# VWO Insights Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about VWO Insights Software - reviews, pricing plans, popular comparisons to other Heatmap products and more.

Source: https://www.capterra.com/p/181518/VWO/alternatives

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# 

 VWO Insights Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

VWO Insights

## What is VWO Insights?

VWO Insights - Web allows companies to step into the visitors shoes with Session Recordings, Visualize visitor behavior with Heatmaps, uncover visitor hesitations with On-page surveys, and know why visitors abandon forms using Form Analytics.

## What is VWO Insights used for?

[Heatmap](https://www.capterra.com/heatmap-software/)[Product Analytics](https://www.capterra.com/product-analytics-software/)

Top alternative

Featured

Overall rating

Based on 1 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$169

Per Feature, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for VWO Insights?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://wingify.com/&name=VWO Insights)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### VWO Insights

5.0 (1)

VS.

[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Starting Price

$169

Per Feature, Per Month

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (1)

Ease Of Use

4.6 (260)

Value For Money

4.0 (1)

Value For Money

4.6 (224)

Customer Service

0.0 (0)

Customer Service

4.7 (210)

## VWO Insights alternatives

[4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

[4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/163516/Hotjar/)

Highest Rated

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/236349/Microsoft-Clarity/)

[Tableau](https://www.capterra.com/p/208764/Tableau/)

[4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/208764/Tableau/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

API

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

Behavior Tracking

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Track visitors'/audience's responses across web pages and other optimized content

Engagement Tracking

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

Heatmaps

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Real-Time Analytics

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Analyze and gain insights into data in real-time

Reporting & Statistics

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

VWO Insights 29 features

Define levels of authorization for access to specific files or systems

Application programming interface that allows for integration with other systems/databases

Track visitors'/audience's responses across web pages and other optimized content

Track and analyse user behavior within a system or network

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

A report showing what actions customers perform

Process of dividing customers into groups based on common characteristics

Alter the layout and content of reports

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Graphical representation of data

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Tracks metrics that provide insight into how a user interacts with any interface or product

Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more

Method of analysis that visualizes the series of events that lead towards a defined goal.

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Edit and personalize data view as needed

Access software remotely via mobile devices

Analyze and gain insights into data in real-time

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Capture what is happening on a computer screen

Mapping/visual representation of exactly where users stop scrolling and leave website pages

Record active support and chat sessions for auditing and training

Gauge satisfaction and receive information for improvement and success

Set up connections to third-party platforms to improve business processes

Track visitors and purpose of visits

Interact with data visualization elements, such as charts and graphs, to drill down into data

Collect and analyze traffic data about website visitors

Track and analyze information regarding website visitors

Get Advice

We can help you find the software with the features you need.

Features

5.0 (1)

5.0

Based on 1 reviews

## Pricing

Value for money

4.0 (1)

Basic

$169.00

Per Feature,Per Month

Value for money

4.0 (1)

4.0

Based on 1 reviews

## Integrations

[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Joomla](https://www.capterra.com/p/161648/Joomla/)[

Drupal](https://www.capterra.com/p/119594/Drupal/)[

BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[

PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[

Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

## User reviews

Overall rating

5.0

Based on 1 reviews

Filter by rating

5(1)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Noemi M.

Brand Manager

Food & Beverages

### "Great a/b testing -and more- solution"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

December 15, 2022

Pros

A game-changer for my website analytics. The user interface is so intuitive, and I appreciate how it allows to track and analyze website performance in real time. It's also really easy to segment my data and draw meaningful insights from it.Invaluable tool for our digital marketing and increasing the overall CR of the eCommerce site.

Cons

Not really about the tool itself but it's becoming harder and harder to standarize and isolate A/B testing and gather valuable insights (and time to analize them) with the increase in variables and dimensions in the multiples consumer journeys.A bit pricy if you need standard a/b testing.

Switched from

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

Features overlap.

Alternatives considered

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

[Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)

[Google Optimize](https://www.capterra.com/p/246659/Google-Optimize/)

[AB Tasty](https://www.capterra.com/p/141801/AB-Tasty/)

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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