--- title: "BrightLocal Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is BrightLocal the right SEO solution for you? Explore 283 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/182621/BrightLocal/reviews/" page_type: "reviews" language: "en" --- BrightLocal 4.8 (283) [View alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 21st, 2026 # Reviews of BrightLocal Ease of use 4.6 Customer Service 4.9 ## Pros and Cons in Reviews JB John B Chief Digital OfficerHospitality, 11 - 50 employeesUsed the software for: Less than 6 months. “Within just three months of using BrightLocal, our clients saw an average 35% increase in local map pack visibility and a major boost in organic keyword rankings.“ June 19, 2026 MH Magen H Project ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each account can technically hold 100 locations, but reporting can only manage 50 per account for our usage so having multiple accounts is not the best user experience for myself.“ April 20, 2023 JB John B Chief Digital OfficerHospitality, 11 - 50 employeesUsed the software for: Less than 6 months. “To top it all off, their customer support team is exceptional. Whenever we have a technical question or need help with a complex citation campaign, they respond quickly, professionally, and always resolve the issue on the first try.“ June 19, 2026 EG Elisa G SEO SpecialistMarketing and Advertising, 51 - 200 employeesUsed the software for: Less than 6 months. “I find the part where you need to manually enter company details not intuitive as you have to press a button to fill in the next information (ex: business hours), I tend to forget“ May 24, 2023 Dan A Chief Operating OfficerLaw Practice, Self-employedUsed the software for: Less than 6 months. “Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer.“ February 19, 2026 HG Helena G Managing DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “Reporting and reputation management is not ideal for us“ June 24, 2024 JB John B Chief Digital OfficerHospitality, 11 - 50 employeesUsed the software for: Less than 6 months. “We never feel locked into rigid, expensive contracts, and the data accuracy is significantly higher.“ June 19, 2026 DK Derek K SEO DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “Slow-loading dashboards can make changing between pages challenging.“ March 10, 2023 ## Showing most helpful reviews Showing 1-25 of 283 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Dan A. Chief Operating Officer Law Practice Used the software for: Less than 6 months ### "BrightrLocal - Kickied off our second citations campaign " February 19, 2026 5.0 Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer. Pros Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons) Cons Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save. Review Source Response from BrightLocal April 14, 2026 Thank you for taking the time to share such detailed feedback. It is great to hear that the accuracy, process, and overall experience stood out, especially as those are clearly important to you and your business. We really appreciate you calling out your experience with our colleague Aljon. It sounds like he provided the kind of clear, responsive, and practical guidance we aim for, helping you navigate the campaign setup and make informed decisions without any pressure. That kind of straightforward support is exactly what we strive to deliver. It is also encouraging to hear that your first Citation Builder campaign generated more leads and that you have returned to run a second campaign for another location. That continued trust means a lot. Feedback like this helps us improve, and we will make sure it is shared with the team for review. Thank you! PH Peggy H. Head of SEO Marketing and Advertising Used the software for: 1-2 years ### "An Affordable Way to Build Citations" December 26, 2025 5.0 For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly. Pros Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options. Cons The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process. Alternatives considered [Yext](https://www.capterra.com/p/140176/Yext/) Reason for choosing BrightLocal The citation listing services were more appealing and more cost effective Review Source JB John B. Chief Digital Officer Hospitality Used the software for: Less than 6 months ### "Five stars all the way!" June 19, 2026 5.0 Pros BrightLocal has truly transformed our local SEO strategy. We initially sought them out because managing local citations, tracking rankings across multiple locations, and cleaning up messy Google Business Profile data manually was costing us dozens of hours every month.Their platform completely solved that bottleneck. My absolute favorite features are the Local Search Audit and the Citation Builder. The audit tool provides clean, white-label reports that we can share directly with clients, while the citation builder takes the painful guesswork out of building consistent local signals. Compared to other platforms we tried previously, like Yext and Moz Local, BrightLocal offers far better value and flexibility. We never feel locked into rigid, expensive contracts, and the data accuracy is significantly higher. The results speak for themselves. Within just three months of using BrightLocal, our clients saw an average 35% increase in local map pack visibility and a major boost in organic keyword rankings. The return on investment was immediate, driving more phone calls and foot traffic to our physical storefronts. To top it all off, their customer support team is exceptional. Whenever we have a technical question or need help with a complex citation campaign, they respond quickly, professionally, and always resolve the issue on the first try. Cons The tools have limited coverage in Greece and other regions, which makes their system mostly useful for citation building. Review Source CA Caleb A. Co-owner Marketing and Advertising Used the software for: Less than 6 months ### "80% data inaccuracy. 0% customer service." November 16, 2019 1.0 abismal Pros N/A none at all terrible do not consider you have been warned Cons This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) they have Accurate data Review Source Response from BrightLocal November 18, 2019 Hi Caleb I'm Myles, BrightLocal's CEO. I'm very sorry that you had such a frustrating experience. Our policy is not to refund fees, however, we offer a free 14-day trial which typically gives customers long enough to evaluate our service, and most sign up for a monthly plan (not annual) which means they can leave any time. I have spoken to my Head of Support and discussed your case, and we will refund your payment in full as a gesture of goodwill. We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. We grab data from over 400 sites and many of these sites don't have APIs so we have to scrape the data. Many sites are not well structured which makes finding listings tricky. I won't go into the detail but long story short, finding listings isn't an exact science. I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly. Thanks Myles OM Oliver M. SEO Lead Marketing and Advertising Used the software for: 1-2 years ### "Local citation builder is great value for money " June 23, 2026 4.0 Enjoyable experience overall given the value for money and the time saved by using this service. Speaks volumes that I have used it multiple times and will continue to do so. Pros It is handy being able to manage multiple campaigns under one profile. This allows me to easily navigate the dashboard and view updates. The local citation builder is good value for money and overall, it is a very quick turnaround. Cons Not all of the directory listings go live, and in some instances, new listings are created on directories where the Brightlocal team cannot edit an existing listing - this goes against the principle of having one listing with the same NAP data across all other listed directories. Review Source Scott H. CEO Internet Used the software for: 2+ years ### "Long Time User & Fan" March 4, 2021 5.0 To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports. Pros The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process. Cons The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates Alternatives considered [Raven Tools](https://www.capterra.com/p/121696/Raven-Tools/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing BrightLocal I did not choose BL as an alternative, but as a supplement to Raven and SEMrush, and I've kept them for more than 8 years, I think. Review Source Response from BrightLocal March 11, 2021 Hi Scott, Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use. You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page. Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future. I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers. Don't hesitate to get in touch with our support team if there's anything else. Best Wishes, Myles - BrightLocal CEO Michael S. Executive VP Strategy & Innovation Computer Software Used the software for: Less than 6 months ### "Indespensible" November 17, 2021 5.0 The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced. Pros The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers. Cons BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) More features. More cost effective. Better integrated. Review Source Response from BrightLocal December 2, 2021 Thank you for the review, Michael. It's been really great to read your kind words, and I'm pleased you've been able to incorporate BrightLocal into your strategy so well. That being said, the feedback is always really important too and I'm sorry to hear there was a bit of a learning curve when getting started with pricing and credits. We do have a great team on hand to help, and you're welcome to email, book a call or live chat with the team when required. We've recently launched a free academy too, and you'll find a lot of your questions may be answered there. We've also launched a course dedicated to keyword research so please take a look! As always, if there's anything else you need please get in touch with the team. It's great to be working with you. Myles - BrightLocal CEO Jonny C. SEO Executive Financial Services Used the software for: 6-12 months ### "Good option for start-up Agencies or Freelancers" November 20, 2020 4.0 Whilst it may not be perfect, for those of us starting out on our own this is a very inexpensive way of collating and tracking all the data we need to report to clients on a monthly basis. Pros BrightLocal is inexpensive for the features it provides, which allows you to track a lot of SEO metrics in once place. This makes it really handy for tracking and reporting purposes. Their local citations also allow quick link building options when required. White-label reporting options also gives you quick access to download user friendly and well displayed ranking and brand data to send to your clients, branded with your own logo. This is a real time-saver if you cannot afford some of the more expensive SEO products. Cons The reporting options could do with some additional customisation. Whilst you can white-label and add your own branding, the actual data that is presented is fairly linear. For example, you can only compare rankings to one point in time, and can't compare both starting rankings and month-on-month in the same report. If you opt to use their lead-generator audit tool be aware it uses a credits system. This runs out fast depending on how you set it up, so I don't personally believe it's a viable source of generating leads. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing BrightLocal Huge difference in price which meant BrightLocal was far more viable for my position as a start-up. Review Source Response from BrightLocal November 26, 2020 Thank you so much for sharing your feedback with us Jonny. It's great to hear you've had a positive experience, especially the fact we've been able to save you time! I appreciate the comments regarding our reporting options and the ability to do more report comparisons, this is something for us to consider for future improvements. I'm sorry you've not found the Agency Lead Widget suitable for your needs though, additional credits are available and we do try and keep these at a low price to ensure they're cost-effective for our customers. Best Wishes, Myles - BrightLocal CEO Joseph J. Director of SEO Marketing and Advertising Used the software for: 1-2 years ### "A Wonderful Local SEO Platform for the Cost" December 24, 2021 4.0 We've been using BrightLocal for about 1 year now and I don't plan on stopping anytime soon. Pros BrightLocal offers incredible details at the base account level. Having additional credits provides further great insights that allow us to see rank changes easier. Primarily, the Citation Builder and management tools are key to our campaigns. They save us a lot of time when it comes to building and cleaning up NAP information. Cons It can be a bit tricky to navigate the dashboard. You get lost since there are so many features and tools at your disposal. Along with this, the system can be slow or inaccurate in findings when it comes to sourcing citations. Switched from [ReviewTrackers](https://www.capterra.com/p/140801/ReviewTrackers/) Not enough data and too many problems with their API. Review Source Response from BrightLocal January 13, 2022 Thank you for reviewing BrightLocal! It's lovely to read your comments. I am sorry to hear you've found the dashboard a little tricky to navigate, we have some great resources to help (such as our academy and help centre) so I'd recommend taking a look at those. Having said that, we're working on some awesome improvements we hope to launch soon so watch this space :) Kind Regards, Myles - BrightLocal CEO SH Stuart H. Owner Photography Used the software for: Less than 6 months ### "Great Experience" June 18, 2025 5.0 Excellent so far. I'm just getting started with BrightLocal and the initial experience has been excellent. The potential to expand using their services is very good. Pros Very pro-active with communications and clarifications. I was looking to get a handle on my website citations and didn't know where to start. The BrightLocal team reached out to me before starting the initial audit to make sure that I was on the right path. That was comforting and made a big difference. The online guides were very helpful also Cons Getting started was a little confusing. I was not sure which service I should start with. The online tutorials helped, but it was still a bit mysterious for a newbie. Alternatives considered [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Reason for choosing BrightLocal BrightLocal allows me to own the citations. Review Source Response from BrightLocal July 21, 2025 Thank you so much for your kind and detailed review. We are really glad to hear that your first experience with BrightLocal has been a great one. It is especially nice to know that our team reached out at the right time and helped guide you through the process. We are all about making sure our customers feel supported and confident from the start. We understand that getting started can be a bit confusing, especially when there are so many tools and options to choose from. It is great to hear that the tutorials and guides were helpful, and we appreciate your honest feedback. We are always looking for ways to make things easier and clearer for new users. Thanks again for choosing BrightLocal and for trusting us with your local SEO journey. Harry Customer Support Team Manager RS Ryan S. Agency Owner Marketing and Advertising Used the software for: 2+ years ### "Local Business Citations The Smart Way" February 22, 2021 5.0 Whenever I need customer support, they respond so quickly it's not funny! I rarely do though... I recommend it on my YouTube channel and website. I'd certainly recommend it to you to! Pros I like how easy it is to use and the cost per citation. We buy $1,000's worth of credits at a time to reduce our cost even more. I also like how it allows you to click through to existing citations whether they created them or not. Finally, I love their notes that tell you the details of creating a citation on each platform if there is something you need to know. Much appreciated feature!!! Cons I don't anything negative to say. We use it weekly as a tool in our website, SEO, and Google Ads web agency. Switched from [HOTH STARS](https://www.capterra.com/p/168701/HORTH-STARS/) The price and The Hoth gives me the 'ut-oh' feeling! Review Source Response from BrightLocal February 25, 2021 Hi Ryan, I appreciate you taking the time to leave us this brilliant review! Thank you for recommending us too. It's great to hear your comments regarding our Citation Builder service, and that it's been easy to use, and that you've been enjoying certain features. Don't hesitate to get back in touch with the team if you need any further assistance. Best Wishes, Myles - BrightLocal CEO RE Ryan E. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Marion Keepsake Kottage" June 25, 2025 5.0 I do love it right now, it is helping me with my clients. I wish I could afford to do more and know more about the services Pros Great help and excited for this continuance of my listings being updated, it’s prompt. Love the support them. Cons Not much as this time. I will get back to you on that if I get something to complain about at some point. Review Source Response from BrightLocal July 21, 2025 Thanks so much for the amazing 5-star review! It's great to hear that BrightLocal is helping you manage your listings and support your client, it's exactly what we're here for! I'm also glad you’ve found our support helpful and our service prompt. That means a lot to us! If you ever want to explore more of what we offer or have questions about any of our tools, just reach out, we’d love to help you get even more value from your subscription. And no worries on the "Cons", we’re always here if anything comes up, and we truly appreciate the open feedback. Thanks again for being part of the BrightLocal community! Johnny B. Business Development Advisor Information Technology and Services Used the software for: 2+ years ### "Audit GMB & Reputation like a Pro!" December 29, 2021 5.0 With BrightLocal I'm able to provide a customer-facing report that is branded and proves the quality of my work. Accountability is everything in my industry. Actionable decisions for reputation and brand management with monthly updates on effectiveness, to put it simply, makes me look like a boss. Pros I love the Rank Tracker (Geo Grid) and the GMB report for keyword rank tracking. This software provides a full picture of the pros and cons of my digital footprint and my competitors. With that I'm able to take make smart decisions on marketing and SEO. - The customer support is hands down the best. I had an issue with finding the CID for a service area business and \[SENSITIVE CONTENT\], (their Senior Customer Success Executive) not only assisted me by correcting my error but she also recorded her screen and sent me a video that I can reference. "Teach a man to fish!" as they say. You can't ask for more than that. I really appreciate BrightLocal...and \[SENSITIVE CONTENT\]! Cons I've used BrightLocal for many years now and they have evolved with the ever change landscape of SEO and kept up with the needs of the industry. Google doesn't make it easy...but BrightLocal is a stable part of my monthly workflow. No complaints here. Review Source Response from BrightLocal January 13, 2022 Wow!! Thanks for the awesome review Johnny, it's absolutely lovely to read! It's amazing that the team has gone above and beyond to resolve any potential issues. They're always on hand should you need any further assistance. It's great to be working with you, Myles - BrightLocal CEO TT Toni T. Owner Marketing and Advertising Used the software for: 1-2 years ### "Great Platform! Excellent Customer Service" January 28, 2021 5.0 Overall I like BrightLocal and as of right now, I don't think anyone out there can beat the price and/or options available in the platform. It's a very useful service and their customer service is top notch. You can't go wrong with them at all! Pros Once you get used to all the things you can do with BrightLocal and how everything works, it's super easy to set up an account and run every report you can think of. This truly is what I'd call an "all-in-one" platform because you can do so much with it. Keep in mind, I used to be a Yext partner and quickly realized the outcome of each account would be riddled with mistakes. For example, despite the info I would create for a client, the Yext system would change stuff: if an address was 1234 Anywhere Street, Yext might output it on some directories as 1234 Anywhere St. so there was no consistency. I also realized that Yext is simply an overlay - if you cancel your Yext account, you lose your citations. With BrightLocal, all the citations created are yours - or your clients'. It's permanent. Cons I feel there is a LOT of info to deal with. So many reports you can run with so much data. One thing I struggle with is knowing HOW to explain the data to a client. I don't 100% know what all the things on a report mean so how can I advise my clients? Reason for choosing BrightLocal All-in-one platform, price, customer service, permanency of the citations. Review Source Response from BrightLocal February 4, 2021 Thank you for your great review Toni! We work hard to ensure we're providing the best value to customers. We've recently launched the new BrightLocal Academy which I know will help you with understanding our reports. Myles - BrightLocal CEO LC Lance C. Marketing Strategist Marketing and Advertising Used the software for: 1-2 years ### "Bright Local gives me the tools I need to succeed as a digital marketing agency" June 18, 2021 5.0 Their systems are good. Their pricing is good. They provide a lot of information on using their system and building your business—10 out of 10 on that one. A SAAS company these days needs to provide strong and quick support. I use other SAAS providers, and they have an awesome phone and screen-sharing support. Recently Bright Local has really improved their phone support. Keep it up. Pros The features I use the most are 1) Their review management system gives me a great tool to use with my clients 2) Their citations program is the best I have seen. (and I have reviewed them all) 3) I'm looking forward to working with their local marketing system. My clients are Canadian Real Estate Agents and they all work in their local market. Cons They have had some issues with their access to support. I used to take 7-14 days to book a 1 on1 call, now I can book them in 1-2 days. The support on these calls is very good. Their "live chat" feature is usually inaccessible as they turn it off during non-office hours and when their staff are busy. I recommended that they get more staff to monitor and serve their clients through chat. These days SAAS providers need to provide quick/instant service. As business owners, we are very busy and need answers and help quickly. Review Source Response from BrightLocal June 24, 2021 Hi Lance, Thanks for taking the time to write this review of BrightLocal. It's lovely to hear you've been enjoying the software and found the pricing to be good. I'm glad you've made the most of our phone support and that you can see we've been working hard to improve this. I am sorry to hear you've had to wait for a call in the past, during our busier times the wait may be slightly longer, however over the past few months we've been working on this. In regards to our Live Chat, although we try to make this available to all customers, you're right that during the busier hours availability depends on our individual agents. You can always leave us a message we'll follow up with you promptly. This feedback is very important to us though and we very much appreciate your comments. If you need anything else, please don't hesitate to get in touch. Best Wishes, Myles - BrightLocal CEO AK Alan K. Managing Director Marketing and Advertising Used the software for: 2+ years ### "Helping local business" November 17, 2021 5.0 They are professional and extremely responsive. I like the support and additional sales materials. Pros I always turn to the Local search audit when starting to discuss the digital profile for any business. Too much detail about features can turn people off, but this clearly illustrates the benefits - at a glance Cons One criticism of the local search audit is that it gives the same " Good " assessment whether a business has ( for eg. ) , 3 good Google reviews or 300. I think that there should be an additional Excellent category for outstanding metrics. The current system requires constant explanation and qualification to business owners .... yes it is good but you need to do better ! Reason for choosing BrightLocal UK based and comparatively reasonable. Review Source Response from BrightLocal December 2, 2021 Hi Alan, Thanks for the great review! I'm glad you've been enjoying the Local Search Audit but it's good to hear your thoughts on how to improve the tool. We're always looking for ways to enhance so it's very much appreciated. Kind Regards, Myles - BrightLocal CEO DR Don R. SEO Specialist Internet Used the software for: 2+ years ### "Invaluable tool for building and managing citations " November 9, 2021 5.0 Bright Local is a very useful tool for improving how websites rank. They help me build citations (and links) and manage them ongoing. It is easy to see when something has changed with keyword rankings. Pros Bright Local gives me the ability to create and manage citations that help build credibility to my client websites. Cons The Citation Tracker page sometimes shows sites that are unrelated to my client. Also, it would be really useful if there were an easy way to update citations on the Tracker Report that are incorrect, even if it were just a set of instructions. Review Source Response from BrightLocal November 25, 2021 Thank you for the review Don! I'm glad BrightLocal has proved useful. Thanks for your feedback regarding the Citation Tracker and I'm sorry to hear you've encountered this issue. Thankfully, it's quite easy to remove these unrelated citations with a click of a button. To give you a bit of background if there is a business with a similar name or address it can sometimes pull these into the report - we use a series of algorithms to determine if the business found is the same in the report, but it's clear one has slipped through the net. I appreciate you raising this as we're always looking for ways to improve the tools 'under the hood'. If you need anything else, just get in touch! Kind Regards, Myles - BrightLocal CEO CW Colleen W. Owner Marketing and Advertising Used the software for: 6-12 months ### "Amazing Local Search Tools" December 9, 2021 5.0 Overall, Bright Local is an amazing tool and I am glad I found it. Pros I was using another company for about 5 years or more and they did a decent job building citations, but they didn't have the reporting tools. BrightLocal blew me away with all of the data I could review and helps me manage my local search clients easily. Cons Some things aren't intuitive to me like adding connections. Not all of the clients show up on the list and I was confused by this. You have to go to a link about choosing another account and for some reason, I had a hard time with this. Review Source Response from BrightLocal January 11, 2022 Thank you for the review Colleen! It's great to read your comments, and I'm thrilled we've blown you away!! We appreciate the feedback, as this is something for us to consider for further improvements. I'm sorry to hear about the other issues you've faced using the previous service, but we're always on hand to help! Best Wishes, Myles - BrightLocal CEO Lobar T. Project Manager Marketing and Advertising Used the software for: 2+ years ### "I love using this tool " May 14, 2021 4.0 The huge benefit is tracking and monitoring our data and performance in local search. Pros We mostly use this for building citations for our clients. But I also love the reports they have for rank tracking. This tool has helped us manage client work in a more organized manner. The customer service is beyond amazing! Always quick to respond and resolve any issues. Cons There are certain reports that could be added or improved, and I love the fact that they are always taking our feedback into consideration. Review Source Response from BrightLocal May 27, 2021 Hi Lobar, We appreciate you taking the time to leave us this review. It's great to hear the tool has been able to manage your client work in a more organised way. Thank you also for your comments regarding the customer service team! We value your feedback regarding tool improvements so if there's anything, in particular, you would like to see, get in touch with the support team. Kind Regards, Myles - BrightLocal CEO AC Alex C. Founder of SEO Agency Real Estate Used the software for: 6-12 months ### "Love BrightLocal as an SEO Tool" August 25, 2021 5.0 Pros The keyword ranking tracker is very helpful. I use this for my SEO clients weekly to keep everyone on the same page. They love it. Cons Citations can sometimes take a little while to process. But overall, I enjoy having everything go through BrightLocal versus doing it manually! Review Source Response from BrightLocal September 9, 2021 Thank you for the review, Alex! It's great to hear you've found the Rank Checker tool helpful - and that your clients love it! You mentioned a delay in the Citation Builder process, which I'm sorry to hear. Although we do submit information promptly to sites - some take far longer than others to be put live. For this reason, we have to be realistic with the timings we give our customers. If you do have any further questions or queries though, please don't hesitate to get in touch with the support team. Thanks Again, Myles - BrightLocal CEO HG Helena G. Managing Director Marketing and Advertising Used the software for: 6-12 months ### "Review - June 24" June 24, 2024 5.0 Very good. thank you for the great platform and the excellent support Pros Ranking features. Especially local SEO features Cons Reporting and reputation management is not ideal for us Reason for choosing BrightLocal I use them all. Brightlocal is especially good for ranking monitoring Review Source Response from BrightLocal July 3, 2024 Dear Helena Thank you for your review on June 24th. We’re thrilled you’re pleased with our ranking features, especially our local SEO tools. Your positive feedback is greatly appreciated. We understand that our reporting and reputation management features may not fully meet your needs. We're continuously working to improve, and your input is invaluable. Please feel free to share any specific suggestions with our support team. We're also delighted to hear that our platform and support team have met your expectations. Knowing our ranking monitoring stands out among the tools you’ve used is rewarding for us. Once again, thank you for choosing BrightLocal. We look forward to continuing to support your business and helping you achieve your goals. Harry Customer Support Team Leader PD Peter D. Owner Marketing and Advertising Used the software for: 2+ years ### "I like this company very much" December 16, 2021 5.0 Pros However, a bit pricey for citation building but worth it in the long run. Cons When they offer to build certain citations but can't they should credit your account Review Source Response from BrightLocal January 26, 2022 Hi Peter, Thank you for taking the time to review us. I'm sorry to hear you've found the Citation Builder a little pricey, we do try to keep costs down where possible and keep our pricing competitive too. We guarantee that 70% of submissions result in a live listing, if this isn't the case the team will arrange for alternative sites to be used or refund your account accordingly. Please do get in touch with the team if you have any further questions, Kind Regards, Myles - BrightLocal CEO MG Marco G. GM Management Consulting Used the software for: 1-2 years ### "Best Software out for the Digital Marketing " September 7, 2021 5.0 The best experience I have Pros All is amazing simple and easy to follow !!🤙🤙🤙 Cons Nothing is wrong with this software !! All this software is amazing Switched from [Birdeye](https://www.capterra.com/p/152997/BirdEye/) Service, support and Price Review Source Response from BrightLocal September 9, 2021 Thanks for the review Marco, Lovely to hear your comments, and particularly great to read you've found the tools simple and easy to follow. Best Wishes, Myles - BrightLocal CEO Caron C. Owner Marketing and Advertising Used the software for: 1-2 years ### "Time-Saving Tool for Local SEO" May 7, 2020 5.0 Pros The Citation Builder is essential! BrightLocal includes dashboards for tracking rankings, citations, reviews, social engagement, analytics and Google My Business. Agency white-labeling available with control of which dashboards are visible to the client. Also has a pretty cool audit tool. Their slogan — "The all-in-one local marketing platform" — is accurate! And they are adding features often. Cons I don't like the limit on number of keywords tracked per client dashboard (100). There are a number of add-ons available, but adding more tracked keywords is not one. The only way to track more is to create a second dashboard for the same client. That is not a big deal if you're on the pro plan, but they should address this issue. Review Source Response from BrightLocal October 23, 2020 Thank you so much Caron, and thank you for the feedback and suggestions - we're always happy to take feedback on board. I'm very pleased to hear that you've enjoyed using BrightLocal so far Many thanks Myles - BrightLocal CEO CR Corine R. Technical Marketing Assistant Marketing and Advertising Used the software for: 1-2 years ### "Brightlocal provides a great service to the Local SEO realm. " December 28, 2022 5.0 Pros We are extremely satisfied with the services provided by BrightLocal and would highly recommend your company to anyone in need of SEO services. Thank you for your hard work and dedication. Cons The only problem we have faced is that some of the software does not function well with service area businesses. That is the only caveat. Review Source Response from BrightLocal February 2, 2023 Hi Corine, Thank you for taking the time to write us a very lovely review. It's excellent to hear you've been enjoying the tools, and we appreciate your recommendation! I'm sorry to hear about the confusion with Service Area Businesses - this is something I'll feedback to our team. Best Wishes, Melissa - Customer Success Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.