# BrightLocal Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about BrightLocal Software - reviews, pricing plans, popular comparisons to other SEO products and more. Source: https://www.capterra.com/p/182621/BrightLocal --- # BrightLocal Software Review 2026: Features, Integrations, Pros & Cons Last updated on April 14, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) BrightLocal ## What is BrightLocal? BrightLocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By combining AI-powered insights built on 16 years of proprietary local search data with expert-led services, BrightLocal simplifies local search marketing, enabling businesses to improve visibility, manage listings, and build stronger online reputations. Founded in 2009 and trusted by 15,000 small businesses and marketing agencies, BrightLocal provides organisations with the confidence to grow. Headquartered in the UK, BrightLocal serves customers across the US, Canada, and beyond. ## What is BrightLocal used for? [SEO](https://www.capterra.com/seo-software/)[Local SEO Tools](https://www.capterra.com/local-seo-tools-software/) Top alternative Featured Overall rating Based on 281 user reviews Reviews sentiment Positive 99% Neutral 0% Negative 1% Starting price $39 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BrightLocal?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.brightlocal.com&name=BrightLocal) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BrightLocal 4.8 (281) VS. [4.8 (31)](https://www.capterra.com/p/235980/GMB-Reporting-Tool/reviews/) Starting Price $39 Other, Per Month Starting Price $4 Other, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (281) Ease Of Use 4.8 (40) Value For Money 4.8 (263) Value For Money 4.9 (40) Customer Service 4.9 (270) Customer Service 4.9 (40) ## BrightLocal alternatives Highest Rated [Paige](https://www.capterra.com/p/10034521/Paige/) [5.0 (40)](https://www.capterra.com/p/10034521/Paige/#reviews) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10034521/Paige/) [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) [4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) Starting price $109.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149278/AccuRanker/) [Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151962/SEMrush/) [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) [4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) Starting price $103.20 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/142169/SE-Ranking/) [View all alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/) ## Who uses BrightLocal? Based on Capterra reviews from the past 5 years Talk to a software expert to get a free software list tailored to your business needs ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Keyword Rank Tracking 4.8 (103) 60.19% of 103 reviewers that rated this feature as important or highly important With this capability, you can track keyword rankings across local areas and see detailed performance data. Reviewers find the tracking accurate, easy to use, and valuable for showing clients progress, though some mention occasional irrelevant competitor results. Dashboard 4.8 (100) 50.00% of 100 reviewers that rated this feature as important or highly important It gives you a unified, intuitive view of all key data—keywords, analytics, citations, and more—in one place. Users think the dashboard is easy to navigate, visually clear, and a big time saver for managing multiple clients and locations. Competitive Analysis 4.7 (98) 56.12% of 98 reviewers that rated this feature as important or highly important BrightLocal enables you to compare your business with competitors and identify gaps in strategy. Some users say it’s helpful for tracking competition, planning SEO moves, and finding missed opportunities, though a few mention setup and identification could improve. Localization Automation 4.7 (92) 52.17% of 92 reviewers that rated this feature as important or highly important BrightLocal helps you automate local citation creation and monitoring, saving time and boosting local visibility. Some reviewers find it simplifies local SEO tasks, speeds up reporting, and makes it easier to track results for local businesses. Audit Management 4.7 (82) 52.44% of 82 reviewers that rated this feature as important or highly important BrightLocal offers you clear, actionable audits of your business and competitors, making it easy to spot issues with NAP, citations, and reviews. Reviewers appreciate the comprehensive reports, time savings, and ability to present visual insights to clients. Keyword Research Tools 4.4 (81) 43.21% of 81 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns BrightLocal 33 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases BrightLocal offers you clear, actionable audits of your business and competitors, making it easy to spot issues with NAP, citations, and reviews. Reviewers appreciate the comprehensive reports, time savings, and ability to present visual insights to clients. Discover the total number of backlinks, referring domains, and referring IPs going to a domain BrightLocal enables you to compare your business with competitors and identify gaps in strategy. Some users say it’s helpful for tracking competition, planning SEO moves, and finding missed opportunities, though a few mention setup and identification could improve. Add customized logos and colors to align with company branding Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements It gives you a unified, intuitive view of all key data—keywords, analytics, citations, and more—in one place. Users think the dashboard is easy to navigate, visually clear, and a big time saver for managing multiple clients and locations. Discover the ranking of business based on location-specific keywords at the zip level Integration with Google Analytics to track and report website traffic With this capability, you can track keyword rankings across local areas and see detailed performance data. Reviewers find the tracking accurate, easy to use, and valuable for showing clients progress, though some mention occasional irrelevant competitor results. Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Track and monitor a specific set of keywords Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites) BrightLocal helps you automate local citation creation and monitoring, saving time and boosting local visibility. Some reviewers find it simplifies local SEO tasks, speeds up reporting, and makes it easier to track results for local businesses. Unique word that contains letters or numbers that identifies specific campaigns Observe and track the demand, usage, progress or quality of a system, product, or user Manage and support multiple locations A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Track and monitor reviews of products or services Set a time to generate routine reports automatically Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines Optimize and manage the search engine optimization efforts for a website or digital content Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Set up connections to third-party platforms to improve business processes Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.7 (281) 4.7 Based on 281 reviews ## Pricing Value for money 4.8 (263) Free Trial [View pricing plan details](https://www.capterra.com/p/182621/BrightLocal/pricing/) Track Plan $39.00 Other,Per Month It includes: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance - Competitor insights - Customizable white-label reports & emails - Agency Lead Generator - Citation Builder (pay as you go) Manage Plan $49.00 Other,Per Month It includes: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance - Competitor insights - Customizable white-label reports & emails - Agency Lead Generator - Citation Builder (pay as you go) - Sync business data across Google, Bing, Facebook, and Apple - Supress external edits - Schedule GBP Posts - Bulk post to multiple GBP listings Grow Plan $59.00 Other,Per Month It includes: - Track local rankings - Audit citations, GBP, and on-site SEO - Monitor GBP and website performance - Competitor insights - Customizable white-label reports & emails - Agency Lead Generator - Citation Builder (pay as you go) - Sync business data across Google, Bing, Facebook, and Apple - Supress external edits - Schedule GBP Posts - Bulk post to multiple GBP listings - Monitor and respond to reviews - Run review generation campaigns - Create a review widget for your site Value for money 4.8 (263) 4.8 Based on 263 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (270) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (270) 4.9 Based on 270 reviews ## User reviews Overall rating 4.8 Based on 281 reviews Filter by rating 5(247) 4(30) 3(1) 2(0) 1(3) Mentioned topic Sorted by most recent Dan A. Chief Operating Officer Law Practice ### "BrightrLocal - Kickied off our second citations campaign " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 19, 2026 Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer. Pros Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons) Cons Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 14, 2026 Thank you for taking the time to share such detailed feedback. It is great to hear that the accuracy, process, and overall experience stood out, especially as those are clearly important to you and your business. We really appreciate you calling out your experience with our colleague Aljon. It sounds like he provided the kind of clear, responsive, and practical guidance we aim for, helping you navigate the campaign setup and make informed decisions without any pressure. That kind of straightforward support is exactly what we strive to deliver. It is also encouraging to hear that your first Citation Builder campaign generated more leads and that you have returned to run a second campaign for another location. That continued trust means a lot. Feedback like this helps us improve, and we will make sure it is shared with the team for review. Thank you! PH Peggy H. Head of SEO Marketing and Advertising ### "An Affordable Way to Build Citations" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 26, 2025 For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly. Pros Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options. Cons The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process. Alternatives considered [Yext](https://www.capterra.com/p/140176/Yext/) Reasons for choosing BrightLocal The citation listing services were more appealing and more cost effective Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Mike W. Owner Professional Training & Coaching ### "Fantastic experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 22, 2025 Fantastic experience overall and I would highly recommend this service to every business for their website. Pros I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend! Cons Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Ryan E. Owner Marketing and Advertising ### "Marion Keepsake Kottage" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 25, 2025 I do love it right now, it is helping me with my clients. I wish I could afford to do more and know more about the services Pros Great help and excited for this continuance of my listings being updated, it’s prompt. Love the support them. Cons Not much as this time. I will get back to you on that if I get something to complain about at some point. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 21, 2025 Thanks so much for the amazing 5-star review! It's great to hear that BrightLocal is helping you manage your listings and support your client, it's exactly what we're here for! I'm also glad you’ve found our support helpful and our service prompt. That means a lot to us! If you ever want to explore more of what we offer or have questions about any of our tools, just reach out, we’d love to help you get even more value from your subscription. And no worries on the "Cons", we’re always here if anything comes up, and we truly appreciate the open feedback. Thanks again for being part of the BrightLocal community! SH Stuart H. Owner Photography ### "Great Experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 18, 2025 Excellent so far. I'm just getting started with BrightLocal and the initial experience has been excellent. The potential to expand using their services is very good. Pros Very pro-active with communications and clarifications. I was looking to get a handle on my website citations and didn't know where to start. The BrightLocal team reached out to me before starting the initial audit to make sure that I was on the right path. That was comforting and made a big difference. The online guides were very helpful also Cons Getting started was a little confusing. I was not sure which service I should start with. The online tutorials helped, but it was still a bit mysterious for a newbie. Alternatives considered [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Reasons for choosing BrightLocal BrightLocal allows me to own the citations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 21, 2025 Thank you so much for your kind and detailed review. We are really glad to hear that your first experience with BrightLocal has been a great one. It is especially nice to know that our team reached out at the right time and helped guide you through the process. We are all about making sure our customers feel supported and confident from the start. We understand that getting started can be a bit confusing, especially when there are so many tools and options to choose from. It is great to hear that the tutorials and guides were helpful, and we appreciate your honest feedback. We are always looking for ways to make things easier and clearer for new users. Thanks again for choosing BrightLocal and for trusting us with your local SEO journey. Harry Customer Support Team Manager SS Set S. Web designer and SEO consultancy Medical Practice ### "BrightLocal review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 2, 2025 Overall I am happy with the tools. One of the best tools in the market to manage Google Business accounts. Pros Easy to use. All in one services to track your local grid listings and manage GMB. Also a good tool to run local citations campaigns. Cons Need to spend more than just a standard tariff plan to unlock descent amount of options. Need to use additional tools like GMB Everywhere to see some additional data. Need to pay a lot more to unlock Review management options. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 5, 2025 Hi there, Thanks so much for your detailed review! I’m really glad to hear that you find BrightLocal easy to use and effective for tracking local rankings, managing Google Business Profiles, and running citation campaigns. Your feedback about needing to upgrade for certain features and relying on additional tools like GMB Everywhere is really helpful. We’re always working to improve the platform and make key functionality—like review management—more accessible and integrated. Hearing that you're overall happy with the tools means a lot to us, and we’re grateful for your support. – Harry, Customer Support Team Manager AW Aaron W. Copywriter Specialist Marketing and Advertising ### "Great customer service and exceptional features" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 28, 2024 The customer service team was great at resolving queries, and the content is exceptional on the website. Pros I like how many features BrightLocal presents and all the different ways you can see how your website adds up with LocalSEO Cons The graphs are a little bit clunky, and the visuals can be a bit overwhelming, but the customer service team was great at resolving my queries. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 3, 2024 Thank you for sharing your feedback with us! We're thrilled to hear that you appreciate the numerous features BrightLocal offers for Local SEO analysis. Your feedback about the graphs and visuals is noted, and we're continuously working to improve user experience in these areas. We're glad that our customer service team could provide you with great support and resolve your queries effectively. At BrightLocal, we strive to deliver exceptional content and service to ensure our customers have the best experience possible. If you have any further suggestions or feedback on how we can enhance our platform, please don't hesitate to let us know. We value your input and look forward to serving you even better in the future. Harry Customer Support Team Lead RT Reilly T. Marketing Specialist Consumer Services ### "Great Company with Professional Services" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 27, 2024 Our team always receives fast and professional services. Pros Brightlocal always delivers timely and professional services Cons Not any cons to list. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 3, 2024 Thank you for your kind words and for highlighting your positive experience with our services at Brightlocal! We're delighted to hear that our team consistently meets your expectations with timely and professional service delivery. At Brightlocal, we prioritize customer satisfaction and aim to provide exceptional service at every interaction. If there's anything more we can do to enhance your experience or if you have any further feedback to share, please feel free to get in touch. We greatly appreciate your business and look forward to continuing to serve you with excellence. Harry Customer Support Team Leader ZP Zach P. Director Internet ### "Great software, great support, great company" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 25, 2024 Pros Easy of use and after sales support. Theres every tool that you need in one place Cons Notning Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 3, 2024 Thank you so much for your glowing review! We're thrilled to hear that you find our software easy to use and that our after-sales support has met your expectations. At BrightLocal, we strive to provide a seamless experience by ensuring all the tools you need are conveniently located in one place. If you have any suggestions or further feedback on how we can continue to improve, please don't hesitate to reach out to us. We're committed to delivering excellence and look forward to serving you again. Harry Customer Support Team Leader HG Helena G. Managing Director Marketing and Advertising ### "Review - June 24" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 June 24, 2024 Very good. thank you for the great platform and the excellent support Pros Ranking features. Especially local SEO features Cons Reporting and reputation management is not ideal for us Reasons for choosing BrightLocal I use them all. Brightlocal is especially good for ranking monitoring Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 3, 2024 Dear Helena Thank you for your review on June 24th. We’re thrilled you’re pleased with our ranking features, especially our local SEO tools. Your positive feedback is greatly appreciated. We understand that our reporting and reputation management features may not fully meet your needs. We're continuously working to improve, and your input is invaluable. Please feel free to share any specific suggestions with our support team. We're also delighted to hear that our platform and support team have met your expectations. Knowing our ranking monitoring stands out among the tools you’ve used is rewarding for us. Once again, thank you for choosing BrightLocal. We look forward to continuing to support your business and helping you achieve your goals. Harry Customer Support Team Leader [View all Reviews](https://www.capterra.com/p/182621/BrightLocal/reviews/) Popular comparisons [Paige vs BrightLocal](https://www.capterra.com/compare/182621-10034521/BrightLocal-vs-Paige)[AccuRanker vs BrightLocal](https://www.capterra.com/compare/149278-182621/AccuRanker-vs-BrightLocal)[Semrush vs BrightLocal](https://www.capterra.com/compare/151962-182621/SEMrush-vs-BrightLocal)[SE Ranking vs BrightLocal](https://www.capterra.com/compare/142169-182621/SE-Ranking-vs-BrightLocal) [Similarweb vs BrightLocal](https://www.capterra.com/compare/148472-182621/SimilarWeb-Pro-vs-BrightLocal)[Vendasta vs BrightLocal](https://www.capterra.com/compare/168614-182621/Vendasta-Platform-vs-BrightLocal)[Moz Local vs BrightLocal](https://www.capterra.com/compare/116352-182621/Moz-Pro-vs-BrightLocal)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)