# Marketing Evolution Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Marketing Evolution Software - reviews, pricing plans, popular comparisons to other Marketing Planning products and more. Source: https://www.capterra.com/p/182265/Marketing-Evolution --- # Marketing Evolution Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Marketing Evolution ## What is Marketing Evolution? Built by marketers, backed by science, made to scale. Marketing Evolution empowers marketers to confidently take action with attribution insights and actionable investment strategies backed by Nobel Prizing winning research. Our scalable technology and proprietary machine learning algorithms enable customers to boldly navigate the choppy waters of media buying, from changing privacy laws to fractured datasets, to growth hack their marketing strategies and maximize ROI. ## What is Marketing Evolution used for? [Marketing Planning](https://www.capterra.com/marketing-planning-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Marketing Evolution?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.marketingevolution.com&name=Marketing Evolution) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Marketing Evolution 4.5 (2) VS. [4.6 (6,035)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price Contact vendor Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (2) Ease Of Use 4.5 (5,986) Value For Money 4.5 (2) Value For Money 4.3 (4,609) Customer Service 4.0 (2) Customer Service 4.4 (4,405) ## Marketing Evolution alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [Phonexa](https://www.capterra.com/p/156125/Phonexa/) [5.0 (75)](https://www.capterra.com/p/156125/Phonexa/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156125/Phonexa/) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) [Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) [4.9 (43)](https://www.capterra.com/p/238852/Lebesgue/reviews/) Starting price $59.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/238852/Lebesgue/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Cross Channel Attribution 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track user conversions from all digital sources Media Planning 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Identify advertising and promotional sources to be used in marketing efforts ROI Tracking 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Multi-Touch Attribution 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Evaluate the impact of each touch point that drives a conversion Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Marketing Evolution 23 features Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Plan and strategize marketing campaigns Track the performance of marketing campaigns across multiple channels. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources Visualize and analyze customer experience across all touchpoints and channels Alter the layout and content of reports Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Identify advertising and promotional sources to be used in marketing efforts Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Get Advice We can help you find the software with the features you need. Features 4.5 (2) 4.5 Based on 2 reviews ## Pricing Value for money 4.5 (2) ### Starting price Contact vendor for pricing Free trial available Value for money 4.5 (2) 4.5 Based on 2 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (2) 4.0 Based on 2 reviews ## User reviews Overall rating 4.5 Based on 2 reviews Filter by rating 5(1) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent KM Kanika M. Marketing performance manager Telecommunications ### "ME Feedback " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 February 8, 2022 Overall the team is friendly and very helpful. Pros Scenario planner is a good planning tool that I encourage our agencies to use during monthly, quarterly, and yearly marketing planning. Cons I personally think that the middle touch in the last & first touch journey reporting is not as valuable. Its too broad at the moment and does not provide much value. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DB David B. VP, Data Science Automotive ### "Intelligent Software that Provides Optimal Media Guidance" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 25, 2022 We are incredibly pleased with our partnership with Marketing Evolution. Their technology is state-of-the-art and continuously evolving and improving. Highly recommended! Pros The ME software integrates easily into our planning process. We are able to allocate our spending across channel/touchpoint/tier based on our marketing objective. It is highly intuitive and the reporting is easy to understand and implement. Cons There are no real cons. We just look forward to continuing to improve upon media data onboarding & model build times. (which are incredibly fast today) Reasons for choosing Marketing Evolution Most other solutions use antiquated Bayesian algorithms that are particularly poor at picking up lower spending levels. They are typically backward looking. ME utilizes consumer-based attribution models that can examine recent spending and inform future results at required granular levels. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)