Who Uses This Software?

Lob is a software platform that integrates with your marketing stack to automate the creation and delivery of relevant, personalized direct mail as a part of your campaigns.

Average Ratings

3 Reviews

  • 3.5 / 5

  • 3.5 / 5
    Ease of Use

  • 1 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
  • Support
    Business Hours

Vendor Details

  • Lob
  • lob.com
  • Founded 2013
  • United States

About Lob

Lob is a software platform that allows marketing teams to use direct mail as a part of omni-channel campaigns across the customer lifecycle. Lob takes the traditional, largely manual, process of proofing, printing, and mailing, and turns it it into an automated service that integrates with your CRM, marketing automation, and data tools. With Lob you can use direct mail the same way that you use digital tactics. You can trigger direct mail engagements based on customer behavior or milestones.

Lob Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Analytics
  • Churn Management
  • Communication Management
  • Community Management
  • Content Syndication
  • Feedback Collection
  • Gamification
  • Live Chat
  • Video Content
  • Barcode Scanning
  • CASS Certified
  • Duplicate Management
  • Graphical Mail Piece Designer
  • Intelligent Mail Support
  • Job Management
  • Package Tracking
  • PAVE Certified Presorting
  • Signature Capture

Lob Reviews Recently Reviewed!

Capterra loader

So Simple

Jan 07, 2019

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not

Pros: The API is so simple to work with, it makes developing fun! We use their postcards API to send thank you postcards to first-time customers, and the address verification API to check addresses before shipping orders. The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong address.

Cons: None. We haven't had any problems with Lob!

Clean API but delivery time is slow

Jan 31, 2019

5 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not

Pros: Really easy to get started sending letters, and HTML template support ensured the letters we sent look great

Cons: The printing and delivery speed ultimately wasn't what we were looking for - we'd submit a request and it would take 4 days to get mailed out, and another 2-3 days for recipient (US) to receive.

Poor Product Quality

Jun 16, 2019

1 / 5
Ease of Use

2 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not

Pros: Lob has great developer documentation. The developer docs are easy to read.

Cons: 1. Set-up time is extremely intensive. Since lob is an API we needed to hire developers to setup the direct mail functionality. We also had to keep them on staff to maintain it. $$$$

2. Product skews are extremely limited. Very few options to choose from.

3. Quality was lack luster. We noticed that the same size postcards were being printed in two different states. Each print facility was using different paper weights. Extremely sketchy quality.

Overall: Lob has great developer docs but an extremely lack luster product. Supply chain issues are a huge red flag and we are concerned there are bigger issues at play.