# Page 5 | BrightLocal Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is BrightLocal the right SEO solution for you? Explore 281 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/182621/BrightLocal/reviews --- BrightLocal 4.8 (281) [View alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 14th, 2026 # Page 5 - Reviews of BrightLocal ## Showing most helpful reviews Showing 101-125 of 281 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use LD Linda D. Manager Internet Used the software for: 2+ years ### "Great Customer Support" March 1, 2023 5.0 They bumped me up to a new level of professionalism Pros Ease of use, reportability to my clients, info I need Cons The citation reports are not always accurate Review Source Response from BrightLocal May 17, 2023 Thanks for reviewing us Linda! I'm sorry to hear you've found inaccuracies on reports- please do reach out to the team should you need some help. Kan H. Director Marketing and Advertising Used the software for: 2+ years ### "Excellent value for Local SEO experts" July 31, 2023 5.0 Pros Features are easy to use and highly automated Cons Sometimes difficult to discern between high value and low value back links Review Source Response from BrightLocal August 17, 2023 Thank you so much for all those 5 stars! It really is appreciated and always great to hear that our tools, features and automations have helped you and your business needs. Also thanks for the feedback on choosing sites for Citation Builder, we always want to hear of anything we can make easier, so I will be speak to the team about how we highlight suitable sites. VR Verified Reviewer Associate Marketing and Advertising Used the software for: 1-2 years ### "An Effective Tool For Citation Building" November 20, 2019 4.0 Pros BrightLocal makes it easy to build one of the most essential pillars of SEO - citations. We primarily use BrightLocal to create citations for our clients across various directories. It's a perk to be able to select preferred citations by their impact, what kind of validation they require, and whether or not they're a local directory. Cons On an uncommon occasion, we'll receive a citation from BrightLocal that was input incorrectly, such as an incorrect phone number. These types of errors are very uncommon, but it does mean that we need to be careful about double checking the citations that are created for us, which reduces the efficiency that comes with using a platform like this. Review Source Response from BrightLocal December 20, 2019 Thank you for reviewing us and for your feedback, we really do appreciate it. It's fantastic to hear that we have been able to make your work easier for you in building citations. Please do get in touch with the team if you ever notice errors - this does happen on occasion due to human error, but it should be a rare occurrence so we will always take this seriously and look into what we can do to rectify the situation. Many thanks Myles - BrightLocal CEO JD Jordan D. CEO Marketing and Advertising Used the software for: 1-2 years ### "Really Powerful Tool - My Secret Weapon" January 13, 2022 5.0 Overall great experience and amazing customer service and support as well. Pros I like how easy it is to setup a citation campaign and track the progress. I also like how I can easily monitor our ranking. Cons The ranking dashboard can be confusing to understand at times - but I probably just need to educate myself better on how it works. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) BrightLocal was recommended by a friend and it was very useful and less expensive. Review Source Response from BrightLocal January 17, 2022 Thanks for the review Jordan! It's lovely to hear you've had a great experience with the team. You mentioned that the ranking dashboard can be a bit confusing, and I'm sorry to hear that's the case! We have some awesome resources available, including a 'rankings explained' table at the bottom of each report. If there is anything specific you need some assistance with, please just let the team know! Your comments are also really valuable feedback - so it's appreciated! Kind Regards, Myles - BrightLocal CEO Lauren V. SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "Citation specialists" April 27, 2023 5.0 Still really thankful for this tool and citation team. Pros I love the citation builder tool mostly. It's the key reason we use BrightLocal. Thank you to the citation specialists on the team there for making my job as an agency-side SEO Specialist much easier! Cons The platform has come a long way in the set up sector, but it can be a bit clunky with lots of clicks yet in some areas. Review Source VR Verified Reviewer Marketing Director Banking Used the software for: Less than 6 months ### "Great Customer Service" July 27, 2021 4.0 Overall the experience was great - they really shine in the customer service arena. I am looking forward to seeing what kind of lift we get in our SEO efforts. Pros BrightLocal provided a cost effective way to update our online listings and ultimately help boost our SEO. Cons It wasn't immediately apparent what steps I needed to complete first. After reading a couple of articles and reaching out to their extremely helpful customer service department I was able to get going on the project. Alternatives considered [Yext](https://www.capterra.com/p/140176/Yext/) Reason for choosing BrightLocal Better pricing and no ongoing contract required. They were also recommended to me by several people who are experts in SEO. Review Source Response from BrightLocal August 13, 2021 Hi There, Thank you for taking the time to write your review of BrightLocal. It's lovely to read your comments about your overall experience and our customer service. I'm very sorry that you found the initial steps a little confusing, you'll be pleased to hear we've recently developed a handy BrightLocal academy for our users. I'd recommend taking a look if you haven't already! Kind Regards, Myles - BrightLocal CEO BJ Bobby J. Owner Marketing and Advertising Used the software for: Less than 6 months ### "BrightLocal is a must have tool" November 5, 2021 5.0 Reporting is essential in our business. If our clients can't see the results then we lose them. BrightLocal completely covers the local search with detailed data and graphical representations. I also highly recommend taking the calls and doing the one on one zoom calls. In 2 30 minute sessions, I understand much more about the software and how much it can help us. A big thank you goes out to \[SENSITIVE CONTENT\] for the help. Pros For a small firm like ours, we needed a suite of white label tools that allows us to show our hard work in a concise and beautiful way. Our clients love seeing these reports. The attention to detail and ability to actually show them progress over time is a great feature! Cons None that I can think of, I wish I had found this software earlier. Review Source Response from BrightLocal November 19, 2021 Thank you for the review Bobby! It's lovely to read your comments, and I'm really glad the team were able to help! It's great to hear your clients are really enjoying the reporting too :) Kind Regards, Myles - BrightLocal CEO VK Vanessa K. Owner Marketing and Advertising Used the software for: 2+ years ### "Great Product that Keeps Getting Better" November 16, 2021 5.0 Pros Easy to use and setup at the agency, and really like the 3rd party URLs and ability to white label dashboards. They keep adding new features to their product, making it a better value than what I originally paid for. Cons Wish it had more countries available to pull data from. Reason for choosing BrightLocal Yext is satan. Review Source Response from BrightLocal November 25, 2021 What a lovely review Vanessa! I really appreciate the comments - it's great to hear you've been enjoying using BrightLocal. Although we're not looking to add new countries just yet, we're always happy to receive feedback, If you need anything else, just let us know! Kind Regards, Myles - BrightLocal CEO MS Mark S. Digital Marketing Specialist Marketing and Advertising Used the software for: 6-12 months ### "Digital Marketing Review Etna User" November 17, 2021 5.0 Overall, BrightLocal has been fantastic. Pros I like that so many citations can be built quickly and efficiently while I can focus on other tasks. Cons The overall plan can be pretty pricey. Not recommended for those who can't afford to pay a good amount. Free tools are great though, and definitely serve as a good funnel to get people to sign on. Great overall product if you can afford it. Review Source Response from BrightLocal December 2, 2021 Thank you for reviewing us Mark. I'm sorry to hear you've found the tool expensive for your needs, you'll be pleased to hear we offer different plans depending on your budget and reporting requirements - we like to consider ourselves good value for money and a lot of our customers have sessions with the team to go through the best plan options for them. You're right, we do have free tools too and I'm glad you've been enjoying them! If you do need any further help, please get in touch with the team. Kind Regards, Myles - BrightLocal CEO TB Tony B. Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "So Easy to Use" November 3, 2021 5.0 Pros I love the ability to be able to create backlinks from whatever citation that I choose. I can choose high domain authority sites and niche sites by the click of a button Cons so far everything has been really easy to use. I would like to see more SEO suggestions for better rankings within the platform Review Source Response from BrightLocal November 11, 2021 Hi Tony, Thanks for writing this review! You're correct that some citations create links, although it's good to be aware that some may not and we have a list on our blog. As for Local SEO suggestions and recommendations - please take a look at our academy if you haven't already! There is a ton of practical advice on there. I'm sorry to hear about the experience you had with another citation company, but it's good to hear we've been able to resolve those issues for you! Kind Regards, Myles - BrightLocal CEO MA Michael A. Founder Marketing and Advertising Used the software for: 2+ years ### "Great solution, superlative service" January 6, 2021 4.0 Well tailored to SEO agencies, with good implementation of white label features, including the ability to provide clients with online reports and a digital dashboard featuring your agency logo. BrightLocal are overall great to work with. Pros • Implementation of white labelling for SEO agencies. • Cost-effective citation building. • Timely availability of competent, friendly support. Cons A few rough edges earlier on, when tools didn't seem to be well-integrated. These are getting better over time, and I have fewer things to complain about that won't devolve into silly nitpicking. Review Source Response from BrightLocal January 15, 2021 Hi Michael, Thank you for taking the time to leave us a review. It's great to hear you've had such friendly support, and that you also found our Citation Building service is cost-effective. Our white-labeling feature is a great option for SEO agencies! We've been working hard to ensure the onboarding process is easier for our customers. The introduction of the BrightLocal Academy has really helped with this and our support team are on hand if you need any further assistance. It's great to be working with you! Myles- BrightLocal CEO EH Evans H. Founder Marketing and Advertising Used the software for: 2+ years ### "Great Tool - Great People" November 12, 2021 5.0 Pros It's a really useful tool, with almost everything requires to manage and optimize local SEO. Cons Sometimes, it could be a bit more institutive. Review Source JT James T. Team Leader Real Estate Used the software for: Less than 6 months ### "Great product and reasonably priced." November 1, 2021 5.0 So far the software and service has been great! Pros Easy to navigate and has all the tools I am looking for Cons There is really nothing that I needed that the software did not supply Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing BrightLocal Easier interface and very intuitive. Review Source Response from BrightLocal November 11, 2021 Thanks for taking the time to review us James! Your comments are particularly lovely and it's wonderful you've been enjoying the software. Best Wishes, Myles - BrightLocal CEO JD Julia D. owner Internet Used the software for: 6-12 months ### "Simple system of tracking progress of different branches " June 20, 2021 5.0 I have had one or two issues with local listings, like all of us. But with the help of BrightLocal we seem to have been doing a good job, and the support staff are ... supportive! Thanks. Pros I can track the local results of different branches without the rigmarole of having to spoof my location all the time. I also like the availability of the support staff. Cons Nothing to complain about now - ask me again in another year! Review Source Response from BrightLocal June 24, 2021 Hi Julia, Thank you for leaving this review! It's great to hear you've been enjoying using BrightLocal. I'm thrilled to hear you've been able to use our great support team too. If you need anything else, don't hesitate to get in touch with the team. Best Wishes, Myles - BrightLocal CEO NT Nadin T. Director Marketing and Advertising Used the software for: Less than 6 months ### "Easy to use, Great help with time-consuming tasks" January 14, 2022 5.0 Pros Great software to help with citation building for local SEO. Bright Local provide an easy starter package to buy 25 citations to try out the service and before having to commit to yet another monthly fee. The great thing about the citations (in comparison to other products) is that they remain in place - even without a monthly fee. This was the main decider for me. Cons It would be great to be able to build up a monthly package by adding or removing individual services and build a package suited to my needs. That's not a complaint, just a suggestion :) Alternatives considered [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Reason for choosing BrightLocal Easier to try out citation building and getting accustomed to the dashboard before having to sign up to monthly or annual packages. Switched from [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Citations do not require annual commitment Review Source Response from BrightLocal January 27, 2022 Hi Nadin, Thank you for taking the time to review BrightLocal. It's great to hear you've been taking advantage of the Citation Builder service. You're correct that no subscription is required to use it! Thank you for your feedback regarding our pricing and plans, it's great to hear it's something you would be interested in as we're working on a number of in-house improvements for the future. If you need any further support please do get in touch with the team! Kind Regards, Myles - BrightLocal CEO HF Holly F. Project Coordinator Real Estate Used the software for: 1-2 years ### "Helpful" May 16, 2023 5.0 Pros I only use a portion of BL, I have other colleagues who use more features. But from what I use with monitoring reviews and sending NPS surveys, it seems to work well. Cons It seems to be a bit confusing to find what you're looking for. You have to go through several different pages on the website to finally find what you're needing. Review Source CS Christopher S. Insurance Agency Owner Insurance Used the software for: 6-12 months ### "Affordable help to improve internet rankings!" November 18, 2021 5.0 The team is awesome and \[SENSITIVE CONTENT\] were very patient and helpful when I needed help. Pros For less than $300 I was given help I would pay other companies $1,000-$2,000 a month. Cons Honestly, I can't think of something that I do not like about it. Reason for choosing BrightLocal VERY affordable and super helpful!!!! Review Source Response from BrightLocal December 2, 2021 Thank you for the awesome review, Christopher! I'm really glad you've been enjoying BrightLocal. It's great to be working with you, Myles - BrightLocal CEO MR Martin R. Operations Manager Management Consulting Used the software for: 1-2 years ### "Hurrah! For \[SENSITIVE CONTENT HIDDEN\] and his team!" March 23, 2021 5.0 I said "HURRAH!" for my review title just like how The Prince Regent in Blackadder shouts it! \[SENSITIVE CONTENT HIDDEN\], unlike \[SENSITIVE CONTENT HIDDEN\] (who's an utter berk) is very helpful, very easy to talk with, and has such great rapport. He taught us the ins and outs of the software very well, which is already an addition to how easy to use the software is. Pros The software is user-friendly and very helpful. Cons Nothing so far. It's quite easy to use and provides a lot of options. Review Source Response from BrightLocal April 8, 2021 Hi Martin, I appreciate you taking the time to leave us this wonderful review. It's great to hear such wonderful comments, especially in regards to our team and the software! Please don't hesitate to get in touch with the support team if you need any further assistance. Best Wishes, Myles - BrightLocal CEO RP Richard P. Owner Marketing and Advertising Used the software for: 2+ years ### "Bright Local Recommendation" July 29, 2021 5.0 The platform is effective and the support is excellent Pros Ease of use. Ability to run a citation scan to know where I need to focus my attention on and then the ability to order it through the platform Cons does everything I need at this time. No changes needed Review Source Response from BrightLocal August 13, 2021 Hey Richard, Thank you for writing your review of BrightLocal! It's great to hear you've found the tools easy to use. Best Wishes, Myles - BrightLocal CEO BP Bill P. Owner Marketing and Advertising Used the software for: Less than 6 months ### "BrightLocal Review " November 3, 2021 5.0 Very good so far. Pros The training modules and lessons are well done. Brief but to the point. The support members of Bright Local are well spoken and helpful. \[SENSITIVE CONTENT\] answered my questions and was very quick to get back to me via email with follow up. Cons There is still a lot to learn on my part. I hope to be able to spend more time and be able to implement more aspects of the tools for my buinsess from the BrightLocal Platform. Review Source Response from BrightLocal November 11, 2021 Thanks for the review Bill! I'm glad the team were able to answer your questions and help. You mentioned there's still a lot to learn! Aside from the BrightLocal Academy we also have a great help center - I'd recommend taking a look if you haven't already! Should you need any further assistance don't hesitate to get in touch with the team. It's great to be working with you. Myles - BrightLocal CEO RW Rhen W. Co-Owner Marketing and Advertising Used the software for: Less than 6 months ### "YOU HAVE BEEN WARNED" November 16, 2019 1.0 Unsatisfied Pros I don't have anything positive to say about my experience Cons "Subscription Fees will not be refunded for early cancellation or any other reason" is their policy. This includes if you purchased the yearly plan and used their software for 1 minute, hour, or day... you will not get a refund, whether you are satisfied or likely not. We moved on from BrightLocal because we want our product to scale with us, and the only way to resolve inaccurate data displayed to our client-facing dashboard is to fix it manually. They only make sure the information displayed is accurate if you have an Enterprise plan. They claimed that I was misinterpreting the data (not true at all), but then went on to say no platform is 100% accurate, so which one is it...? Review Source Response from BrightLocal November 18, 2019 Hi Rhen I'm Myles, BrightLocal's CEO. I'm very sorry that you had such a frustrating experience. Our policy is not to refund fees, however, we have refunded your payment in full as a gesture of goodwill. We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. I won't go into the detail here but long story short, finding listings isn't an exact science. All customers have access to the same technology, but Enterprise customers have access to an account manager who can assist them when there is an issue. We provide training, education, and support to every customer so they really understand how to get the best out of BrightLocal. It's clear that you would have liked more support than you received and I will be discussing this with our Head of Support and what more we can do moving forward. I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly. Thanks Myles Kerstin H. Web Design & SEO Specialist Marketing and Advertising Used the software for: 1-2 years ### "Easy to Use & Great Service " January 7, 2022 5.0 It's been a valuable tool at finding the citations that need to be built for clients. Pros It's easy to navigate and use features. The citation building tools are excellent Cons I have no complaints and can't say I have anything I don't like Review Source Response from BrightLocal January 17, 2022 Thank you for the review Kerstin! It's lovely to read! Best Wishes, Myles - BrightLocal CEO RB Ray B. Owner Computer Software Used the software for: 6-12 months ### "A great product with a great team behind it." December 16, 2021 5.0 BrightLocal has given me the ability to track my and my client's online resources, find and fix potential issues, and track what improvements have the most impact. On top of this being a valuable product, BrightLocal is reasonably priced and has an excellent support team that is knowledgeable and willing to help in any way possible. Pros This software is easy to use and continuously growing and improving. Cons Using this software on a mobile device can be difficult. Alternatives considered [Yext](https://www.capterra.com/p/140176/Yext/) Reason for choosing BrightLocal While searching for a product like this I encountered too many "selling" points, up-sale attempts, and generally pushy, scammy feeling marketing techniques. Review Source Response from BrightLocal January 13, 2022 Hi Ray, Thank you for the great review! I appreciate the feedback RE: mobile optimisation, although it's not something we currently provide it's certainly food for thought. Kind Regards, Myles - BrightLocal CEO JD Jammi D. owner Transportation/Trucking/Railroad Used the software for: I used a free trial ### "brightlocal review" November 25, 2023 5.0 overall brightlocal is one of the best tools for any seo strategy Pros i am most satisfied with the keyword ranking grid for brightlocal Cons customer service could be a better feature for brightlocal Review Source JW Jonathan W. Owner Insurance Used the software for: Less than 6 months ### "I have no idea what I'm doing. It's fine tho" December 8, 2021 5.0 So far I'm happy, I've used the info do to drive more calls and direction requests. I've got 4 locations to tidy up and the info from BL has been very useful. Pros I like that I don't really have to know anything. I do know things and it makes more sense the more I learn, but I started a campaign that resulted in more calls and direction requests from the interwebs, almost by accident. Cons So far I can't really complain much. I do wish the bridges over to the citation sites was less abrupt. Maybe a popup explaining what type of site it is and that you may need a password etc. to claim/edit citations. Reason for choosing BrightLocal Didn't search at all, what would I search for? Review Source Response from BrightLocal December 16, 2021 Thank you for reviewing BrightLocal Jonathan. We always appreciate feedback, and we're currently working on a project to roll out some Citation Builder improvements so watch this space! Should you need any further assistance let us know, Kind Regards, Myles - BrightLocal CEO Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.