--- title: "Runa Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Runa Software - reviews, pricing plans, popular comparisons to other Employee Recognition products and more." source_url: "https://www.capterra.com/p/182206/WeGift/" page_type: "product" language: "en" --- # Runa Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Runa ## What is Runa? Runa offers digital value infrastructure that provides the tools you need to build embedded payout, reward and incentive experiences. The Runa Network provides a wide range of digital payout types including gift cards, prepaid cards, subscriptions, donations, cryptocurrencies and more. Companies like Edenred, Perkbox, Sodexo and Rippl already use Runa to improve employee engagement with digital rewards. ## What is Runa used for? [Employee Recognition](https://www.capterra.com/employee-recognition-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 29 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Contact vendor for pricing Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Customer Loyalty / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Runa?[Manage this product listing](https://www.g2.com/products/runa-runa/claim_requests/new?auto=true) ## Runa Overview Updated September 2026 AI summary Runa enables businesses of all sizes to manage customer loyalty and employee recognition programs through an intuitive, cloud-based platform. It offers features such as rewards management, loyalty cards, gift card management, campaign analytics, and customizable branding. Users consistently note its easy navigation, efficient bulk ordering, and broad selection of retailer options for incentives and rewards. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Runa 4.8 (29) VS. [4.9 (3,835)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price Contact vendor Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (29) Ease Of Use 4.9 (3,835) Value For Money 4.8 (26) Value For Money 4.9 (3,458) Customer Service 4.8 (24) Customer Service 4.9 (3,518) ## Runa alternatives [4.8 (547)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/) [4.9 (258)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149363/Kangaroo-Rewards/) [RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/) [4.4 (192)](https://www.capterra.com/p/10009042/RepeatMD/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009042/RepeatMD/) [Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [4.8 (535)](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [View all alternatives](https://www.capterra.com/p/182206/WeGift/alternatives/) ## FAQs about Runa Overview ### Which roles and teams benefit most from Runa? Runa is most used by executives, customer-facing teams, and operations staff who need efficient incentive, reward, and engagement workflows. CEOs, commercial leaders, and directors use it to support growth and monitor program performance, while customer success, marketing, finance, and administrative teams rely on it to manage payouts, campaigns, and service delivery. Answer based on 29 reviews Overview ### What company size and industries is Runa built for? Runa is a software platform for HR, loyalty, incentives, and disbursements, used mostly by small businesses at 69% and most often in Human Resources at 17%. It also appears with enterprise teams at 17% and midsize companies at 14%, plus Consumer Services and Financial Services at 7% each, often for employee recognition. Answer based on 29 reviews Features and Usability ### What are the key features of Runa? Runa offers rewards and recognition features such as employee recognition, peer-to-peer recognition, rewards management, rewards catalog, gift card management, and eCards. It also includes campaign tools like segmentation, multi-channel communication, campaign analytics, and event triggered actions, plus reporting through activity dashboards, real-time analytics, and customizable reports. Getting Started and Support ### What training and onboarding options does Runa offer? Runa provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training supports direct guidance, live online sessions allow remote instruction, webinars cover product topics in a group format, and documentation offers written reference material for self-paced review. Getting Started and Support ### What customer support options does Runa offer? Runa offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users describe the support team as attentive and quick to respond, with helpful answers when questions come up. The portal and documentation are also described as easy to use, which helps reduce support friction. Answer based on 5 reviews ## Features AI summary Based on 1,860 Employee Recognition reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) Runa supports **Loyalty Program** and **Rewards Management**, giving businesses the tools to build repeat purchase incentives and manage how rewards are issued and tracked. However, it does not offer **Third-Party Integrations**. Instead, it provides other features that reviewers also consider important, including **Gift Card Management** (**39%**) and **Loyalty Cards** (**34%**), helping businesses create flexible incentive options and giving teams more ways to retain customers and encourage repeat spending. Loyalty Program 5.0 (1) 200.00% of 1 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 4.7 (7) 114.29% of 7 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Gift Card Management 4.4 (9) 88.89% of 9 reviewers that rated this feature as important or highly important Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus eCards 4.8 (10) 80.00% of 10 reviewers that rated this feature as important or highly important Digital greeting cards that are sent electronically, usually via email Employee Reward Programs 4.9 (10) 90.00% of 10 reviewers that rated this feature as important or highly important Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs Rewards Catalog 4.3 (6) 83.33% of 6 reviewers that rated this feature as important or highly important A catalog which lists a selection of rewards for incentive programs, loyalty programs, referral programs, and more Runa 37 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Commenting/Notes: Leave comments and notes on documents for others to view - Customer Activity Tracking: A report showing what actions customers perform - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - eCards: Digital greeting cards that are sent electronically, usually via email - Email Marketing: Create and send email blasts/campaigns - Employee Reward Programs: Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Goal Management: Allows employees to set and manage work or career related goals - Incentive Management: Manages incentive programs such as profit sharing, stock awards, and individual bonus plans - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Manager-to-Employee Recognition: Allows managers to praise, recognize skills, and give feedback to their employees - Membership Management: Database of members to track personal information of individuals and families - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Peer-to-Peer Recognition: Allows employees to praise one another in a social network-like feed visible to the whole organization - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Recognition Tracking: Track accrued recognition and rewards at an individual employee level - Referral Tracking: Log and store the source of contacts/leads - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Rewards Catalog: A catalog which lists a selection of rewards for incentive programs, loyalty programs, referral programs, and more - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Recognition: Forums and/or tools where employees/ers recognize and showcase peers' achievements to boost workplace culture & community engagement - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period --- Get Advice We can help you find the software with the features you need. Features 4.6 (29) 4.6 Based on 29 reviews ## Pricing Value for money 4.8 (26) Free Version Basic $0.00 Value for money 4.8 (26) 4.8 Based on 26 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (24) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (24) 4.8 Based on 24 reviews ## User reviews Overall rating 4.8 Based on 29 reviews Filter by rating 5(22) 4(7) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AM Alan M. Director Marketing and Advertising ### "Easy to use platform with a lot of choice" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 August 18, 2023 Extremely positive experience, and very happy to continue as a customer. Pros From a cost perspective it's completely cost neutral. What we most value is the breadth of gift cards available, and the ability to allow the recipient to choose. One other factor is how easy the platform is to use - we have used alternatives that make the process slow, and ultimately cost us more time. Cons We have no negative feelings towards the platform. Reasons for choosing Runa It was recommended by a colleague who had come across the platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TF Tamara F. Sr. HR Generalist Logistics and Supply Chain ### "Streamlined Birthday Gift Cards" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 17, 2023 Overall, we have been able to streamline our birthday process with ease and offer great options to our employees. It has helped minimize invoices for our Finance team and save valuable admin time for HR. Pros \- Easy and visibly pleasing for pour employees- Great variety of gift card options- Great reporting for admins-Easy to use bulk uploads for birthday card purchases Cons \- Credit Card fee when purchasing gift cards (although minimal)-89 expiration day on gift cards from time of purchase Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PG Patrick G. CEO Retail ### "Scalable and Reliable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 August 13, 2023 It has been an excellent experience from the outset. We deal with a much larger player in this space and Runa have outperformed them regularly and are our preferred supplier where ever possible. Pros The platform was easy to integrate with and the team we have worked with have always been excellent. Our usage has grown over time and the systems has scaled well with us and remained very reliable. Cons Nothing that we don't like. Even the change of name was managed well. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VS Vidmantas S. CEO Human Resources ### "International gift voucher provider with professional support " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 11, 2023 We are happy customers and plan to grow our business with Runa. Pros We love Runa customer support - lots of attention, quick response and answering the questions when needed. Gift voucher selection is large and constantly growing, offering thousands of brands in multiple countries. Cons Still different currencies are handled by different bank accounts, it would be easier if Runa would offer the conversion itself. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RH Rebecca H. Customer Success Manager Human Resources ### "So easy to use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 11, 2023 Always great, like I said easy to use and any time I have contacted the support team they have always been really helpful Pros I love how easy it is to navigate the platform, it does not take long at all to perform the actions I require Cons Can't think of any I have come across in the time I have been using it Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RD Richard D. Chief Commercial Officer Insurance ### "Easy to use and cost effective" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 11, 2023 We don't use the API. We only send out gift cards once a week and it's perfect for us Pros It's simple to use, you only pay for what you need. No monthly subscriptions. Cons If you could save a template this would be good. Every week you have to type the copy and upload a company logo every time. It would be better if this just automatically pulls in from a profile setting. Reasons for choosing Runa No subscription costs. Pay for what you need. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Maurice H. CEO Financial Services ### "Amazing vendor. Really make it seem so easy that it just works." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 9, 2023 We have been working with them for over 4 years. They were there for us when we first started and we grew together over that time. Pros They are reliable and their system works at all touch points. They are supportive when we need as well. Cons As a smaller company, they did not have the volume that would get the best rates and marketing spend from brands. Alternatives considered [Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [Blackhawk](https://www.capterra.com/p/215614/Blackhawk/) Reasons for choosing Runa Great relationship and smooth easy to use platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Patrick B. Director North America Food & Beverages ### "Runa a Timesaver in a hectic sales world!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 August 9, 2023 Pros Super fast, easy, and love to incorporate gifting links into authentic emails to customers, employees, vendors, etc. Cons Have a more authentic customer service for customers. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. WL Wijdane L. Finance Analyst Trainee Information Services ### "Turning the process of sending gift cards into an effortless task" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 9, 2023 Pros I joined my team 3 months ago and I'd not come across Runa before. I wish I had. In our daily operations involving multiple expert payments, Runa has significantly enhanced our ability to manage the process with greater effectiveness and efficiency. Highly recommended for anyone seeking efficient, secure, and hassle-free payment solutions. Cons What I think is missing is the fact that Amazon is not available in some European countries. As we mainly use Amazon, It would be beneficial if we could pay out Amazon gift cards directly through Runa. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Simona R. CRM Manager Insurance ### "Easy to use and has a variety of options" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 August 9, 2023 Pros Runa is easy to use and offers a variety of retailers we can offer our customers. Cons Sometimes the personalisation can be quite limited and the emails sent to customers don't look great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/182206/WeGift/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Guusto vs Runa](https://www.capterra.com/compare/182206-186209/WeGift-vs-Guusto)