--- title: "Ovation Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Ovation Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more." source_url: "https://www.capterra.com/p/181479/Ovation/" page_type: "product" language: "en" --- # Ovation Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ovation ## What is Ovation ? Ovation is the AI-first guest experience platform built for restaurants, helping brands serve exceptional experiences that fuel real growth. It starts with listening. SMS-first surveys drive far higher response rates than traditional methods, capturing the context behind every guest's visit. When something goes wrong, real-time alerts and AI-powered recovery tools help your team win back unhappy guests immediately — before a bad experience becomes a negative review or a lost customer. Ovation then turns those guest signals into clear, AI-driven recommendations, so operators can spot trends, prioritize fixes, and lift performance across every location. Feedback, real-time recovery, AI recommendations, and reputation management live in one connected platform — no disconnected tools. Trusted by thousands of restaurants, including Dave's Hot Chicken, Taziki's, Newk's, Swig, and Blaze Pizza. On average, brands capture up to 14x more feedback, recover up to 47% of at-risk guests in real time ## What is Ovation used for? [Survey](https://www.capterra.com/survey-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Top alternative Featured Overall rating Based on 18 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $99 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ovation ?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.ovationup.com&name=Ovation ) ## Ovation Overview Updated August 2026 AI summary Ovation equips businesses of all sizes with tools for SMS marketing, customer experience management, and survey collection. Its platform enables two-way messaging, mass texting, personalized campaigns, and mobile coupons, complemented by automation, segmentation, and real-time analytics. With broad device compatibility and third-party integrations, Ovation supports multi-channel communication, feedback gathering, and reputation management. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ovation 5.0 (18) VS. [4.7 (2,919)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting Price $99 Per User, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (18) Ease Of Use 4.7 (10,481) Value For Money 4.7 (15) Value For Money 4.5 (6,518) Customer Service 5.0 (16) Customer Service 4.5 (5,828) ## Ovation alternatives [4.7 (705)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (6,992)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.7 (1,787)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.9 (256)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/181479/Ovation/alternatives/) ## FAQs about Ovation Overview ### Which roles and teams benefit most from Ovation ? Ovation is most used by small business owners, executives, and operations managers who need to streamline customer engagement and day-to-day business workflows. Healthcare staff, including chiropractic and podiatry professionals, use it to manage patient communication and feedback, while finance and administrative teams rely on it for organized oversight and smoother service delivery. Answer based on 18 reviews Overview ### What company size and specific industries is Ovation built for? Ovation is designed for restaurants, from independent locations to multi-unit operations and enterprise brands. It fits hospitality businesses that want more guest feedback, faster recovery of unhappy guests, stronger online ratings, and better guest retention across their restaurant operations. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Ovation ? Ovation offers 2-Way Messaging, customer surveys, 360 Degree Feedback, review request and review generation tools, and feedback management. It also includes sentiment analysis, real-time reporting, customizable forms and questions, segmentation, automated responses, and multi-channel communication across SMS, email, and live chat. Integrations ### Which third-party tools and platforms does Ovation integrate with? Ovation integrates with 10 third-party platforms, including restaurant ordering, POS, and customer engagement tools such as Bbot, ChowNow, Crisp, NorthStar POS, Olo, Paytronix, Spendgo, SpotOn, Square for Restaurants, and Toast POS. Getting Started and Support ### What training and onboarding options does Ovation offer? Ovation provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide visual walkthroughs for reviewing features and setup steps at a team’s own pace. Getting Started and Support ### What customer support options does Ovation offer? Ovation provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Support information is organized across these channels so users can choose the option that fits their needs. No reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 3,848 SMS Marketing reviews Capterra data shows that buyers of SMS Marketing software rank the following features as their top priorities: - **SMS Messaging** (**59%** of reviewers rated this feature as critical) - **Mass Texting** (**54%**) - **Message Personalization** (**46%**) Ovation supports all three features that reviewers rate highest: **SMS Messaging**, **Mass Texting**, and **Message Personalization**. Together, these capabilities help businesses send text campaigns at scale, tailor messages to individual recipients, and manage direct customer communication more effectively, allowing teams to improve outreach, relevance, and response rates. SMS Messaging 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Send messages via SMS Reporting/Analytics 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Activity Dashboard 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customizable Branding 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Customizable Questions 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Tailored or customizable questions for more targeted and relevant data collection Customizable Templates 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Ovation 84 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Anonymous Feedback: Allow reviewers to provide anonymous feedback to encourage honest conversations - API: Application programming interface that allows for integration with other systems/databases - Automated Responses: Automatic reply functionality for incoming messages - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Chat/Messaging: Communicate using direct chat or messages within the system - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Security: Protect sensitive data for digital privacy - Data Visualization: Graphical representation of data - Email Reminders: Reminders sent via email - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Gamification: Games or game-like elements to track progress and reward accomplishments - Interaction Tracking: Track interaction history by documenting conversations for contacts - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - MMS: Sending/receiving messages with multimedia content like images, audio, or video over a cellular network - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Mobile Survey: Distribute a survey via mobile devices - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Language: Manage and support multiple languages - Negative Feedback Management: Identify, track, and respond to negative feedback - NPS Survey Structure: Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels - Offline Response Collection: Practice of collecting data and responses for market research/surveys without an internet connection - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Predictive Analytics: Predict future data based on historical data sets - Pulse Surveys: Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group - QR Codes: Matrix barcode that stores information - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Site Intercept Survey: Survey popup over a webpage to specific users based on their behavior - Skip Logic: Skip over or route respondents to different questions based on their previous answers - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Text-to-Win: Messaging system designed for contests and sweepstakes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.8 (18) 4.8 Based on 18 reviews ## Pricing Value for money 4.7 (15) Basic $99.00 Per User,Per Month Value for money 4.7 (15) 4.7 Based on 15 reviews ## Integrations [ Toast POS](https://www.capterra.com/p/136301/Toast-POS/)[ Crisp](https://www.capterra.com/p/151292/Crisp/)[ Square for Restaurants](https://www.capterra.com/p/175628/Square-Point-of-Sale/)[ ChowNow](https://www.capterra.com/p/229841/ChowNow/)[ Spendgo](https://www.capterra.com/p/173504/Spendgo/)[ Paytronix](https://www.capterra.com/p/125566/Paytronix/)[ SpotOn](https://www.capterra.com/p/185886/SpotOn/)[ NorthStar POS](https://www.capterra.com/p/145061/NorthStar/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (16) 5.0 Based on 16 reviews ## User reviews Overall rating 5.0 Based on 18 reviews Filter by rating 5(18) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent SG stephanie G. Manager Restaurants ### "my thoughts on the poduct" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 9, 2024 it is good it is easy to use and navigate through Pros tht we can communicate with the customer Cons nothing it is good. I have no complaints. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Michael B. Partner Restaurants ### "I’m a fan " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 25, 2024 Pros The real time feedbacks sun interactions with our guests. We can fix issues and respond. Cons Nothing really. It is easy and intuitive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EW Earl W. Operation Restaurants ### "Great Customer retention product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 February 5, 2024 Ovation is a great product and it did its job for us. We also where able to use it to capture some great customer data and had most of the customers that used it opt in for marketing. The issue we had was getting our managers to use it to engage with both really happy and really upset guests. Without us using that feature it negates the need to pay for a service like Ovation. So ask yourself before you purchase - who is going to be managing this process - as while it is VERY simple to do - it still takes time so make sure your thinking about that part. Pros Ease of use was the best feature of Ovation. You can use the website or the app on any device at any time. Simple to set up, simple to use. Cons I did not like the options they provided for allowing or disallowing which review sites I would push my customers to and or if I didn't want to do that at all with any reviews and wanted to just keep them all internal. I know there are some legal issues with some of this but I also believe there could be a better way. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MM Michael M. Owner Food & Beverages ### "New User of Ovation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 3, 2022 The customer service is outstanding. The software does exactly what it says it will do and even more. Pros The feature I like the most is Winback. It provides an opportunity to make a wrong a right. The number of reviews generated in a month was much higher than using no software. Cons Nothing to speak of at the moment. I need to work with the software a bit more before I can pass any negative judgment. Switched from [ReviewTrackers](https://www.capterra.com/p/140801/ReviewTrackers/) I am a member of RestaurantOwner.Com. The resource page for Customer Reviews listed Ovation as one of the preferred software for customer feedback and reviews. I contacted Ovation spoke with Doug and I was sold. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 8, 2022 Hey Michael! Zack Oates here from Ovation. So glad you're enjoying the software and the winback functionality! We're always striving for that 5-star experience. Please reach out to me personally if there's any additional ideas you have to push us up to perfect! Thanks for being a great customer. BB blair B. COO Hospitality ### "amazing!!! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 16, 2021 we get guests who review us online without allowing us the chance to make it right. With ovation, we are not only given that opportunity, but it actually works 100% of the time. Pros IT allows us to focus on the experience even after the guest leaves our store. It also allows us to make the bad right in real time. Cons nothing I didn't like. very impressed with everything from the install to the customer service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 27, 2021 Thanks so much Blair! So grateful for having you as an awesome partner and love that you are feeling the love with customer service. That's super important to us! DS David S. Owner Food & Beverages ### "Mission Critical Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 13, 2021 Our best decision since choosing Toast POS Pros Easy ongoing dialogue with customers is a game changer. Cons Zero complaints or issues. Elegant solution Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CC Cheryl C. Owner Hospitality ### "Most Valueable Partnership" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 5, 2020 We love working with Ovation! Pros We love the opportunity to communicate with less-than-satisfied guest in real time. Also, requesting reviews from happy guests has resulted in more than 600 reviews and a 4.8 star rating. Cons We have occasionally run into problems getting push notifications if our mobile phones are not using the most up-to-date operting system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EH Emily H. Finance Manager Biotechnology ### "Good Travel Booking Tool & Great Integration with Concur" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 23, 2019 Solving timely employee expense reporting by making the process easier. Pros Easy to use with Concur as all trips automatically sync and get added to your expense report (and if you have connected cards, they get matched up with the imported card charge). From the employee side, it makes submitting monthly reports very convenient. From the finance side, there are discounts associated with managing all bookings with Ovation. Cons Fees can be a little high (charged per booking/transaction, regardless of transaction price). If bookings like car rentals fall through, those charges are not reimbursable. However, with enough volume depending on your company side, the fees are worth it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BC Bill C. Owner Restaurants ### "Helps us get, keep & grow customers " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 25, 2019 Pros We love how Ovation allows us to engage with customers while they are still in our restaurant. We have increased the number and quality of our reviews since implementing Ovation, by a lot. I believe we were around 4.5 stars and 200 reviews when we started. We are now at 4.7 stars and 500 reviews overall, and nearly 4.9 stars in the past month. The difference? We can talk to guests when things are less than perfect and make them feel better about their experience before they write a sad review. Ovation also helps us improve our guest experience by allowing guests to share feedback, which we implement real-time. Our team has a better first-focus and our operations are better because we learn each day what makes our guests happy and what we need to improve. We are in a small town with lots of summer tourists. I can’t tell you how many people came in this summer and told us they found us by searching reviews. They increase our search results even though we don’t do any paid internet advertising. Cons I wish the software integrated with my loyalty program and text system. I think they are working on that and may have solved it. Let’s hope so! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 1, 2019 Well we give you a 5-star review for being an awesome customer! We are working on integrating, but in the meanwhile, we do offer Ovation loyalty and text marketing now! Let us know if we can help you out. Appreciate you, Bill! TJ Todd J. Podiatrist Hospital & Health Care ### "Standing Ovation for Ovation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 9, 2019 So far it has been a great experience. I have already made strides with our listings and reputation management implementation in a very short time. Pros This is an awesome product. I love the way the focus on reputation management. It's easy to keep happy customers happy than it is to help the not so happy ones get back to happy. The winback option with them is nice and allows you to pull out all the stops to make your customers happy. Their team is top notch. They are there to help you and care about your success. Cons It would be nice to be able to reply to reviews directly through their platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 20, 2019 Thanks so much for your review, Todd! Glad to have you as a customer and great feedback. We're working on a solution to responding--I just wish all the review platforms played nicely! ;) But our whole goal is to make sure you an get and keep value. We're always here to help! [View all Reviews](https://www.capterra.com/p/181479/Ovation/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Birdeye vs Ovation](https://www.capterra.com/compare/152997-181479/BirdEye-vs-Ovation)