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Pros: This software is absolutely free. By using it, the system arranges your keywords in the order they need to be and populates additional keywords to ensure highest ranking and compliance with the latest eBay SEO formulas.
Cons: Sometimes if you are doing SEO for obscure or not very common items (like antiques or custom made items) the tool will not yield many relevant suggestions.
Overall: This tool helps to take the guessing out of SEO for eBay titles and ensures the best arrangement and data.