# Lob Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Lob Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more. Source: https://www.capterra.com/p/181850/Lob --- # Lob Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Lob ## What is Lob? Lob is bringing the power of digital to direct mail. With its nationwide Print Delivery Network and end-to-end automated platform, businesses can build personalized, high-quality direct mail programs at scale. Named 2024 Mail Service Provider of the Year by the National Postal and Postman Best API of 2024, Lob is trusted by over 12,000 brands, including ThredUp, Wayfair, and The New York Times. Lob is bringing the power of digital to direct mail. ## What is Lob used for? [Direct Mail Automation](https://www.capterra.com/direct-mail-automation-software/)[Print Management](https://www.capterra.com/print-management-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $260 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Lob?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://lob.com&name=Lob) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Lob 4.4 (9) VS. [4.6 (5,738)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $260 Usage Based, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (9) Ease Of Use 4.5 (2) Value For Money 3.8 (6) Value For Money 4.3 (2) Customer Service 3.8 (5) Customer Service 4.4 (2) ## Lob alternatives Highest Rated [4.8 (465)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.4 (51)](https://www.capterra.com/p/159295/Click2Mail-Mailing-Online/reviews/) Starting price $0.40 Per User, Per Month Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.7 (133)](https://www.capterra.com/p/130149/bpm-online-CRM/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/181850/Lob/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Delivery Tracking 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track item deliveries through dispatch notifications, status and location tracking, and ETA updates Event Triggered Actions 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Address Validation Verifies and confirms the accuracy of an address Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Lob 56 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Verifies and confirms the accuracy of an address Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Autocompletion of a word or phrase that the user is typing Automatically formats data in a predetermined way Create, manage, and send invoices or bills to customers Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Accept and process credit card transactions Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Discover and connect variety of data sources to the application for analysis Combines data from internal sources with disparate data from other internal systems or external sources Import and export data to and from software applications Establish guidelines about how much and what kind of data can be stored in the repository Protect sensitive data for digital privacy Process of checking different types of data for accuracy to avoid errors or inconsistencies A note of the expected delivery date and time Track item deliveries through dispatch notifications, status and location tracking, and ETA updates Collaborate on creating a product by sharing and adjusting designs through a shared portal Send automated marketing emails based on user actions over a predetermined period Digital forms that are shared and accessed online Predefined actions automatically performed on the occurance of specific events Intended to be used by online stores Track and visualize the status of an ongoing job and the time spent on tasks or projects Premade examples of mailings, such as cards, brochures, etc. Buy lists of targeted contacts to use in marketing campaigns Outsource mailing services to a third party Collect and maintain structured information that describes data or content Observe and track the demand, usage, progress or quality of a system, product, or user Supports printing from multiple connected printers Centrally delete print jobs from the queue Route jobs to the most appropriate printer according to customizable rules Outsource printing services to a third party Capture photos, signatures, customer IDs, GPS coordinates or other information to act as proof of delivery Monitor wait time and abandonment for incoming requests that have not been routed Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Verify customer email addresses before sending material Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Receive a notification when outreached contact performs the desired action Set & manage permission levels based on user roles and restrict access to only authorized individuals Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work Search and filter data across systems to locate required information by entering keywords or certain criteria Online portal through which end users can access the system, manage tasks, or obtain information Allow users to access multiple services after entering their login credentials once Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Track and interpret metrics on the usage of company resources Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.3 (9) 4.3 Based on 9 reviews ## Pricing Value for money 3.8 (6) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/181850/Lob/pricing/) Startup Plan $260.00 Flat Rate,Per Month Growth Plan $550.00 Flat Rate,Per Month Value for money 3.8 (6) 3.8 Based on 6 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Figma](https://www.capterra.com/p/175027/Figma/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (5) 3.8 Based on 5 reviews ## User reviews Overall rating 4.4 Based on 9 reviews Filter by rating 5(6) 4(2) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent Avery S. Digital Marketing Specialist Marketing and Advertising ### "Trigger-based actions = prospects now get mail within 7 days, not 7 weeks " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 July 6, 2023 Overall, an incredible time-saver. Event-based triggers are an incredible innovation. We look forward to doing more dynamic personalization in the future. Pros The trigger-based actions are a game-changer. Prospects / customers now get direct mail just 7 days after they take an action, like download a pricing sheet. They get direct mail faster, and it reduces my workload by a LOT. I'm no longer pulling lists and scheduling out direct mail to hit 2 months from now. I also like the dynamic personalization, but because the designs have to be in Figma > Lob, I don't use this as much. Cons It's weird that you can't dynamically insert text into the letter format...without a letter being added into a Figma design file? This seems like a basic functionality and I'm perplexed that they don't have it. Also, Customer Service has been up and down. Due to changes in the Lob team, we fell through the cracks and didn't really get onboarded. To be fair, however, we also onboarded ourselves really quickly, so we didn't leave them much time. I've had great meetings with the Lob team where I felt they understood my needs, but there have also been instances where we have to schedule a support meeting several days to a week out...which doesn't help me when something is immediately broken. I think Lob should probably hire a few more Customer Support people so their existing people have more time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User PR Manager Internet ### "Really helpful API" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 March 19, 2021 Pros A good tool for offline mail automation, simplifies and accelerates this process a lot. Cons I think it should be much cheaper, quite expensive for now. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Michael S. Office Manager Professional Training & Coaching ### "Better Writing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 4, 2020 It streamlined mailing projects and greatly reduced waste. Pros Lob tremendously helped with mail. We were able to track coordinate and tailor mailings like never before. Cons It did what it said with no problems. It was a great asset to our company . Direct mail projects are a breeze. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Senior Vice President Civil Engineering ### "Very good software for automated mail pipelines" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 December 30, 2019 Pros Good documentation, easy to get started designing a template for a postcard and programmatically mailing it. Cons I would have appreciated seeing some best practice guides, maybe a few examples of working through a project start to finish (instead of just the API documentation). It's possible they may actually have this on the website but I wasn't able to find it at the time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Lead Program Manager Telecommunications ### "Easiest way to send mail using an API" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 5, 2019 Pros Lob is the best solution on the market for quickly and easily sending postcards and letters to customers. Their API is fairly straightforward and has all the functionality that we've needed. Cons It's on the expensive side for small projects. I wish the pricing scaled more favorably for running small experiments. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Co-Founder Computer Software ### "Easy Setup" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 19, 2019 We use Lob to send personalized welcome messages to our customers, improving overall customer conversion rate. Pros Clear and simple API documentation made it easy to use. Experienced no issues after initial implementation, meaning we could just set it up and forget about it. Cons Price per mailing is a little high at low volumes, but worth saving the hassle of mailing yourself. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PB Peter B. Executive Medical Devices ### "Poor Product Quality" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 June 16, 2019 Lob has great developer docs but an extremely lack luster product. Supply chain issues are a huge red flag and we are concerned there are bigger issues at play. Pros Lob has great developer documentation. The developer docs are easy to read. Cons 1\. Set-up time is extremely intensive. Since lob is an API we needed to hire developers to setup the direct mail functionality. We also had to keep them on staff to maintain it. $$$$ 2. Product skews are extremely limited. Very few options to choose from. 3. Quality was lack luster. We noticed that the same size postcards were being printed in two different states. Each print facility was using different paper weights. Extremely sketchy quality. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Co-Founder Internet ### "Clean API but delivery time is slow" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 February 1, 2019 Pros Really easy to get started sending letters, and HTML template support ensured the letters we sent look great Cons The printing and delivery speed ultimately wasn't what we were looking for - we'd submit a request and it would take 4 days to get mailed out, and another 2-3 days for recipient (US) to receive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Bianca L. P. Co-founder & CEO Retail ### "So Simple" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 7, 2019 Pros The API is so simple to work with, it makes developing fun! We use their postcards API to send thank you postcards to first-time customers, and the address verification API to check addresses before shipping orders. The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong address. Cons None. We haven't had any problems with Lob! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/181850/Lob/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)