---
title: "Aura Salonware Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Aura Salonware Software - reviews, pricing plans, popular comparisons to other Salon products and more."
source_url: "https://www.capterra.com/p/181855/SalonOS/"
page_type: "product"
language: "en"
---

# 

 Aura Salonware Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Aura Salonware

## What is Aura Salonware?

At Aura Salonware, we are committed to empowering beauty businesses with more than just great technology—we’re here to help you grow. Our all-in-one software helps you simplify operations with a user-friendly interface and intelligent automation. Say goodbye to complicated, cluttered tools and hello to a beautifully simple design that lets you focus on what truly matters— your clients. Whether you manage one or multiple locations, Aura offers powerful features that streamline your operations, enhance your clients’ experience, and maximize your revenue. Features include online booking, personalized KPI dashboards, robust reporting including payroll, inventory management, point-of-sale with embedded payments, a comprehensive marketing suite with email, text marketing, two-way texting, and more. Plus, you’ll have a dedicated Account Success Manager who understands your business and works alongside you to make sure you’re getting the most out of our tools.

## What is Aura Salonware used for?

[Salon](https://www.capterra.com/salon-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 84 user reviews

Reviews sentiment

Positive

90%

Neutral

7%

Negative

2%

Starting price

$149

Flat Rate, Per Month

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

-   Salon / 2026

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Aura Salonware?[Manage this product listing](https://www.g2.com/products/aura-salonware-aura-salonware/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Aura Salonware

4.5 (84)

VS.

[4.7 (3,658)](https://www.capterra.com/p/153752/Vagaro/reviews/)

Starting Price

$149

Flat Rate, Per Month

Starting Price

$23.99

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (84)

Ease Of Use

4.6 (410)

Value For Money

4.4 (82)

Value For Money

4.6 (343)

Customer Service

4.5 (82)

Customer Service

4.6 (392)

## Aura Salonware alternatives

Highest Rated

[5.0 (346)](https://www.capterra.com/p/187593/Mangomint/reviews/)

Starting price

$130.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.8 (349)](https://www.capterra.com/p/174830/GlossGenius/reviews/)

Starting price

$24.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (390)](https://www.capterra.com/p/180087/Boulevard/reviews/)

Starting price

$159.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[DaySmart Salon](https://www.capterra.com/p/9167/DaySmart-Salon/)

[4.4 (411)](https://www.capterra.com/p/9167/DaySmart-Salon/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

84%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/9167/DaySmart-Salon/)

[View all alternatives](https://www.capterra.com/p/181855/SalonOS/alternatives/)

## FAQs about Aura Salonware

Overview

### What problems does Aura Salonware solve?

Aura Salonware solves front-desk bottlenecks, phone-heavy appointment management, no-show revenue loss, and poor visibility into stylist performance. It centralizes online booking, texting, card-on-file policies, confirmations, payments, loyalty, and reporting. Salon owners, managers, front-desk staff, and stylists benefit most by running smoother schedules, coaching teams, and serving clients with less administrative friction.

Answer based on 30 reviews

Overview

### Which roles and teams benefit most from Aura Salonware?

Aura Salonware is most used by salon owners, managers, and front-desk teams who need centralized control over scheduling, guest records, payments, and daily operations. Stylists, cosmetologists, and estheticians benefit from faster appointment management and client history access, while operations leaders use it to improve staff coordination, service delivery, and business visibility.

Answer based on 84 reviews

Overview

### What company size and industries is Aura Salonware built for?

Aura Salonware is built for small businesses, with 100% of reviewers coming from that segment, especially in Cosmetics at 38%. It also serves Consumer Services at 25% and Retail at 17%, and it is used primarily by salons, including businesses managing one or multiple locations.

Answer based on 84 reviews

Features and Usability

### What are the key features of Aura Salonware?

Aura Salonware includes core salon operations features like appointment scheduling, online booking, client management, and point of sale with payment processing. Differentiator features reviewers discuss often include Smart Booking, two-way text messaging, self check-in and checkout, dashboards and reporting, plus mobile access for booking and schedule management.

Answer based on 32 reviews

Integrations

### Which third-party tools and platforms does Aura Salonware integrate with?

Aura Salonware integrates with Vish.

Answer based on 6 reviews

Getting Started and Support

### What training and onboarding options does Aura Salonware offer?

Aura Salonware provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide self-paced visual guidance.

Answer based on 4 reviews

Getting Started and Support

### What customer support options does Aura Salonware offer?

Aura Salonware provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as quick and helpful, especially by phone and chat, though a few report delays or unresolved issues when software problems are involved.

Answer based on 8 reviews

Features and Usability

### How well does Aura Salonware handle appointment scheduling?

Aura Salonware makes appointment booking fast and organized for many salons, with online scheduling, mobile access, and clear calendars. Stylists and owners often like how easy it is to move appointments and manage books, though some teams report calendar glitches, slowdowns, disappearing appointments, and limited schedule-change alerts.

Answer based on 32 reviews

Features and Usability

### Is Aura Salonware easy to use?

Aura Salonware feels clean and simple for many salon teams, with an interface that works well on web and mobile. Front desk staff, stylists, and owners often find navigation easy after setup, but some new users describe a learning curve, limited customization, clunky workflows, and areas that still need refinement.

Answer based on 22 reviews

## Features

AI summary

Based on 2,183 Salon reviews

Capterra data shows that buyers of salon software rank the following features as their top priorities:

-   **Appointment Scheduling** (**65%** of reviewers rated this feature as critical)
-   **Calendar Management** (**56%**)
-   **Confirmations/Reminders** (**55%**)

Aura Salonware supports all three features that reviewers consider most important: **Appointment Scheduling**, **Calendar Management**, and **Confirmations/Reminders**. Together, these capabilities help salons book services efficiently, keep staff calendars organized, and reduce missed appointments, allowing teams to manage daily operations with less manual follow-up and provide a more consistent client experience.

Calendar Management

4.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Track and manage schedules and meetings via an integrated calendar

Confirmations/Reminders

4.6 (58)

87.93% of 58 reviewers that rated this feature as important or highly important

Automated reminders and confirmations for booked appointments and events via text or email

Online Booking

4.3 (55)

85.45% of 55 reviewers that rated this feature as important or highly important

Book meetings and appointments through a website or digital platform

Client Database

4.4 (49)

95.92% of 49 reviewers that rated this feature as important or highly important

Electronic storage of stakeholder contact information

Point of Sale (POS)

4.4 (55)

89.09% of 55 reviewers that rated this feature as important or highly important

Accept and process customer payments for products or services using hardware and software

Appointment Scheduling

4.5 (60)

93.33% of 60 reviewers that rated this feature as important or highly important

Schedule appointments via a calendar

Aura Salonware 38 features

### All Features
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- API: Application programming interface that allows for integration with other systems/databases
- Appointment Scheduling: Schedule appointments via a calendar
- Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications
- Booth Rental Management: Offer to rent a booth to freelance professionals
- Calendar Management: Track and manage schedules and meetings via an integrated calendar
- Client Database: Electronic storage of stakeholder contact information
- Client Management: Manage contact details and communication with clients
- Client Portal: Private online space that lets businesses securely share documents and provide information access to clients
- Commission Management: Tracking, calculating, and paying commissions and earnings to employees
- Confirmations/Reminders: Automated reminders and confirmations for booked appointments and events via text or email
- Credit Card Processing: Accept and process credit card transactions
- Customer Mobile App: Platform for customers to directly manage their appointments and profile
- Customer Surveys: Tool to send questionnaires to customers to gauge feedback
- Customizable Branding: Add customized logos and colors to align with company branding
- Discount Management: Track products that are for sale at a reduced price or part of coupon promotions
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Electronic Forms: Digital forms that are shared and accessed online
- Electronic Payments: Electronically collect payments for goods or services
- Email Marketing: Create and send email blasts/campaigns
- Employee Management: Track employee schedules, availability, and performance across projects and tasks
- For Salons and Spas: Specific for use in spas and salons
- Inventory Management: Track and manage inventory levels to maintain proper supply
- Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
- Marketing Management: Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding
- Mobile Access: Access software remotely via mobile devices
- Multi-Location: Manage and support multiple locations
- Online Booking: Book meetings and appointments through a website or digital platform
- Online Store: Website through which businesses can sell goods or services over the internet
- Payroll Management: Manage employee salary processes, data, taxes, and records administration efficiently
- Point of Sale (POS): Accept and process customer payments for products or services using hardware and software
- Recurring Appointments: Schedule repeating appointments based on a duration of time
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reputation Management: Monitor and manage customers' perceptions about a business, product, or service
- Reviews Management: Track and monitor reviews of products or services
- SMS Marketing: Send promotional campaigns or transactional messages via text messages
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period

---

Get Advice

We can help you find the software with the features you need.

Features

4.4 (84)

4.4

Based on 84 reviews

## Pricing

Value for money

4.4 (82)

Basic

$149.00

Flat Rate,Per Month

Value for money

4.4 (82)

4.4

Based on 82 reviews

## Integrations

[

Vish](https://www.capterra.com/p/179327/Vish/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.5 (82)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.5 (82)

4.5

Based on 82 reviews

## User reviews

Overall rating

4.5

Based on 84 reviews

Filter by rating

5(58)

4(18)

3(6)

2(0)

1(2)

Mentioned topic

Sorted by most recent

CG

Corey G.

Salon Manager

Consumer Services

### "Stay far away from this software"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

June 5, 2026

The worst I could imagine. Customer service is non existent. Nothing ever gets fixed. The software is not user friendly at all and is probably the worst scheduling software I've ever used.

Pros

Honestly not much. There have been nothing but constant issues since we started with them in January and we're already looking for new software.

Cons

Pretty much all of it. The data import from our old system when horribly. Clients got duplicated, phone numbers got deleted, gift cards weren't transferred that still had balances on them. There are constant issues with the software itself. It freezes, blocked time randomly disappears, it loads to random days instead of the current day, texts don't send when they're supposed to. Customer service has done almost nothing to help us. They don't report their downtime accurately on the status page of their website. This makes it look like it has 100% up time which it absolutely does not. Our card terminal randomly shuts itself off and stops working, and then this in turn freezes our entire system. This software is useless and I would absolutely recommend anyone to look elsewhere for salon software.

Switched from

[Meevo](https://www.capterra.com/p/172058/Meevo-2/)

Meevo got way too expensive for what it was.

Alternatives considered

[Vagaro](https://www.capterra.com/p/153752/Vagaro/)

[GlossGenius](https://www.capterra.com/p/174830/GlossGenius/)

Reasons for choosing Aura Salonware

Their sales pitch was good and they were good at telling us how great their product was. Unfortunately the sales pitch was nothing more that false promises.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Hairstylist

Cosmetics

### "Simple and effective!"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

October 5, 2025

I really like this salon software overall it’s clean, easy to navigate, and makes managing appointments so much more organized. It definitely helps the salon run more efficiently and professionally. The only thing I wish it had is a feature that automatically notifies stylists when there are changes to their schedules or books. Sometimes appointments are moved or updated, and it would be super helpful for everyone to get an instant alert. Otherwise, it’s a great system!

Pros

I like how the software is set up modern, simple, and easy to get the hang of! The client booking system is smooth, and I love how it keeps track of formulas, notes, and purchase history all in one place.

Cons

I wish when new appointments were added to a hairstylists book that a notification would be sent to their phone. There have been times where walk ins are added last minute and it would be nice to be notified. Otherwise stylist are constantly having to check the site and worry is about potentially being unaware of having a client if it is added last minute

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RT

Rebekah T.

Hair Stylist

Cosmetics

### "Not Just A Scheduling System, Wrap Around Business Tools For Success"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

September 11, 2025

I've been using Aura Salonware for over a year now and I am very happy with the system. Integrating Fullsteam payments helps streamline my financial record keeping and the data driven marketing options are genius. In my experience the customer service was wonderful and very patient in helping onboard me onto the software to help set my business up for success.

Pros

Aura has fantastic and responsive customer service and wrap around business management tools, from reports to payment processing and marketing features, etc.

Cons

The Help Center videos could be a but more intuitive and comprehensive from a search perspective, I couldn't always find the answers to needed questions, but customer support has been very responsive.

Switched from

[Rosy](https://www.capterra.com/p/68391/Rosy-Salon-and-Spa/)

I wanted something that could balance multiple stylist schedules well and competitive payment processing rates.

Alternatives considered

[GlossGenius](https://www.capterra.com/p/174830/GlossGenius/)

Reasons for choosing Aura Salonware

It was highly recommended by Destroy the Hairdresser and seemed like and innovative product I could grow with.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RL

Randi L.

Hair Stylist

Cosmetics

### "Aura Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 2, 2025

I enjoy the accessibility and simplicity of Aura Salonware. It is easy to understand and book my clients on the computer and cellphone.

Pros

I like how easy Aura Salonware is to use and understand. I almost immediately understood the different colors and meanings of the features.

Cons

I cannot think of anything i dislike about Aura Salonware. The only thing i could think of is when it goes down but that is just a normal technical difficulty.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Guest Care Associate

Cosmetics

### "aura review"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

August 29, 2025

I don't have any problems with aura. it is overall easy to use and it keeps things relatively organized.

Pros

I like how it looks aesthetically because it makes it easy to differentiate between appointments and there status.

Cons

i dont like that there is no feature that allow me to bypass adding a client if it is a walk in that is just buying product.

Review source

Vendor Referred: This reviewer was invited by the software vendor to submit an honest review.

AT

Adeline T.

Cosmetologist

Health, Wellness and Fitness

### "Addie Mae's Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 23, 2025

Our experience with Aura has been amazing. It has been the best system that we have used and clients have loved the simplicity of it

Pros

If I have a question or issue it is handled the same day. Love the automatic text messages that clients receive. Very easy for clients to understand and use. Definitely worth the money for everything that you receive with Aura. By far the best booking system that I have used.

Cons

There really isn't anything that we don't like. Sometimes there is small hiccups but like I said it is normally resolved the same day.

Review source

Vendor Referred: This reviewer was invited by the software vendor to submit an honest review.

JP

Julia P.

Stylist

Cosmetics

### "From a Stylist point of view "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 23, 2025

Overall very happy with the software, and would recommend it to other salon professionals. very easy to use.

Pros

As a stylist I love that I can book my own appointments on my phone in out out of the salon, and I can run my own reports to make sure I'm hitting my numbers / goals.

Cons

Sometimes its runs slow and takes a few minuets to check clients in or out. I wish when you left notes in clients files they would pop up asap when they call to move their appointment or to book an appointment .

Switched from

[SalonBiz](https://www.capterra.com/p/9175/SalonBiz/)

not intuitive and didn't have the options to run as many reports for tracking numbers, and I dont think we could book appointments on our phones or put in formulas

Review source

Vendor Referred: This reviewer was invited by the software vendor to submit an honest review.

AN

Anonymous User

Owner

Health, Wellness and Fitness

### "Current Aura user"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

3/10

August 21, 2025

The software is ok but you have to go in out of so many windows to find what you are looking for. Reports are hard to understand.

Pros

I love working with \[sensitive content hidden\] but it is really hard to connect with her in an emergency. Always have to schedule an appointment that could be several days out which does not help in the moment.

Cons

The onboarding process was very weak and could never get a hold of support to help in the moment. Hardly any training is done hands on before you start operating.

Switched from

[SalonBiz](https://www.capterra.com/p/9175/SalonBiz/)

Aura had more features at the time we made the switch

Review source

Vendor Referred: This reviewer was invited by the software vendor to submit an honest review.

Megan R.

Salon Owner

Retail

### "Aura Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

August 21, 2025

Overall my experience has been pretty good. I have seen Aura grow since we have been with them in 2021.

Pros

The software itself is pretty easy to use. I like that they are integrated with Aveda and help us to track benchmarks we use right at our fingertips.

Cons

Customer support and the marketing capabilities. The support is not quick. If you are in a bind during a work day it isn't always easy to get help. The email and text capabilities could be more with the times.

Switched from

[SalonBiz](https://www.capterra.com/p/9175/SalonBiz/)

At the time Aura was more with the times.

Review source

Vendor Referred: This reviewer was invited by the software vendor to submit an honest review.

BH

Beth H.

Stylist

Cosmetics

### "Easy peezy "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 20, 2025

I work in a salon so it is very helpful to use. I have never used it before coming into this salon but it was so easy to learn and I caught on real quick !

Pros

It’s very easy to use and it looks very professional. I love how organized everything looks !!!!!!!!

Cons

I have never used this software before and when I came to the salon I started using it and it was really easy to use. There is nothing I don’t like about it !

Review source

Vendor Referred: This reviewer was invited by the software vendor to submit an honest review.

[View all Reviews](https://www.capterra.com/p/181855/SalonOS/reviews/)

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Popular comparisons

[DaySmart Salon vs Aura Salonware](https://www.capterra.com/compare/9167-181855/DaySmart-Salon-vs-SalonOS)[Vagaro vs Aura Salonware](https://www.capterra.com/compare/153752-181855/Vagaro-vs-SalonOS)

[Mangomint vs Aura Salonware](https://www.capterra.com/compare/181855-187593/SalonOS-vs-Mangomint)[GlossGenius vs Aura Salonware](https://www.capterra.com/compare/174830-181855/GlossGenius-vs-SalonOS)