---
title: "Page 2 | BrightLocal Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Page 2 - Is BrightLocal the right SEO solution for you? Explore 283 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/182621/BrightLocal/reviews/?page=2"
page_type: "reviews"
language: "en"
publication_date: "2026-09-28"
---

BrightLocal

4.8 (283)

[View alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 28th, 2026

# Page 2 - Reviews of BrightLocal

## Showing most helpful reviews

Showing 26-50 of 283 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Mike W.  
Owner  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Fantastic experience"

December 22, 2025

5.0

Fantastic experience overall and I would highly recommend this service to every business for their website.

Pros

I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend!

Cons

Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful.

Review Source

Response from BrightLocal

September 4, 2026

Hi Mike, Thanks for writing this; it'll make the team's week. Spotting the mistake, pausing to check with you, then picking the work back up once it was corrected is exactly how we'd want that handled, so it's good to know that's how it felt from your end. Fair point on the range of options too. There's a lot in there, and working out which combination fits a particular business isn't always obvious. I've passed that on. Thanks again for the recommendation. Kal Support Lead

RE

Ryan E.  
Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Marion Keepsake Kottage"

June 25, 2025

5.0

I do love it right now, it is helping me with my clients. I wish I could afford to do more and know more about the services

Pros

Great help and excited for this continuance of my listings being updated, it’s prompt. Love the support them.

Cons

Not much as this time. I will get back to you on that if I get something to complain about at some point.

Review Source

Response from BrightLocal

July 21, 2025

Thanks so much for the amazing 5-star review! It's great to hear that BrightLocal is helping you manage your listings and support your client, it's exactly what we're here for! I'm also glad you’ve found our support helpful and our service prompt. That means a lot to us! If you ever want to explore more of what we offer or have questions about any of our tools, just reach out, we’d love to help you get even more value from your subscription. And no worries on the "Cons", we’re always here if anything comes up, and we truly appreciate the open feedback. Thanks again for being part of the BrightLocal community!

SS

Set S.  
Web designer and SEO consultancy  
Medical Practice  
Used the software for: 6-12 months

### "BrightLocal review"

June 2, 2025

5.0

Overall I am happy with the tools. One of the best tools in the market to manage Google Business accounts.

Pros

Easy to use. All in one services to track your local grid listings and manage GMB. Also a good tool to run local citations campaigns.

Cons

Need to spend more than just a standard tariff plan to unlock descent amount of options. Need to use additional tools like GMB Everywhere to see some additional data. Need to pay a lot more to unlock Review management options.

Review Source

Response from BrightLocal

June 5, 2025

Hi there, Thanks so much for your detailed review! I’m really glad to hear that you find BrightLocal easy to use and effective for tracking local rankings, managing Google Business Profiles, and running citation campaigns. Your feedback about needing to upgrade for certain features and relying on additional tools like GMB Everywhere is really helpful. We’re always working to improve the platform and make key functionality—like review management—more accessible and integrated. Hearing that you're overall happy with the tools means a lot to us, and we’re grateful for your support. – Harry, Customer Support Team Manager

Arjunsinh C.  
SEO Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Robin Hood for The Local SEO"

January 18, 2022

5.0

Bright local is all in one Local SEO tool which everyone should use, especially those agencies which mostly deals in local SEO.

Pros

Birds eye-view of all the important local data under one roof. Including GBM, Reviews, Analytics data to the precise location rankings. Two most other important features which most of the the people are missing or ignoring is the lead generation, this is specially for Agency owners who are looking for local clients and Reputation manager, this will help you generate more reviews.

Cons

There are no such features which I don't like about this tool.

Review Source

Response from BrightLocal

February 3, 2022

Thank you for taking the time to review BrightLocal! Firstly, I'm really glad you've been enjoying the tools - particularly the Lead Generation Widget! Thank you for recommending us too! Kind Regards, Myles - BrightLocal CEO

Johnny B.  
Business Development Advisor  
Information Technology and Services  
Used the software for: 2+ years

### "Audit GMB & Reputation like a Pro!"

December 29, 2021

5.0

With BrightLocal I'm able to provide a customer-facing report that is branded and proves the quality of my work. Accountability is everything in my industry. Actionable decisions for reputation and brand management with monthly updates on effectiveness, to put it simply, makes me look like a boss.

Pros

I love the Rank Tracker (Geo Grid) and the GMB report for keyword rank tracking. This software provides a full picture of the pros and cons of my digital footprint and my competitors. With that I'm able to take make smart decisions on marketing and SEO. - The customer support is hands down the best. I had an issue with finding the CID for a service area business and \[SENSITIVE CONTENT\], (their Senior Customer Success Executive) not only assisted me by correcting my error but she also recorded her screen and sent me a video that I can reference. "Teach a man to fish!" as they say. You can't ask for more than that. I really appreciate BrightLocal...and \[SENSITIVE CONTENT\]!

Cons

I've used BrightLocal for many years now and they have evolved with the ever change landscape of SEO and kept up with the needs of the industry. Google doesn't make it easy...but BrightLocal is a stable part of my monthly workflow. No complaints here.

Review Source

Response from BrightLocal

January 13, 2022

Wow!! Thanks for the awesome review Johnny, it's absolutely lovely to read! It's amazing that the team has gone above and beyond to resolve any potential issues. They're always on hand should you need any further assistance. It's great to be working with you, Myles - BrightLocal CEO

JP

James P.  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Best Local Search Platform"

July 23, 2021

5.0

So far they have invested a ton of time in the success of my business and helped me get everything set up and optimized to how I wanted it. The employees I have been lucky enough to engage with are great and truly enjoyable to talk to. Definitely, people, I wouldn't mind getting a drink with. It is cool to see how much they put into you to make sure you know their platform and succeed with it.

Pros

Ease of use and the amount of stacked features they offer.

Cons

I haven't found anything I don't like. There are things they can add in the future I am sure but the service is awesome.

Alternatives considered

[Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)[Yext](https://www.capterra.com/p/140176/Yext/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing BrightLocal

Better platform and customer experience. Nothing out there like them for the price.

Switched from

[Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)[Yext](https://www.capterra.com/p/140176/Yext/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Most cost-effective and focused on local. Way better local features as well.

Review Source

Response from BrightLocal

August 13, 2021

Hi James, Thanks for writing your review of BrightLocal. It's great to read your comments, and I'm particularly thrilled you've found the tools easy to use. I'm glad the team has been able to help too! These are exactly the comments we strive for, so it's very much appreciated. Don't hesitate to get in touch if you need anything else! Best Wishes, Myles - BrightLocal CEO

Bashir S.  
Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Best Customer Service & Auditing Reporting System"

March 10, 2023

5.0

I recently had the pleasure of interacting with the customer service team at Bright Local, and I must say that I am thoroughly impressed by their professionalism, promptness, and knowledge. From start to finish, the experience was nothing short of amazing.The team at Bright Local went above and beyond to assist me with my queries and concerns, providing timely and accurate responses to my questions. They were patient and understanding, listening to my issues and working diligently to resolve them.What impressed me the most was their level of expertise and knowledge. The agents were well-informed about the products and services that Bright Local offers, and they could easily answer all of my questions. I felt confident in their ability to provide accurate information and advice.The customer service team truly exceeded my expectations. Their professionalism, attentiveness and dedication to providing excellent service were commendable. I am grateful for their help and highly recommend them to anyone seeking outstanding customer service.In summary, I would like to express my sincere appreciation to the entire team at Bright Local for their exceptional customer service. Keep up the excellent work!write

Pros

I have several reasons why I love BrightLocal, but the top two would have to be their ability to order local citations and complete them professionally, and their auditing tool. The auditing tool is an invaluable resource that can help attract new clients to your business.

Cons

One area of improvement I have noticed is the availability of phone calls. In my experience, getting a callback can take a week or two, which suggests that their agents may be stretched thin due to high demand.

Reason for choosing BrightLocal

After conducting extensive research, including reading online reviews and asking questions on Facebook, I decided to try BrightLocal with their 15-day trial. Upon completing the trial period, I was convinced that it was the best and most affordable option for our needs, offering both quality and competitive pricing.

Review Source

VR

Verified Reviewer  
CEO  
Internet  
Used the software for: 1-2 years

### "BrightLocal for Quality and Price"

November 19, 2021

5.0

Overall experience is satisfactory.

Pros

Citation Management, Rankings, GBP, Reputation Management - affordable and accurate all in one place SEO management software

Cons

No backlink monitoring system yet available for managing / getting backlinks

Alternatives considered

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)

Reason for choosing BrightLocal

Cost

Switched from

[SEOprofiler](https://www.capterra.com/p/179612/SEOprofiler/)

I made the switch because SEOProfiler does not have Citations, but they do have backlinks management. I still use them until BL has a backlink management system in place.

Review Source

Response from BrightLocal

December 2, 2021

Thank you for taking the time to review BrightLocal. As I'm sure you're aware, we're always looking for ways to improve, so your feedback is appreciated. Kind Regards, Myles - BrightLocal CEO

CL

Casey L.  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Bright Local for Agencies"

July 29, 2021

5.0

So far so good, we are a new user switching over from SEMrush and have had an initial onboarding discussion with a soon follow up call. We had inadvertently used up all of our credits by not setting things up properly and they credited those to us so that we could start over. Will know more in a month or so after the data accumulates.

Pros

Easy to set up multiple clients and the reports seem to be good so far.

Cons

Limitations on reputation piece and extra cost to use the keyword grid

Alternatives considered

[Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)

Reason for choosing BrightLocal

It appears to be the best solution to train some of our team members to be able to provide a one-product solution for the main things that we want to review with clients each month or quarter.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Semrush is too expensive and the reports are weak. Every time you try to use the tool for a client they have extra add-ons. It's very deceptive.

Review Source

Response from BrightLocal

August 13, 2021

Hey Casey, Thank you for taking the time to write this wonderful review. It's great to read your comments and I'm glad you've found the tools easy to use. You'll be pleased to hear we include credits for our Local Search Grid tool in each of the plans, and additional credits are available at a reasonable cost should you ever need more. If you do have any further feedback about the limitations discovered on the Reputation Manager tool please do get in touch with our support team. We always appreciate feedback and ultimately it's our customers that help us in plotting our next features. Kind Regards, Myles - BrightLocal CEO

TT

Toni T.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great Platform! Excellent Customer Service"

January 28, 2021

5.0

Overall I like BrightLocal and as of right now, I don't think anyone out there can beat the price and/or options available in the platform. It's a very useful service and their customer service is top notch. You can't go wrong with them at all!

Pros

Once you get used to all the things you can do with BrightLocal and how everything works, it's super easy to set up an account and run every report you can think of. This truly is what I'd call an "all-in-one" platform because you can do so much with it. Keep in mind, I used to be a Yext partner and quickly realized the outcome of each account would be riddled with mistakes. For example, despite the info I would create for a client, the Yext system would change stuff: if an address was 1234 Anywhere Street, Yext might output it on some directories as 1234 Anywhere St. so there was no consistency. I also realized that Yext is simply an overlay - if you cancel your Yext account, you lose your citations. With BrightLocal, all the citations created are yours - or your clients'. It's permanent.

Cons

I feel there is a LOT of info to deal with. So many reports you can run with so much data. One thing I struggle with is knowing HOW to explain the data to a client. I don't 100% know what all the things on a report mean so how can I advise my clients?

Reason for choosing BrightLocal

All-in-one platform, price, customer service, permanency of the citations.

Review Source

Response from BrightLocal

February 4, 2021

Thank you for your great review Toni! We work hard to ensure we're providing the best value to customers. We've recently launched the new BrightLocal Academy which I know will help you with understanding our reports. Myles - BrightLocal CEO

ZF

Zack F.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "BrightLocal is my favorite Local Search tool. "

November 19, 2021

5.0

BrightLocal is my favorite local search tool. It compiles most of the important data I'm looking for when it comes to search in one location and is relatively inexpensive when it comes to local search tools.

Pros

BrightLocal search ranking features are clean and easy to use. Really makes it easy to show clients how they are doing.

Cons

You can't have more than one search location attached to a report, you have to create a separate "Location" and run another report. Can get taxing on search credits after a while.

Alternatives considered

[Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)

Reason for choosing BrightLocal

We use both, but Moz doesn't offer exactly what BrightLocal brings to the table.

Review Source

Response from BrightLocal

December 2, 2021

Thank you for taking the time to write this awesome review Zack! It's lovely to read your wonderful praise. I appreciate the feedback, you are able to run multiple reports across different locations. I'd also recommend the Local Search Grid tool if you were looking for ranking information from multiple spots. If you do need a bit of help, just get in touch with the team! Kind Regards, Myles - BrightLocal CEO

Mark V.  
Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "An Utter Scam"

January 12, 2022

1.0

An utter nightmare! Thanks to them my business is at the verge of collapse! I wish I'd never came across these utter incompetents!

Pros

Absolutely Nothing! I wish they would never exist as they have only ruined my business!!!! I was flourishing before meeting these cowboys!

Cons

They have shut down my account while 7 campaigns were running, and this was due to a fact where they could not understand my basic business need and kept making their point! At Brightlocal is either their way, or your account get shut! No signs of refund at all! The utter shame of the tech industry in 2022. The exact meaning of Scam!

Reason for choosing BrightLocal

Because I've been fooled by the false positive reviews they have. They very clearly don't even stand close to the rating they have in reality. Their customer support barely understands english and they would pinball you between 8 of them, all which have very little clues about what they are doing!

Review Source

Response from BrightLocal

January 13, 2022

Hi Mark, I'm sorry that you have had a bad experience; this is never the outcome that we want for any of our customers. During a Citation Builder campaign we flagged a potential issue, offering several options for how to proceed. You were not happy with these options & made several requests to close your account & to receive refunds for all campaigns. We granted this as a gesture of goodwill and provided receipts. We hoped this would resolve the issue, however, it is clear that you are still unhappy. We asked what further actions you would like us to take and have received no further suggestions from you, only threats. Please note you have not lost account access; we turned off your automatic subscription renewal, believing this to be what you wanted. You still have full access to your account and all data for the remainder of this billing cycle & if you wish to, you may reactivate it from within your account, which will mean that there is no disruption in service. Thank you

CA

Carlos A.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Simple yet robust. An excellent investment for any digital agency supporting local SEO."

December 11, 2020

5.0

When we first started with Brightlocal we worked directly with \[SENSITIVE CONTENT HIDDEN\]. I always appreciated his genuine character and hard work in supporting his clients. Today, they have a good support team, people like \[SENSITIVE CONTENT HIDDEN\] (customer success team) who are always timely and detailed in responding to our support requests.

Pros

While there are many pros, overall - for me, the Whitelabel features equip an agency like ours to utilize the tools/reporting to the benefit of the clients we serve. We have used many tools since our inception, and we are confident BrightLocal remains at the top. They are always working hard at improving their toolset, and I get excited every time they launch a new feature, like a kid going into the candy store.

Cons

No cons, per say. Requesting more white-label tools to increase lead gen, over and about the site audit would be great. They are growing quickly, and in that come some issues here and there, but that is to be expected. I know they have the best interest of their clients in mind, so we roll through the issues together.

Switched from

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)

At the time, we liked the white-label feature of BrightLocal. Also, the fact Brightlocal offers tons more citations.

Review Source

Response from BrightLocal

December 16, 2020

Hey Carlos, Thanks for taking the time to leave us such a fantastic review. It's great to hear you've noticed we've been working hard to improve the tools. We really do value all customer feedback, it's incredibly important to us! I'm glad you've been making use of the Whitelabel feature and thank you also for the feedback regarding the ability to add more customizability to the Lead Generation Widget, this is certainly something for us to consider for future changes. Don't hesitate to get back in touch with the team if you need any further help at all. Best Wishes, Myles- BrightLocal CEO

BS

Bill S.  
Partner  
Marketing and Advertising  
Used the software for: 2+ years

### "Monitor your SEO efforts for your clients, and report progress"

December 1, 2021

5.0

We love the reporting, the ease of adding or revising reports for clients, and the benefits to the client's SEO rankings.

Pros

We get a generous quota of reports each month, white labeled, and automatically sent to our clients showing how their websites are performing compared to their competitors. This is all in addition to getting our clients' listings higher in SEO rankings and into Google's "map pack"

Cons

We have sometimes seen audits pick up the wrong business in a comparative audit, but BrightLocal has always fixed these promptly when we reported it.

Review Source

Response from BrightLocal

December 9, 2021

Thank you for the review! It's great to read your kind comments. I'm sorry to hear the Local Search Audit has reported on the wrong business. This can sometimes happen if there is a business in the same area with the same name. We use a number of methods to determine if the business found during searches is the business in your report, but sometimes one can slip through the net due to the similarities mentioned above. I'm really glad the team were able to help, and don't hesitate to get in touch if you need any help at all. Best Wishes, Myles - BrightLocal CEO

VR

Verified Reviewer  
Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "I would recommend BrightLocal."

June 2, 2021

5.0

The support team is terrific; big shout out to \[SENSITIVE CONTENT HIDDEN\]. I would recommend BrightLocal to anyone in this field.

Pros

Quality is often overlooked for quantity and mistakenly viewed as expensive. Yet BrightLocal is not expensive but definitely delivers on quality. Before BrightLocal, Local Search Audit and Reputation Manager tools were buried within vast, expensive toolboxes of their competitors. Now, my team can deliver precisely what information my clients need with easy-to-use tools developed for the specific purpose.

Cons

I think they could expand their services laterally and boost Lead Gen tools, and I would like to see a better account dashboard.

Reason for choosing BrightLocal

It's a more focused tool, it has quality, it has a great team behind it.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

SEMRush is confusing too many tools crammed into a bad interface and way too expensive.

Review Source

Response from BrightLocal

June 17, 2021

Thank you for taking the time to write this brilliant review! I'm thrilled to hear you've enjoyed using the tools and that you've found them easy to use and of good value. Thank you also for your feedback regarding the account dashboard and Lead Generation tool. We appreciate all customer feedback and comments, and it's something we'll work to improve in the future. It's great to be working with you, Kind Regards, Myles - BrightLocal CEO

LC

Lance C.  
Marketing Strategist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Bright Local gives me the tools I need to succeed as a digital marketing agency"

June 18, 2021

5.0

Their systems are good. Their pricing is good. They provide a lot of information on using their system and building your business—10 out of 10 on that one. A SAAS company these days needs to provide strong and quick support. I use other SAAS providers, and they have an awesome phone and screen-sharing support. Recently Bright Local has really improved their phone support. Keep it up.

Pros

The features I use the most are 1) Their review management system gives me a great tool to use with my clients 2) Their citations program is the best I have seen. (and I have reviewed them all) 3) I'm looking forward to working with their local marketing system. My clients are Canadian Real Estate Agents and they all work in their local market.

Cons

They have had some issues with their access to support. I used to take 7-14 days to book a 1 on1 call, now I can book them in 1-2 days. The support on these calls is very good. Their "live chat" feature is usually inaccessible as they turn it off during non-office hours and when their staff are busy. I recommended that they get more staff to monitor and serve their clients through chat. These days SAAS providers need to provide quick/instant service. As business owners, we are very busy and need answers and help quickly.

Review Source

Response from BrightLocal

June 24, 2021

Hi Lance, Thanks for taking the time to write this review of BrightLocal. It's lovely to hear you've been enjoying the software and found the pricing to be good. I'm glad you've made the most of our phone support and that you can see we've been working hard to improve this. I am sorry to hear you've had to wait for a call in the past, during our busier times the wait may be slightly longer, however over the past few months we've been working on this. In regards to our Live Chat, although we try to make this available to all customers, you're right that during the busier hours availability depends on our individual agents. You can always leave us a message we'll follow up with you promptly. This feedback is very important to us though and we very much appreciate your comments. If you need anything else, please don't hesitate to get in touch. Best Wishes, Myles - BrightLocal CEO

NJ

Nancee J.  
Fractional CMO  
Marketing and Advertising  
Used the software for: 2+ years

### "BrightLocal Saves Me Hours Every Month"

June 20, 2024

5.0

Pros

I was familiar with BrightLocal through the use by my franchise and our internal suppliers but decided to move forward with a direct account for my clients. My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this product. Great customer service and just enough hand-holding to get me off to a great start! The platform is simple to use and my clients love the interface and the dashboard. The reporting alone saves me hours each month!

Cons

While the product is fabulous the website is a little outdated design-wise.

Review Source

Response from BrightLocal

July 3, 2024

Thank you for your fantastic review! We are thrilled to hear that BrightLocal has been a game-changer for you and your clients. It's wonderful to know that our onboarding process, customer service, and user-friendly platform have made a positive impact on your business. We're especially glad that the reporting features are saving you valuable time each month! We appreciate your feedback about the website design. Our team is continuously working on improvements, and your input is invaluable as we strive to enhance the user experience. Thank you for choosing BrightLocal and for sharing your experience. We look forward to continuing to support your business needs. All the best Harry Customer Support Team Leader

IS

Ian S.  
Co Founder  
Management Consulting  
Used the software for: 6-12 months

### "Agency use"

August 1, 2023

5.0

Very good and the support are saviours

Pros

Easy to use and ability to learn at the speed you are engaging either through the course or support team

Cons

Still uncovering and evolving uses so to early to comment …. And it’s neatly a year !!

Reason for choosing BrightLocal

Local and easily intetactive

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Needed local small professional business focus

Review Source

Response from BrightLocal

August 17, 2023

Wow, it's like a galaxy of 5 stars there, thank you so much! We're pleased to learn that our tools and features offered the business focus you needed to help make your business fly! It's heartening to hear that our support team has been able to assist you effectively. We believe in delivering excellent support and your positive feedback reinforces our commitment to providing timely and helpful assistance. If you ever have any suggestions or if there's anything specific you'd like to see improved or added, please don't hesitate to share your thoughts with us.

AK

Alan K.  
Managing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Helping local business"

November 17, 2021

5.0

They are professional and extremely responsive. I like the support and additional sales materials.

Pros

I always turn to the Local search audit when starting to discuss the digital profile for any business. Too much detail about features can turn people off, but this clearly illustrates the benefits - at a glance

Cons

One criticism of the local search audit is that it gives the same " Good " assessment whether a business has ( for eg. ) , 3 good Google reviews or 300. I think that there should be an additional Excellent category for outstanding metrics. The current system requires constant explanation and qualification to business owners .... yes it is good but you need to do better !

Reason for choosing BrightLocal

UK based and comparatively reasonable.

Review Source

Response from BrightLocal

December 2, 2021

Hi Alan, Thanks for the great review! I'm glad you've been enjoying the Local Search Audit but it's good to hear your thoughts on how to improve the tool. We're always looking for ways to enhance so it's very much appreciated. Kind Regards, Myles - BrightLocal CEO

jS

jave S.  
marketing consultant  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great Support and massive timesaver"

January 12, 2022

4.0

BrightLocal is an integral part of our business and we believe it offers great value. The support is also very good where we have pretty much had resolution for any support queries raised

Pros

reporting dashboard and integrations with Google tools and socials is very neat and efficient. The citation builder is robust and effective too.

Cons

the restrictiveness of business and websites to locations in the UK and US (and parts of Europe) means we can't offer the same level of service to businesses outside these regions i.e. Ireland, South Africa, India - we struggle to manage clients in these regions in Bright Local so have to use a combination of external tools. This impacts our overall efficiency and profitability.

Review Source

Response from BrightLocal

January 17, 2022

Thank you for the review Jave, We're thrilled you've been enjoying the tools. We do also really appreciate the feedback, although we don't actively have plans to roll out to additional countries, it's certainly something on our radar so your comments are very helpful. Should you need any further help, please do get in touch with the team. Kind Regards, Myles - BrightLocal CEO

DR

Don R.  
SEO Specialist  
Internet  
Used the software for: 2+ years

### "Invaluable tool for building and managing citations "

November 9, 2021

5.0

Bright Local is a very useful tool for improving how websites rank. They help me build citations (and links) and manage them ongoing. It is easy to see when something has changed with keyword rankings.

Pros

Bright Local gives me the ability to create and manage citations that help build credibility to my client websites.

Cons

The Citation Tracker page sometimes shows sites that are unrelated to my client. Also, it would be really useful if there were an easy way to update citations on the Tracker Report that are incorrect, even if it were just a set of instructions.

Review Source

Response from BrightLocal

November 25, 2021

Thank you for the review Don! I'm glad BrightLocal has proved useful. Thanks for your feedback regarding the Citation Tracker and I'm sorry to hear you've encountered this issue. Thankfully, it's quite easy to remove these unrelated citations with a click of a button. To give you a bit of background if there is a business with a similar name or address it can sometimes pull these into the report - we use a series of algorithms to determine if the business found is the same in the report, but it's clear one has slipped through the net. I appreciate you raising this as we're always looking for ways to improve the tools 'under the hood'. If you need anything else, just get in touch! Kind Regards, Myles - BrightLocal CEO

JN

James N.  
SEO Developer  
Marketing and Advertising  
Used the software for: 1-2 years

### "James Nicholas Noonan - PWD Digital Agency"

January 13, 2022

5.0

Great for the initial stages of any campaign.

Pros

Business citations are an important first step in any campaign. Bright local makes the first step easy.

Cons

Citation cleaning can be hard. Difficult to integrate other citation platforms like Loganix.

Reason for choosing BrightLocal

More cost-effective with greater results and better white labelling.

Review Source

Response from BrightLocal

January 17, 2022

Thank you for the review James! We appreciate the feedback about the Citation Builder service, if there is anything, in particular, you need assistance with- the team are on hand to help. Many Thanks, Myles - BrightLocal CEO

CW

Colleen W.  
Owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Amazing Local Search Tools"

December 9, 2021

5.0

Overall, Bright Local is an amazing tool and I am glad I found it.

Pros

I was using another company for about 5 years or more and they did a decent job building citations, but they didn't have the reporting tools. BrightLocal blew me away with all of the data I could review and helps me manage my local search clients easily.

Cons

Some things aren't intuitive to me like adding connections. Not all of the clients show up on the list and I was confused by this. You have to go to a link about choosing another account and for some reason, I had a hard time with this.

Review Source

Response from BrightLocal

January 11, 2022

Thank you for the review Colleen! It's great to read your comments, and I'm thrilled we've blown you away!! We appreciate the feedback, as this is something for us to consider for further improvements. I'm sorry to hear about the other issues you've faced using the previous service, but we're always on hand to help! Best Wishes, Myles - BrightLocal CEO

MR

Megan R.  
Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Easy Onboarding and Navigating"

April 27, 2021

5.0

From the multiple initial calls, where \[SENSITIVE CONTENT HIDDEN\] took the extra time to answer all of my questions during my free trial, to the success call I had with Ian, I have been thoroughly impressed with the professionalism, attention to detail, and focus on my success using their product. I'm thrilled with the experience so far, and excited to see how this product will elevate our business.

Pros

I can provide my clients with a simple dashboard to view their digital presence in one easy location. For that feature alone it was worth it for me. I also loved the pitch deck that was provided. As a Marketing agency, having a starting point when talking about these incredible features and their benefits to our customers, a pitch deck was crucial to the success of quickly launching these services.

Cons

The backend is a little clunky. For instance, it would be great on the Clients and Locations dashboard to be able to easily view the agency dashboard and the white-label dashboard without all of the extra clicks. It's still a great product, so I don't mind the extra clicks, but streamlining some of the views would be a great bonus.

Alternatives considered

[Yext](https://www.capterra.com/p/140176/Yext/)

Reason for choosing BrightLocal

Price, Client Dashboard, and the ability to white label. It was also a huge bonus the graph that I was originally shown explained that listing management should be a large upfront fee, then reduces over time. That's what sold me I think.

Review Source

Response from BrightLocal

April 29, 2021

Hi Megan, Thank you for taking the time to leave us your review. I'm glad to hear BrightLocal has been crucial in the success of your agency and that you've enjoyed so many of our additional features. I'm thrilled that our team has been so supportive and professional throughout the process too. Thank you also for your feedback regarding streamlining certain areas of the dashboard. We really appreciate your comments. If you need any further assistance, don't hesitate to get in touch with the team. Kind Regards, Myles - BrightLocal CEO

VR

Verified Reviewer  
Marketing  
Insurance  
Used the software for: 6-12 months

### "Affordable option for basic marketing overview & strategy to improve you online presence."

May 25, 2021

5.0

Overall the insights are worth the price, and the Get Reviews section is the cherry on top.

Pros

The monthly cost is low and it gives me just enough insight into my local search results, instead of me trying to parse all of the analytics data myself. I like the weekly reports sent to my inbox. I also like that they have a "Get Reviews" feature, where you can upload a CSV file that will solicit reviews from our clients. Customer support has always been above and beyond.

Cons

The new local search grid feature is a bit confusing and took me a long time to understand. Some of the features are a bit buggy, like the CSV import for Get Reviews. I am on a Mac, not sure if that's part of the reason.. Sometimes the dialog box never pops up to import a file and I have to quit and restart. CSV files are limited to 100 emails per file so it's a bit limiting when you have thousands of clients in your database to email. Pros outweigh cons!

Alternatives considered

[Fuse](https://www.capterra.com/p/166782/Connect/)[Birdeye](https://www.capterra.com/p/152997/BirdEye/)

Review Source

Response from BrightLocal

June 4, 2021

Thanks for leaving your review! It's great to hear BrightLocal is able to provide you with some great insights for your Local SEO. It's lovely to hear our support team has gone above and beyond. Thank you for your feedback regarding the tools, I'm sorry to hear you've encountered any issues and we'll of course consider the feedback regarding CSV limits on our Reputation Manager tool. If you do need help with anything, don't hesitate to get in touch with our support team. They're always on hand should you need any assistance. Best Wishes, Myles - BrightLocal

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