# VWO Insights Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about VWO Insights Software - reviews, pricing plans, popular comparisons to other Heatmap products and more. Source: https://www.capterra.com/p/181518/VWO --- # VWO Insights Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) VWO Insights ## What is VWO Insights? VWO Insights - Web allows companies to step into the visitors shoes with Session Recordings, Visualize visitor behavior with Heatmaps, uncover visitor hesitations with On-page surveys, and know why visitors abandon forms using Form Analytics. ## What is VWO Insights used for? [Heatmap](https://www.capterra.com/heatmap-software/)[Product Analytics](https://www.capterra.com/product-analytics-software/) Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $169 Per Feature, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for VWO Insights?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://wingify.com/&name=VWO Insights) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### VWO Insights 5.0 (1) VS. [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $169 Per Feature, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.6 (260) Value For Money 4.0 (1) Value For Money 4.6 (224) Customer Service 0.0 (0) Customer Service 4.7 (210) ## VWO Insights alternatives [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $39.00 Per User, Per Month [Learn More](https://www.capterra.com/p/163516/Hotjar/) Highest Rated [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) [4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/236349/Microsoft-Clarity/) [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month [Learn More](https://www.capterra.com/p/208764/Tableau/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. API 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Behavior Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track visitors'/audience's responses across web pages and other optimized content Engagement Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Heatmaps 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A visual display that uses a color spectrum to show how visitors interact with areas of a web page Real-Time Analytics 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time Reporting & Statistics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns VWO Insights 29 features Define levels of authorization for access to specific files or systems Application programming interface that allows for integration with other systems/databases Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads A report showing what actions customers perform Process of dividing customers into groups based on common characteristics Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Graphical representation of data Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Tracks metrics that provide insight into how a user interacts with any interface or product Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more Method of analysis that visualizes the series of events that lead towards a defined goal. A visual display that uses a color spectrum to show how visitors interact with areas of a web page Edit and personalize data view as needed Access software remotely via mobile devices Analyze and gain insights into data in real-time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Capture what is happening on a computer screen Mapping/visual representation of exactly where users stop scrolling and leave website pages Record active support and chat sessions for auditing and training Gauge satisfaction and receive information for improvement and success Set up connections to third-party platforms to improve business processes Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 4.0 (1) Basic $169.00 Per Feature,Per Month Value for money 4.0 (1) 4.0 Based on 1 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Joomla](https://www.capterra.com/p/161648/Joomla/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[ PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Noemi M. Brand Manager Food & Beverages ### "Great a/b testing -and more- solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 15, 2022 Pros A game-changer for my website analytics. The user interface is so intuitive, and I appreciate how it allows to track and analyze website performance in real time. It's also really easy to segment my data and draw meaningful insights from it.Invaluable tool for our digital marketing and increasing the overall CR of the eCommerce site. Cons Not really about the tool itself but it's becoming harder and harder to standarize and isolate A/B testing and gather valuable insights (and time to analize them) with the increase in variables and dimensions in the multiples consumer journeys.A bit pricy if you need standard a/b testing. Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Features overlap. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) [Google Optimize](https://www.capterra.com/p/246659/Google-Optimize/) [AB Tasty](https://www.capterra.com/p/141801/AB-Tasty/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. 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