# Aura Salonware Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Aura Salonware the right Salon solution for you? Explore 83 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/181855/SalonOS/reviews --- Aura Salonware 4.6 (83) [View alternatives](https://www.capterra.com/p/181855/SalonOS/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Aura Salonware Ease of use 4.6 Customer Service 4.5 ## Pros and Cons in Reviews RT Rebekah T Hair StylistCosmetics, Self-employedUsed the software for: 1-2 years. “Aura has fantastic and responsive customer service and wrap around business management tools, from reports to payment processing and marketing features, etc.“ September 11, 2025 JG Jen G Salon ownerConsumer Services, 11 - 50 employeesUsed the software for: More than 2 years. “We dislike the inability to know what customers are seeing in text messages, the automated reminders don’t show up on our end so we often don’t know what they are responding to.“ July 29, 2025 ML Mackenzie L Hair stylistCosmetics, 11 - 50 employeesUsed the software for: Less than 6 months. “The platform offers a lot of powerful features specifically tailored for salon and spa management, such as online booking, employee scheduling, inventory tracking, and client communication tools.“ August 6, 2025 JG Jen G Salon ownerConsumer Services, 11 - 50 employeesUsed the software for: More than 2 years. “Need more security/employee action report isn’t detailed enough to see what actions were taken in detail, when someone logged in, time, what reports were pulled, etc.“ July 29, 2025 RT Rebekah T Hair StylistCosmetics, Self-employedUsed the software for: 1-2 years. “Integrating Fullsteam payments helps streamline my financial record keeping and the data driven marketing options are genius.“ September 11, 2025 Maegan D Guest Care LeadConsumer Services, 51 - 200 employeesUsed the software for: More than 2 years. “There is an issue with booking a color service and hc where if you remove the finish while booking, it reappears and you must remove again, but that was my only annoyance.“ July 30, 2025 ab amanda b ownerHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 1-2 years. “I love the built in express pay portion that securely stores credit cards and allows us t charge for no-shows.“ August 12, 2025 MG Marley G Guest CareRetail, 11 - 50 employeesUsed the software for: 1-2 years. “there are occasions where we run into problems with phone numbers not "syncing" where some of clients end up not receiving text which becomes difficult at times.“ July 30, 2025 ## Showing most helpful reviews Showing 1-25 of 83 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ligiani G. MASSAGE THERAPIST AND ESTHETICIAN Health, Wellness and Fitness Used the software for: 1-2 years ### "Great Experience with Aura " August 4, 2025 5.0 Overall, my experience with Aura has been very positive. Their customer support team is always attentive and helpful—they’re quick to answer my questions and guide me whenever I need assistance. Pros I absolutely love using Aura for my spa. The booking system is incredibly user-friendly, and my clients always comment on how easy it is to schedule their appointments. The design is sleek, modern, and professional—exactly the kind of aesthetic that reflects my brand. What I appreciate most is how seamlessly everything is integrated: digital forms, waitlists, and secure payments through Aura Pay. The automation has saved me so much time and has truly streamlined my day-to-day operations. Cons If I had one suggestion, it would be to add more functionality to the A920PRO device. I’d love for it to work more like a computer during checkout. That capability isn’t available yet, but I hope to see it in future updates. Switched from [Rosy](https://www.capterra.com/p/68391/Rosy-Salon-and-Spa/) I made the switch from Rosy to Aura because I found that Aura provides more advanced and useful features for running my spa. Review Source CB Cullen B. Salon Coordinator Health, Wellness and Fitness Used the software for: 1-2 years ### "10/10 Best Salon Software" August 19, 2025 5.0 Well put together and easy to use. Offers a remote option for all features as well as a convenient app for stylist and clients alike, Pros Very customizable, tons of add ons depending on what the business needs. In have been using Aura in our 4 salons for about 2 years and I will not be going anywhere else! Cons The setup process can be a bit tedious but in the long run prevents from messing things up. Aura support team is always available to help if things need fixing. Alternatives considered [Vagaro](https://www.capterra.com/p/153752/Vagaro/) Reason for choosing Aura Salonware After testing several different softwares I found Aura met all our needs. They continue to improve and bring new features all the time. Switched from [Meevo](https://www.capterra.com/p/172058/Meevo-2/) We used Meevo from its early stages when it was Millenium to where it is now. Only good part is the color coding for the appointment book, the rest has been vastly improved by Aura in every way. Review Source VR Verified Reviewer Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Current Aura user" August 21, 2025 3.0 The software is ok but you have to go in out of so many windows to find what you are looking for. Reports are hard to understand. Pros I love working with \[sensitive content hidden\] but it is really hard to connect with her in an emergency. Always have to schedule an appointment that could be several days out which does not help in the moment. Cons The onboarding process was very weak and could never get a hold of support to help in the moment. Hardly any training is done hands on before you start operating. Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) Aura had more features at the time we made the switch Review Source TG Tracey G. Owner Retail Used the software for: 1-2 years ### "Aura Software is constantly improving" August 18, 2025 5.0 I’ve been with Aura Software since the beginning and it has been truly a great experience. It just continues to grow and improve. I have a great support and I also feel I have a voice when I need some help with something.. Pros It’s easy to use. Offers great tools and reports. I love the dashboard. I also appreciate the help pages, it helps onboarding a new hire with the right tools to learn the system efficiently. Cons Huummm, I really don’t have anything negative to say. It is always growing and improving. Anything that can be offered to bring us into the AI world would be great Alternatives considered [Phorest](https://www.capterra.com/p/113530/Phorest-Salon-Software/) Reason for choosing Aura Salonware I like the idea of being in on the grass roots of Aura Software. It’s been a great decision. Switched from [Meevo](https://www.capterra.com/p/172058/Meevo-2/) Ready for a change. I felt it had become a cumbersome software. Review Source aB amanda B. owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Amazing Aura!" August 12, 2025 5.0 I have been super happy since switching. It is easy to navigate, amazing for marketing, and client communication! Pros I love the built in messaging portion, as well as "sent" for target marketing. It allows us to direct message our clients and keep up communication. I love the built in express pay portion that securely stores credit cards and allows us t charge for no-shows. It also has custom forms that we can send out that our guests have to acknowledge and sign! Cons The thing I think I am needing the most is a "goal" tracking system for staff. We are having to use a google drive platform, and quit honestly, they are not as engaged with this method as when it was all in one seamless spot. Alternatives considered [Rosy](https://www.capterra.com/p/68391/Rosy-Salon-and-Spa/) Reason for choosing Aura Salonware the built in messaging portion and the sent marketing function Switched from [Meevo](https://www.capterra.com/p/172058/Meevo-2/) lack of supported messaging built in and access to it Review Source SG Sineka G. Salon Manager Cosmetics Used the software for: 1-2 years ### "I love Aura!" August 4, 2025 5.0 As the salon manager my overall experience with Aura has been great. From the onboarding process to now, over 2 years later, it has been a great and smooth experience. Now that we are more familiar with all of the basics we are really looking forward to looking into all the added features that are offered that we are not using. I really really enjoy this booking system! Pros Their customer service is top notch and the design of the website is so easy to use. We have had a few technical problems since getting this software, but they are always fixed quickly! Cons The lack of customization can be frustrating. Our old system allowed us to set custom color for certain services and that is not available with Aura. Other than that I don't have many complaints. Alternatives considered [GlossGenius](https://www.capterra.com/p/174830/GlossGenius/) Reason for choosing Aura Salonware The onboarding team was SO helpful and the price was hard to compete with. Switched from [Elite Software](https://www.capterra.com/p/10021556/Elite-Software/) We had been using Elite since the early 2000's and they kept promising updates, but never delivered. Review Source JG Jen G. Salon owner Consumer Services Used the software for: 2+ years ### "Salon Owner review with specifics " July 29, 2025 3.0 We’ve had Aura for about five years now, and have had ups and downs. I’m aware no software is perfect, however It’s been disappointing that it feels like requests aren’t heard/prioritized after years of waiting and requesting and giving concrete examples. Being told to fill out a google form for requests is fine but feels like they go into a black hole. We requested a change in 2022 that would make this easier for the majority of users (to be exact, it was using hours instead of minutes, ie, 2hrs and 45 minutes of 165 minutes) and it took until 2025 to get it to happen. Also we’ve been asking for a consolidated history for years, all services/products/everything at a glance but we have to click too many buttons and go to too many different sections to find the simple information that we need. Our stylists need quick easy information and if we make them jump through too many hoops, they do not do it. We can make do with workarounds to an extent. But waiting years for updates or improvements is difficult to work with. Being agile and responsive seemed it would benefits the end users the most. I think there are areas that need tightening up and other areas that get attention paid but probably not helpful (classes in aura (vs having separate work activities for punching in for classes to track time/hourly rates), keeping sensitive data inside employee profiles, when we need to use a separate payroll service anyway, we don’t need social security numbers in aura). So I wish they would prioritize items that matter and are heavily used instead of functions that elicit little end benefit. I’ve never been asked/polled about what features/functions we use all the time vs not, though I’m sure they can tell from the back end data what parts are used by whom. Pros Clean interface, I like how it looks and appears on our screens, colors, fonts, etc, it’s easy on the eyes. Appreciate it’s not a separate app to download, just web based. The text function is key to being able to communicate with guests and it works well and is fairly thorough. Support does get back to you in a timely fashion during support hours. Cons Not enough transparency of leadership or the company, it’s difficult to tell who is in charge and making decisions or truly hearing feedback from salons. Even on the aura website there is no mention of employees, employee profiles, etc. Salons are small businesses and we are people oriented, we want to know WHO our partners are and at Aura, it’s unclear. There are endorsements from other salon owners but to be honest, some of those salons don’t even use the software anymore. The Aura community Facebook page is desolate so I’m just not seeing the connection between the company and salons. We can use AI for a lot of things but we are still a service business. Simple metrics/functions that should be available seem to not work or aren’t reliable/make sense (some benchmark metrics, ability to adjust commissions easily, random notes in note sections). I dislike having pop up ads when we are paying for the service. I’ve requested multiple times to have ads turned off but they explain it’s a marketing function. I don’t wishing to be marketed to when I’m trying to work and I’m ALREADY a customer. Support isn’t open on Saturdays, just Monday-Friday. Saturdays are typically busy days in salons and being unable to get a hold of someone in a pinch when you need is difficult. Tracking employee hours vacation sick time is impossible when you can’t do half days/leaving early. We have to use a separate system for time off requests and if someone wants to leave early, it’s too many steps to make it show up on their schedule and then isn’t accounted for accurately. This is important for tracking hours for legal purposes. Guest receipts are confusing showing breakdowns of services and payments. What they receive in email does not match up to what the receipt looks like on our end, causing confusion. We dislike the inability to know what customers are seeing in text messages, the automated reminders don’t show up on our end so we often don’t know what they are responding to. Need more security/employee action report isn’t detailed enough to see what actions were taken in detail, when someone logged in, time, what reports were pulled, etc. Switched from [Meevo](https://www.capterra.com/p/172058/Meevo-2/) Millennium the original version was sunsetting. I would have not switched if I didn’t have to. That was a great product. I did. Not like the user interface of Meevo but I DO like the transparency of Harms software. Review Source Maegan D. Guest Care Lead Consumer Services Used the software for: 2+ years ### "User Friendly Software" July 30, 2025 5.0 My overall experience using Aura has been amazing and \[sensitive content hidden\] has been super easy to work with. She is extremely responsive and always so kind to work with. The software is easy to learn and can be adjusted in many ways. Pros I liked the interface for aura and how user friendly the software is. The learning curve was minimal and the help center was incredibly helpful if i was unsure how to use a feature. Cons There is an issue with booking a color service and hc where if you remove the finish while booking, it reappears and you must remove again, but that was my only annoyance. Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) We made the switch from salonbiz to aura for the cost and the dashboard Review Source Hattie C. Owner Consumer Services Used the software for: 2+ years ### "\[sensitive content hidden\] is the best! " August 13, 2025 5.0 Pros I really appreciate how responsive and on top of things the Aura Team is! They always help me when I've got a need or idea. Cons Changing anything in a software takes time, understandably. Of course I wish I could snap my fingers and have updates and new features instantly! Switched from [Booker](https://www.capterra.com/p/90708/Booker/)[Meevo](https://www.capterra.com/p/172058/Meevo-2/)[Inspire](https://www.capterra.com/p/195805/STX-Software/) Very hard to pull reports, not very user friendly. Review Source Hannah D. Operations Manager Cosmetics Used the software for: 1-2 years ### "My experience with Aura as an operations manager" July 31, 2025 4.0 Pros Aura is a good software to choose for your salon overall. kind staff and easy use, and it looks modern. Cons I would love if Aura had individual booking links for service providers and if it were integrated with other apps like MYA and some AI receptionist companies. Every time I look to bring a new system into our salon, the company lets me know our POS system won't work with it. Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) At the time we stopped using them, they were just very outdated. Review Source KL Karla L. CEO Retail Used the software for: 1-2 years ### "Valued as a customer" July 28, 2025 5.0 Pros I really value how prompt the Customer support responds to my questions, they are patient with answering all my questions Cons We have integrated a color scale and I really wish that it could connect with aura so that we don't have to do double the work when recording client formulas and pricing Switched from [Inspire](https://www.capterra.com/p/195805/STX-Software/) I wanted a modern way to communicate with clients, more specifically the text messaging option Review Source Response from Aura Salonware July 29, 2025 Karla, thank you so much for your feedback. WF Wendy F. Front Desk Manager Consumer Services Used the software for: 1-2 years ### "My Aura Review as Lead Receptionist " July 30, 2025 5.0 I'd say it has been overall positive. I was able to learn all the shortcuts quickly which made it very easy to use. It was very easy as well to train new hires on they learned it quickly as well. Pros This software is very easy to use and I learned my way around it very quickly! I like all the shortcuts it has. Cons Some bugs at the beginning of using but have since been fixed. Something I wish it would fix would be having the card on file transfer over to different location and I wish it would have an app instead of just a website. Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) More value using aura system the other was too expensive and not many features that made. Review Source MO Melanie O. Owner stylist Consumer Services Used the software for: Less than 6 months ### "Great software " July 28, 2025 5.0 I have no complaints the aura team has been great. And easy to contact when you have questions about use Pros Streamline of the online booking tool . And the clean display calendar. Love the website integration Cons With multiple locations you have to set up each location individually. When transferring from previous software. Switched from [Rosy](https://www.capterra.com/p/68391/Rosy-Salon-and-Spa/) Needed a platform that did more while being streamlined Review Source Response from Aura Salonware July 29, 2025 Thanks Melanie, we appreciate your feedback. We'll look into transferring multi locations to see how we can improve this process in the future! SB Steffan B. Owner Cosmetics Used the software for: Less than 6 months ### "Why Aura is the future for the modern salon!" January 24, 2022 5.0 Team has been great. Listened when we need help & always has an open ear to how the software can work better for our team. Pros I love the Aurora salon where has empowered my salon to not only go successfully front deskless, but also to raise our retail per client tickets to above $30. The text functionality of Aura is incredible, and has cut down on the amount of calls that we receive to the salon substantially therefore reducing the need for our concierge team to be tied to the phone. The built in review function allows for us to track how our team is doing, boost online reviews, and mitigate negative reviews ever reaching review platforms. The guests love the ease of it being able to text both service providers & the salon concierge. My favorite function is that Aura requires a card when booking and requires the guest to accept cancellation policies and redo policies before booking their appointment. This has saved us from losing countless amounts of dollars on late cancellations or no-shows. The dashboard function makes coaching stylists in monthly meetings easy and is great for visual representation of how they are doing in accordance to their goals. Having a one on one salon success partner through Aura instead of having to wait for hours on end to speak to someone in a support center has made a tremendous difference in the amount of wasted time and frustration when finding resolutions to challenges that we are having in the salon. I love that Aura as a team is here to listen to feedback from owners and find resolutions and implement new programs. Cons I'm excited for the future where guests are able to see loyalty points in app, salon scale integration, the ability to send sent campaigns to all clients, booking widget, & review widget. Alternatives considered [Phorest](https://www.capterra.com/p/113530/Phorest-Salon-Software/) Reason for choosing Aura Salonware Because the team comes from a place of never ending evolution. I believe the moment a person or business stops evolving is the moment they start to die. Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) Hated support center, couldn't require a credit card to book, always having outages, outdated archaic software & salon operating systems. Review Source NH Natalie H. Salon owner Cosmetics Used the software for: Less than 6 months ### "Grateful for \[SENSITIVE CONTENT\]!" February 28, 2022 5.0 We have had a great experience with Aura. We are grateful for \[SENSITIVE CONTENT\] and all of her help switching us over to Aura! Pros We really enjoy how intuitive this software is. Cons We are looking forward to new features like forms for clients to be able to fill out before booking. Reason for choosing Aura Salonware Customer service, no contract, transparent, new and innovative technology. Switched from [Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/) Bigger team, needed more analytics, wanted more user friendly and “upscale” system. Review Source BG Brett G. Director Retail Used the software for: 6-12 months ### "Robust, Salon-Smart Software with Fantastic Support" July 29, 2025 4.0 Overall, our experience has been excellent. The platform is reliable and tailored to our industry, and it continues to evolve in ways that make a difference to our workflow. Most importantly, our account manager, \[sensitive content hidden\] , has been phenomenal—extremely knowledgeable, responsive, and always willing to go the extra mile to help us troubleshoot or optimize our setup. That level of support makes a huge difference. Pros Aura is a dynamic, powerful platform with a wide range of features designed specifically for salons. From client booking and POS to inventory, staff management, and marketing tools, it offers an integrated solution that has helped support and streamline our operations as we grow. The reporting features are detailed, and the interface feels modern and customizable, which has made our day-to-day much easier. Cons While the platform is robust, some features aren't as intuitive as others and take time to learn. There’s a bit of a learning curve with things like service setup, discounting, and punch-clock use. Occasionally, we find ourselves searching for how to do something that feels like it should be more obvious or streamlined. Review Source AC Aja C. Owner Retail Used the software for: 2+ years ### "Aura Salonware is the only system I’ll use!!!" July 28, 2025 5.0 The team is always reachable, they take your suggestions and run with them and overall it’s simply a great company to work with. Pros Aura is the best software system I’ve ever used. I’ve been using them for 3.5 years now and I couldn’t imagine using another company. Their platform is easy to use, makes a seamless cash out, quick reporting, and easy online booking for clients. Cons The only con is that to track prebookings you need to hit the prebook button so it’s a harder stat to track. Review Source Response from Aura Salonware July 29, 2025 Aja, thank you so much for your review! We appreciate your feedback and look forward to running with new ideas you bring! LM Lexi M. Esthetician Cosmetics Used the software for: 1-2 years ### "Aura Salonware is Amazing! " July 29, 2025 5.0 Overall, our experience has been wonderful! It’s simple and convenient to use. It’s easy to train new employees on. 10/10 experience! Pros It is convenient to use! I love the features that it has to make booking clients smooth and easy. I also love the client log which makes it simple to keep track of client information. Cons I wish the internal side was a little bit easier to work. We have some issues with membership / subscriptions expiring and not being notified. We wish this would be fixed. Review Source Response from Aura Salonware July 30, 2025 Hi Lexi, thanks so much for your review and feedback. We have some updates happening with Memberships soon, stay tuned! VR Verified Reviewer service providers Consumer Services Used the software for: 1-2 years ### "Manager leaving review " August 6, 2025 4.0 mostly very happy. Slower response times these days. Love the team. Occasionally glitches in strange ways with payments. Pros intuitive, easy to use great color scheme. Great team. I like that I can log in at home. Easy to train stylists on. Cons Limited function for retention reporting, seems a little outdated in terms of response and AI. Clunky around client profiles. You have to go to 2 options Review Source MG Marley G. Guest Care Retail Used the software for: 1-2 years ### "So far so great" July 30, 2025 4.0 overall, it has been a great and flexible system for our salon! we have used a different software system prior to my employment at sage salon and the difference in the way employees talk about this system and the old one is night and day! Pros the software is very flexible and the costumer service is attentive. Adding the new online booking that syncs with our salon website has been a great way to bring new clients to our new talents on their own accord. Cons there are occasions where we run into problems with phone numbers not "syncing" where some of clients end up not receiving text which becomes difficult at times. Review Source nS nevaeh S. salon coordinator Apparel & Fashion Used the software for: 1-2 years ### "aura review: worth it or not" August 10, 2025 5.0 i would describe my overall experience as pretty well. something’s like the bugs can be annoying but overall i enjoy it. Pros how easy it is to use. it’s very user friendly and you can handle everything you need to do all on the website. Cons i would say that sometimes it had bugs and you need to call customer support to help out with it. can be difficult. Review Source LD Lauren D. Hair stylist Consumer Services Used the software for: 1-2 years ### "Overall good" August 8, 2025 4.0 Once I understood how to use it I liked it. I like how as a stylist it was easy for me to manipulate and book my own appointments Pros The overall look. It is nice looking and easy understand what you are looking at. Works well for large teams of service providers Cons It took awhile to learn how to use all the functions. It wasn’t super intuitive to understand how to book and move appointments Review Source TF T'yanna F. Service Desk leader Consumer Services Used the software for: Less than 6 months ### "Aura Salonware Is Great" August 19, 2025 5.0 My overall experience with Aura Salonware is great. It is an easy functioning website that assists me tremendously while working at a salon and helps me a lot. Pros It is overall easy to use. The functions are straightforward and easy to understand which helps me a lot. Cons There are glitches that can occur sometimes which causes the website to move slow at times and this can create difficulties while trying to use the website. Review Source EP Erica P. Salon Owner Cosmetics Used the software for: 2+ years ### "Aura helped turn my business around " August 20, 2020 5.0 The company it’s self is ran by a salon owner, so they really understand what our need is in the industry right now!! I’m forever grateful that I transitioned. Pros I love this software! After bouncing between different softwares, I finally found my home with Aura. They literally thought of everything that a salon app needs. They made it easy for my clients to prebook through their mobile apps while taking off the stress from my front desk. Their layout on their visual dashboard and reports make it really easy to read and identify areas of growth in my salon. The revenue I’ve been able to bring in through their automated client reminders has also been a huge blessing. My stylist love it! Cons Like any software it takes practice and time to adjust. But, their onboarding and support team are extremely patient and supportive through the transition. Review Source NC Naomi C. General Manager Cosmetics Used the software for: 6-12 months ### "Good Software" March 10, 2022 4.0 Pros My staff likes how you are able to access the software from any device at any given time. Cons There are some features that may be missing that make it easier for everyday salon usage like editing a transaction after is is processed as long as it is done on the same day. Alternatives considered [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) Reason for choosing Aura Salonware Our owners decided to make the switch. Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) Our owners decided to make the switch. Review Source Similar Products Featured ## Related categories [Salon](https://www.capterra.com/salon-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.