--- title: "Alter Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Alter Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/181815/Alter/" page_type: "product" language: "en" --- # Alter Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Alter ## What is Alter? Alter helps automatically convert more website visitors with personalized content recommendations. ## What is Alter used for? [AB Testing](https://www.capterra.com/ab-testing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $20 Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Alter?[Manage this product listing](https://www.g2.com/products/alter-2019-04-09/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Alter 5.0 (1) VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $20 Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 3.8 (53) Value For Money 5.0 (1) Value For Money 3.9 (35) Customer Service 5.0 (1) Customer Service 3.9 (52) ## Alter alternatives Highest Rated [Bloomreach](https://www.capterra.com/p/173203/Bloomreach/) [4.8 (56)](https://www.capterra.com/p/173203/Bloomreach/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/173203/Bloomreach/) [Personyze](https://www.capterra.com/p/163491/Pesonyze/) [4.6 (17)](https://www.capterra.com/p/163491/Pesonyze/reviews/) Starting price $225.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163491/Pesonyze/) [Spotler Activate](https://www.capterra.com/p/219180/Squeezely/) [4.3 (15)](https://www.capterra.com/p/219180/Squeezely/reviews/) Starting price $799.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/219180/Squeezely/) [Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) [4.5 (251)](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews/) Starting price $213.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) ## FAQs about Alter Overview ### What company size and specific industries is Alter built for? Alter is designed for any business or individual with a website that wants to increase visitor engagement and conversions. It is not tied to a specific company size or industry, making it suitable for small businesses, mid-market teams, enterprise organizations, and solo operators across many sectors. Features and Usability ### What are the key features of Alter? Alter offers geotargeting, audience and behavioral targeting, and website personalization for segment-specific campaigns. It also includes A/B testing, campaign management, marketing automation, and abandoned cart saver tools, plus reporting and analytics, conversion tracking, funnel analysis, and customer profiles for measuring performance. Integrations ### Which third-party tools and platforms does Alter integrate with? Alter integrates with five marketing and CRM platforms: AWeber, Campaign Monitor by Marigold, Constant Contact, GetResponse, and HubSpot Marketing Hub. These integrations cover email marketing and contact management tools commonly used for campaign tracking and audience coordination. Getting Started and Support ### What training and onboarding options does Alter offer? Alter offers in person training, live online sessions, webinars, and documentation to help teams get started. In person training and live online sessions support guided instruction, webinars provide group learning, and documentation gives written reference material for setup and feature review. Getting Started and Support ### What customer support options does Alter offer? Alter provides email/help desk and chat support. Without reviewer feedback on support experiences, no claims can be made about response speed, helpfulness, or common frustrations. Those channels are the only support options listed for Alter in the catalog. ## Features AI summary Based on 6,612 Marketing Automation reviews Capterra reviewers highlight these as the features buyers value most when choosing marketing automation software: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) Alter supports **Email Marketing**, but it does not include **Event Triggered Actions** or **Lead Capture**. Instead, it offers **Landing Pages/Web Forms** (**47%**), which reviewers also rate as an important capability. This gives teams a way to collect prospect information and build campaign entry points, while **Email Marketing** helps businesses stay in touch with contacts and run targeted outreach more efficiently. Abandoned Cart Saver Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Account Based Marketing Provide personalized marketing content Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavioral Targeting Display advertising and marketing messages to users based on their browsing history and preferences Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Alter 36 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Account Based Marketing: Provide personalized marketing content - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Categorization/Grouping: Organize and group data or items based on various criteria - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Filtering: Find & retrieve relevant data or documents - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Geotargeting: Geographic location of visitors determines behavior of the software - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Search Marketing: Track visibility and traffic from search engines - Segmentation: Group leads or contacts based on their specific characteristics - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Personalization: Customize website features - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies --- Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) Free Trial Free Version Basic $20.00 Per Month Value for money 5.0 (1) 5.0 Based on 1 reviews ## Integrations [ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ GetResponse](https://www.capterra.com/p/153948/GetResponse/)[ Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[ AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User President E-Learning ### "Easy-Easy-Easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 10, 2019 Excellent. The owner is a pleasure to work with. Pros Easy to see results and progress. Easy to set up. Easy to work with company staff. Cons I had to work with my web host to identify their crawler so it could index my site Reasons for choosing Alter Unique way of making my website more sticky to visitors Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.