# BrightLocal Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BrightLocal the right SEO solution for you? Explore 281 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/182621/BrightLocal/reviews --- BrightLocal 4.8 (281) [View alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 14th, 2026 # Reviews of BrightLocal Ease of use 4.6 Customer Service 4.9 ## Pros and Cons in Reviews Dan A Chief Operating OfficerLaw Practice, Self-employedUsed the software for: Less than 6 months. “Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer.“ February 19, 2026 EG Elisa G SEO SpecialistMarketing and Advertising, 51 - 200 employeesUsed the software for: Less than 6 months. “I find the part where you need to manually enter company details not intuitive as you have to press a button to fill in the next information (ex: business hours), I tend to forget“ May 24, 2023 PH Peggy H Head of SEOMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “Fast response rate from the team when we need assistance.“ December 26, 2025 HG Helena G Managing DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “Reporting and reputation management is not ideal for us“ June 24, 2024 RE Ryan E OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “Great help and excited for this continuance of my listings being updated, it’s prompt.“ June 25, 2025 MH Magen H Project ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each account can technically hold 100 locations, but reporting can only manage 50 per account for our usage so having multiple accounts is not the best user experience for myself.“ April 20, 2023 AW Aaron W Copywriter SpecialistMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “The customer service team was great at resolving queries, and the content is exceptional on the website.“ June 28, 2024 DK Derek K SEO DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “Slow-loading dashboards can make changing between pages challenging.“ March 10, 2023 ## Showing most helpful reviews Showing 1-25 of 281 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Dan A. Chief Operating Officer Law Practice Used the software for: Less than 6 months ### "BrightrLocal - Kickied off our second citations campaign " February 19, 2026 5.0 Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer. Pros Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons) Cons Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save. Review Source Response from BrightLocal April 14, 2026 Thank you for taking the time to share such detailed feedback. It is great to hear that the accuracy, process, and overall experience stood out, especially as those are clearly important to you and your business. We really appreciate you calling out your experience with our colleague Aljon. It sounds like he provided the kind of clear, responsive, and practical guidance we aim for, helping you navigate the campaign setup and make informed decisions without any pressure. That kind of straightforward support is exactly what we strive to deliver. It is also encouraging to hear that your first Citation Builder campaign generated more leads and that you have returned to run a second campaign for another location. That continued trust means a lot. Feedback like this helps us improve, and we will make sure it is shared with the team for review. Thank you! PH Peggy H. Head of SEO Marketing and Advertising Used the software for: 1-2 years ### "An Affordable Way to Build Citations" December 26, 2025 5.0 For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly. Pros Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options. Cons The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process. Alternatives considered [Yext](https://www.capterra.com/p/140176/Yext/) Reason for choosing BrightLocal The citation listing services were more appealing and more cost effective Review Source CA Caleb A. Co-owner Marketing and Advertising Used the software for: Less than 6 months ### "80% data inaccuracy. 0% customer service." November 16, 2019 1.0 abismal Pros N/A none at all terrible do not consider you have been warned Cons This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) they have Accurate data Review Source Response from BrightLocal November 18, 2019 Hi Caleb I'm Myles, BrightLocal's CEO. I'm very sorry that you had such a frustrating experience. Our policy is not to refund fees, however, we offer a free 14-day trial which typically gives customers long enough to evaluate our service, and most sign up for a monthly plan (not annual) which means they can leave any time. I have spoken to my Head of Support and discussed your case, and we will refund your payment in full as a gesture of goodwill. We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. We grab data from over 400 sites and many of these sites don't have APIs so we have to scrape the data. Many sites are not well structured which makes finding listings tricky. I won't go into the detail but long story short, finding listings isn't an exact science. I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly. Thanks Myles Scott H. CEO Internet Used the software for: 2+ years ### "Long Time User & Fan" March 4, 2021 5.0 To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports. Pros The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process. Cons The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates Alternatives considered [Raven Tools](https://www.capterra.com/p/121696/Raven-Tools/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing BrightLocal I did not choose BL as an alternative, but as a supplement to Raven and SEMrush, and I've kept them for more than 8 years, I think. Review Source Response from BrightLocal March 11, 2021 Hi Scott, Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use. You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page. Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future. I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers. Don't hesitate to get in touch with our support team if there's anything else. Best Wishes, Myles - BrightLocal CEO Michael S. Executive VP Strategy & Innovation Computer Software Used the software for: Less than 6 months ### "Indespensible" November 17, 2021 5.0 The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced. Pros The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers. Cons BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) More features. More cost effective. Better integrated. Review Source Response from BrightLocal December 2, 2021 Thank you for the review, Michael. It's been really great to read your kind words, and I'm pleased you've been able to incorporate BrightLocal into your strategy so well. That being said, the feedback is always really important too and I'm sorry to hear there was a bit of a learning curve when getting started with pricing and credits. We do have a great team on hand to help, and you're welcome to email, book a call or live chat with the team when required. We've recently launched a free academy too, and you'll find a lot of your questions may be answered there. We've also launched a course dedicated to keyword research so please take a look! As always, if there's anything else you need please get in touch with the team. It's great to be working with you. Myles - BrightLocal CEO SH Stuart H. Owner Photography Used the software for: Less than 6 months ### "Great Experience" June 18, 2025 5.0 Excellent so far. I'm just getting started with BrightLocal and the initial experience has been excellent. The potential to expand using their services is very good. Pros Very pro-active with communications and clarifications. I was looking to get a handle on my website citations and didn't know where to start. The BrightLocal team reached out to me before starting the initial audit to make sure that I was on the right path. That was comforting and made a big difference. The online guides were very helpful also Cons Getting started was a little confusing. I was not sure which service I should start with. The online tutorials helped, but it was still a bit mysterious for a newbie. Alternatives considered [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Reason for choosing BrightLocal BrightLocal allows me to own the citations. Review Source Response from BrightLocal July 21, 2025 Thank you so much for your kind and detailed review. We are really glad to hear that your first experience with BrightLocal has been a great one. It is especially nice to know that our team reached out at the right time and helped guide you through the process. We are all about making sure our customers feel supported and confident from the start. We understand that getting started can be a bit confusing, especially when there are so many tools and options to choose from. It is great to hear that the tutorials and guides were helpful, and we appreciate your honest feedback. We are always looking for ways to make things easier and clearer for new users. Thanks again for choosing BrightLocal and for trusting us with your local SEO journey. Harry Customer Support Team Manager SS Set S. Web designer and SEO consultancy Medical Practice Used the software for: 6-12 months ### "BrightLocal review" June 2, 2025 5.0 Overall I am happy with the tools. One of the best tools in the market to manage Google Business accounts. Pros Easy to use. All in one services to track your local grid listings and manage GMB. Also a good tool to run local citations campaigns. Cons Need to spend more than just a standard tariff plan to unlock descent amount of options. Need to use additional tools like GMB Everywhere to see some additional data. Need to pay a lot more to unlock Review management options. Review Source Response from BrightLocal June 5, 2025 Hi there, Thanks so much for your detailed review! I’m really glad to hear that you find BrightLocal easy to use and effective for tracking local rankings, managing Google Business Profiles, and running citation campaigns. Your feedback about needing to upgrade for certain features and relying on additional tools like GMB Everywhere is really helpful. We’re always working to improve the platform and make key functionality—like review management—more accessible and integrated. Hearing that you're overall happy with the tools means a lot to us, and we’re grateful for your support. – Harry, Customer Support Team Manager Mike W. Owner Professional Training & Coaching Used the software for: Less than 6 months ### "Fantastic experience" December 22, 2025 5.0 Fantastic experience overall and I would highly recommend this service to every business for their website. Pros I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend! Cons Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful. Review Source RE Ryan E. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Marion Keepsake Kottage" June 25, 2025 5.0 I do love it right now, it is helping me with my clients. I wish I could afford to do more and know more about the services Pros Great help and excited for this continuance of my listings being updated, it’s prompt. Love the support them. Cons Not much as this time. I will get back to you on that if I get something to complain about at some point. Review Source Response from BrightLocal July 21, 2025 Thanks so much for the amazing 5-star review! It's great to hear that BrightLocal is helping you manage your listings and support your client, it's exactly what we're here for! I'm also glad you’ve found our support helpful and our service prompt. That means a lot to us! If you ever want to explore more of what we offer or have questions about any of our tools, just reach out, we’d love to help you get even more value from your subscription. And no worries on the "Cons", we’re always here if anything comes up, and we truly appreciate the open feedback. Thanks again for being part of the BrightLocal community! NJ Nancee J. Fractional CMO Marketing and Advertising Used the software for: 2+ years ### "BrightLocal Saves Me Hours Every Month" June 20, 2024 5.0 Pros I was familiar with BrightLocal through the use by my franchise and our internal suppliers but decided to move forward with a direct account for my clients. My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this product. Great customer service and just enough hand-holding to get me off to a great start! The platform is simple to use and my clients love the interface and the dashboard. The reporting alone saves me hours each month! Cons While the product is fabulous the website is a little outdated design-wise. Review Source Response from BrightLocal July 3, 2024 Thank you for your fantastic review! We are thrilled to hear that BrightLocal has been a game-changer for you and your clients. It's wonderful to know that our onboarding process, customer service, and user-friendly platform have made a positive impact on your business. We're especially glad that the reporting features are saving you valuable time each month! We appreciate your feedback about the website design. Our team is continuously working on improvements, and your input is invaluable as we strive to enhance the user experience. Thank you for choosing BrightLocal and for sharing your experience. We look forward to continuing to support your business needs. All the best Harry Customer Support Team Leader AA Ahmed A. Managing Director Marketing and Advertising Used the software for: 2+ years ### "Great tool for local SEO" January 6, 2022 5.0 I offer a free detailed audit. The detailed audit report is pretty impressive. Later on, in the meeting I elaborate on various parts of the report which helps build up the customer's confidence level and most of the times they sign up for our services. Pros The local search grid is my most favourite. Cons Sometimes it does not pick up the existing citations correctly. Need improved AI. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing BrightLocal Hubspot was too expensive and complicated. Plus it wasn't that suited to a local seo company as BL is. Review Source Response from BrightLocal January 17, 2022 Hi Ahmed, Thank you for taking the time to review BrightLocal. It's lovely to hear the Local Search Grid tool is your favorite! If you've spotted any issues with existing citations please do get in touch with the support team, they are more than happy to assist! Kind Regards, Myles - BrightLocal CEO RT Reilly T. Marketing Specialist Consumer Services Used the software for: 6-12 months ### "Great Company with Professional Services" June 27, 2024 5.0 Our team always receives fast and professional services. Pros Brightlocal always delivers timely and professional services Cons Not any cons to list. Review Source Response from BrightLocal July 3, 2024 Thank you for your kind words and for highlighting your positive experience with our services at Brightlocal! We're delighted to hear that our team consistently meets your expectations with timely and professional service delivery. At Brightlocal, we prioritize customer satisfaction and aim to provide exceptional service at every interaction. If there's anything more we can do to enhance your experience or if you have any further feedback to share, please feel free to get in touch. We greatly appreciate your business and look forward to continuing to serve you with excellence. Harry Customer Support Team Leader AW Aaron W. Copywriter Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Great customer service and exceptional features" June 28, 2024 4.0 The customer service team was great at resolving queries, and the content is exceptional on the website. Pros I like how many features BrightLocal presents and all the different ways you can see how your website adds up with LocalSEO Cons The graphs are a little bit clunky, and the visuals can be a bit overwhelming, but the customer service team was great at resolving my queries. Review Source Response from BrightLocal July 3, 2024 Thank you for sharing your feedback with us! We're thrilled to hear that you appreciate the numerous features BrightLocal offers for Local SEO analysis. Your feedback about the graphs and visuals is noted, and we're continuously working to improve user experience in these areas. We're glad that our customer service team could provide you with great support and resolve your queries effectively. At BrightLocal, we strive to deliver exceptional content and service to ensure our customers have the best experience possible. If you have any further suggestions or feedback on how we can enhance our platform, please don't hesitate to let us know. We value your input and look forward to serving you even better in the future. Harry Customer Support Team Lead Arjunsinh C. SEO Manager Marketing and Advertising Used the software for: 2+ years ### "Robin Hood for The Local SEO" January 18, 2022 5.0 Bright local is all in one Local SEO tool which everyone should use, especially those agencies which mostly deals in local SEO. Pros Birds eye-view of all the important local data under one roof. Including GBM, Reviews, Analytics data to the precise location rankings. Two most other important features which most of the the people are missing or ignoring is the lead generation, this is specially for Agency owners who are looking for local clients and Reputation manager, this will help you generate more reviews. Cons There are no such features which I don't like about this tool. Review Source Response from BrightLocal February 3, 2022 Thank you for taking the time to review BrightLocal! Firstly, I'm really glad you've been enjoying the tools - particularly the Lead Generation Widget! Thank you for recommending us too! Kind Regards, Myles - BrightLocal CEO BS Bill S. Partner Marketing and Advertising Used the software for: 2+ years ### "Monitor your SEO efforts for your clients, and report progress" December 1, 2021 5.0 We love the reporting, the ease of adding or revising reports for clients, and the benefits to the client's SEO rankings. Pros We get a generous quota of reports each month, white labeled, and automatically sent to our clients showing how their websites are performing compared to their competitors. This is all in addition to getting our clients' listings higher in SEO rankings and into Google's "map pack" Cons We have sometimes seen audits pick up the wrong business in a comparative audit, but BrightLocal has always fixed these promptly when we reported it. Review Source Response from BrightLocal December 9, 2021 Thank you for the review! It's great to read your kind comments. I'm sorry to hear the Local Search Audit has reported on the wrong business. This can sometimes happen if there is a business in the same area with the same name. We use a number of methods to determine if the business found during searches is the business in your report, but sometimes one can slip through the net due to the similarities mentioned above. I'm really glad the team were able to help, and don't hesitate to get in touch if you need any help at all. Best Wishes, Myles - BrightLocal CEO AK Alan K. Managing Director Marketing and Advertising Used the software for: 2+ years ### "Helping local business" November 17, 2021 5.0 They are professional and extremely responsive. I like the support and additional sales materials. Pros I always turn to the Local search audit when starting to discuss the digital profile for any business. Too much detail about features can turn people off, but this clearly illustrates the benefits - at a glance Cons One criticism of the local search audit is that it gives the same " Good " assessment whether a business has ( for eg. ) , 3 good Google reviews or 300. I think that there should be an additional Excellent category for outstanding metrics. The current system requires constant explanation and qualification to business owners .... yes it is good but you need to do better ! Reason for choosing BrightLocal UK based and comparatively reasonable. Review Source Response from BrightLocal December 2, 2021 Hi Alan, Thanks for the great review! I'm glad you've been enjoying the Local Search Audit but it's good to hear your thoughts on how to improve the tool. We're always looking for ways to enhance so it's very much appreciated. Kind Regards, Myles - BrightLocal CEO DR Don R. SEO Specialist Internet Used the software for: 2+ years ### "Invaluable tool for building and managing citations " November 9, 2021 5.0 Bright Local is a very useful tool for improving how websites rank. They help me build citations (and links) and manage them ongoing. It is easy to see when something has changed with keyword rankings. Pros Bright Local gives me the ability to create and manage citations that help build credibility to my client websites. Cons The Citation Tracker page sometimes shows sites that are unrelated to my client. Also, it would be really useful if there were an easy way to update citations on the Tracker Report that are incorrect, even if it were just a set of instructions. Review Source Response from BrightLocal November 25, 2021 Thank you for the review Don! I'm glad BrightLocal has proved useful. Thanks for your feedback regarding the Citation Tracker and I'm sorry to hear you've encountered this issue. Thankfully, it's quite easy to remove these unrelated citations with a click of a button. To give you a bit of background if there is a business with a similar name or address it can sometimes pull these into the report - we use a series of algorithms to determine if the business found is the same in the report, but it's clear one has slipped through the net. I appreciate you raising this as we're always looking for ways to improve the tools 'under the hood'. If you need anything else, just get in touch! Kind Regards, Myles - BrightLocal CEO CW Colleen W. Owner Marketing and Advertising Used the software for: 6-12 months ### "Amazing Local Search Tools" December 9, 2021 5.0 Overall, Bright Local is an amazing tool and I am glad I found it. Pros I was using another company for about 5 years or more and they did a decent job building citations, but they didn't have the reporting tools. BrightLocal blew me away with all of the data I could review and helps me manage my local search clients easily. Cons Some things aren't intuitive to me like adding connections. Not all of the clients show up on the list and I was confused by this. You have to go to a link about choosing another account and for some reason, I had a hard time with this. Review Source Response from BrightLocal January 11, 2022 Thank you for the review Colleen! It's great to read your comments, and I'm thrilled we've blown you away!! We appreciate the feedback, as this is something for us to consider for further improvements. I'm sorry to hear about the other issues you've faced using the previous service, but we're always on hand to help! Best Wishes, Myles - BrightLocal CEO Lobar T. Project Manager Marketing and Advertising Used the software for: 2+ years ### "I love using this tool " May 14, 2021 4.0 The huge benefit is tracking and monitoring our data and performance in local search. Pros We mostly use this for building citations for our clients. But I also love the reports they have for rank tracking. This tool has helped us manage client work in a more organized manner. The customer service is beyond amazing! Always quick to respond and resolve any issues. Cons There are certain reports that could be added or improved, and I love the fact that they are always taking our feedback into consideration. Review Source Response from BrightLocal May 27, 2021 Hi Lobar, We appreciate you taking the time to leave us this review. It's great to hear the tool has been able to manage your client work in a more organised way. Thank you also for your comments regarding the customer service team! We value your feedback regarding tool improvements so if there's anything, in particular, you would like to see, get in touch with the support team. Kind Regards, Myles - BrightLocal CEO CA Cristiane A. SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "Local SEO linking Building" December 17, 2021 4.0 Pros Checking the incorrect address everywhere Cons Rank checker because it is a little complicate to understand Review Source Response from BrightLocal January 26, 2022 Thank you for the review Cristiane! Sorry to hear you've found the rank checker a bit complicated, the feedback is appreciated! We have a number of resources available including the BrightLocal academy and a fantastic help centre. I'd recommend taking a look, and please do get in touch with the team if you need any assistance. Kind Regards, Myles - BrightLocal CEO MH Magen H. Project Manager Marketing and Advertising Used the software for: 1-2 years ### "Using BL for over a year" April 20, 2023 5.0 Pros I have used other products in the past and BL's reporting and external dashboards are key to our customer experience. The reports are easy to read and explain to our clients and the data is accurate. Cons If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each account can technically hold 100 locations, but reporting can only manage 50 per account for our usage so having multiple accounts is not the best user experience for myself. Meaning all of the reports that are available can't be run as often if you have 100 locations in your account. Review Source BP Brandon P. CEO Construction Used the software for: 6-12 months ### "Great software " November 5, 2021 5.0 Excellent Pros I have been using this software for my agency for a year. It has saved us tons of time and also serves as a valuable sales and retention tool. Cons Sometimes the citation bursts require some work from my internal team to complete. I also don’t like that all searches are conducted from the company’s Location, I wish there were a way to be more fluid with that. Review Source Response from BrightLocal November 11, 2021 Thanks for the review Brandon, It's great that BrightLocal has been able to save you a ton of time and assist with your sales/retention. There may be additional phone verifications your team will need to undertake. We don't handle telephone verifications for citation sites that require it purely because we would need direct contact with the end customer. A lot of our agency customers prefer us to operate as an invisible partner in the background. Should you need anything else, just get in touch! Kind Regards, Myles - BrightLocal CEO BR Buvana R. Owner Computer Software Used the software for: 2+ years ### "Best SEO Tool " March 14, 2023 5.0 Excellent tool and great customer service and plenty of resources available to constantly level up your skills Pros Reporting accuracy is very important for marketing. BrigthLocal reports data accurately and offers best directional insights on how to improve your organic reach. My favorite is the grid report based on keywords and understanding your position rank. It helps get a good baseline and measure the outcome of our SEO strategies against these baselines. Customer service is fantastic and their resources are fabulous Cons I really cant think of anything specifically as cons for this tool. so i cant guess it. Review Source JD Jon D. Content Marketing Manager Printing Used the software for: 2+ years ### "Great people, tool and content!" September 15, 2021 5.0 The tools really help me get a better understanding of our local rankings. The search grid tool is just an incredible "birds eye" view of how we are ranking and who competitors are. Pros We have been a BrightLocal customer for several years. Their team and product are phenomenal. Local search grid is my favorite part of the tool. Their learning resources are incredible. Cons We have the minimum investment level (smaller budget company). Wish we could track more key words at our level, but understand because of our purchase level, we just don't see as much data. Review Source Response from BrightLocal September 23, 2021 Thanks for the review, Jon! It's lovely to read your comments, it's great to hear you've been a customer for so long. I appreciate the feedback regarding keywords. The number of keywords you're able to monitor correlate to the plan you've chosen to subscribe to - so for instance, if you're using the Single Business plan, you can monitor up to 25 keywords. However, it's certainly something for us to consider in the future. Should you need any further assistance, please don't hesitate to get in touch with the team. Kind Regards, Myles - BrightLocal CEO SS Sharon S. Owner Retail Used the software for: 6-12 months ### "My experience " August 19, 2021 4.0 Pros I'm somewhat new to the world of SEO, and I own a small business with no internal tech support. I'm learning as I go, and Bright Loc al's customer support has been very responsive and helpful. \[SENSITIVE CONTENT\] has been super responsive, communicates extremely well, and is very effective at getting things done. feature Cons At the time of purchase, I would have liked a better explanation of what I could expect from the services I bought. The service does feel like it is geared more to professionals in this field who are working with Bright Local on behalf of their own clients. So being a small business owner who is trying to figure out this world of citation building on their own, I would benefit from more of a layperson's approach regarding training and education on their software from this service. Reason for choosing BrightLocal Price, perceived usability, and reviews Review Source Response from BrightLocal September 9, 2021 Hi Sharon, Thank you for taking the time to write your review of BrightLocal. We appreciate the comments and feedback. You mentioned a steep learning curve upon initial purchase and a need for more training/education. You'll be pleased to hear we've recently launched the new BrightLocal academy - there's a number of courses on there already! I would recommend taking a look. We also have a help center, which is bursting at the seams with help guides/videos and some great research and help on our blog. Should you need anything else, please don't hesitate to get in touch with the team. Kind Regards, Myles - BrightLocal CEO Similar Products Featured ## Related categories [Local SEO Tools](https://www.capterra.com/local-seo-tools-software/)[SEO](https://www.capterra.com/seo-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.