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Pros
"Unique issues with Credit Card Processing and brutal cancellation fees"
Overall: We had to stop using it and switch after 3 months because the Credit Card processing terminals would not work consistently and became a huge headache. We opted for the wireless terminals that allow mobile checkout, but they consistently dropped connection through the day resulting in interrupted processed, and the software locking up, then double and triple charges because it was not possible to tell if the charge had gone through. We have gigabit internet, blazing fast wireless and none of our other devices every drop connection. When we tried to get support from Aura tech support, we only got a response that this hadn't happened to them before. Another issue with Aura is that there are two processing companies and portals to deal with. One for card present and one for card not present. It's a bit of a pain. The onboard process was good and the people we dealt with are nice, but the act that they didn't help us with our issue meant we had to change software quick, we had a non-stop stream of clients calling us telling us they had been charged multiple times, which resulted in lots of apologies and lots of time going into the portals doing refunds. When we cancelled we had to pay a $1,000 cancellation fee, two months worth of payments $900 (for a required 60 day cancellation notice) and then a $495 charge from one of the processors because , surprise, we were on a 3 year contract. I'm sure that was buried somewhere in the fine print of the processors paperwork.
Pros: The online booking is better than most and allows stylists bios and images for clients.
Cons: Check-out and appointment scheduling is a bit cumbersome and takes too many clicks, slowing down the process. For us, credit card processing was a nightmare and more expensive than our current option. If you opt for Aura we would recommend not opting for the wireless hand-held processing terminals they offer. We were charged large cancellation fees in spite of the fact that the built-in processing did not work consistently for us.
"New to Aura"
Overall: though there were some problems with integration, the software overall is easy to use and most of the problems have been fixed or are being worked on and troubleshot as we speak. The customer service is top notch and they bend over backwards to make it as easy and smooth as possible.
Pros: Smart booking and self checkin and checkout were the two biggest draws. also the two way texting with guests. integration was ok. mostly problems with the inventory being transferred correctly (still working on this) and not being up and running when we were supposed to go live.
Cons: we mainly had problems with the integration of all of our old data into the new system. client formulas were not correct and inventory wasn't matching up at all.