# Aura Salonware Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Aura Salonware the right Salon solution for you? Explore 84 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/181855/SalonOS/reviews --- Aura Salonware 4.5 (84) [View alternatives](https://www.capterra.com/p/181855/SalonOS/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Aura Salonware Ease of use 4.6 Customer Service 4.5 ## Pros and Cons in Reviews RT Rebekah T Hair StylistCosmetics, Self-employedUsed the software for: 1-2 years. “Aura has fantastic and responsive customer service and wrap around business management tools, from reports to payment processing and marketing features, etc.“ September 11, 2025 JG Jen G Salon ownerConsumer Services, 11 - 50 employeesUsed the software for: More than 2 years. “We dislike the inability to know what customers are seeing in text messages, the automated reminders don’t show up on our end so we often don’t know what they are responding to.“ July 29, 2025 ML Mackenzie L Hair stylistCosmetics, 11 - 50 employeesUsed the software for: Less than 6 months. “The platform offers a lot of powerful features specifically tailored for salon and spa management, such as online booking, employee scheduling, inventory tracking, and client communication tools.“ August 6, 2025 JG Jen G Salon ownerConsumer Services, 11 - 50 employeesUsed the software for: More than 2 years. “Need more security/employee action report isn’t detailed enough to see what actions were taken in detail, when someone logged in, time, what reports were pulled, etc.“ July 29, 2025 RT Rebekah T Hair StylistCosmetics, Self-employedUsed the software for: 1-2 years. “Integrating Fullsteam payments helps streamline my financial record keeping and the data driven marketing options are genius.“ September 11, 2025 Maegan D Guest Care LeadConsumer Services, 51 - 200 employeesUsed the software for: More than 2 years. “There is an issue with booking a color service and hc where if you remove the finish while booking, it reappears and you must remove again, but that was my only annoyance.“ July 30, 2025 ab amanda b ownerHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 1-2 years. “I love the built in express pay portion that securely stores credit cards and allows us t charge for no-shows.“ August 12, 2025 MG Marley G Guest CareRetail, 11 - 50 employeesUsed the software for: 1-2 years. “there are occasions where we run into problems with phone numbers not "syncing" where some of clients end up not receiving text which becomes difficult at times.“ July 30, 2025 ## Showing most helpful reviews Showing 1-25 of 84 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ligiani G. MASSAGE THERAPIST AND ESTHETICIAN Health, Wellness and Fitness Used the software for: 1-2 years ### "Great Experience with Aura " August 4, 2025 5.0 Overall, my experience with Aura has been very positive. Their customer support team is always attentive and helpful—they’re quick to answer my questions and guide me whenever I need assistance. Pros I absolutely love using Aura for my spa. The booking system is incredibly user-friendly, and my clients always comment on how easy it is to schedule their appointments. The design is sleek, modern, and professional—exactly the kind of aesthetic that reflects my brand. What I appreciate most is how seamlessly everything is integrated: digital forms, waitlists, and secure payments through Aura Pay. The automation has saved me so much time and has truly streamlined my day-to-day operations. Cons If I had one suggestion, it would be to add more functionality to the A920PRO device. I’d love for it to work more like a computer during checkout. That capability isn’t available yet, but I hope to see it in future updates. Switched from [Rosy](https://www.capterra.com/p/68391/Rosy-Salon-and-Spa/) I made the switch from Rosy to Aura because I found that Aura provides more advanced and useful features for running my spa. Review Source CB Cullen B. Salon Coordinator Health, Wellness and Fitness Used the software for: 1-2 years ### "10/10 Best Salon Software" August 19, 2025 5.0 Well put together and easy to use. Offers a remote option for all features as well as a convenient app for stylist and clients alike, Pros Very customizable, tons of add ons depending on what the business needs. In have been using Aura in our 4 salons for about 2 years and I will not be going anywhere else! Cons The setup process can be a bit tedious but in the long run prevents from messing things up. Aura support team is always available to help if things need fixing. Alternatives considered [Vagaro](https://www.capterra.com/p/153752/Vagaro/) Reason for choosing Aura Salonware After testing several different softwares I found Aura met all our needs. They continue to improve and bring new features all the time. Switched from [Meevo](https://www.capterra.com/p/172058/Meevo-2/) We used Meevo from its early stages when it was Millenium to where it is now. Only good part is the color coding for the appointment book, the rest has been vastly improved by Aura in every way. Review Source CG Corey G. Salon Manager Consumer Services Used the software for: 6-12 months ### "Stay far away from this software" June 5, 2026 1.0 The worst I could imagine. Customer service is non existent. Nothing ever gets fixed. The software is not user friendly at all and is probably the worst scheduling software I've ever used. Pros Honestly not much. There have been nothing but constant issues since we started with them in January and we're already looking for new software. Cons Pretty much all of it. The data import from our old system when horribly. Clients got duplicated, phone numbers got deleted, gift cards weren't transferred that still had balances on them. There are constant issues with the software itself. It freezes, blocked time randomly disappears, it loads to random days instead of the current day, texts don't send when they're supposed to. Customer service has done almost nothing to help us. They don't report their downtime accurately on the status page of their website. This makes it look like it has 100% up time which it absolutely does not. Our card terminal randomly shuts itself off and stops working, and then this in turn freezes our entire system. This software is useless and I would absolutely recommend anyone to look elsewhere for salon software. Alternatives considered [Vagaro](https://www.capterra.com/p/153752/Vagaro/)[GlossGenius](https://www.capterra.com/p/174830/GlossGenius/) Reason for choosing Aura Salonware Their sales pitch was good and they were good at telling us how great their product was. Unfortunately the sales pitch was nothing more that false promises. Switched from [Meevo](https://www.capterra.com/p/172058/Meevo-2/) Meevo got way too expensive for what it was. Review Source TG Tracey G. Owner Retail Used the software for: 1-2 years ### "Aura Software is constantly improving" August 18, 2025 5.0 I’ve been with Aura Software since the beginning and it has been truly a great experience. It just continues to grow and improve. I have a great support and I also feel I have a voice when I need some help with something.. Pros It’s easy to use. Offers great tools and reports. I love the dashboard. I also appreciate the help pages, it helps onboarding a new hire with the right tools to learn the system efficiently. Cons Huummm, I really don’t have anything negative to say. It is always growing and improving. Anything that can be offered to bring us into the AI world would be great Alternatives considered [Phorest](https://www.capterra.com/p/113530/Phorest-Salon-Software/) Reason for choosing Aura Salonware I like the idea of being in on the grass roots of Aura Software. It’s been a great decision. Switched from [Meevo](https://www.capterra.com/p/172058/Meevo-2/) Ready for a change. I felt it had become a cumbersome software. Review Source aB amanda B. owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Amazing Aura!" August 12, 2025 5.0 I have been super happy since switching. It is easy to navigate, amazing for marketing, and client communication! Pros I love the built in messaging portion, as well as "sent" for target marketing. It allows us to direct message our clients and keep up communication. I love the built in express pay portion that securely stores credit cards and allows us t charge for no-shows. It also has custom forms that we can send out that our guests have to acknowledge and sign! Cons The thing I think I am needing the most is a "goal" tracking system for staff. We are having to use a google drive platform, and quit honestly, they are not as engaged with this method as when it was all in one seamless spot. Alternatives considered [Rosy](https://www.capterra.com/p/68391/Rosy-Salon-and-Spa/) Reason for choosing Aura Salonware the built in messaging portion and the sent marketing function Switched from [Meevo](https://www.capterra.com/p/172058/Meevo-2/) lack of supported messaging built in and access to it Review Source VR Verified Reviewer Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Current Aura user" August 21, 2025 3.0 The software is ok but you have to go in out of so many windows to find what you are looking for. Reports are hard to understand. Pros I love working with \[sensitive content hidden\] but it is really hard to connect with her in an emergency. Always have to schedule an appointment that could be several days out which does not help in the moment. Cons The onboarding process was very weak and could never get a hold of support to help in the moment. Hardly any training is done hands on before you start operating. Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) Aura had more features at the time we made the switch Review Source SG Sineka G. Salon Manager Cosmetics Used the software for: 1-2 years ### "I love Aura!" August 4, 2025 5.0 As the salon manager my overall experience with Aura has been great. From the onboarding process to now, over 2 years later, it has been a great and smooth experience. Now that we are more familiar with all of the basics we are really looking forward to looking into all the added features that are offered that we are not using. I really really enjoy this booking system! Pros Their customer service is top notch and the design of the website is so easy to use. We have had a few technical problems since getting this software, but they are always fixed quickly! Cons The lack of customization can be frustrating. Our old system allowed us to set custom color for certain services and that is not available with Aura. Other than that I don't have many complaints. Alternatives considered [GlossGenius](https://www.capterra.com/p/174830/GlossGenius/) Reason for choosing Aura Salonware The onboarding team was SO helpful and the price was hard to compete with. Switched from [Elite Software](https://www.capterra.com/p/10021556/Elite-Software/) We had been using Elite since the early 2000's and they kept promising updates, but never delivered. Review Source Maegan D. Guest Care Lead Consumer Services Used the software for: 2+ years ### "User Friendly Software" July 30, 2025 5.0 My overall experience using Aura has been amazing and \[sensitive content hidden\] has been super easy to work with. She is extremely responsive and always so kind to work with. The software is easy to learn and can be adjusted in many ways. Pros I liked the interface for aura and how user friendly the software is. The learning curve was minimal and the help center was incredibly helpful if i was unsure how to use a feature. Cons There is an issue with booking a color service and hc where if you remove the finish while booking, it reappears and you must remove again, but that was my only annoyance. Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) We made the switch from salonbiz to aura for the cost and the dashboard Review Source Hattie C. Owner Consumer Services Used the software for: 2+ years ### "\[sensitive content hidden\] is the best! " August 13, 2025 5.0 Pros I really appreciate how responsive and on top of things the Aura Team is! They always help me when I've got a need or idea. Cons Changing anything in a software takes time, understandably. Of course I wish I could snap my fingers and have updates and new features instantly! Switched from [Booker](https://www.capterra.com/p/90708/Booker/)[Meevo](https://www.capterra.com/p/172058/Meevo-2/)[Inspire](https://www.capterra.com/p/195805/STX-Software/) Very hard to pull reports, not very user friendly. Review Source Hannah D. Operations Manager Cosmetics Used the software for: 1-2 years ### "My experience with Aura as an operations manager" July 31, 2025 4.0 Pros Aura is a good software to choose for your salon overall. kind staff and easy use, and it looks modern. Cons I would love if Aura had individual booking links for service providers and if it were integrated with other apps like MYA and some AI receptionist companies. Every time I look to bring a new system into our salon, the company lets me know our POS system won't work with it. Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) At the time we stopped using them, they were just very outdated. Review Source PF Paige F. Salon Manager Cosmetics Used the software for: 2+ years ### "Chez Ann Salon Review" July 29, 2025 5.0 We really enjoy working with Aura. We are a high volume salon and it is very user friendly on the back end and client end Pros Ease of use for salon and clients. User friendly for our front desk staff and for our clients. The express pay feature is super helpful as well Cons Sometimes it is slow and does not work well with the terminal to process transactions. We are in the process of switching to Aura ay which will be nice Switched from [Salon / Spa Account Manager](https://www.capterra.com/p/9199/Salon-Spa-Account-Manager/) Needed a new software that had new features and could handle our high volume Review Source KW Keith W. owner Consumer Services Used the software for: 6-12 months ### "Unique issues with Credit Card Processing and brutal cancellation fees" September 29, 2023 3.0 We had to stop using it and switch after 3 months because the Credit Card processing terminals would not work consistently and became a huge headache. We opted for the wireless terminals that allow mobile checkout, but they consistently dropped connection through the day resulting in interrupted processed, and the software locking up, then double and triple charges because it was not possible to tell if the charge had gone through. We have gigabit internet, blazing fast wireless and none of our other devices every drop connection. When we tried to get support from Aura tech support, we only got a response that this hadn't happened to them before. Another issue with Aura is that there are two processing companies and portals to deal with. One for card present and one for card not present. It's a bit of a pain. The onboard process was good and the people we dealt with are nice, but the act that they didn't help us with our issue meant we had to change software quick, we had a non-stop stream of clients calling us telling us they had been charged multiple times, which resulted in lots of apologies and lots of time going into the portals doing refunds. When we cancelled we had to pay a $1,000 cancellation fee, two months worth of payments $900 (for a required 60 day cancellation notice) and then a $495 charge from one of the processors because , surprise, we were on a 3 year contract. I'm sure that was buried somewhere in the fine print of the processors paperwork. Pros The online booking is better than most and allows stylists bios and images for clients. Cons Check-out and appointment scheduling is a bit cumbersome and takes too many clicks, slowing down the process. For us, credit card processing was a nightmare and more expensive than our current option. If you opt for Aura we would recommend not opting for the wireless hand-held processing terminals they offer. We were charged large cancellation fees in spite of the fact that the built-in processing did not work consistently for us. Switched from [Boulevard](https://www.capterra.com/p/162738/Boulevard/) Also quite cumbersome to check out and schedule. Other less than efficient features as well. Review Source TH Tiffiny H. OWNER Consumer Services Used the software for: 6-12 months ### "Aura Support" February 22, 2022 5.0 Since bringing on Aura we have worked with a number of people- They have a great Customer Service repin \[SENSITIVE CONTENT\] currently! Having a key person to go to when changing software programs is essential to the success. Pros Ease of use for the client- the customer facing aspect of the system is great Cons Having to go to their team for things such as mass pricing updates-wish we could do it Alternatives considered [Meevo](https://www.capterra.com/p/172058/Meevo-2/) Reason for choosing Aura Salonware When in the presentation processes Meevo is extremely respectful of the "user" how to and functionality. Aura was extremely impressive in that the entire presentation was about the client experience. Switched from [Millenium](https://www.capterra.com/p/36629/Millenium/) cost and functionality Review Source DE Derek E. Owner Retail Used the software for: Less than 6 months ### "New to Aura" May 5, 2021 4.0 though there were some problems with integration, the software overall is easy to use and most of the problems have been fixed or are being worked on and troubleshot as we speak. The customer service is top notch and they bend over backwards to make it as easy and smooth as possible. Pros Smart booking and self checkin and checkout were the two biggest draws. also the two way texting with guests. integration was ok. mostly problems with the inventory being transferred correctly (still working on this) and not being up and running when we were supposed to go live. Cons we mainly had problems with the integration of all of our old data into the new system. client formulas were not correct and inventory wasn't matching up at all. Alternatives considered [ZENOTI](https://www.capterra.com/p/131057/ZENOTI/)[Phorest](https://www.capterra.com/p/113530/Phorest-Salon-Software/)[Millenium](https://www.capterra.com/p/36629/Millenium/) Reason for choosing Aura Salonware they were the one that didn't have all the additional costs for the add ons that we wanted. and it was an easy interface for guests to make their experience better and contactless Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) felt like they kept adding services and charging us for them even though the software was able to do it anyway. sick of spending upwards of $700 a month for software that didn't do everything we wanted in one service. Review Source BG Brett G. Director Retail Used the software for: 6-12 months ### "Robust, Salon-Smart Software with Fantastic Support" July 29, 2025 4.0 Overall, our experience has been excellent. The platform is reliable and tailored to our industry, and it continues to evolve in ways that make a difference to our workflow. Most importantly, our account manager, \[sensitive content hidden\] , has been phenomenal—extremely knowledgeable, responsive, and always willing to go the extra mile to help us troubleshoot or optimize our setup. That level of support makes a huge difference. Pros Aura is a dynamic, powerful platform with a wide range of features designed specifically for salons. From client booking and POS to inventory, staff management, and marketing tools, it offers an integrated solution that has helped support and streamline our operations as we grow. The reporting features are detailed, and the interface feels modern and customizable, which has made our day-to-day much easier. Cons While the platform is robust, some features aren't as intuitive as others and take time to learn. There’s a bit of a learning curve with things like service setup, discounting, and punch-clock use. Occasionally, we find ourselves searching for how to do something that feels like it should be more obvious or streamlined. Review Source KP Kelsey P. Cosmetologist Cosmetics Used the software for: 2+ years ### "Easy to use Aura" August 20, 2025 5.0 It’s been really easy to use and I appreciate the simplicity, from booking to searching for clientele and viewing total sales and etc. Pros It’s easy to use, appointment management is great, it’s nice to see my total in the morning for EOD. Cons I don’t have any complaints, it was extremely easy to use and everything was very simple and manageable. Switched from [SalonBiz](https://www.capterra.com/p/9175/SalonBiz/) I’m not really sure why ownership swapped. Review Source AC Aja C. Owner Retail Used the software for: 2+ years ### "Aura Salonware is the only system I’ll use!!!" July 28, 2025 5.0 The team is always reachable, they take your suggestions and run with them and overall it’s simply a great company to work with. Pros Aura is the best software system I’ve ever used. I’ve been using them for 3.5 years now and I couldn’t imagine using another company. Their platform is easy to use, makes a seamless cash out, quick reporting, and easy online booking for clients. Cons The only con is that to track prebookings you need to hit the prebook button so it’s a harder stat to track. Review Source Response from Aura Salonware July 29, 2025 Aja, thank you so much for your review! We appreciate your feedback and look forward to running with new ideas you bring! LM Lexi M. Esthetician Cosmetics Used the software for: 1-2 years ### "Aura Salonware is Amazing! " July 29, 2025 5.0 Overall, our experience has been wonderful! It’s simple and convenient to use. It’s easy to train new employees on. 10/10 experience! Pros It is convenient to use! I love the features that it has to make booking clients smooth and easy. I also love the client log which makes it simple to keep track of client information. Cons I wish the internal side was a little bit easier to work. We have some issues with membership / subscriptions expiring and not being notified. We wish this would be fixed. Review Source Response from Aura Salonware July 30, 2025 Hi Lexi, thanks so much for your review and feedback. We have some updates happening with Memberships soon, stay tuned! AD Alaina D. Hairstylist Retail Used the software for: 2+ years ### "My experience with aura!" July 31, 2025 5.0 My overall experience has been present it’s the only software I’ve experienced since becoming a stylist and I would recommend to anyone Pros My favorite thing about aura is that I can itemize and scan products up front for clients the checkout on their own phone. Cons What bugs me about aura is that the system sends a message to my clients while they’re in my chair once the service is updated Review Source RF Ryan F. Co-Owner Cosmetics Used the software for: 6-12 months ### "Modern, Supportive, and Salon-Friendly Software" July 29, 2025 5.0 My overall experience with Aura Salonware has been very positive. The platform is modern, user-friendly, and continues to evolve in helpful ways. Their customer support stands out—they’re responsive and genuinely invested in helping salons succeed. It’s been a great fit for our team. Pros What I liked most about Aura Salonware is the customer support—they’ve been responsive, helpful, and easy to work with. Cons One thing I wish were different is how the client app flow works—I’d love if clients could start by selecting their stylist first, then see the services that stylist offers. It would make the booking experience feel more personal and intuitive. Review Source CT Caitlyn T. Hairstylist Health, Wellness and Fitness Used the software for: 1-2 years ### "Salon worker review " July 31, 2025 5.0 I love aura we use it everyday here at the salon it’s one of the best services I’ve used being a hair dresser so easy to manage Pros It’s so easy to book clients and it’s so easy to get access to the clients and I like that the clients are able to book online it makes it so much easier Cons I would not say I have to many bad things to say about aura I feel like for the most part it runs pretty smooth Review Source MB Makenzie B. Hairstylist Cosmetics Used the software for: 6-12 months ### "Good scheduling software with minor issues " August 13, 2025 3.0 Aura is a nice software that allows stylists and clients to book easy and quick. It is nice to receive a text message for when clients arrive so you are aware. Pros The scheduling is easy to understand based on the layout and it is simple to add clients to the schedules. Cons Some problems with clocking in where the button has been gone so haven’t been able to. Some days the button will be there and others it won’t. Review Source LC Lana C. Assistant,Guest Care Retail Used the software for: 1-2 years ### "Overall it's great! " July 30, 2025 4.0 Overall my experience with aura is positive. I don't have many issues, and the ones that I do we work around them. Pros Aura has a simple layout, making it easy to use and understand each area. Overall very easy to learn. Cons I don't like that some of our guest aren't able to get our text messages, which makes communication with them a little difficult. Review Source TV Thomas V. Team Grandpa Consumer Services Used the software for: Less than 6 months ### "Good enough" August 4, 2025 3.0 Adequate but not better than other salon softwares I've used. Annoying in this survey when you require more words than are necessary Pros Visual experience when clients book online. Nothing else is special but your system requires more comments Cons lack of intuitive commands. Icons used when words would be much better. Changing tickets that are open makes funky things happen to the schedule. Not helpful or useful Review Source SS Steven S. stylist Cosmetics Used the software for: 1-2 years ### "It's True Built for Salons by Salons" January 7, 2021 5.0 My overall experience with Aura has been very positive. I cant imagine, considering todays current market a salon without Aura. Pros Aura Salonware is truly intuitive. With each new release, updates are added to make my job as a stylist more efficient. Tools like Smart Booking, Client self check in and checkout allow me to move from client to client effortlessly and on time. Cons I use Aura Salonware exclusively on my phone. While I actively find ways to spend less time on my phone to be more present, Aura allows me to book clients fast and efficiently. Review Source Similar Products Featured ## Related categories [Salon](https://www.capterra.com/salon-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.