# BrightLocal Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is BrightLocal the right SEO solution for you? Explore 281 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/182621/BrightLocal/reviews

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BrightLocal

4.8 (281)

[View alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 3rd, 2026

# Reviews of BrightLocal

Ease of use

4.6

Customer Service

4.9

## Pros and Cons in Reviews

Dan A

Chief Operating OfficerLaw Practice, Self-employedUsed the software for: Less than 6 months.

“Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer.“

February 19, 2026

HG

Helena G

Managing DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months.

“Reporting and reputation management is not ideal for us“

June 24, 2024

PH

Peggy H

Head of SEOMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years.

“Fast response rate from the team when we need assistance.“

December 26, 2025

MH

Magen H

Project ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each account can technically hold 100 locations, but reporting can only manage 50 per account for our usage so having multiple accounts is not the best user experience for myself.“

April 20, 2023

RE

Ryan E

OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“Great help and excited for this continuance of my listings being updated, it’s prompt.“

June 25, 2025

EG

Elisa G

SEO SpecialistMarketing and Advertising, 51 - 200 employeesUsed the software for: Less than 6 months.

“I find the part where you need to manually enter company details not intuitive as you have to press a button to fill in the next information (ex: business hours), I tend to forget“

May 24, 2023

AW

Aaron W

Copywriter SpecialistMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“The customer service team was great at resolving queries, and the content is exceptional on the website.“

June 28, 2024

DK

Derek K

SEO DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years.

“Slow-loading dashboards can make changing between pages challenging.“

March 10, 2023

## Showing most helpful reviews

Showing 1-25 of 281 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Dan A.  
Chief Operating Officer  
Law Practice  
Used the software for: Less than 6 months

### "BrightrLocal - Kickied off our second citations campaign "

February 19, 2026

5.0

Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer.

Pros

Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons)

Cons

Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save.

Review Source

Response from BrightLocal

April 14, 2026

Thank you for taking the time to share such detailed feedback. It is great to hear that the accuracy, process, and overall experience stood out, especially as those are clearly important to you and your business. We really appreciate you calling out your experience with our colleague Aljon. It sounds like he provided the kind of clear, responsive, and practical guidance we aim for, helping you navigate the campaign setup and make informed decisions without any pressure. That kind of straightforward support is exactly what we strive to deliver. It is also encouraging to hear that your first Citation Builder campaign generated more leads and that you have returned to run a second campaign for another location. That continued trust means a lot. Feedback like this helps us improve, and we will make sure it is shared with the team for review. Thank you!

PH

Peggy H.  
Head of SEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "An Affordable Way to Build Citations"

December 26, 2025

5.0

For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly.

Pros

Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options.

Cons

The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process.

Alternatives considered

[Yext](https://www.capterra.com/p/140176/Yext/)

Reason for choosing BrightLocal

The citation listing services were more appealing and more cost effective

Review Source

CA

Caleb A.  
Co-owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "80% data inaccuracy. 0% customer service."

November 16, 2019

1.0

abismal

Pros

N/A none at all terrible do not consider you have been warned

Cons

This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't.

Switched from

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)

they have Accurate data

Review Source

Response from BrightLocal

November 18, 2019

Hi Caleb I'm Myles, BrightLocal's CEO. I'm very sorry that you had such a frustrating experience. Our policy is not to refund fees, however, we offer a free 14-day trial which typically gives customers long enough to evaluate our service, and most sign up for a monthly plan (not annual) which means they can leave any time. I have spoken to my Head of Support and discussed your case, and we will refund your payment in full as a gesture of goodwill. We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. We grab data from over 400 sites and many of these sites don't have APIs so we have to scrape the data. Many sites are not well structured which makes finding listings tricky. I won't go into the detail but long story short, finding listings isn't an exact science. I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly. Thanks Myles

Scott H.  
CEO  
Internet  
Used the software for: 2+ years

### "Long Time User & Fan"

March 4, 2021

5.0

To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports.

Pros

The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process.

Cons

The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates

Alternatives considered

[Raven Tools](https://www.capterra.com/p/121696/Raven-Tools/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing BrightLocal

I did not choose BL as an alternative, but as a supplement to Raven and SEMrush, and I've kept them for more than 8 years, I think.

Review Source

Response from BrightLocal

March 11, 2021

Hi Scott, Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use. You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page. Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future. I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers. Don't hesitate to get in touch with our support team if there's anything else. Best Wishes, Myles - BrightLocal CEO

Michael S.  
Executive VP Strategy & Innovation  
Computer Software  
Used the software for: Less than 6 months

### "Indespensible"

November 17, 2021

5.0

The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced.

Pros

The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers.

Cons

BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

More features. More cost effective. Better integrated.

Review Source

Response from BrightLocal

December 2, 2021

Thank you for the review, Michael. It's been really great to read your kind words, and I'm pleased you've been able to incorporate BrightLocal into your strategy so well. That being said, the feedback is always really important too and I'm sorry to hear there was a bit of a learning curve when getting started with pricing and credits. We do have a great team on hand to help, and you're welcome to email, book a call or live chat with the team when required. We've recently launched a free academy too, and you'll find a lot of your questions may be answered there. We've also launched a course dedicated to keyword research so please take a look! As always, if there's anything else you need please get in touch with the team. It's great to be working with you. Myles - BrightLocal CEO

Jonny C.  
SEO Executive  
Financial Services  
Used the software for: 6-12 months

### "Good option for start-up Agencies or Freelancers"

November 20, 2020

4.0

Whilst it may not be perfect, for those of us starting out on our own this is a very inexpensive way of collating and tracking all the data we need to report to clients on a monthly basis.

Pros

BrightLocal is inexpensive for the features it provides, which allows you to track a lot of SEO metrics in once place. This makes it really handy for tracking and reporting purposes. Their local citations also allow quick link building options when required. White-label reporting options also gives you quick access to download user friendly and well displayed ranking and brand data to send to your clients, branded with your own logo. This is a real time-saver if you cannot afford some of the more expensive SEO products.

Cons

The reporting options could do with some additional customisation. Whilst you can white-label and add your own branding, the actual data that is presented is fairly linear. For example, you can only compare rankings to one point in time, and can't compare both starting rankings and month-on-month in the same report. If you opt to use their lead-generator audit tool be aware it uses a credits system. This runs out fast depending on how you set it up, so I don't personally believe it's a viable source of generating leads.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing BrightLocal

Huge difference in price which meant BrightLocal was far more viable for my position as a start-up.

Review Source

Response from BrightLocal

November 26, 2020

Thank you so much for sharing your feedback with us Jonny. It's great to hear you've had a positive experience, especially the fact we've been able to save you time! I appreciate the comments regarding our reporting options and the ability to do more report comparisons, this is something for us to consider for future improvements. I'm sorry you've not found the Agency Lead Widget suitable for your needs though, additional credits are available and we do try and keep these at a low price to ensure they're cost-effective for our customers. Best Wishes, Myles - BrightLocal CEO

SH

Stuart H.  
Owner  
Photography  
Used the software for: Less than 6 months

### "Great Experience"

June 18, 2025

5.0

Excellent so far. I'm just getting started with BrightLocal and the initial experience has been excellent. The potential to expand using their services is very good.

Pros

Very pro-active with communications and clarifications. I was looking to get a handle on my website citations and didn't know where to start. The BrightLocal team reached out to me before starting the initial audit to make sure that I was on the right path. That was comforting and made a big difference. The online guides were very helpful also

Cons

Getting started was a little confusing. I was not sure which service I should start with. The online tutorials helped, but it was still a bit mysterious for a newbie.

Alternatives considered

[Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)

Reason for choosing BrightLocal

BrightLocal allows me to own the citations.

Review Source

Response from BrightLocal

July 21, 2025

Thank you so much for your kind and detailed review. We are really glad to hear that your first experience with BrightLocal has been a great one. It is especially nice to know that our team reached out at the right time and helped guide you through the process. We are all about making sure our customers feel supported and confident from the start. We understand that getting started can be a bit confusing, especially when there are so many tools and options to choose from. It is great to hear that the tutorials and guides were helpful, and we appreciate your honest feedback. We are always looking for ways to make things easier and clearer for new users. Thanks again for choosing BrightLocal and for trusting us with your local SEO journey. Harry Customer Support Team Manager

Mike W.  
Owner  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Fantastic experience"

December 22, 2025

5.0

Fantastic experience overall and I would highly recommend this service to every business for their website.

Pros

I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend!

Cons

Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful.

Review Source

SS

Set S.  
Web designer and SEO consultancy  
Medical Practice  
Used the software for: 6-12 months

### "BrightLocal review"

June 2, 2025

5.0

Overall I am happy with the tools. One of the best tools in the market to manage Google Business accounts.

Pros

Easy to use. All in one services to track your local grid listings and manage GMB. Also a good tool to run local citations campaigns.

Cons

Need to spend more than just a standard tariff plan to unlock descent amount of options. Need to use additional tools like GMB Everywhere to see some additional data. Need to pay a lot more to unlock Review management options.

Review Source

Response from BrightLocal

June 5, 2025

Hi there, Thanks so much for your detailed review! I’m really glad to hear that you find BrightLocal easy to use and effective for tracking local rankings, managing Google Business Profiles, and running citation campaigns. Your feedback about needing to upgrade for certain features and relying on additional tools like GMB Everywhere is really helpful. We’re always working to improve the platform and make key functionality—like review management—more accessible and integrated. Hearing that you're overall happy with the tools means a lot to us, and we’re grateful for your support. – Harry, Customer Support Team Manager

RE

Ryan E.  
Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Marion Keepsake Kottage"

June 25, 2025

5.0

I do love it right now, it is helping me with my clients. I wish I could afford to do more and know more about the services

Pros

Great help and excited for this continuance of my listings being updated, it’s prompt. Love the support them.

Cons

Not much as this time. I will get back to you on that if I get something to complain about at some point.

Review Source

Response from BrightLocal

July 21, 2025

Thanks so much for the amazing 5-star review! It's great to hear that BrightLocal is helping you manage your listings and support your client, it's exactly what we're here for! I'm also glad you’ve found our support helpful and our service prompt. That means a lot to us! If you ever want to explore more of what we offer or have questions about any of our tools, just reach out, we’d love to help you get even more value from your subscription. And no worries on the "Cons", we’re always here if anything comes up, and we truly appreciate the open feedback. Thanks again for being part of the BrightLocal community!

RS

Ryan S.  
Agency Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Local Business Citations The Smart Way"

February 22, 2021

5.0

Whenever I need customer support, they respond so quickly it's not funny! I rarely do though... I recommend it on my YouTube channel and website. I'd certainly recommend it to you to!

Pros

I like how easy it is to use and the cost per citation. We buy $1,000's worth of credits at a time to reduce our cost even more. I also like how it allows you to click through to existing citations whether they created them or not. Finally, I love their notes that tell you the details of creating a citation on each platform if there is something you need to know. Much appreciated feature!!!

Cons

I don't anything negative to say. We use it weekly as a tool in our website, SEO, and Google Ads web agency.

Switched from

[HOTH STARS](https://www.capterra.com/p/168701/HORTH-STARS/)

The price and The Hoth gives me the 'ut-oh' feeling!

Review Source

Response from BrightLocal

February 25, 2021

Hi Ryan, I appreciate you taking the time to leave us this brilliant review! Thank you for recommending us too. It's great to hear your comments regarding our Citation Builder service, and that it's been easy to use, and that you've been enjoying certain features. Don't hesitate to get back in touch with the team if you need any further assistance. Best Wishes, Myles - BrightLocal CEO

NJ

Nancee J.  
Fractional CMO  
Marketing and Advertising  
Used the software for: 2+ years

### "BrightLocal Saves Me Hours Every Month"

June 20, 2024

5.0

Pros

I was familiar with BrightLocal through the use by my franchise and our internal suppliers but decided to move forward with a direct account for my clients. My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this product. Great customer service and just enough hand-holding to get me off to a great start! The platform is simple to use and my clients love the interface and the dashboard. The reporting alone saves me hours each month!

Cons

While the product is fabulous the website is a little outdated design-wise.

Review Source

Response from BrightLocal

July 3, 2024

Thank you for your fantastic review! We are thrilled to hear that BrightLocal has been a game-changer for you and your clients. It's wonderful to know that our onboarding process, customer service, and user-friendly platform have made a positive impact on your business. We're especially glad that the reporting features are saving you valuable time each month! We appreciate your feedback about the website design. Our team is continuously working on improvements, and your input is invaluable as we strive to enhance the user experience. Thank you for choosing BrightLocal and for sharing your experience. We look forward to continuing to support your business needs. All the best Harry Customer Support Team Leader

TT

Toni T.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great Platform! Excellent Customer Service"

January 28, 2021

5.0

Overall I like BrightLocal and as of right now, I don't think anyone out there can beat the price and/or options available in the platform. It's a very useful service and their customer service is top notch. You can't go wrong with them at all!

Pros

Once you get used to all the things you can do with BrightLocal and how everything works, it's super easy to set up an account and run every report you can think of. This truly is what I'd call an "all-in-one" platform because you can do so much with it. Keep in mind, I used to be a Yext partner and quickly realized the outcome of each account would be riddled with mistakes. For example, despite the info I would create for a client, the Yext system would change stuff: if an address was 1234 Anywhere Street, Yext might output it on some directories as 1234 Anywhere St. so there was no consistency. I also realized that Yext is simply an overlay - if you cancel your Yext account, you lose your citations. With BrightLocal, all the citations created are yours - or your clients'. It's permanent.

Cons

I feel there is a LOT of info to deal with. So many reports you can run with so much data. One thing I struggle with is knowing HOW to explain the data to a client. I don't 100% know what all the things on a report mean so how can I advise my clients?

Reason for choosing BrightLocal

All-in-one platform, price, customer service, permanency of the citations.

Review Source

Response from BrightLocal

February 4, 2021

Thank you for your great review Toni! We work hard to ensure we're providing the best value to customers. We've recently launched the new BrightLocal Academy which I know will help you with understanding our reports. Myles - BrightLocal CEO

BS

Bill S.  
Partner  
Marketing and Advertising  
Used the software for: 2+ years

### "Monitor your SEO efforts for your clients, and report progress"

December 1, 2021

5.0

We love the reporting, the ease of adding or revising reports for clients, and the benefits to the client's SEO rankings.

Pros

We get a generous quota of reports each month, white labeled, and automatically sent to our clients showing how their websites are performing compared to their competitors. This is all in addition to getting our clients' listings higher in SEO rankings and into Google's "map pack"

Cons

We have sometimes seen audits pick up the wrong business in a comparative audit, but BrightLocal has always fixed these promptly when we reported it.

Review Source

Response from BrightLocal

December 9, 2021

Thank you for the review! It's great to read your kind comments. I'm sorry to hear the Local Search Audit has reported on the wrong business. This can sometimes happen if there is a business in the same area with the same name. We use a number of methods to determine if the business found during searches is the business in your report, but sometimes one can slip through the net due to the similarities mentioned above. I'm really glad the team were able to help, and don't hesitate to get in touch if you need any help at all. Best Wishes, Myles - BrightLocal CEO

AK

Alan K.  
Managing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Helping local business"

November 17, 2021

5.0

They are professional and extremely responsive. I like the support and additional sales materials.

Pros

I always turn to the Local search audit when starting to discuss the digital profile for any business. Too much detail about features can turn people off, but this clearly illustrates the benefits - at a glance

Cons

One criticism of the local search audit is that it gives the same " Good " assessment whether a business has ( for eg. ) , 3 good Google reviews or 300. I think that there should be an additional Excellent category for outstanding metrics. The current system requires constant explanation and qualification to business owners .... yes it is good but you need to do better !

Reason for choosing BrightLocal

UK based and comparatively reasonable.

Review Source

Response from BrightLocal

December 2, 2021

Hi Alan, Thanks for the great review! I'm glad you've been enjoying the Local Search Audit but it's good to hear your thoughts on how to improve the tool. We're always looking for ways to enhance so it's very much appreciated. Kind Regards, Myles - BrightLocal CEO

HG

Helena G.  
Managing Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "Review - June 24"

June 24, 2024

5.0

Very good. thank you for the great platform and the excellent support

Pros

Ranking features. Especially local SEO features

Cons

Reporting and reputation management is not ideal for us

Reason for choosing BrightLocal

I use them all. Brightlocal is especially good for ranking monitoring

Review Source

Response from BrightLocal

July 3, 2024

Dear Helena Thank you for your review on June 24th. We’re thrilled you’re pleased with our ranking features, especially our local SEO tools. Your positive feedback is greatly appreciated. We understand that our reporting and reputation management features may not fully meet your needs. We're continuously working to improve, and your input is invaluable. Please feel free to share any specific suggestions with our support team. We're also delighted to hear that our platform and support team have met your expectations. Knowing our ranking monitoring stands out among the tools you’ve used is rewarding for us. Once again, thank you for choosing BrightLocal. We look forward to continuing to support your business and helping you achieve your goals. Harry Customer Support Team Leader

JN

James N.  
SEO Developer  
Marketing and Advertising  
Used the software for: 1-2 years

### "James Nicholas Noonan - PWD Digital Agency"

January 13, 2022

5.0

Great for the initial stages of any campaign.

Pros

Business citations are an important first step in any campaign. Bright local makes the first step easy.

Cons

Citation cleaning can be hard. Difficult to integrate other citation platforms like Loganix.

Reason for choosing BrightLocal

More cost-effective with greater results and better white labelling.

Review Source

Response from BrightLocal

January 17, 2022

Thank you for the review James! We appreciate the feedback about the Citation Builder service, if there is anything, in particular, you need assistance with- the team are on hand to help. Many Thanks, Myles - BrightLocal CEO

VR

Verified Reviewer  
Marketing  
Insurance  
Used the software for: 6-12 months

### "Affordable option for basic marketing overview & strategy to improve you online presence."

May 25, 2021

5.0

Overall the insights are worth the price, and the Get Reviews section is the cherry on top.

Pros

The monthly cost is low and it gives me just enough insight into my local search results, instead of me trying to parse all of the analytics data myself. I like the weekly reports sent to my inbox. I also like that they have a "Get Reviews" feature, where you can upload a CSV file that will solicit reviews from our clients. Customer support has always been above and beyond.

Cons

The new local search grid feature is a bit confusing and took me a long time to understand. Some of the features are a bit buggy, like the CSV import for Get Reviews. I am on a Mac, not sure if that's part of the reason.. Sometimes the dialog box never pops up to import a file and I have to quit and restart. CSV files are limited to 100 emails per file so it's a bit limiting when you have thousands of clients in your database to email. Pros outweigh cons!

Alternatives considered

[Fuse](https://www.capterra.com/p/166782/Connect/)[Birdeye](https://www.capterra.com/p/152997/BirdEye/)

Review Source

Response from BrightLocal

June 4, 2021

Thanks for leaving your review! It's great to hear BrightLocal is able to provide you with some great insights for your Local SEO. It's lovely to hear our support team has gone above and beyond. Thank you for your feedback regarding the tools, I'm sorry to hear you've encountered any issues and we'll of course consider the feedback regarding CSV limits on our Reputation Manager tool. If you do need help with anything, don't hesitate to get in touch with our support team. They're always on hand should you need any assistance. Best Wishes, Myles - BrightLocal

ZP

Zach P.  
Director  
Internet  
Used the software for: 2+ years

### "Great software, great support, great company"

June 25, 2024

5.0

Pros

Easy of use and after sales support. Theres every tool that you need in one place

Cons

Notning

Review Source

Response from BrightLocal

July 3, 2024

Thank you so much for your glowing review! We're thrilled to hear that you find our software easy to use and that our after-sales support has met your expectations. At BrightLocal, we strive to provide a seamless experience by ensuring all the tools you need are conveniently located in one place. If you have any suggestions or further feedback on how we can continue to improve, please don't hesitate to reach out to us. We're committed to delivering excellence and look forward to serving you again. Harry Customer Support Team Leader

AC

Alex C.  
Founder of SEO Agency  
Real Estate  
Used the software for: 6-12 months

### "Love BrightLocal as an SEO Tool"

August 25, 2021

5.0

Pros

The keyword ranking tracker is very helpful. I use this for my SEO clients weekly to keep everyone on the same page. They love it.

Cons

Citations can sometimes take a little while to process. But overall, I enjoy having everything go through BrightLocal versus doing it manually!

Review Source

Response from BrightLocal

September 9, 2021

Thank you for the review, Alex! It's great to hear you've found the Rank Checker tool helpful - and that your clients love it! You mentioned a delay in the Citation Builder process, which I'm sorry to hear. Although we do submit information promptly to sites - some take far longer than others to be put live. For this reason, we have to be realistic with the timings we give our customers. If you do have any further questions or queries though, please don't hesitate to get in touch with the support team. Thanks Again, Myles - BrightLocal CEO

Justin H.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Software at an Affordable Price"

November 9, 2021

5.0

I track over 10,000 keywords a week and Brightlocal is the only platform that can do it as an affordable cost with accurate tracking.

Pros

BrightLocal is super easy to use and the rank tracking for local business is the best.

Cons

Nothing I don't like. They have fixed any of the issues I thought needed to be updated.

Review Source

Response from BrightLocal

November 25, 2021

Hey Justin, Thanks for leaving us this review! It's lovely to read your comments, and I'm really glad you've noticed some of the recent improvements too. Kind Regards, Myles - BrightLocal CEO

RF

Rylee F.  
Listings Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Lots of options, easy to use. "

November 9, 2021

5.0

It is an affordable way to improve your SEO and marketing experience.

Pros

The software is very user friendly and easy to navigate. It offers a lot of great features to help in your SEO and marketing efforts.

Cons

Sometimes it takes a while to hear back from the support team.

Reason for choosing BrightLocal

Good recommendations.

Switched from

[SOCi](https://www.capterra.com/p/173850/SOCi/)

Less expensive, and easier to use.

Review Source

Response from BrightLocal

November 19, 2021

Thanks for the review Rylee! I'm sorry to hear you've encountered delays in hearing back from the support team. I've taken a look through some of your tickets and could only see one instance where a message was sent to us on a Friday- but I can see it responded to first thing on Monday (the team don't operate over the weekend!) That being said, if you have any further concerns don't hesitate to get in touch- our team is on hand to help! Kind Regards, Myles - BrightLocal CEO

MG

Marco G.  
GM  
Management Consulting  
Used the software for: 1-2 years

### "Best Software out for the Digital Marketing "

September 7, 2021

5.0

The best experience I have

Pros

All is amazing simple and easy to follow !!🤙🤙🤙

Cons

Nothing is wrong with this software !! All this software is amazing

Switched from

[Birdeye](https://www.capterra.com/p/152997/BirdEye/)

Service, support and Price

Review Source

Response from BrightLocal

September 9, 2021

Thanks for the review Marco, Lovely to hear your comments, and particularly great to read you've found the tools simple and easy to follow. Best Wishes, Myles - BrightLocal CEO

Caron C.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Time-Saving Tool for Local SEO"

May 7, 2020

5.0

Pros

The Citation Builder is essential! BrightLocal includes dashboards for tracking rankings, citations, reviews, social engagement, analytics and Google My Business. Agency white-labeling available with control of which dashboards are visible to the client. Also has a pretty cool audit tool. Their slogan — "The all-in-one local marketing platform" — is accurate! And they are adding features often.

Cons

I don't like the limit on number of keywords tracked per client dashboard (100). There are a number of add-ons available, but adding more tracked keywords is not one. The only way to track more is to create a second dashboard for the same client. That is not a big deal if you're on the pro plan, but they should address this issue.

Review Source

Response from BrightLocal

October 23, 2020

Thank you so much Caron, and thank you for the feedback and suggestions - we're always happy to take feedback on board. I'm very pleased to hear that you've enjoyed using BrightLocal so far Many thanks Myles - BrightLocal CEO

CR

Corine R.  
Technical Marketing Assistant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Brightlocal provides a great service to the Local SEO realm. "

December 28, 2022

5.0

Pros

We are extremely satisfied with the services provided by BrightLocal and would highly recommend your company to anyone in need of SEO services. Thank you for your hard work and dedication.

Cons

The only problem we have faced is that some of the software does not function well with service area businesses. That is the only caveat.

Review Source

Response from BrightLocal

February 2, 2023

Hi Corine, Thank you for taking the time to write us a very lovely review. It's excellent to hear you've been enjoying the tools, and we appreciate your recommendation! I'm sorry to hear about the confusion with Service Area Businesses - this is something I'll feedback to our team. Best Wishes, Melissa - Customer Success

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