# Ovation Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ovation Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more. Source: https://www.capterra.com/p/181479/Ovation --- # Ovation Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Ovation ## What is Ovation ? Find out how your on- and off-premises customers are feeling, fix any issues in seconds, get more 5-star reviews, and have an easy-button for insight and retention. ## What is Ovation used for? [Survey](https://www.capterra.com/survey-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Top alternative Featured Overall rating Based on 18 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $99 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ovation ?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.ovationup.com&name=Ovation ) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ovation 5.0 (18) VS. [4.7 (2,876)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting Price $99 Per User, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (18) Ease Of Use 4.7 (10,437) Value For Money 4.7 (15) Value For Money 4.5 (6,476) Customer Service 5.0 (16) Customer Service 4.5 (5,784) ## Ovation alternatives [4.7 (954)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (704)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.7 (1,780)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/181479/Ovation/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Reporting/Analytics 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Activity Dashboard 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customizable Branding 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Customizable Questions 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Tailored or customizable questions for more targeted and relevant data collection Customizable Templates 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Dashboard 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Ovation 72 features Send and receive text messages to communicate with clients or prospects in real-time Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Allow reviewers to provide anonymous feedback to encourage honest conversations Application programming interface that allows for integration with other systems/databases Automatic reply functionality for incoming messages Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Manage and track all internal and external communication conducted via calls, email, text, or chat Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Tailored or customizable questions for more targeted and relevant data collection Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Reminders sent via email Tracks metrics that provide insight into how a user interacts with any interface or product Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Games or game-like elements to track progress and reward accomplishments Track interaction history by documenting conversations for contacts Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Electronic coupons delivered to a mobile device that can be exchanged for a discount Distribute a survey via mobile devices Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Manage and support multiple languages Identify, track, and respond to negative feedback Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels Practice of collecting data and responses for market research/surveys without an internet connection Enable custom polls/voting to facilitate decision-making or increase engagement Predict future data based on historical data sets Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group Survey design technique that directs respondents to different questions based on their previous answers Pre-written repository of questions that can be reused within a course or for assessment or interviews Integration of respondents' answers from previous survey questions into subsequent questions or text Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics View and track pertinent metrics to find patterns and gain insights from data Limit the number of participants with certain characteristics you want to complete the survey Ensure the answer provided fits set parameters (numerical, positive number, etc.) Send individual or bulk text messages at predetermined times Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Survey popup over a webpage to specific users based on their behavior Skip over or route respondents to different questions based on their previous answers Send messages via SMS Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Allow media to be embedded in the question or answer options Create and manage surveys Create and administer polls and surveys Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Messaging system designed for contests and sweepstakes Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.8 (18) 4.8 Based on 18 reviews ## Pricing Value for money 4.7 (15) Free Trial Basic $99.00 Per User,Per Month Value for money 4.7 (15) 4.7 Based on 15 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (16) 5.0 Based on 16 reviews ## User reviews Overall rating 5.0 Based on 18 reviews Filter by rating 5(18) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent SG stephanie G. Manager Restaurants ### "my thoughts on the poduct" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 9, 2024 it is good it is easy to use and navigate through Pros tht we can communicate with the customer Cons nothing it is good. I have no complaints. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Michael B. Partner Restaurants ### "I’m a fan " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 25, 2024 Pros The real time feedbacks sun interactions with our guests. We can fix issues and respond. Cons Nothing really. It is easy and intuitive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EW Earl W. Operation Restaurants ### "Great Customer retention product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 February 5, 2024 Ovation is a great product and it did its job for us. We also where able to use it to capture some great customer data and had most of the customers that used it opt in for marketing. The issue we had was getting our managers to use it to engage with both really happy and really upset guests. Without us using that feature it negates the need to pay for a service like Ovation. So ask yourself before you purchase - who is going to be managing this process - as while it is VERY simple to do - it still takes time so make sure your thinking about that part. Pros Ease of use was the best feature of Ovation. You can use the website or the app on any device at any time. Simple to set up, simple to use. Cons I did not like the options they provided for allowing or disallowing which review sites I would push my customers to and or if I didn't want to do that at all with any reviews and wanted to just keep them all internal. I know there are some legal issues with some of this but I also believe there could be a better way. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MM Michael M. Owner Food & Beverages ### "New User of Ovation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 3, 2022 The customer service is outstanding. The software does exactly what it says it will do and even more. Pros The feature I like the most is Winback. It provides an opportunity to make a wrong a right. The number of reviews generated in a month was much higher than using no software. Cons Nothing to speak of at the moment. I need to work with the software a bit more before I can pass any negative judgment. Switched from [ReviewTrackers](https://www.capterra.com/p/140801/ReviewTrackers/) I am a member of RestaurantOwner.Com. The resource page for Customer Reviews listed Ovation as one of the preferred software for customer feedback and reviews. I contacted Ovation spoke with Doug and I was sold. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 8, 2022 Hey Michael! Zack Oates here from Ovation. So glad you're enjoying the software and the winback functionality! We're always striving for that 5-star experience. Please reach out to me personally if there's any additional ideas you have to push us up to perfect! Thanks for being a great customer. BB blair b. COO Hospitality ### "amazing!!! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 16, 2021 we get guests who review us online without allowing us the chance to make it right. With ovation, we are not only given that opportunity, but it actually works 100% of the time. Pros IT allows us to focus on the experience even after the guest leaves our store. It also allows us to make the bad right in real time. Cons nothing I didn't like. very impressed with everything from the install to the customer service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 27, 2021 Thanks so much Blair! So grateful for having you as an awesome partner and love that you are feeling the love with customer service. That's super important to us! DS David S. Owner Food & Beverages ### "Mission Critical Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 13, 2021 Our best decision since choosing Toast POS Pros Easy ongoing dialogue with customers is a game changer. Cons Zero complaints or issues. Elegant solution Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CC Cheryl C. Owner Hospitality ### "Most Valueable Partnership" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 5, 2020 We love working with Ovation! Pros We love the opportunity to communicate with less-than-satisfied guest in real time. Also, requesting reviews from happy guests has resulted in more than 600 reviews and a 4.8 star rating. Cons We have occasionally run into problems getting push notifications if our mobile phones are not using the most up-to-date operting system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EH Emily H. Finance Manager Biotechnology ### "Good Travel Booking Tool & Great Integration with Concur" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 23, 2019 Solving timely employee expense reporting by making the process easier. Pros Easy to use with Concur as all trips automatically sync and get added to your expense report (and if you have connected cards, they get matched up with the imported card charge). From the employee side, it makes submitting monthly reports very convenient. From the finance side, there are discounts associated with managing all bookings with Ovation. Cons Fees can be a little high (charged per booking/transaction, regardless of transaction price). If bookings like car rentals fall through, those charges are not reimbursable. However, with enough volume depending on your company side, the fees are worth it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BC Bill C. Owner Restaurants ### "Helps us get, keep & grow customers " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 25, 2019 Pros We love how Ovation allows us to engage with customers while they are still in our restaurant. We have increased the number and quality of our reviews since implementing Ovation, by a lot. I believe we were around 4.5 stars and 200 reviews when we started. We are now at 4.7 stars and 500 reviews overall, and nearly 4.9 stars in the past month. The difference? We can talk to guests when things are less than perfect and make them feel better about their experience before they write a sad review. Ovation also helps us improve our guest experience by allowing guests to share feedback, which we implement real-time. Our team has a better first-focus and our operations are better because we learn each day what makes our guests happy and what we need to improve. We are in a small town with lots of summer tourists. I can’t tell you how many people came in this summer and told us they found us by searching reviews. They increase our search results even though we don’t do any paid internet advertising. Cons I wish the software integrated with my loyalty program and text system. I think they are working on that and may have solved it. Let’s hope so! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 1, 2019 Well we give you a 5-star review for being an awesome customer! We are working on integrating, but in the meanwhile, we do offer Ovation loyalty and text marketing now! Let us know if we can help you out. Appreciate you, Bill! TJ Todd J. Podiatrist Hospital & Health Care ### "Standing Ovation for Ovation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 9, 2019 So far it has been a great experience. I have already made strides with our listings and reputation management implementation in a very short time. Pros This is an awesome product. I love the way the focus on reputation management. It's easy to keep happy customers happy than it is to help the not so happy ones get back to happy. The winback option with them is nice and allows you to pull out all the stops to make your customers happy. Their team is top notch. They are there to help you and care about your success. Cons It would be nice to be able to reply to reviews directly through their platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 20, 2019 Thanks so much for your review, Todd! Glad to have you as a customer and great feedback. We're working on a solution to responding--I just wish all the review platforms played nicely! ;) But our whole goal is to make sure you an get and keep value. We're always here to help! [View all Reviews](https://www.capterra.com/p/181479/Ovation/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Birdeye vs Ovation](https://www.capterra.com/compare/152997-181479/BirdEye-vs-Ovation)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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