# Alter Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Alter Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more.

Source: https://www.capterra.com/p/181815/Alter

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# 

 Alter Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Alter

## What is Alter?

Alter helps automatically convert more website visitors with personalized content recommendations.

## What is Alter used for?

[AB Testing](https://www.capterra.com/ab-testing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Personalization](https://www.capterra.com/personalization-software/)

Overall rating

Based on 1 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$20

Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Alter?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://alter.com&name=Alter)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Alter

5.0 (1)

VS.

[4.6 (16)](https://www.capterra.com/p/163491/Pesonyze/reviews/)

Starting Price

$20

Per Month

Starting Price

$225

Per Feature, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (1)

Ease Of Use

4.3 (16)

Value For Money

5.0 (1)

Value For Money

4.5 (15)

Customer Service

5.0 (1)

Customer Service

4.5 (15)

## Alter alternatives

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

[4.4 (15,308)](https://www.capterra.com/p/19319/JIRA/reviews/)

Starting price

$7.91

Per User, Per Month

Highest Rated

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Abandoned Cart Saver

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Account Based Marketing

Provide personalized marketing content

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Behavioral Targeting

Display advertising and marketing messages to users based on their browsing history and preferences

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Alter 34 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Provide personalized marketing content

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track visitors'/audience's responses across web pages and other optimized content

Display advertising and marketing messages to users based on their browsing history and preferences

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Organize and group data or items based on various criteria

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Create and send email blasts/campaigns

Tracks metrics that provide insight into how a user interacts with any interface or product

Find & retrieve relevant data or documents

Method of analysis that visualizes the series of events that lead towards a defined goal.

Geographic location of visitors determines behavior of the software

Create landing pages or online forms designed to capture new leads and prospects

Automate workflows and trigger campaigns based on customer actions

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Track visibility and traffic from search engines

Group leads or contacts based on their specific characteristics

Manage campaigns and track engagement for marketing efforts across social media channels

Create, save, and re-purpose templates for emails, forms, etc.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Customize website features

Monitor activity of individuals who visit your website using cookies

Get Advice

We can help you find the software with the features you need.

Features

5.0 (1)

5.0

Based on 1 reviews

## Pricing

Value for money

5.0 (1)

Free Trial

Free Version

Basic

$20.00

Per Month

Value for money

5.0 (1)

5.0

Based on 1 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[

GetResponse](https://www.capterra.com/p/153948/GetResponse/)[

Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[

AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (1)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (1)

5.0

Based on 1 reviews

## User reviews

Overall rating

5.0

Based on 1 reviews

Filter by rating

5(1)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AU

Anonymous User

President

E-Learning

### "Easy-Easy-Easy"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 10, 2019

Excellent. The owner is a pleasure to work with.

Pros

Easy to see results and progress. Easy to set up. Easy to work with company staff.

Cons

I had to work with my web host to identify their crawler so it could index my site

Reasons for choosing Alter

Unique way of making my website more sticky to visitors

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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