--- title: "BrightLocal Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is BrightLocal the right SEO solution for you? Explore 283 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/182621/BrightLocal/reviews/" page_type: "reviews" language: "en" --- BrightLocal 4.8 (283) [View alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 17th, 2026 # Reviews of BrightLocal Ease of use 4.6 Customer Service 4.9 ## Pros and Cons in Reviews JB John B Chief Digital OfficerHospitality, 11 - 50 employeesUsed the software for: Less than 6 months. “Within just three months of using BrightLocal, our clients saw an average 35% increase in local map pack visibility and a major boost in organic keyword rankings.“ June 19, 2026 MH Magen H Project ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each account can technically hold 100 locations, but reporting can only manage 50 per account for our usage so having multiple accounts is not the best user experience for myself.“ April 20, 2023 JB John B Chief Digital OfficerHospitality, 11 - 50 employeesUsed the software for: Less than 6 months. “To top it all off, their customer support team is exceptional. Whenever we have a technical question or need help with a complex citation campaign, they respond quickly, professionally, and always resolve the issue on the first try.“ June 19, 2026 EG Elisa G SEO SpecialistMarketing and Advertising, 51 - 200 employeesUsed the software for: Less than 6 months. “I find the part where you need to manually enter company details not intuitive as you have to press a button to fill in the next information (ex: business hours), I tend to forget“ May 24, 2023 JB John B Chief Digital OfficerHospitality, 11 - 50 employeesUsed the software for: Less than 6 months. “We never feel locked into rigid, expensive contracts, and the data accuracy is significantly higher.“ June 19, 2026 HG Helena G Managing DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “Reporting and reputation management is not ideal for us“ June 24, 2024 Dan A Chief Operating OfficerLaw Practice, Self-employedUsed the software for: Less than 6 months. “Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer.“ February 19, 2026 DK Derek K SEO DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “Slow-loading dashboards can make changing between pages challenging.“ March 10, 2023 ## Showing most helpful reviews Showing 1-25 of 283 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Dan A. Chief Operating Officer Law Practice Used the software for: Less than 6 months ### "BrightrLocal - Kickied off our second citations campaign " February 19, 2026 5.0 Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer. Pros Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons) Cons Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save. Review Source Response from BrightLocal April 14, 2026 Thank you for taking the time to share such detailed feedback. It is great to hear that the accuracy, process, and overall experience stood out, especially as those are clearly important to you and your business. We really appreciate you calling out your experience with our colleague Aljon. It sounds like he provided the kind of clear, responsive, and practical guidance we aim for, helping you navigate the campaign setup and make informed decisions without any pressure. That kind of straightforward support is exactly what we strive to deliver. It is also encouraging to hear that your first Citation Builder campaign generated more leads and that you have returned to run a second campaign for another location. That continued trust means a lot. Feedback like this helps us improve, and we will make sure it is shared with the team for review. Thank you! PH Peggy H. Head of SEO Marketing and Advertising Used the software for: 1-2 years ### "An Affordable Way to Build Citations" December 26, 2025 5.0 For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly. Pros Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options. Cons The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process. Alternatives considered [Yext](https://www.capterra.com/p/140176/Yext/) Reason for choosing BrightLocal The citation listing services were more appealing and more cost effective Review Source Response from BrightLocal September 4, 2026 Hi Peggy, Thanks for writing this, and good to hear the team have been quick whenever you've needed them. The point about getting a new location started is a fair one, and it's the sort of thing that's easy to miss from the inside. Thinking you've kicked off a campaign when there are still steps to complete is exactly the kind of confusion worth designing out, and it's useful to hear it put that clearly. Thanks again for taking the time. Kal Support Lead CA Caleb A. Co-owner Marketing and Advertising Used the software for: Less than 6 months ### "80% data inaccuracy. 0% customer service." November 16, 2019 1.0 abismal Pros N/A none at all terrible do not consider you have been warned Cons This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) they have Accurate data Review Source Response from BrightLocal November 18, 2019 Hi Caleb I'm Myles, BrightLocal's CEO. I'm very sorry that you had such a frustrating experience. Our policy is not to refund fees, however, we offer a free 14-day trial which typically gives customers long enough to evaluate our service, and most sign up for a monthly plan (not annual) which means they can leave any time. I have spoken to my Head of Support and discussed your case, and we will refund your payment in full as a gesture of goodwill. We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. We grab data from over 400 sites and many of these sites don't have APIs so we have to scrape the data. Many sites are not well structured which makes finding listings tricky. I won't go into the detail but long story short, finding listings isn't an exact science. I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly. Thanks Myles JB John B. Chief Digital Officer Hospitality Used the software for: Less than 6 months ### "Five stars all the way!" June 19, 2026 5.0 Pros BrightLocal has truly transformed our local SEO strategy. We initially sought them out because managing local citations, tracking rankings across multiple locations, and cleaning up messy Google Business Profile data manually was costing us dozens of hours every month.Their platform completely solved that bottleneck. My absolute favorite features are the Local Search Audit and the Citation Builder. The audit tool provides clean, white-label reports that we can share directly with clients, while the citation builder takes the painful guesswork out of building consistent local signals. Compared to other platforms we tried previously, like Yext and Moz Local, BrightLocal offers far better value and flexibility. We never feel locked into rigid, expensive contracts, and the data accuracy is significantly higher. The results speak for themselves. Within just three months of using BrightLocal, our clients saw an average 35% increase in local map pack visibility and a major boost in organic keyword rankings. The return on investment was immediate, driving more phone calls and foot traffic to our physical storefronts. To top it all off, their customer support team is exceptional. Whenever we have a technical question or need help with a complex citation campaign, they respond quickly, professionally, and always resolve the issue on the first try. Cons The tools have limited coverage in Greece and other regions, which makes their system mostly useful for citation building. Review Source Response from BrightLocal September 4, 2026 Hi John, Thanks for taking the time to write this up in so much detail. Good to hear the Local Search Audit and Citation Builder are carrying the load, and that the white-label reports are working in front of your clients. That's exactly what we built them for. The coverage point is fair, and it's useful feedback. I've passed it to the team who look after our directory coverage so they know it's come up. Glad the support team have looked after you too. I'll make sure that gets back to them. Kal Support Lead Scott H. CEO Internet Used the software for: 2+ years ### "Long Time User & Fan" March 4, 2021 5.0 To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports. Pros The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process. Cons The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates Alternatives considered [Raven Tools](https://www.capterra.com/p/121696/Raven-Tools/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing BrightLocal I did not choose BL as an alternative, but as a supplement to Raven and SEMrush, and I've kept them for more than 8 years, I think. Review Source Response from BrightLocal March 11, 2021 Hi Scott, Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use. You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page. Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future. I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers. Don't hesitate to get in touch with our support team if there's anything else. Best Wishes, Myles - BrightLocal CEO Michael S. Executive VP Strategy & Innovation Computer Software Used the software for: Less than 6 months ### "Indespensible" November 17, 2021 5.0 The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced. Pros The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers. Cons BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) More features. More cost effective. Better integrated. Review Source Response from BrightLocal December 2, 2021 Thank you for the review, Michael. It's been really great to read your kind words, and I'm pleased you've been able to incorporate BrightLocal into your strategy so well. That being said, the feedback is always really important too and I'm sorry to hear there was a bit of a learning curve when getting started with pricing and credits. We do have a great team on hand to help, and you're welcome to email, book a call or live chat with the team when required. We've recently launched a free academy too, and you'll find a lot of your questions may be answered there. We've also launched a course dedicated to keyword research so please take a look! As always, if there's anything else you need please get in touch with the team. It's great to be working with you. Myles - BrightLocal CEO Jonny C. SEO Executive Financial Services Used the software for: 6-12 months ### "Good option for start-up Agencies or Freelancers" November 20, 2020 4.0 Whilst it may not be perfect, for those of us starting out on our own this is a very inexpensive way of collating and tracking all the data we need to report to clients on a monthly basis. Pros BrightLocal is inexpensive for the features it provides, which allows you to track a lot of SEO metrics in once place. This makes it really handy for tracking and reporting purposes. Their local citations also allow quick link building options when required. White-label reporting options also gives you quick access to download user friendly and well displayed ranking and brand data to send to your clients, branded with your own logo. This is a real time-saver if you cannot afford some of the more expensive SEO products. Cons The reporting options could do with some additional customisation. Whilst you can white-label and add your own branding, the actual data that is presented is fairly linear. For example, you can only compare rankings to one point in time, and can't compare both starting rankings and month-on-month in the same report. If you opt to use their lead-generator audit tool be aware it uses a credits system. This runs out fast depending on how you set it up, so I don't personally believe it's a viable source of generating leads. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing BrightLocal Huge difference in price which meant BrightLocal was far more viable for my position as a start-up. Review Source Response from BrightLocal November 26, 2020 Thank you so much for sharing your feedback with us Jonny. It's great to hear you've had a positive experience, especially the fact we've been able to save you time! I appreciate the comments regarding our reporting options and the ability to do more report comparisons, this is something for us to consider for future improvements. I'm sorry you've not found the Agency Lead Widget suitable for your needs though, additional credits are available and we do try and keep these at a low price to ensure they're cost-effective for our customers. Best Wishes, Myles - BrightLocal CEO Joseph J. Director of SEO Marketing and Advertising Used the software for: 1-2 years ### "A Wonderful Local SEO Platform for the Cost" December 24, 2021 4.0 We've been using BrightLocal for about 1 year now and I don't plan on stopping anytime soon. Pros BrightLocal offers incredible details at the base account level. Having additional credits provides further great insights that allow us to see rank changes easier. Primarily, the Citation Builder and management tools are key to our campaigns. They save us a lot of time when it comes to building and cleaning up NAP information. Cons It can be a bit tricky to navigate the dashboard. You get lost since there are so many features and tools at your disposal. Along with this, the system can be slow or inaccurate in findings when it comes to sourcing citations. Switched from [ReviewTrackers](https://www.capterra.com/p/140801/ReviewTrackers/) Not enough data and too many problems with their API. Review Source Response from BrightLocal January 13, 2022 Thank you for reviewing BrightLocal! It's lovely to read your comments. I am sorry to hear you've found the dashboard a little tricky to navigate, we have some great resources to help (such as our academy and help centre) so I'd recommend taking a look at those. Having said that, we're working on some awesome improvements we hope to launch soon so watch this space :) Kind Regards, Myles - BrightLocal CEO Hayden H. Digital Marketer Marketing and Advertising Used the software for: 1-2 years ### "It's My Cheapest Employee" May 18, 2021 5.0 These guys are fantastic! The customer support is on the ball, they reach out quickly to address concerns, and make sure that as a customer I feel valued. The platform itself is robust yet beautifully intuitive and simple and makes my clients happy. I couldn't ask for anything more. Pros My favorite aspect of BrightLocal is the auto-generated white-labeled reports. Not only do they provide instant credibility for a smaller agency like mine, but they auto-populate every month with the latest data which frees up my time and helps me focus on growth. Those reports, on top of affordable citation campaigns, make BrightLocal a great employee! Cons I like the ability to integrate the lead generator into my site, however I wish it offered a little. more customization so it would better fit my site's design, but it's a very minor issue. Alternatives considered [Yext](https://www.capterra.com/p/140176/Yext/) Reason for choosing BrightLocal I had heard good things about BrightLocal from coworkers, and they weren't wrong! Review Source Response from BrightLocal May 27, 2021 Hi Hayden, Thank you for leaving this great review! I'm very happy to hear that you've found the reporting particularly useful for your agency. I do appreciate your feedback regarding the lead gen widget, it's something for us to consider for further improvements. It's also lovely to hear your comments about our support team, you are certainly a valued customer so please don't hesitate to get in touch if you need anything else. Best Wishes Myles - BrightLocal CEO OM Oliver M. SEO Lead Marketing and Advertising Used the software for: 1-2 years ### "Local citation builder is great value for money " June 23, 2026 4.0 Enjoyable experience overall given the value for money and the time saved by using this service. Speaks volumes that I have used it multiple times and will continue to do so. Pros It is handy being able to manage multiple campaigns under one profile. This allows me to easily navigate the dashboard and view updates. The local citation builder is good value for money and overall, it is a very quick turnaround. Cons Not all of the directory listings go live, and in some instances, new listings are created on directories where the Brightlocal team cannot edit an existing listing - this goes against the principle of having one listing with the same NAP data across all other listed directories. Review Source Response from BrightLocal September 4, 2026 Hi Oliver, Thanks for writing this, and for coming back to us across multiple campaigns. Good to hear the dashboard and the turnaround are working for you, and that Citation Builder is earning its keep. The points in your cons are fair, and I've passed them to the team that runs our citation campaigns. Feedback like that from someone using the service repeatedly is genuinely the most useful kind. Thanks again for taking the time. Kal Support Lead RS Ryan S. Agency Owner Marketing and Advertising Used the software for: 2+ years ### "Local Business Citations The Smart Way" February 22, 2021 5.0 Whenever I need customer support, they respond so quickly it's not funny! I rarely do though... I recommend it on my YouTube channel and website. I'd certainly recommend it to you to! Pros I like how easy it is to use and the cost per citation. We buy $1,000's worth of credits at a time to reduce our cost even more. I also like how it allows you to click through to existing citations whether they created them or not. Finally, I love their notes that tell you the details of creating a citation on each platform if there is something you need to know. Much appreciated feature!!! Cons I don't anything negative to say. We use it weekly as a tool in our website, SEO, and Google Ads web agency. Switched from [HOTH STARS](https://www.capterra.com/p/168701/HORTH-STARS/) The price and The Hoth gives me the 'ut-oh' feeling! Review Source Response from BrightLocal February 25, 2021 Hi Ryan, I appreciate you taking the time to leave us this brilliant review! Thank you for recommending us too. It's great to hear your comments regarding our Citation Builder service, and that it's been easy to use, and that you've been enjoying certain features. Don't hesitate to get back in touch with the team if you need any further assistance. Best Wishes, Myles - BrightLocal CEO SH Stuart H. Owner Photography Used the software for: Less than 6 months ### "Great Experience" June 18, 2025 5.0 Excellent so far. I'm just getting started with BrightLocal and the initial experience has been excellent. The potential to expand using their services is very good. Pros Very pro-active with communications and clarifications. I was looking to get a handle on my website citations and didn't know where to start. The BrightLocal team reached out to me before starting the initial audit to make sure that I was on the right path. That was comforting and made a big difference. The online guides were very helpful also Cons Getting started was a little confusing. I was not sure which service I should start with. The online tutorials helped, but it was still a bit mysterious for a newbie. Alternatives considered [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Reason for choosing BrightLocal BrightLocal allows me to own the citations. Review Source Response from BrightLocal July 21, 2025 Thank you so much for your kind and detailed review. We are really glad to hear that your first experience with BrightLocal has been a great one. It is especially nice to know that our team reached out at the right time and helped guide you through the process. We are all about making sure our customers feel supported and confident from the start. We understand that getting started can be a bit confusing, especially when there are so many tools and options to choose from. It is great to hear that the tutorials and guides were helpful, and we appreciate your honest feedback. We are always looking for ways to make things easier and clearer for new users. Thanks again for choosing BrightLocal and for trusting us with your local SEO journey. Harry Customer Support Team Manager BS Brad S. Owner Marketing and Advertising Used the software for: 1-2 years ### "Bright Local's Reputation manager Software is a True Bargain" June 24, 2021 5.0 Reputation Manager has allowed me to offer a first class Reputation and Review Marketing platform to my clients at a price that is affordable to the smaller, independent businesses. Pros The price is easily the biggest attraction for this powerful software. There are many similar softwares in the marketplace that charge substantially more. Bright Local's Reputation Manager stands toe-to-toe with them as far as features and functionality while crushing them on price. I also have to add that their customer service is far and away the best in the industry. Knowledgeable and readily available to help with any issues to keep you on track and looking like a pro to your clients. Cons Email notification of new reviews is limited to Google and Facebook and only if those accounts are connected to the software. Reason for choosing BrightLocal My prior experience with Bright Local has always been positive. They are an excellent company with great products and excellent support. I believed from the start that their Reputation manager software would not disappoint. It's another homerun in the line of products and services. Review Source Response from BrightLocal July 2, 2021 Hi Brad, Thank you for taking the time to write this comprehensive review of BrightLocal's Reputation Manager tool. I'm thrilled to hear you've found us such excellent value! Thank you also for your marvelous comments about our support team, we strive to provide an excellent service and it's great this hasn't gone unnoticed. I appreciate the comments and feedback regarding our notification functionality. At the moment we do alert you to new reviews every time the report is re-run but if you have Facebook & Google connected, the tool will alert you of new reviews daily. Don't hesitate to get in touch with the support team should you need any assistance, It's great to be working with you. Best Wishes, Myles - BrightLocal CEO John M. Ownner Marketing and Advertising Used the software for: 2+ years ### "Great Service & products at a fair price" December 1, 2021 5.0 Great Pros I have always used BrightLocal for citation creation and also citation tracking as their prices are extremely good value. However, what sets BrightLocal apart from other citation providers s their great support team. I have sometimes made mistakes in my submissions and Bright Local have always picked these up and paused the project until I could make changes. In effect insurance against costly mistakes. The new Local Grid Search is a tool I have recently been working with and again a great price for the service. Cons keeping p with improvements can be hard. Review Source Response from BrightLocal December 9, 2021 Thanks for the lovely review John, I really appreciate you taking the time to write this! I'm sorry to hear you've found keeping up with improvements hard, our marketing team will always mail out to customers when we make updates to the tools. I'd recommend joining our newsletter if you haven't already. If you need any assistance, just get in touch. Kind Regards, Myles - BrightLocal CEO Steven J. Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Excellent Product for SEO" July 25, 2019 5.0 It's been very pleasant. Their team is very receptive. They are in the UK so timing has been a challenge, but not too bad! Pros It's a one stop shop for our agency's SEO needs. We can track the local listings and technical on-site SEO. Cons Setting up an account as an agency has been a bit convoluted and difficult to navigate. It's been months and we're still working through set up. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Cost Review Source Response from BrightLocal July 29, 2019 Thank you for taking the time to review us, Steven! It's great to hear that you've had such a positive experience with the team so far and that our tools are so useful for your agency. We'd like to help you to finish getting set up so your account manager is going to contact you directly as you're on a custom plan. We appreciate it can sometimes be difficult for multilocation clients to be set up, so to help with this we offer Agency Discovery Calls, Enterprise Discovery Calls and Live Group Demos which can all be booked here: https://www.brightlocal.com/free-online-demo/ We do appreciate that timing is important and we strive to provide as much cover across as many timezones as possible. Our Support team currently operates across 5 countries, and over 95% of our inquiries are responded to on the same day. Please don't hesitate to contact us if you need help with anything at all. Many thanks Heather - BrightLocal Customer Success team NC Noah C. IMS Online Media Used the software for: 2+ years ### "Great Value, Great Service" June 16, 2021 5.0 I have tried a couple other citation building companies and BrightLocal is by far superior. The customer service truly is great. If I need help finding more citations or if I have an issue with a campaign Bright Local support is always kind and helpful. Very kind to me indeed and never makes me feel stupid or such for not knowing something. Pros I like how the backend submission of a new client and campaign are made easy. All the fields are self explanatory and allow for filling in the information. Choosing citations is laid out great. You know what you are buying and what will be needed after you get the citation submission submitted. Some require phone follow up and Bright Local lets you know this. You also know the value of each submission before choosing. Cons Sometimes Bright Local has "lost" some of my campaigns and information. This was stressful when it happened, forcing me to fill in clients information again and check over things again and again. However, this has only happened once and once was enough. Reason for choosing BrightLocal I liked the services offered with BrightLocal. The price seems to be the best or absolutely one of the best out there, but it was the customer service that really shined. A friend told me about the customer service and this is why I chose BrightLocal over the others. Also, because I know BrightLocal only gets good citations and doesn't want to find lousy/bad citations for your company. I appreciate this. Review Source Response from BrightLocal June 24, 2021 Hi Noah, Thanks for taking the time to write us this review, it's very much appreciated. I'm thrilled to hear you've had a great experience and enjoy using the services we offer. It's great that you've found it great value too! We do pride ourselves on our customer service, so I'm glad that it's stood out to you. I am very sorry to hear about your campaign information though, this is certainly far from the norm, but I'm glad to see this has been resolved. As always, our team are on hand should you need any further assistance. Don't hesitate to get in touch. Best Wishes, Myles - BrightLocal CEO PS Pete S. CEO/OWNER Marketing and Advertising Used the software for: 2+ years ### "Bright Local Stands Above the Rest" July 19, 2023 5.0 Overall its an all in one local seo suite of tools and serve as an extension of my team. They are not the cheapest but they are in my view one of the best local SEO services you can use to aid in your quest to help your own local business or service other businesses in their efforts. Pros What I like the most about BrightLocal is their focus on local SEO more than anything else. They include citation building/and optimization, competitive research and review building to say the least. I really like the whitelabel features and the great support. Cons Once in a while the tools act up and need to get support to address it. But they do very quickly without too much fuss. Review Source Response from BrightLocal August 17, 2023 Thank you for taking the time to share your thoughts on BrightLocal. We greatly appreciate your feedback and are thrilled to hear about your positive experiences with our platform. It's great to hear that our tools including citation building, competitor research and review management have been a valuable asset to you. We understand that technical hiccups can occur from time to time, and we apologize for any inconvenience you may have experienced. We're committed to resolving any issues promptly and efficiently, and we're glad to hear that our support team has been able to address your concerns quickly. Thanks so much again, as such a glowing review and feedback really is appreciated. Ricardo P. Founder Marketing and Advertising Used the software for: 1-2 years ### "Palaciobox using BrightLocal" September 23, 2020 5.0 Overall, BrightLocal really helped Palaciobox and helped us manage the SEO campaigns we ran for our clients. We are very happy with being part of BrightLocal and having them as a powerful too which helps us run our business. Pros What we liked best about BrightLocal was all the features that come with the software. There are many things you can do to analyze local SEO for different businesses. There are so many features set in place in order to help rank a business higher in Google. Cons What we liked least about BrightLocal was the set up and understanding how to use the website/software. They offered a demo on how to use the site, but there was still many questions at first that eventually we figured out. Still a great site to use for SEO. Alternatives considered [Yext](https://www.capterra.com/p/140176/Yext/) Review Source Response from BrightLocal October 23, 2020 Thank you very much for reviewing us Ricardo, and for your feedback which we will certainly take on board. You're more than welcome to get in touch if you need any help at all, and the team will be happy to help Many thanks Myles - BrightLocal CEO Kathleen R. Owner Marketing and Advertising Used the software for: 2+ years ### "Glowing review for BrightLocal" September 8, 2021 5.0 Pros I love that they offer a suite of reports and regularly use their GMB and Ranking reports. I use other reports, too, and appreciate that I can run them monthly (in my case) and look at trends over time. I've used BrightLocal for almost 10 years. Cons Occasional inconsistencies in numbers between various reports BUT the BrightLocal support team is awesome and very prompt in addressing any questions I have asked. Review Source Response from BrightLocal September 23, 2021 Hi Kathleen, Thank you for writing this glowing review, it's very much appreciated. Wow, It's great to hear you've been such a loyal customer for so long too! I am sorry to hear you've spotted any inconsistencies in the past, but I'm very glad these were resolved quickly for you. Should you ever need anything else, please don't hesitate to get in touch with the team. They're always on hand to help. Best Wishes, Myles - BrightLocal CEO MH Magen H. Project Manager Marketing and Advertising Used the software for: 1-2 years ### "Using BL for over a year" April 20, 2023 5.0 Pros I have used other products in the past and BL's reporting and external dashboards are key to our customer experience. The reports are easy to read and explain to our clients and the data is accurate. Cons If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each account can technically hold 100 locations, but reporting can only manage 50 per account for our usage so having multiple accounts is not the best user experience for myself. Meaning all of the reports that are available can't be run as often if you have 100 locations in your account. Review Source Justin H. Owner Marketing and Advertising Used the software for: 2+ years ### "Great Software at an Affordable Price" November 9, 2021 5.0 I track over 10,000 keywords a week and Brightlocal is the only platform that can do it as an affordable cost with accurate tracking. Pros BrightLocal is super easy to use and the rank tracking for local business is the best. Cons Nothing I don't like. They have fixed any of the issues I thought needed to be updated. Review Source Response from BrightLocal November 25, 2021 Hey Justin, Thanks for leaving us this review! It's lovely to read your comments, and I'm really glad you've noticed some of the recent improvements too. Kind Regards, Myles - BrightLocal CEO RF Rylee F. Listings Manager Marketing and Advertising Used the software for: 2+ years ### "Lots of options, easy to use. " November 9, 2021 5.0 It is an affordable way to improve your SEO and marketing experience. Pros The software is very user friendly and easy to navigate. It offers a lot of great features to help in your SEO and marketing efforts. Cons Sometimes it takes a while to hear back from the support team. Reason for choosing BrightLocal Good recommendations. Switched from [SOCi](https://www.capterra.com/p/173850/SOCi/) Less expensive, and easier to use. Review Source Response from BrightLocal November 19, 2021 Thanks for the review Rylee! I'm sorry to hear you've encountered delays in hearing back from the support team. I've taken a look through some of your tickets and could only see one instance where a message was sent to us on a Friday- but I can see it responded to first thing on Monday (the team don't operate over the weekend!) That being said, if you have any further concerns don't hesitate to get in touch- our team is on hand to help! Kind Regards, Myles - BrightLocal CEO MG Marco G. GM Management Consulting Used the software for: 1-2 years ### "Best Software out for the Digital Marketing " September 7, 2021 5.0 The best experience I have Pros All is amazing simple and easy to follow !!🤙🤙🤙 Cons Nothing is wrong with this software !! All this software is amazing Switched from [Birdeye](https://www.capterra.com/p/152997/BirdEye/) Service, support and Price Review Source Response from BrightLocal September 9, 2021 Thanks for the review Marco, Lovely to hear your comments, and particularly great to read you've found the tools simple and easy to follow. Best Wishes, Myles - BrightLocal CEO Caron C. Owner Marketing and Advertising Used the software for: 1-2 years ### "Time-Saving Tool for Local SEO" May 7, 2020 5.0 Pros The Citation Builder is essential! BrightLocal includes dashboards for tracking rankings, citations, reviews, social engagement, analytics and Google My Business. Agency white-labeling available with control of which dashboards are visible to the client. Also has a pretty cool audit tool. Their slogan — "The all-in-one local marketing platform" — is accurate! And they are adding features often. Cons I don't like the limit on number of keywords tracked per client dashboard (100). There are a number of add-ons available, but adding more tracked keywords is not one. The only way to track more is to create a second dashboard for the same client. That is not a big deal if you're on the pro plan, but they should address this issue. Review Source Response from BrightLocal October 23, 2020 Thank you so much Caron, and thank you for the feedback and suggestions - we're always happy to take feedback on board. I'm very pleased to hear that you've enjoyed using BrightLocal so far Many thanks Myles - BrightLocal CEO CR Corine R. Technical Marketing Assistant Marketing and Advertising Used the software for: 1-2 years ### "Brightlocal provides a great service to the Local SEO realm. " December 28, 2022 5.0 Pros We are extremely satisfied with the services provided by BrightLocal and would highly recommend your company to anyone in need of SEO services. Thank you for your hard work and dedication. Cons The only problem we have faced is that some of the software does not function well with service area businesses. That is the only caveat. Review Source Response from BrightLocal February 2, 2023 Hi Corine, Thank you for taking the time to write us a very lovely review. It's excellent to hear you've been enjoying the tools, and we appreciate your recommendation! I'm sorry to hear about the confusion with Service Area Businesses - this is something I'll feedback to our team. Best Wishes, Melissa - Customer Success Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.