--- title: "Blue Pure Loyalty Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Blue Pure Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/181432/Blue-Pure-Loyalty/" page_type: "product" language: "en" --- # Blue Pure Loyalty Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 7, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Blue Pure Loyalty ## What is Blue Pure Loyalty? Blue Pure Loyalty® is the leading Loyalty Marketing Technology company that builds innovative Loyalty and Incentive Programs for end customers, companies, employees, sales forces, fans of sport teams, and sales channels, influencing their behavior in a positive way, consistently increasing profitability, sales, and satisfaction of our client’s brand, products and services. Our services and solutions are Tailor-Made to the needs of our clients. ## What is Blue Pure Loyalty used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $1000 Other, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Blue Pure Loyalty?[Manage this product listing](https://www.g2.com/products/blue-pure-loyalty/claim_requests/new?auto=true) ## Blue Pure Loyalty Overview Updated September 2026 AI summary Blue Pure Loyalty enables businesses of all sizes to design, manage, and analyze customer loyalty programs across multiple channels. Covering campaign management, rewards, membership, and engagement tracking, it offers tools for customer segmentation, promotions, and analytics. The platform supports extensive customization, third-party integrations, and is accessible via web and mobile, fitting diverse deployment needs. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Blue Pure Loyalty 0.0 VS. [4.9 (3,832)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price $1000 Other, Per Month Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.9 (3,832) Value For Money 0.0 (0) Value For Money 4.9 (3,455) Customer Service 0.0 (0) Customer Service 4.9 (3,515) ## Blue Pure Loyalty alternatives [4.9 (257)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (544)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/) [4.4 (192)](https://www.capterra.com/p/10009042/RepeatMD/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009042/RepeatMD/) [ReadySTORE Gift Card and Loyalty](https://www.capterra.com/p/83219/GIFT-CARD/) [4.8 (39)](https://www.capterra.com/p/83219/GIFT-CARD/reviews/) Starting price $20000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/83219/GIFT-CARD/) ## FAQs about Blue Pure Loyalty Overview ### What company size and specific industries is Blue Pure Loyalty built for? Blue Pure Loyalty is designed for companies that are planning loyalty and incentive programs as well as businesses that already run them. The vendor description does not specify a company size or particular industry, so the product appears to suit a broad range of organizations with customer loyalty initiatives. Features and Usability ### What are the key features of Blue Pure Loyalty? Blue Pure Loyalty offers loyalty program management, rewards and gift card management, and discount management, along with customer profiles, customer history, and segmentation. It also includes campaign management and analytics, multi-channel communication through email and SMS marketing, referral tracking, POS support, and reporting and statistics. Getting Started and Support ### What training and onboarding options does Blue Pure Loyalty offer? Blue Pure Loyalty provides in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online options support guided setup, webinars cover group instruction, documentation offers written reference material, and videos provide self-paced learning. Getting Started and Support ### What customer support options does Blue Pure Loyalty offer? Blue Pure Loyalty provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Support quality feedback is not available in the catalog data, so no claims can be made about response times, helpfulness, or common frustrations. ## Features AI summary Based on 1,860 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) Blue Pure Loyalty supports all three features that reviewers call out most often: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. This coverage gives businesses the tools to build and run loyalty initiatives, manage customer rewards effectively, and connect the platform with other business systems, helping businesses improve retention, track incentives more accurately, and create a more connected customer experience. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Campaign Planning Plan and strategize marketing campaigns Client Portal Private online space that lets businesses securely share documents and provide information access to clients Blue Pure Loyalty 40 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Gamification: Games or game-like elements to track progress and reward accomplishments - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Referral Tracking: Log and store the source of contacts/leads - Rewards: Provide rewards, monetary or non-monetary, based on incentive programs - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Promotion: Market event via social media tools - Survey/Poll Management: Create and administer polls and surveys - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period --- ## Pricing Free Trial Basic $1,000 Other,Per Month ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.