--- title: "VWO Insights Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about VWO Insights Software - reviews, pricing plans, popular comparisons to other Heatmap products and more." source_url: "https://www.capterra.com/p/181518/VWO/" page_type: "product" language: "en" --- # VWO Insights Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on February 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) VWO Insights ## What is VWO Insights? VWO Insights - Web allows companies to step into the visitors shoes with Session Recordings, Visualize visitor behavior with Heatmaps, uncover visitor hesitations with On-page surveys, and know why visitors abandon forms using Form Analytics. ## What is VWO Insights used for? [Heatmap](https://www.capterra.com/heatmap-software/)[Product Analytics](https://www.capterra.com/product-analytics-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $169 Per Feature, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for VWO Insights?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://wingify.com/&name=VWO Insights) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### VWO Insights 5.0 (1) VS. [4.7 (264)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $169 Per Feature, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.6 (264) Value For Money 4.0 (1) Value For Money 4.6 (228) Customer Service 0.0 (0) Customer Service 4.7 (214) ## VWO Insights alternatives [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.5 (284)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (544)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163516/Hotjar/) Highest Rated [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) [4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/236349/Microsoft-Clarity/) ## FAQs about VWO Insights Overview ### What company size and specific industries is VWO Insights built for? VWO Insights is designed for small, mid-sized, and enterprise teams in marketing, product management, UX, growth, and analytics. It suits organizations that need user behavior insights and supports cross-functional groups working on digital products, websites, and customer experience across a range of industries. Features and Usability ### What are the key features of VWO Insights? VWO Insights offers behavior tracking, session recording, heatmaps, and scroll maps for visual analysis of visitor actions. It also includes funnel analysis, form analytics, surveys and feedback, customer segmentation, customizable reports, dashboards, real-time analytics, and access controls/permissions for website and conversion tracking. Integrations ### Which third-party tools and platforms does VWO Insights integrate with? VWO Insights integrates with 13 third-party tools and platforms, including analytics and commerce systems such as Google Analytics 360, Mixpanel, Kissmetrics, and Comscore, plus web and ecommerce platforms like Shopify, BigCommerce, PrestaShop, Miva, WordPress, Drupal, and Joomla. It also connects with Marketo Measure and ClickTale. Getting Started and Support ### What training and onboarding options does VWO Insights offer? VWO Insights provides in person training, live online sessions, webinars, documentation, and videos. These formats support guided instruction, scheduled group learning, self-paced reference material, and recorded walkthroughs for teams getting started with the product. Getting Started and Support ### What customer support options does VWO Insights offer? VWO Insights provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. With no reviewer feedback available on support experience, there is no verified evidence to describe response times, helpfulness, or common frustrations. ## Features AI summary Based on 425 Heatmap reviews Capterra data shows that buyers of heatmap software rank the following features as their top priorities: - **Data Visualization** (**44%** of reviewers rated this feature as critical) - **Conversion Tracking** (**62%**) - **Activity Tracking** (**61%**) VWO Insights supports **Data Visualization** and **Conversion Tracking**, giving teams a clear way to review user behavior and measure how site changes affect results. However, it does not include **Activity Tracking**. Instead, it offers other highly rated capabilities, including **Heatmaps** (**61%**), **Behavioral Analytics** (**42%**), and **Visual Analytics** (**45%**), which help businesses spot interaction patterns, understand visitor actions, and make better decisions about page design and conversion improvements. Heatmaps 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A visual display that uses a color spectrum to show how visitors interact with areas of a web page Visual Analytics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data API 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Behavior Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track visitors'/audience's responses across web pages and other optimized content Engagement Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Real-Time Analytics 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time VWO Insights 30 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - API: Application programming interface that allows for integration with other systems/databases - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Activity Tracking: A report showing what actions customers perform - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Form Analytics: Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Interactive Reports: Edit and personalize data view as needed - Mobile Access: Access software remotely via mobile devices - Real-Time Analytics: Analyze and gain insights into data in real-time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Screen Activity Recording: Capture what is happening on a computer screen - Scroll Maps: Mapping/visual representation of exactly where users stop scrolling and leave website pages - Session Recording: Record active support and chat sessions for auditing and training - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 4.0 (1) Basic $169.00 Per Feature,Per Month Value for money 4.0 (1) 4.0 Based on 1 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Joomla](https://www.capterra.com/p/161648/Joomla/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[ PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Noemi M. Brand Manager Food & Beverages ### "Great a/b testing -and more- solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 15, 2022 Pros A game-changer for my website analytics. The user interface is so intuitive, and I appreciate how it allows to track and analyze website performance in real time. It's also really easy to segment my data and draw meaningful insights from it.Invaluable tool for our digital marketing and increasing the overall CR of the eCommerce site. Cons Not really about the tool itself but it's becoming harder and harder to standarize and isolate A/B testing and gather valuable insights (and time to analize them) with the increase in variables and dimensions in the multiples consumer journeys.A bit pricy if you need standard a/b testing. Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Features overlap. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) [Google Optimize](https://www.capterra.com/p/246659/Google-Optimize/) [AB Tasty](https://www.capterra.com/p/141801/AB-Tasty/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.