--- title: "BrightLocal Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about BrightLocal Software - reviews, pricing plans, popular comparisons to other SEO products and more." source_url: "https://www.capterra.com/p/182621/BrightLocal/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # BrightLocal Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) BrightLocal ## What is BrightLocal? BrightLocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By combining AI-powered insights built on 16 years of proprietary local search data with expert-led services, BrightLocal simplifies local search marketing, enabling businesses to improve visibility, manage listings, and build stronger online reputations. Founded in 2009 and trusted by 15,000 small businesses and marketing agencies, BrightLocal provides organisations with the confidence to grow. Headquartered in the UK, BrightLocal serves customers across the US, Canada, and beyond. ## What is BrightLocal used for? [SEO](https://www.capterra.com/seo-software/)[Local SEO Tools](https://www.capterra.com/local-seo-tools-software/)[Reputation Management](https://www.capterra.com/reputation-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 282 user reviews Reviews sentiment Positive 99% Neutral 0% Negative 1% Starting price $39 Other, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - SEO / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BrightLocal?[Manage this product listing](https://www.g2.com/products/brightlocal/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BrightLocal 4.8 (283) VS. [4.7 (709)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price $39 Other, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (283) Ease Of Use 4.7 (40) Value For Money 4.8 (265) Value For Money 4.5 (40) Customer Service 4.9 (272) Customer Service 4.6 (40) ## BrightLocal alternatives [4.8 (31)](https://www.capterra.com/p/235980/GMB-Reporting-Tool/reviews/) Starting price $4.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars Highest Rated [Paige](https://www.capterra.com/p/10034521/Paige/) [5.0 (40)](https://www.capterra.com/p/10034521/Paige/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10034521/Paige/) [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) [4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) Starting price $109.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149278/AccuRanker/) [Localo](https://www.capterra.com/p/10018358/Localo/) [5.0 (26)](https://www.capterra.com/p/10018358/Localo/#reviews) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10018358/Localo/) [View all alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/) ## FAQs about BrightLocal Overview ### What problems does BrightLocal solve? BrightLocal solves the manual work of building, updating, and tracking consistent business citations, monitoring local keyword and map-pack rankings, and producing client-ready SEO reports. Local SEO agencies, multi-location marketers, and small-business owners benefit from centralized audits, Google Business Profile visibility, reputation tracking, and white-label reporting for managing campaigns and demonstrating progress. Answer based on 166 reviews Overview ### Which roles and teams benefit most from BrightLocal? BrightLocal is most used by agency owners, executives, and founders overseeing local-search services and client performance. SEO specialists and digital marketers use it to audit local visibility, track rankings, manage citations, and monitor reviews. Account and project managers rely on reporting tools to communicate results, prioritize tasks, and maintain client campaigns. Answer based on 283 reviews Overview ### What company size and industries is BrightLocal built for? BrightLocal is for marketing and SEO agencies, in-house marketers, multi-location and local businesses, with 95% of reviewers from small businesses and Marketing and Advertising representing 60%. It also serves midsize (4%) and enterprise (1%) organizations, including Internet and Real Estate firms, primarily for SEO. Answer based on 283 reviews Features and Usability ### What are the key features of BrightLocal? BrightLocal includes keyword rank tracking, keyword research tools, and mobile keyword monitoring for measuring local search visibility. Its dashboard combines keyword, citation, Google Analytics, and business-profile data, while competitive analysis and audit management help identify competitor targeting and local listing, NAP, and review issues. Alerts provide updates on information problems. Answer based on 52 reviews Pricing ### How much does it cost and what fees or limitations are included? BrightLocal starts at $39 per month with the Track Plan, followed by Manage at 49 and Grow at 59, which adds review management. A free trial is available, while Citation Builder is pay as you go. Reviewers often call pricing affordable, though some report costly add-ons, tier-gated features, and confusing pricing. Answer based on 47 reviews Integrations ### Which third-party tools and platforms does BrightLocal integrate with? BrightLocal integrates with Google Analytics 360, Meta for Business, and AgencyAnalytics for reporting and local marketing workflows. Reviewer feedback also references BrightLocal alongside Semrush and Google Ads, although some users describe these as complementary tools or request deeper connections rather than confirming native integrations. Answer based on 27 reviews Getting Started and Support ### How easy is it to onboard and train a team on BrightLocal? BrightLocal offers live online training, webinars, documentation, and videos, giving teams several ways to learn. Reviewers report that nontechnical users can get started quickly with tutorials and support, while new admins and teams using its broader SEO toolset may need extra time to understand setup, features, and workflows. Answer based on 34 reviews Getting Started and Support ### What customer support options does BrightLocal offer, and how do users rate the experience? BrightLocal offers email/help desk, FAQ/forum, a knowledge base, and chat. Users commonly describe support as knowledgeable, friendly, and quick to resolve questions, with helpful training resources. Some users report that chat is not always available and that replies or access to one-to-one help can occasionally take longer than expected. Answer based on 156 reviews Citation management ### How well does BrightLocal manage local business citations? BrightLocal simplifies local citation building, tracking, and updates for agencies and local businesses. Its Citation Builder, audit reports, and listing notes reduce manual work and support client reporting. Some users find campaign setup and dashboard navigation confusing, while occasional inaccurate or missed listings mean teams should review submitted citations carefully. Answer based on 65 reviews ## Who uses BrightLocal? Based on Capterra reviews from the past 5 years Talk to a software expert to get a free software list tailored to your business needs ## Features AI summary Based on 5,024 SEO reviews Capterra data shows that buyers of SEO software rank the following features as their top priorities: - **SEO Management** (**52%** of reviewers rated this feature as critical) - **Website Management** (**56%**) - **Keyword Tracking** (**47%**) BrightLocal supports **SEO Management** and **Keyword Tracking**, helping businesses monitor search performance and manage core optimization work from one place. However, it does not include **Website Management**. Instead, it offers other highly rated capabilities, including **Keyword Rank Tracking** (**49%**), **Keyword Research Tools** (**45%**), and **Customizable Branding** (**53%**), providing teams with useful ways to track rankings, find search opportunities, and present reports in a branded format. These features help businesses improve visibility, stay focused on priority keywords, and share clearer SEO results with clients or stakeholders. SEO Management 4.8 (18) 55.56% of 18 reviewers that rated this feature as important or highly important Optimize and manage the search engine optimization efforts for a website or digital content Keyword Tracking 4.8 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Track and monitor a specific set of keywords Keyword Rank Tracking 4.8 (104) 60.58% of 104 reviewers that rated this feature as important or highly important BrightLocal offers precise local keyword tracking, letting you monitor rankings across different locations. Users think the GEO Grid and reporting are accurate, easy to use, and valuable for showing clients progress and identifying which keywords need attention. Keyword Research Tools 4.4 (82) 43.90% of 82 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Customizable Branding 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Dashboard 4.8 (100) 50.00% of 100 reviewers that rated this feature as important or highly important The dashboard gives you a clear overview of all essential data in one place. Some reviewers find it intuitive, easy to navigate, and a major time saver for managing reports, monitoring client locations, and quickly accessing important SEO metrics. BrightLocal 33 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audit Management: With this capability, you can easily assess your business’s local SEO health and spot areas needing improvement. Reviewers appreciate the clear, comprehensive reports, visual aids for clients, and the ability to benchmark against competitors for ongoing optimization. - Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain - Competitive Analysis: This aspect lets you compare your business with competitors and identify opportunities. Reviewers appreciate the helpful reports, ability to analyze competitor strategies, and the insights for developing better SEO plans, though some mention setup could be more intuitive. - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: The dashboard gives you a clear overview of all essential data in one place. Some reviewers find it intuitive, easy to navigate, and a major time saver for managing reports, monitoring client locations, and quickly accessing important SEO metrics. - Geo Rankings: Discover the ranking of business based on location-specific keywords at the zip level - Google Analytics Integration: Integration with Google Analytics to track and report website traffic - Keyword Rank Tracking: BrightLocal offers precise local keyword tracking, letting you monitor rankings across different locations. Users think the GEO Grid and reporting are accurate, easy to use, and valuable for showing clients progress and identifying which keywords need attention. - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Listing Management: Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites) - Localization Automation: It helps you automate citation creation and local visibility tracking, saving significant time. Reviewers indicate this aspect simplifies monitoring local reach, boosts efficiency, and makes it easier to manage Google Maps and local search rankings for multiple clients. - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Location: Manage and support multiple locations - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - Reviews Management: Track and monitor reviews of products or services - Scheduled/Automated Reports: Set a time to generate routine reports automatically - SEO Audit: Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.7 (283) 4.7 Based on 283 reviews ## Pricing Value for money 4.8 (265) Free Trial [View pricing plan details](https://www.capterra.com/p/182621/BrightLocal/pricing/) Track Plan $39.00 Other,Per Month It includes: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance - Competitor insights - Customizable white-label reports & emails - Agency Lead Generator - Citation Builder (pay as you go) Manage Plan $49.00 Other,Per Month It includes: - Schedule GBP Posts - Sync business data across Google, Bing, Facebook, and Apple - Citation Builder (pay as you go) - Agency Lead Generator - Customizable white-label reports & emails - Competitor insights - Monitor GBP and website performance - Audit citations, GBP, and on-site SEO - Track local rankings - Bulk post to multiple GBP listings - Supress external edits Grow Plan $59.00 Other,Per Month It includes: - Create a review widget for your site - Bulk post to multiple GBP listings - Schedule GBP Posts - Supress external edits - Sync business data across Google, Bing, Facebook, and Apple - Citation Builder (pay as you go) - Agency Lead Generator - Customizable white-label reports & emails - Competitor insights - Monitor GBP and website performance - Audit citations, GBP, and on-site SEO - Track local rankings - Monitor and respond to reviews - Run review generation campaigns Value for money 4.8 (265) 4.8 Based on 265 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (272) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (272) 4.9 Based on 272 reviews ## User reviews Overall rating 4.9 Based on 282 reviews Filter by rating Counts reflect reviews available in this feed. 5(248) 4(31) 3(1) 2(0) 1(2) Mentioned topic Recent reviews first, then most helpful OM Ollie M. SEO Lead Used the software for: 1-3 years ### "Local citation builder is great value for money " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 24, 2026 Enjoyable experience overall given the value for money and the time saved by using this service. Speaks volumes that I have used it multiple times and will continue to do so. Pros It is handy being able to manage multiple campaigns under one profile. This allows me to easily navigate the dashboard and view updates. The local citation builder is good value for money and overall, it is a very quick turnaround. Cons Not all of the directory listings go live, and in some instances, new listings are created on directories where the Brightlocal team cannot edit an existing listing - this goes against the principle of having one listing with the same NAP data across all other listed directories. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Chief Digital Officer Used the software for: Less than 1 year ### "Five stars all the way!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 23, 2026 Pros BrightLocal has truly transformed our local SEO strategy. We initially sought them out because managing local citations, tracking rankings across multiple locations, and cleaning up messy Google Business Profile data manually was costing us dozens of hours every month.Their platform completely solved that bottleneck. My absolute favorite features are the Local Search Audit and the Citation Builder. The audit tool provides clean, white-label reports that we can share directly with clients, while the citation builder takes the painful guesswork out of building consistent local signals. Compared to other platforms we tried previously, like Yext and Moz Local, BrightLocal offers far better value and flexibility. We never feel locked into rigid, expensive contracts, and the data accuracy is significantly higher. The results speak for themselves. Within just three months of using BrightLocal, our clients saw an average 35% increase in local map pack visibility and a major boost in organic keyword rankings. The return on investment was immediate, driving more phone calls and foot traffic to our physical storefronts. To top it all off, their customer support team is exceptional. Whenever we have a technical question or need help with a complex citation campaign, they respond quickly, professionally, and always resolve the issue on the first try. Cons The tools have limited coverage in Greece and other regions, which makes their system mostly useful for citation building. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Daniel A. Chief Operating Officer Used the software for: Less than 1 year ### "BrightrLocal - Kickied off our second citations campaign " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2026 Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer. Pros Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons) Cons Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of SEO Used the software for: 1-3 years ### "An Affordable Way to Build Citations" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 6, 2026 For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly. Pros Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options. Cons The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Mike W. Owner Used the software for: Less than 1 year ### "Fantastic experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 24, 2025 Fantastic experience overall and I would highly recommend this service to every business for their website. Pros I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend! Cons Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Caleb A. Co-owner Used the software for: Less than 1 year ### "80% data inaccuracy. 0% customer service." 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 18, 2019 abismal Pros N/A none at all terrible do not consider you have been warned Cons This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Scott H. CEO Used the software for: 3-5 years ### "Long Time User & Fan" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 8, 2021 To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports. Pros The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process. Cons The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Executive VP Strategy & Innovation Used the software for: Less than 1 year ### "Indespensible" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 18, 2021 The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced. Pros The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers. Cons BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer SEO Executive Used the software for: Less than 1 year ### "Good option for start-up Agencies or Freelancers" 4.0 November 23, 2020 Whilst it may not be perfect, for those of us starting out on our own this is a very inexpensive way of collating and tracking all the data we need to report to clients on a monthly basis. Pros BrightLocal is inexpensive for the features it provides, which allows you to track a lot of SEO metrics in once place. This makes it really handy for tracking and reporting purposes. Their local citations also allow quick link building options when required. White-label reporting options also gives you quick access to download user friendly and well displayed ranking and brand data to send to your clients, branded with your own logo. This is a real time-saver if you cannot afford some of the more expensive SEO products. Cons The reporting options could do with some additional customisation. Whilst you can white-label and add your own branding, the actual data that is presented is fairly linear. For example, you can only compare rankings to one point in time, and can't compare both starting rankings and month-on-month in the same report. If you opt to use their lead-generator audit tool be aware it uses a credits system. This runs out fast depending on how you set it up, so I don't personally believe it's a viable source of generating leads. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Director of SEO Used the software for: 1-3 years ### "A Wonderful Local SEO Platform for the Cost" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 27, 2021 We've been using BrightLocal for about 1 year now and I don't plan on stopping anytime soon. Pros BrightLocal offers incredible details at the base account level. Having additional credits provides further great insights that allow us to see rank changes easier. Primarily, the Citation Builder and management tools are key to our campaigns. They save us a lot of time when it comes to building and cleaning up NAP information. Cons It can be a bit tricky to navigate the dashboard. You get lost since there are so many features and tools at your disposal. Along with this, the system can be slow or inaccurate in findings when it comes to sourcing citations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/182621/BrightLocal/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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