--- title: "Page 3 | BrightLocal Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 3 - Is BrightLocal the right SEO solution for you? Explore 283 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/182621/BrightLocal/reviews/?page=3" page_type: "reviews" language: "en" publication_date: "2026-09-28" --- BrightLocal 4.9 (282) [View alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Page 3 - Reviews of BrightLocal ## Showing most helpful reviews Showing 51-75 of 282 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use GJ Greg J. Owner Used the software for: Less than 1 year ### "Bright Local Makes Local SEO Easy" January 13, 2022 5.0 Overall my experience has been very positive and the more I use it the more I like it. Pros I honestly think the reporting is awesome and it is not really a feature that BL is known for even though it is better than a lot of software that is designed just for reporting. Cons Load time is a little slow and on the first of the month reporting is delayed. Reasons for choosing BrightLocal The combination of price and the ability to easily audit and order NAP citations. Also the reporting was a big part of my decision. Review Source Response from BrightLocal January 17, 2022 Thank you for taking the time to write your review of BrightLocal. It's great to hear you've been enjoying the reporting features! I am sorry to hear about reporting delays and we have had a number of behind-the-scenes improvements recently to help with speed. If you do have any questions, please get in touch with the team! Many Thanks, Myles - BrightLocal CEO Owner Used the software for: Less than 1 year ### "Great Local SEO Tool" June 19, 2024 5.0 So far it's been great. Very nice people to deal with. Pros They make importing and setting up new locations a breeze. Great customer support as well. The customer reports and portal are really great as well. Cons I can only track keywords in 1 location, a lot of my clients have small businesses in small towns so they need to have a wide service area. It would be nice to be able to track and produce keyword reports for neighboring towns as well. Switched from [Hike SEO](https://www.capterra.com/p/10004632/Hike-SEO/) They to expensive when you start adding more locations Reasons for choosing BrightLocal Price and features were the main reasons Review Source Response from BrightLocal June 19, 2024 Hello Arlen Thank you so much for taking the time to leave us this review. It means the world to us that you are getting the most out of the platform and the support team. We do offer the Local Search Grid report as a way to track over multiple gridpoints, if you'd like to know more, please do email us at support@brightlocal.com. If you need any assistance at all, please do reach out. Thanks again Harry Flat Tire Change Near Me Used the software for: Less than 1 year ### "Most honest company I have done business with in a long time" March 22, 2021 5.0 I was absolutely amazed at the knowledge and help the staff gave me. I did tons of research and found this to be the MOST honest and affordable company offering these services. They have several free tools which brought me to their site and then they EVEN offer a free trial. Now you KNOW this business is honest and legit if they can offer a free trial and not worry if you will stick around. That is confidence knowing they have what you want at a GREAT price. Pros The absolute best thing about the software is the staff that walks you through it honestly. When just looking at the surface it doesn't look like much, but when you really dive into it. It offers SO MUCH for the price I am just amazed. Cons I am mad at myself I didn't talk to support sooner and really dive in when I first came across this business. Oh my goodness the time and money that could have been saved or reinvested. But I am happy I know now. Switched from [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)[STAT Search Analytics](https://www.capterra.com/p/208096/Moz-STAT/) I also did research like I said before on lots of other similar sites, but the other sites do not have everything that Bright Local has..... Honesty, Pricing, Options, Extras, etc that Bright Local has. Alternatives considered [STAT Search Analytics](https://www.capterra.com/p/208096/Moz-STAT/)[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Review Source Response from BrightLocal March 26, 2021 Hi Victor, Wow! Thank you for your fantastic review! It's great to hear you've had such an excellent experience, especially with our team. We certainly pride ourselves on being as open and honest with our customers as possible so I'm so happy you've noticed! Our support team are here to guide you through anything you need assistance with so please don't hesitate to get in touch if there's anything else! Best Wishes, Myles - BrightLocal CEO SEO Specialist Used the software for: 3-5 years ### "Local SEO linking Building" December 21, 2021 4.0 Pros Checking the incorrect address everywhere Cons Rank checker because it is a little complicate to understand Review Source Response from BrightLocal January 26, 2022 Thank you for the review Cristiane! Sorry to hear you've found the rank checker a bit complicated, the feedback is appreciated! We have a number of resources available including the BrightLocal academy and a fantastic help centre. I'd recommend taking a look, and please do get in touch with the team if you need any assistance. Kind Regards, Myles - BrightLocal CEO TJ R. Director of SEO & Strategy Used the software for: Less than 1 year ### "The best Local SEO software available" December 21, 2021 5.0 It's been an easy transition from Moz. The team at BrightLocal have been remarkably helpful every step of the way. Pros I've tested a lot of SEO tools and have never been as thrilled about a feature set as when we started using BrightLocal. Today, we couldn't operate our agency without it. And the pricing is unbelievable. Cons I only have one complaint. The review acquisition feature, Get Reviews, requires our clients to login to a dashboard when entering their customer information. Other tools have a "magic link" we can just send to our clients to enter customer data into a web form, which makes it much easier. That being said, those other tools are about 5x as expensive! Switched from [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) We mostly do SEO for local businesses so we wanted to find local SEO tracking software. We didn't know what we were missing until we made the switch Reasons for choosing BrightLocal BrightLocal's pricing is much better Review Source Alex C. Founder of SEO Agency Used the software for: Less than 1 year ### "Love BrightLocal as an SEO Tool" August 26, 2021 5.0 Pros The keyword ranking tracker is very helpful. I use this for my SEO clients weekly to keep everyone on the same page. They love it. Cons Citations can sometimes take a little while to process. But overall, I enjoy having everything go through BrightLocal versus doing it manually! Review Source Response from BrightLocal September 9, 2021 Thank you for the review, Alex! It's great to hear you've found the Rank Checker tool helpful - and that your clients love it! You mentioned a delay in the Citation Builder process, which I'm sorry to hear. Although we do submit information promptly to sites - some take far longer than others to be put live. For this reason, we have to be realistic with the timings we give our customers. If you do have any further questions or queries though, please don't hesitate to get in touch with the support team. Thanks Again, Myles - BrightLocal CEO Chief Strategist Used the software for: 1-3 years ### "Great time saver" June 16, 2023 5.0 If you take the time to learn the system and follow the tutorials you'll get great results. Pros Great service for adding citations at scale for multiple clients. Tutorials are very helpful and the customer service is fantastic (best I've experienced with similar services) Very happy with the results we've been able to get for our clients and BrightLocal has become a very useful tool in our offering. Cons Synching updates across multiple platforms was one of the items we had been missing but sounds like that service has recently been added with your ActiveSynch service so we will be researching that next. Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Review Source Managing Director Used the software for: Less than 1 year ### "Review - June 24" July 2, 2024 5.0 Very good. thank you for the great platform and the excellent support Pros Ranking features. Especially local SEO features Cons Reporting and reputation management is not ideal for us Reasons for choosing BrightLocal I use them all. Brightlocal is especially good for ranking monitoring Review Source Response from BrightLocal July 3, 2024 Dear Helena Thank you for your review on June 24th. We’re thrilled you’re pleased with our ranking features, especially our local SEO tools. Your positive feedback is greatly appreciated. We understand that our reporting and reputation management features may not fully meet your needs. We're continuously working to improve, and your input is invaluable. Please feel free to share any specific suggestions with our support team. We're also delighted to hear that our platform and support team have met your expectations. Knowing our ranking monitoring stands out among the tools you’ve used is rewarding for us. Once again, thank you for choosing BrightLocal. We look forward to continuing to support your business and helping you achieve your goals. Harry Customer Support Team Leader Brandon P. CEO Used the software for: Less than 1 year ### "Great software " November 10, 2021 5.0 Excellent Pros I have been using this software for my agency for a year. It has saved us tons of time and also serves as a valuable sales and retention tool. Cons Sometimes the citation bursts require some work from my internal team to complete. I also don’t like that all searches are conducted from the company’s Location, I wish there were a way to be more fluid with that. Review Source Response from BrightLocal November 11, 2021 Thanks for the review Brandon, It's great that BrightLocal has been able to save you a ton of time and assist with your sales/retention. There may be additional phone verifications your team will need to undertake. We don't handle telephone verifications for citation sites that require it purely because we would need direct contact with the end customer. A lot of our agency customers prefer us to operate as an invisible partner in the background. Should you need anything else, just get in touch! Kind Regards, Myles - BrightLocal CEO Owner Used the software for: 3-5 years ### "I like this company very much" December 17, 2021 5.0 Pros However, a bit pricey for citation building but worth it in the long run. Cons When they offer to build certain citations but can't they should credit your account Review Source Response from BrightLocal January 26, 2022 Hi Peter, Thank you for taking the time to review us. I'm sorry to hear you've found the Citation Builder a little pricey, we do try to keep costs down where possible and keep our pricing competitive too. We guarantee that 70% of submissions result in a live listing, if this isn't the case the team will arrange for alternative sites to be used or refund your account accordingly. Please do get in touch with the team if you have any further questions, Kind Regards, Myles - BrightLocal CEO Managing Director Used the software for: 3-5 years ### "Great tool for local SEO" January 10, 2022 5.0 I offer a free detailed audit. The detailed audit report is pretty impressive. Later on, in the meeting I elaborate on various parts of the report which helps build up the customer's confidence level and most of the times they sign up for our services. Pros The local search grid is my most favourite. Cons Sometimes it does not pick up the existing citations correctly. Need improved AI. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reasons for choosing BrightLocal Hubspot was too expensive and complicated. Plus it wasn't that suited to a local seo company as BL is. Review Source Response from BrightLocal January 17, 2022 Hi Ahmed, Thank you for taking the time to review BrightLocal. It's lovely to hear the Local Search Grid tool is your favorite! If you've spotted any issues with existing citations please do get in touch with the support team, they are more than happy to assist! Kind Regards, Myles - BrightLocal CEO Marketing Specialist Used the software for: Less than 1 year ### "Great Company with Professional Services" July 2, 2024 5.0 Our team always receives fast and professional services. Pros Brightlocal always delivers timely and professional services Cons Not any cons to list. Review Source Response from BrightLocal July 3, 2024 Thank you for your kind words and for highlighting your positive experience with our services at Brightlocal! We're delighted to hear that our team consistently meets your expectations with timely and professional service delivery. At Brightlocal, we prioritize customer satisfaction and aim to provide exceptional service at every interaction. If there's anything more we can do to enhance your experience or if you have any further feedback to share, please feel free to get in touch. We greatly appreciate your business and look forward to continuing to serve you with excellence. Harry Customer Support Team Leader Kurian A. Manager Used the software for: 3-5 years ### "Easy to use but expensive. " June 20, 2021 5.0 Make the costs cheaper and increase the number of submissions for the cost. That is the biggest issue here. Pros Ease of use and integration. Clean looking dashboard reporting system. Cons Expensive option vs others in the market segment. Switched from [Yext](https://www.capterra.com/p/140176/Yext/) Did not get value for the fee paid. Reasons for choosing BrightLocal Ease of use and integrations. Review Source Response from BrightLocal June 24, 2021 Thanks for leaving your review Kurien, It's great to hear the tools have been easy to use and that you've been enjoying the integrations. I'm sorry to hear you've found the Citation Builder expensive, unlike many other services our submissions are all completed by hand. You'll be pleased to hear that you can lower the cost of submissions by purchase citation credits, which is where you can save 33% and purchases start at 500 credits. It's a great option if you're doing a number of campaigns. Our team is on hand should you need any further assistance. Best Wishes, Myles - BrightLocal CEO BR Buvana R. Owner Used the software for: 3-5 years ### "Best SEO Tool " March 15, 2023 5.0 Excellent tool and great customer service and plenty of resources available to constantly level up your skills Pros Reporting accuracy is very important for marketing. BrigthLocal reports data accurately and offers best directional insights on how to improve your organic reach. My favorite is the grid report based on keywords and understanding your position rank. It helps get a good baseline and measure the outcome of our SEO strategies against these baselines. Customer service is fantastic and their resources are fabulous Cons I really cant think of anything specifically as cons for this tool. so i cant guess it. Review Source Michael F. Founder Used the software for: 3-5 years ### "Love, love, love Bright Local" December 16, 2021 5.0 Our experience has been exceptional. There have been a few errors that they caught on our behalf. If it wasn’t for the team at Bright Local, we would have fallen short in delivering for our customers. I have used customer support out of variety of occasions and they are always responsive. Pros We used Bright Local for all of our data aggregator submissions and citations. They have perfected the process it make it extremely easy to implement. I’ve used a variety of other services, but this is most comprehensive, and easy to use. Cons Many features provided in addition to our core use. I wish I had more time to explore them. Review Source Response from BrightLocal December 16, 2021 Thank you for the glowing review, Michael! I'm really glad you've been enjoying our Citation Builder service! The team is on hand if you want some more help getting to grips with the other features. It's great to be working with you, Myles - BrightLocal CEO Content Marketing Manager Used the software for: 3-5 years ### "Great people, tool and content!" September 16, 2021 5.0 The tools really help me get a better understanding of our local rankings. The search grid tool is just an incredible "birds eye" view of how we are ranking and who competitors are. Pros We have been a BrightLocal customer for several years. Their team and product are phenomenal. Local search grid is my favorite part of the tool. Their learning resources are incredible. Cons We have the minimum investment level (smaller budget company). Wish we could track more key words at our level, but understand because of our purchase level, we just don't see as much data. Review Source Response from BrightLocal September 23, 2021 Thanks for the review, Jon! It's lovely to read your comments, it's great to hear you've been a customer for so long. I appreciate the feedback regarding keywords. The number of keywords you're able to monitor correlate to the plan you've chosen to subscribe to - so for instance, if you're using the Single Business plan, you can monitor up to 25 keywords. However, it's certainly something for us to consider in the future. Should you need any further assistance, please don't hesitate to get in touch with the team. Kind Regards, Myles - BrightLocal CEO im360media M. CEO Used the software for: Less than 1 year ### "Levering my current client relationships to propose SEO solutions for them." December 8, 2021 5.0 My main goal is to provide Reputation management for small business that do not have anyone managing this process. Also I want to provide GBP Optimization and basic SEO when it is missing or completely inadequate. Pros The courses and documentation are excellent to break down the elements of SEO practices. The compartmentalization of solutions allow me to decide what elements have the most potential for me to be profitable and successful. Cons I find the website can be confusing to navigate some times. It seems that sections have been added adhoc. It would be nice to see a pitch deck for Get Reviews that showed clear graphics of the entire process. Review Source Response from BrightLocal December 16, 2021 Thanks for the great review Ian! I'm sorry to hear you've found the website confusing at times, and I appreciate the feedback too, we do have some great white-labeled pitch decks but we're always looking for ways to improve. If you need anything else, don't hesitate to get in touch! Kind Regards, Myles - BrightLocal CEO Owner Owner Used the software for: Less than 1 year ### "My experience " August 23, 2021 4.0 Pros I'm somewhat new to the world of SEO, and I own a small business with no internal tech support. I'm learning as I go, and Bright Loc al's customer support has been very responsive and helpful. \[SENSITIVE CONTENT\] has been super responsive, communicates extremely well, and is very effective at getting things done. feature Cons At the time of purchase, I would have liked a better explanation of what I could expect from the services I bought. The service does feel like it is geared more to professionals in this field who are working with Bright Local on behalf of their own clients. So being a small business owner who is trying to figure out this world of citation building on their own, I would benefit from more of a layperson's approach regarding training and education on their software from this service. Reasons for choosing BrightLocal Price, perceived usability, and reviews Review Source Response from BrightLocal September 9, 2021 Hi Sharon, Thank you for taking the time to write your review of BrightLocal. We appreciate the comments and feedback. You mentioned a steep learning curve upon initial purchase and a need for more training/education. You'll be pleased to hear we've recently launched the new BrightLocal academy - there's a number of courses on there already! I would recommend taking a look. We also have a help center, which is bursting at the seams with help guides/videos and some great research and help on our blog. Should you need anything else, please don't hesitate to get in touch with the team. Kind Regards, Myles - BrightLocal CEO owner Used the software for: 3-5 years ### "Excellent Account Support Rep" October 18, 2021 5.0 Pros It is full of a ton of functions, great audits of citations, wonderful local keyword ranking with the grid, and submitting citations is quite straightforward and easy. Cons I'd like for the National Aggregators and Primary Citation sites broken out from the rest on the Citation Tracking as they are VERY important. Switched from More complete system, support and execution. Plus great reporting which makes it easy to explain to the end clients and sell my services. Reasons for choosing BrightLocal See above Review Source Response from BrightLocal October 21, 2021 Hi William, Thanks for writing this great review! It's great to hear you've been able to take advantage of the BrightLocal features. Thank you also for your feedback, the Citation Tracker tool has a 'Key Citations' tab which is customizable - so you're able to edit it to include the sites you deem to be the most important to you (or your client). If you have any further questions, please don't hesitate to get in touch with the team. They're always on hand to help. Kind Regards, Myles - BrightLocal CEO Associate Used the software for: Less than 1 year ### "Customer Service? More Like Customer Success!" November 8, 2021 4.0 The software is great but more importantly, I am blown away with the Customer Service Team here at Bright Local. Wow. They are professional, personable, and really helpful. I am not a technical cat in the least, so I have a lot of questions, most of them I assume are dumb. These folks here are quick to help, and don't make me feel like a bother or an doofus. I am really impressed. Pros Really cool program. It gives me information that I didn't even know I needed! Cons I am going to have to watch tutorial videos a couple of times to understand this thing, it's pretty big. Review Source Response from BrightLocal November 11, 2021 Thank you for the review. Wow! Your comments are lovely to read - particularly regarding our support team. I'm glad you've found them helpful, professional, and personable! We really do try to offer first-class support, and I'm glad it's been noticed. It's great to be working with you! Myles - BrightLocal CEO Chief Strategist and owner Used the software for: Less than 1 year ### "BrightLocal provides the best bang for our buck." November 15, 2021 4.0 Pros For our local, small business marketing focus, BrightLocal provides us with all the key tools and reports we require to monitor and grow our clients' businesses successfully. Love the white-label reporting option, the detail of the reports, and how easy it is for our clients to understand them with little tweaking required on our part. Straightforward, not overly complicated, it doesn't hurt that they look very professional also. BrightLocal pricing is reasonable and their support is second-to-none! They are always improving their products, and are very open to feedback, making us feel more like partners, not just another customer. So happy we found them! Cons The initial set of the software could be better, and once set up, there are a few glitches here and there. It's not as intuitive as we'd hoped, but at least they provide great support and are extremely helpful. Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) For our local SEO clients, BrightLocal does all that we need and at a much more reasonable price. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review Source Response from BrightLocal November 25, 2021 Thank you for your review Andrea. I'm really glad you've been able to use a lot of the BrightLocal features and are enjoying them too! I really appreciate the feedback regarding your initial setup, we do have a number of resources available to help such as a help center, a free academy, and a lovely support team. If you ever need any more support from the team, don't hesitate to get in touch. Kind Regards, Myles - BrightLocal CEO SEO Professional Used the software for: Less than 1 year ### "BrightLocal is all I need" November 18, 2021 5.0 I'm thrilled to have found a single inexpensive solution for everything I need to do. And the customer support is outstanding: fast, personal, and very useful. Pros BrightLocal provides a complete set of tools for managing my own local SEO, but also for running my local SEO agency, from lead gen to managing clients. Cons It takes a little time to figure out the paid credit system, but eventually I did. Reasons for choosing BrightLocal BrightLocal had the best combination of features and price and met all my needs. Review Source Response from BrightLocal November 25, 2021 Thank you for reviewing BrightLocal! I'm really glad you've been enjoying the software. There may be a bit of a learning curve getting to grips with the credits system and it's in the pipeline for future updates. Thank you for the feedback! Kind Regards, Myles - BrightLocal CEO Kimberly F. SEO Marketer Used the software for: Less than 1 year ### "Makes it all so easy" March 8, 2021 5.0 Pros I've been using BrightLocal since I started my business at the beginning of 2020, and I love it. It makes it really easy to run reports and learn about my leads. BrightLocal also has incredible customer service that's always helpful, and they seem to really listen to their customers and are implementing new features all the time. The new Local Search Grid feature is my favorite thing right now, and my clients are loving it too. Cons I wish the competitor were customizable within the citation tracker, some times I feel like there would be better competitors to compare to. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reasons for choosing BrightLocal More affordable, and was more streamlined to just what I needed. Review Source Response from BrightLocal March 11, 2021 Hi Kimberly, Thanks for taking the time to leave us this review. It's great to hear you've had incredible customer service! I'm glad you've also been able to use our new Local Search Grid tool too. Thank you for your feedback regarding competitors within the Citation Tracker tool. This is something for us to consider for the future. Best Wishes, Myles - BrightLocal CEO Owner Used the software for: Less than 1 year ### "BrightLocal has made the management of my clinet's GMB accounts seamless." August 6, 2021 5.0 Customer service and support is top notch. The blog and training in the back office is great. Pros The UX and reporting along with the guided tutorials. Cons I cannot think of any at this time to be honest. Reasons for choosing BrightLocal n/a Review Source Response from BrightLocal August 13, 2021 Hi Jon, Thanks for writing this review, It's lovely to hear your comments, and it's great to know that our customer success team has been 'top notch' too! Should you need anything else, don't hesitate to get in touch with the team. Thanks again, Myles - BrightLocal CEO Owner/Operator Used the software for: 3-5 years ### "Highly recommend!" July 15, 2021 5.0 My overall experience has been excellent. I highly recommend anyone to use BrightLocal for their business. They are a great company with excellent pricing for what is provided. Pros BrightLocal is easy to implement. Very effective and has great turnaround. Cons I have no Cons it works perfectly. I have never had an issue. Review Source Response from BrightLocal July 22, 2021 Hi Christopher, Thank you for writing your review of BrightLocal. Wow! It's incredible to read your lovely comments and thank you for recommending us. Kindest Regards, Myles - BrightLocal CEO Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.