

5.0

Setup super easy, most things were intuitive. Had to clarify a few things with the support team but they were super responsive so no problem.

Pros

I really like that Outfunnel does exactly what it says on the box. For me, it elegantly bridges the shortcomings of Pipedrive which is our main CRM. The team is great and I've already had a few discussions with them and saw that they implemented a few of my requests

Cons

It's not as feature-full as other products on the market. For me, it's more of a tool and less of a solution. It's best to get into it already knowing what you're trying to achieve.

Switched from

[Intercom](https://www.capterra.com/p/134347/Intercom/)

No 2-way integration between Pipedrive and Intercom.

Review Source

DK

Dovile K.  
Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "Outfunnel is one of the most handful and user-friendly mailing tools "

June 9, 2020

4.0

Outfunnel is really one of the most handful and user-friendly mailing tools we ever used for our newsletter campaigns.

Pros

We have started using Outfunnel for Pipedrive and Mailchimp synchronizations first, but soon we’ve switched to Outfunnel as our main mailing tool. It's very easy to use and setup mailing campaigns for the selected target groups – Pipedrive filters. Creating or duplicating a newsletter is very simple and fast even for non-experienced users, the same goes for adding personalization fields to the content. All sents, opens, clicks, bounces and unsubscribes are visible in the main Campaigns report and are reflected in Pipedrive as well. Detailed campaign reports can be easily downloaded from Outfunnel to excel for further analysis. The automation and synchronization with Pipedrive are really outstanding – all activities done with Outfunnel are precisely reflected in CRM.

Cons

What we do not see in the report yet are ‘replies’ to our mailings as this feature needs some setup to our google account that’s not so simple for us to do without admin rights.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

The campaign creation process is more simple with Outfunnel. It enables us to create personal messages instead of commercial look & feel newsletters.

Review Source

LL

Laura L.  
General Manager Sales and Marketing  
Apparel & Fashion  
Used the software for: 1-2 years

### "Outfunnel Review"

September 19, 2025

4.0

The overall experience has been very positive. \[sensitive content hidden\] has been great, extremely responsive and very willing to problem solve with us.

Pros

The customer service and responsiveness at outfunnel are great. The platform and setting up sequences is very easy to use.

Cons

There were several data discrepancies between Outfunnel and our CRM that caused a lot of extra time and work to maintain our data integrity.

Alternatives considered

[Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

Reason for choosing Outfunnel

The overall value and ease of use and we were already using Copper so didn't need many other services.

Review Source

VR

Verified Reviewer  
CMO  
Internet  
Used the software for: 6-12 months

### "Excellent marketing automation, with a focus on B2B"

September 9, 2020

5.0

Overall, Outfunnel has been a helpful tool for automating our email nurture campaigns. The email sequences are easy to use, and perfect for simple, conversational emails. The data is synced to our CRM, so it's all automated.

Pros

The value for money is incredible. Outfunnel does all the heavylifting for automated email marketing. Data such as email engagement, web visit and even lead scores are synced to our CRM, marrying lead nurturing and sales in a seamless way.

Cons

The functionality is a little limited, but it's sufficient for us. May be insufficient if you needs are more complex.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Did not need the extra functionality that Mailchimp offers

Review Source

HG

Harjinder G.  
CRM Specialist  
Computer & Network Security  
Used the software for: Less than 6 months

### "Outfunnel software review"

June 9, 2020

5.0

Outfunnel allows the Marketing team to send emails on behalf of the sales team freeing up their time to do sales activities. Outfunnel have a fantastic support team, their Live Chat is a great way to get answers quickly. They're always open to recommendations and have regular product updates with new features and functionality.

Pros

There are two things I like most about the software, firstly the newly added dynamic sender details functionality, giving you the ability to change sender details dynamically based on the contact owner in our CRM, so you don't need to create multiple emails for each sender. This has saved us a great deal of time. Secondly the bounce activity tracking which allows us to identify incorrect/invalid email addresses and update/cleanse them accordingly, helping us to maintain a cleaner database.

Cons

The bounce emails are caught by Outfunnel and we have no visibility of these. It would be good to have these emails filtered into a specific mailbox and identify hard/soft bounces. Also, currently we're unable to map to single/multiple option fields in Pipedrive, only text date and number fields are supported.

Alternatives considered

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Operations Hub](https://www.capterra.com/p/226298/PieSync/)

Reason for choosing Outfunnel

Outfunnel seemed the easiest tool to use and was very quick to set up. Also they provide great support during set up if you have any questions or issues.

Switched from

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

Pipedrive group emailing limits sends to 100 at a time. Also admin users are not able to send emails out on other users behalf.

Review Source

AW

Adam W.  
Founder  
Education Management  
Used the software for: 6-12 months

### "Simple tool for managing segmented e-mails"

October 16, 2020

4.0

We had a larger mailchimp e-list and were keeping individual user data in pipedrive. Outfunnel allowed us to segment the pipedrive user base much more specifically in order to manage small to medium bulk e-mails. As a small business that cares about not spamming our followers, this segmentation is perfect to send people exactly what we think they want to hear about.

Pros

We like how well Outfunnel connects to our existing CRM (pipedrive) and allows us to getting additional data points. It was easy to set-up and connected to everything we already use really well. The team was very communicative and supportive to get up and running.

Cons

Getting the e-mails approved via our domain was a bit tedious, but this is the case with most e-mail softwares. There are still a few features we would love, but this works for now.

Reason for choosing Outfunnel

Outfunnel connected very well to Pipedrive.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was too big for the scale and personalization we were looking for. We expect to use mailchimp again for more general updates when we have a larger following, but will continue to use outfunnel too.

Review Source

AS

Antonio S.  
CEO  
Information Technology and Services  
Used the software for: 6-12 months

### "Outbound mailing made simple"

March 10, 2021

5.0

Very good. it perfectly links data into Pipedrive.

Pros

The lead score, the tracking links. and the pipedrive integration.

Cons

You have to build landing pages with other tools.

Alternatives considered

[ActiveDEMAND](https://www.capterra.com/p/142305/ActiveDEMAND/)

Reason for choosing Outfunnel

we were using Outfunnel well before of that. We also tested AD in order to include everything in one tool social media, landing pages and dynamic content. Bad testing of Active Demand made us come back to Outfunnel

Review Source

VR

Verified Reviewer  
Founder and CEO  
Financial Services  
Used the software for: Less than 6 months

### "Great customer support...if you need it, but you won't"

June 26, 2020

4.0

Excellent value for money and a good single-purpose app for CRM basic marketing automation.

Pros

Does what it says, and is vastly easier to use than Frederick von Chimpenheimer IV's product. It you do need help setting up the support is very personalized and fast.

Cons

I'm not sure there's anything I don't like, except that it requires being connected to pipedrive; i understand that's it's purpose; but would be nice to have other intetrations.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp too complicated and not integrating with Pipedrive.

Review Source

OS

Olivia S.  
Marketing Director  
Events Services  
Used the software for: Less than 6 months

### "Best tool for two-way integration for Pipedrive and MailChimp"

May 19, 2020

5.0

The Outfunnel team readily answered all questions and allowed us to extend our trial while we worked through extra testing. The tracking of user activity has been seamless. This tool also allowed us to catch that a certain segment of our email list had not received an email, and we were able to easily fix that and send it out.

Pros

Outfunnel was very easy to setup and implement. The two-way integration was a critical decision factor. The sales team especially likes that all user activity is tracked in Pipedrive, allowing for seamless communication between our marketing and sales efforts.

Cons

We have not yet utilized the email marketing tools offered directly via Outfunnel. We are continuing to use MailChimp.

Alternatives considered

[Zapier](https://www.capterra.com/p/130182/Zapier/)

Reason for choosing Outfunnel

We found that other solutions were either too complication, costly, or didn't offer two-way communication. Outfunnel had everything we needed and was continuing to add features.

Review Source

LW

Lex W.  
GM  
Machinery  
Used the software for: Less than 6 months

### "First Class Guys "

May 29, 2025

5.0

Excellent, from function, ease of use and support. Would highly recommend. Markus has been very available to help answer any questions or uncertainties

Pros

Outfunnel has been a fantastic addition to our system, streamlining both administration and lead automation. As an organisation that focuses heavily on lead generation across multiple platforms, Outfunnel has removed the manual labour of adding leads to our CRM, freeing up valuable time to focus on other key areas of the business. The lead scoring feature is also excellent—it helps us prioritise where to focus our follow-up efforts, which is especially vital as we do not have a dedicated sales team. The customer support is also exceptional. Way to go guys. Keep on trucking

Cons

The fact that I could not sync with Google lead forms, however, this has since been evolved and is no longer a restriction.

Review Source

CH

Casey H.  
Sr. Marketing Manager  
Electrical/Electronic Manufacturing  
Used the software for: 1-2 years

### "Simple and powerful"

June 9, 2020

5.0

Outfunnel pulls information about an email recipient's interaction with our email and website. Putting this information at the sales teams' fingertips is extremely useful to their sales efforts.

Pros

Outfunnel seamlessly integrates pipedrive and mailchimp to provide powerful data to our sales team. I don't have to think about it because it just does what it's supposed to do. If I have any issue or questions, customer service is on top of it quickly and helps me find the answer.

Cons

Minor thing, but when someone unsubscribes, I wish it updated pipedrive rather than stopped synching.

Review Source

JM

Justin M.  
Founder  
Design  
Used the software for: Less than 6 months

### "Great Automation Tool"

June 7, 2022

5.0

10 out of 10!

Pros

I love having the ability to segment based on how prospects interact with various campaigns.

Cons

I would like to see more integrations, for example, a form integration for Squarespace.

Review Source

JS

Jens S.  
Marketing  
Information Technology and Services  
Used the software for: Less than 6 months

### "Outfunnel for SaaS solution market entry US to EU"

September 22, 2020

5.0

just great, everything clear and again: support is awesome

Pros

integration with Pipedrive, personal support which is 10 out of 5 stars

Cons

in general flexibility on how to use generated data is missing a bit beside filters

Reason for choosing Outfunnel

functionalities, price point, email volume, personal support

Review Source

MD

Megan D.  
Associate Marketing Manager  
Computer Software  
Used the software for: Less than 6 months

### "Easy to use and very helpful support team"

June 11, 2020

5.0

Great! Would highly recommend!

Pros

Simple and gets the job done. Outfunnel is easy to use and intuitive, I love how straightforward it was to set up and start our first automation.

Cons

It would be great to have more flexibility and manipulation of the lead scoring feature. I would like to be able to create and determine a point value for multiple, new, marketing activities.

Reason for choosing Outfunnel

Price, capabilities, and ease of use.

Review Source

RT

Reuben T.  
Director  
Building Materials  
Used the software for: Less than 6 months

### "Outfunnel Review"

June 9, 2020

5.0

Excellent service - very willing to help.

Pros

Simple set up procedures and great interrogation with Mail Chimp. Excellent backup and support from Outfunnel.

Cons

Non to report as yet. Possibly could do with clearer instructions regards adding in A records etc.

Review Source

VR

Verified Reviewer  
CEO  
Consumer Services  
Used the software for: Less than 6 months

### "Great Customer Support"

July 1, 2024

5.0

Pros

I love that this tool connects into my tech stack and works seamlessly. And when I ran into bumps on set-up or was trying to figure out how to best use it, the team was SO very helpful with customer support. They answered every question and helped me figure out how to get the most out of the tool.

Cons

Doesn't have every integration yet but I'm sure they will build more over time.

Review Source

DS

Dan S.  
Founder  
Computer Software  
Used the software for: 2+ years

### "Outfunnel"

June 2, 2023

5.0

Great experience all round.

Pros

I've worked with hundreds of organisations helping to implement their sales process using Pipedrive. Outfunnel is my most used third party tool. The functionality allows us to track prospect engagement, score leads based on activity and highlight the hottest leads to the sales team. Not only is it a fantastic tool, but their rockstar team are always on hand to help with any questions you might have.Highly recommended!

Cons

There's not a lot to dislike. Perhaps it would be useful if they reinstated the email platform by default as this used to tie in nicely with the other functionality.

Reason for choosing Outfunnel

There didn't appear to be anything comparable in the market.

Review Source

Vlad I.  
Growth Marketeer  
Information Services  
Used the software for: Less than 6 months

### "One-of-a-kind tool for 2-way sync between Pipedrive and Mailchimp"

June 9, 2020

5.0

Very positive, especially given the usefulness of the tool and how reachable and helpful the support is

Pros

Its cornerstone functionality allowed us to streamline the syncing workflow and to trigger CRM automations based on drip email activity of individual users. It's also a very straightforward tool to use, and it didn't require a whole lot of time to set up. Being reasonably priced, it's one of the best ways to build linked CRM automations for those using Mailchimp for email marketing purposes.

Cons

In the beginning, there were certain features that were lacking for an optimal workflow. However, after reaching out to the support team, those were added to the development roadmap and implemented as soon as 2.5 weeks after my request.

Reason for choosing Outfunnel

True 2-way sync

Switched from

[Operations Hub](https://www.capterra.com/p/226298/PieSync/)

PieSync didn't support the true 2-way sync

Review Source

Robert J.  
CMO  
Information Services  
Used the software for: 1-2 years

### "Easy to get started and great value for money"

September 8, 2020

5.0

We are solving some of our onboarding and sales communication automation needs with Outfunnel.

Pros

Outfunnel makes setting up automated email communication that can support your onboarding, sales and marketing processes effortless. The UI is simple. It has all the features to get going fast.

Cons

Their vision of a fully lifecycle communication and marketing tool is still in its infancy so it is a more of an aid to existing processes rather than a tool to setup your entire set of processes.

Review Source

Alexander M.  
Head Of Marketing  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great tool with powerful 2-way sync "

December 19, 2018

5.0

Definitely one of my favorite marketing automation tools that runs in the background while I focus on my work.

Pros

I've been using Pipedrive and Mailchimp for years, but never knew I could sync the two like this. Thanks to Outfunnel I don't have to think about my many email lists any more (they are in full sync with my contacts list). This tool has made my job way easier and the value I get for the price is great.

Cons

At first it wasn't clear to me how many contacts I can sync as the subscription fee depends on that. I contact their support and got an immediate answer that gave me the extra push I needed to buy their subscription.

Review Source

CL

Chris L.  
President  
Financial Services  
Used the software for: 2+ years

### "Great service and seamless integrations "

June 9, 2020

5.0

Our overall experience has been positive and we will be long term users

Pros

We like how easy it is to link our CRM (Pipedrive) to Mail Chimp, the lead scoring feature is relevant and useful, the synch with our CRM is seamless and works smoothly. We think that the value vs. cost is really good for the price. Outfunnel worked with us when other companies declined us due to the industry we work closely in (Residential Mortgages)

Cons

We do not have any complaints or see any down sides as the product and service fully meets our needs

Review Source

LJ

Louise J.  
Managing Director  
Financial Services  
Used the software for: 6-12 months

### "Outfunnel and Account Management"

September 9, 2020

5.0

We use it to understand how engaged old accounts are with our marketing activities. We also use the lead score functionality to identify potential warm leads for our database contacts.

Pros

We love that we can now see how our key accounts have engaged with our marketing activity, allowing us to tailor our account management strategy. I also once wrote in with a billing query and it was responded within hours - amazing!

Cons

I thought the pricing was based on the number of contacts you had (in pipedrive), as opposed to how often you talk to them. So we have c. 3,500 email address and a 15,000 contacts account, if I email these contacts more than 4 x we reach our limit. I don't tend to email more than 2-3 times, so it's not a big deal, but for the size of our business it wouldn't make financial sense for us to upgrade to the next level.

Review Source

AT

Andrew T.  
Business Development  
Internet  
Used the software for: 1-2 years

### "Superb Connector Delivering Proven Results"

September 9, 2020

5.0

From the first trial and configurations the software has been reliable, backed up by responsive and helpful support. It delivered just what we needed and we have continued to deploy new features as they are released.

Pros

The system was easy to set up and is ongoing maintenance is minimal. We don’t even have to login to the interface as it just works.

Cons

Small annoyance that new email lists in Mailchimp can cause create new records in Pipedrive

Alternatives considered

[Operations Hub](https://www.capterra.com/p/226298/PieSync/)

Review Source

CM

Calvin M.  
Marketing  
Food & Beverages  
Used the software for: 1-2 years

### "Great integration for MailChimp"

June 9, 2020

5.0

Really good to work with the team at outfunnel... They are very helpful to support specific ideas and add many features to the roadmap over the years

Pros

Syncs all contacts and info from pipedrive to MailChimp beautifully and exactly how it should. Rather simple but just works! Customer support is very personal from the small team at pipedrive

Cons

Slightly clunky as they develop the UI. Very basic functionality

Review Source

ME

Matt E.  
Operations  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Absolutely love this"

December 3, 2020

5.0

Overall it is awesome. Support is amazing. That is my favorite part. If you have ANY issues they are ALWAYS on top of it. The software itself has a clean UI, easy to use, and works.

Pros

We use Copper as our CRM. They do not have any way to automate email sequences so we can stay on top of our prospects. We can setup multiple sequences, assign a tag to the lead, then let the system work for us.

Cons

There were a few things that were unclear as to how to use tags between opportunities and people in Copper. Nothing wrong on the software side but it was a bit confusing on how it works. We sent an email, and they called me and walked me through it and it was easy peasy. The other part is it was confusing to know when a sequence was active. I thought I set it up correctly but turned out it wasn't on but I told them to change the verbiage to make it more clear that you need to click to the next step to actually make the sequence work.

Review Source

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