# Page 7 | BrightLocal Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is BrightLocal the right SEO solution for you? Explore 281 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/182621/BrightLocal/reviews --- BrightLocal 4.8 (281) [View alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 14th, 2026 # Page 7 - Reviews of BrightLocal ## Showing most helpful reviews Showing 151-175 of 281 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use IG Irina G. Marketing Marketing and Advertising Used the software for: 2+ years ### "The Best There Is" November 29, 2021 5.0 If there are issues with the submission, we get fast replies. Everything works great. Pros It's easy to use and gives you fantastic results. Thanks! Cons I liked everything about this product. We really appreciate you guys. Review Source Response from BrightLocal December 9, 2021 Thanks for the awesome review Irina! It's lovely to read your comments :) Kind Regards, Myles - BrightLocal CEO MY Marianne Y. SEO Manager Online Media Used the software for: 6-12 months ### "Great to use" April 19, 2021 5.0 Fantastic, love the software and find it great to use Pros I like that it is user friendly and the support element is very good. Whenever I have a query I can contact support via chat or email and the response time is fantastic and support are very helpful. Cons In the past there have been problems where I have gone to buy the next months citations ad the previous campaign are still ongoing and I have missed a months worth of links however that has not happen recently. Review Source Response from BrightLocal April 22, 2021 Hi Marianne, Thank you for leaving this great review. I'm pleased to hear BrightLocal has been so user-friendly, you're right, our support team is on hand. Should you encounter any issues, please don't hesitate to get in touch. Best Wishes, Myles - BrightLocal CEO MS Mark S. Owner Consumer Services Used the software for: Less than 6 months ### "Smart business decision!" December 10, 2020 5.0 Overall, a really positive experience - great value for money! Pros The features I like best are the Reputation Manager (helping us get more client reviews) and the Citation Tracker. We've only been with BrightLocal for about a month, so I'm looking forward to becoming more familiar with the other features. Cons I don't often have questions, but when I do, it would be helpful if the chat feature were more readily available. Reason for choosing BrightLocal BrightLocal offered a better value. Review Source Response from BrightLocal December 16, 2020 Hi Mark, Thank you for leaving us such a great review. I'm happy to hear you've only been with us for such a short amount of time and you're getting great use of the tools already. Thank you for your comment regarding our chat feature, we have been working to improve the hours of which this is available. Please get in touch if you have any questions though, as our team will get back to you as promptly as possible! Many Thanks, Myles- BrightLocal CEO GB Greg B. SEO Online Media Used the software for: 2+ years ### "Good CS" January 31, 2023 5.0 Cons Software is fine, expect the replacement links. Think there can be some better choices for customers there. Review Source Response from BrightLocal May 17, 2023 Hey Greg! Thanks for the review - please don't hesistate to reach out if you need anything :) VR Verified Reviewer Strategy Director Financial Services Used the software for: 6-12 months ### "The Best Citation Builder! " November 3, 2021 5.0 Pros The NAP citation building by BrightLocal is by far the best of any company I used. It quickly became apparent that I made the right decision of canceling my Yext subscription and switching over to BrightLocal. I am a repeat customer and a delighted one at that. They are affordable and worth it! Cons The interface could use a little bit of a cosmetic upgrade. Switched from [Yext](https://www.capterra.com/p/140176/Yext/) Yext was more expensive and subscription based. Review Source Response from BrightLocal November 11, 2021 Thanks for the review! It's great to hear you've been enjoying our Citation Builder service. I appreciate your feedback regarding the BL interface. It's certainly something for us to consider in our future updates. You'll certainly see this become a reality. Kind Regards, Myles - BrightLocal CEO EG Elisa G. SEO Specialist Marketing and Advertising Used the software for: Less than 6 months ### "I like using Bright Local to create citations" May 24, 2023 5.0 Pros The customer service is super friendly and it's relatively easy to use Cons I find the part where you need to manually enter company details not intuitive as you have to press a button to fill in the next information (ex: business hours), I tend to forget Review Source DG David G. Local Search Project Manager Marketing and Advertising Used the software for: 2+ years ### "Excellent customer service" April 24, 2023 4.0 Pros I was compelled to write the review to specifically thank a customer service exec called \[sensitive content hidden\], who resolved my query quickly and efficiently today. With a SaaS product, having competent and immediate human support is a differentiator in the market place. Cons Nothing significant I can think of - it does what it says on the tin! Review Source IM Ivan M. Owner Construction Used the software for: 1-2 years ### "Best of the Best" October 19, 2020 5.0 Great customer service Pros Soft ware Very user friendly. Support staff always helpful. Cons I do have difficulty understanding all the charts and graphs. Review Source Response from BrightLocal October 23, 2020 Thank you very much for reviewing us, Ivan. We really appreciate you taking the time to do so, and I'm very pleased to hear about your positive experience with us so far. You mentioned that you've found some of the charts to be confusing, so we have emailed you directly to arrange a 1-on-1 call with a member of our Support team which I'm confident will be helpful for you. Many thanks Myles - BrightLocal CEO Cody E. Business Development Manager Information Technology and Services Used the software for: Less than 6 months ### "Bright Local is an important system for managing Local SEO" February 2, 2023 5.0 BrightLocal has helped us keep track of many locations and build a rapport for managing Local SEO. Pros This program is very reasonable and has intuitive features for optimizing work flow. I like the white-label reporting and Citation Building for making progress and displaying results. Cons There are a lot of features and it may take a bit of research to understand the best way to use each component of Local SEO tools. Review Source Response from BrightLocal May 17, 2023 Thank you for taking the time to write us this lovely review! Lovely to hear you've been enjoying the white-labeling and Citation Building! VR Verified Reviewer Marketing Construction Used the software for: 6-12 months ### "Good Customer Service" April 28, 2023 5.0 Pros I love all the ways I can look at my data in one place. I also love that customer service is there to help me use the new features they release. Cons It would be great to be able to copy the settings from one location to the others. Review Source RC Rosanna C. Creative Director Marketing and Advertising Used the software for: 6-12 months ### "Can't say enough good things" November 19, 2020 5.0 Friendly, personable, and incredibly helpful and knowledgable. Every single person I've dealt with at Bright Local has been a joy to work with and you just feel like they're super invested in your success. Pros Bright local gives you so much good data when it comes to local SEO and the citation builder is probably the best thing that's ever happened in my life. It's shaved HOURS off of my workload. Cons I honestly haven't found much. I'd say the only thing I've run into is just some confusing UI stuff with the platform. In a couple spots it's a little confusing, but it's a very minor problem. Really just included it here because there was a 40 word minimum for this section. Review Source Response from BrightLocal November 26, 2020 I appreciate you taking the time to review us Rosanna. The comments you've left us are wonderful! It's great to hear you've had such a positive experience, and you're correct, we are really invested in the success of our customers. Thank you for your response regarding our UI, we're always looking to improve based on our customer feedback so this is really useful to us. Many Thanks, Myles - BrightLocal CEO Stephen G. CEO Internet Used the software for: 1-2 years ### "We Love Brightlocal " January 15, 2021 5.0 Pros The dashboard, white-labeling, and easy citation-builder made choosing Brightlocal for local SEO management software easy. Cons Would love if it integrated with Supermetrics :). Even without the integration, still great. Review Source Response from BrightLocal February 4, 2021 Thank you for leaving us a brilliant review Stephen. I'm so pleased you've had a great experience! We're always looking for feedback and the integration you suggest is something for us to consider in the future. Myles - BrightLocal CEO WB Wade B. Digital Marketing Specialist Marketing and Advertising Used the software for: I used a free trial ### "BrightLocal Review" August 25, 2021 5.0 Pros It's easy to use. I really needed white label reporting for my clients and the their white label reporting capabilities are great. Citation management and review management are great as well. Cons I'd like to get more credits from my subscription. Review Source Response from BrightLocal September 9, 2021 Thank you for your review Wade! It's great to hear you've found the tool easy to use. You'll be pleased to hear additional credits are available should you require them. We also offer a number of different plans, depending on your requirements. Should you need anything else, don't hesitate to get in touch. Kind Regards, Myles - BrightLocal CEO TS Taryn S. SEO Strategist Marketing and Advertising Used the software for: 6-12 months ### "Easy-to-use platform for building links" December 28, 2021 5.0 Overall, I really enjoy using BL. It's easy to use and very helpful when you have a lot of clients. Pros I like how easy the platform is to use, that you have the ability to buy credits, and that support always emails to clarify with any questions they have. Cons Sometimes the quality assurance phase of a campaign can take a while to be completed before you can submit other citations. Review Source Response from BrightLocal January 13, 2022 Thank you for the great review Taryn! I'm glad you've found the platform easy to use, and that you've been enjoying using BrightLocal! I appreciate the feedback about the QA phase of our campaigns, where some sites will publish new submissions automatically, I'm afraid there are other sites that can take a bit longer. Thus the reason for a wait after submissions. I hope that clarifies things, but our team are also on hand if you need anything! Kind Regards, Myles - BrightLocal CEO Patrik C. Director Of Organic Marketing Marketing and Advertising Used the software for: 2+ years ### "Great tool for citation management" December 8, 2021 5.0 It's been great, it solves the problem we have of it being to expensive to handle in house Pros It was easy to integrate with and continues to be simple to use Cons We only use it for one feature which suites our needs Review Source Response from BrightLocal December 16, 2021 Hi Patrik, Thank you for taking the time to write this lovely review, Kind Regards, Myles - BrightLocal CEO SJ Sarah J. Digital Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "BrightLocal has been so helpful! " November 3, 2022 5.0 Pros It is so easy to manage multiple businesses in one spot! Cons I wish apple maps and nextdoor would show on citation tracking Review Source MC Marissa C. Senior SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "Great customer support" March 6, 2023 5.0 Very good experience with customer service Pros The product is easy to use and the reporting features are visually appealing and easy to understand. Cons The downside is the price - it is reasonable and a good value but another add on to our monthly costs Review Source DS Don S. Owner Marketing and Advertising Used the software for: 1-2 years ### "Incredible Dashboard that Clients have access to" January 5, 2022 4.0 Overall a very solid asset to my company. Pros I really like that I am able to add what I want to the reports and give clients access to their dashboard so they can see their status anytime. Cons I wish I was able to manage GMB postings here. Review Source Response from BrightLocal January 17, 2022 Thanks for taking the time to review us, Don! Great feedback regarding GMB posts, its definitely something on our radar for the future! Kind Regards Myles DP Dave P. Owner Marketing and Advertising Used the software for: Less than 6 months ### "BrightLocal has been amazing for us" October 15, 2021 5.0 The platform is wonderful. I've had the pleasure of having multiple tutorial calls with \[SENSITIVE CONTENT\], and both gentlemen were highly engaging, easy to talk to, very knowledgable and more than willing to share everything they know (both about BrightLocal and about Digital Marketing in general). Pros BrightLocal has been a huge asset to our digital marketing company. We've been able to lean on their software to attract and attain clients. Cons Because the software has so many elements, it takes time to navigate. However, BrightLocal offers free one-on-one training for as many meetings as you need! Review Source Response from BrightLocal October 29, 2021 Hi Dave, Thanks for writing this brilliant review! It's great to hear you've had such awesome benefits from using us. I will also pass your feedback to the team, they will be thrilled to read your comments. Kind Regards, Myles - BrightLocal CEO AG Ariane G. Marketing and Project Manager Marketing and Advertising Used the software for: 2+ years ### "The Best in Customer Support" October 16, 2020 4.0 Pros Their customer support is excellent. They are so friendly and willing to investigate elements of our account and citation listings that go above and beyond. It's easy to use and provides great value for us. Cons There are some confusing elements when trying to navigate more complex projects, but their customer support is very good at responding quickly and resolving any issues I have. Review Source Response from BrightLocal October 23, 2020 Thank you very much for taking the time to review us, Ariane! I'm so happy to hear that the team have gone above & beyond for you and that you've found great value in our services. You're always welcome to get in touch if there's anything we can help with. Many thanks Myles - BrightLocal CEO SW Spencer W. Founder & Principal Strategist Marketing and Advertising Used the software for: 2+ years ### "Effective service" July 12, 2021 5.0 Pros As an agency owner, I’ve approved the use of BrightLocal by my team for many years because they live up to or exceed expectations at every turn. Effective service, proactive support, intelligent processes – all of it comes with the price tag and that’s tough to beat anywhere in the industry. Seriously, there are some teams that you can count on and BrightLocal’s is one of them! Review Source Response from BrightLocal July 22, 2021 Hi Spencer, Thanks for reviewing BrightLocal! It's lovely to read such brilliant comments about the tools and about the team too. It really is wonderful that you've been using BrightLocal for so long! The team are always on hand, so should you need anything else - don't hesitate to get in touch. Best Wishes, Myles - BrightLocal CEO KL Ken L. President Marketing and Advertising Used the software for: 2+ years ### "Many years of white label satisfaction" December 6, 2021 5.0 Reliable over many years. Good support, accurate reporting of search engine rankings, professional looking white label reports for our SEO clients. Pros I'm happy to say we've been using BrightLocal for our white label ranking reports to clients on a monthly basis for many years. If we ever had a problem or a question it was answered very quickly. BrightLocal makes us look very professional to our clients. Cons BrightLocal provided all the products and services we expected. We have no complaints. Reason for choosing BrightLocal White label, responsive support, professional looking reports, reasonable price. Review Source Response from BrightLocal December 9, 2021 Hi Ken, Thanks for taking the time to review BrightLocal. I'm really glad you've been enjoying lots of the features! Kind Regards, Myles - BrightLocal CEO AB Alex B. Head of performance Marketing and Advertising Used the software for: 6-12 months ### "A very nice add-on to our marketing tech stack" November 12, 2021 5.0 Very satisfied by the tool, support is great, its been very useful to our clients. Pros The citation builder makes creating citations so easy and cheap, our clients are very pleased. The rank checker is also a very nice features that gave us interesting and mostly unknown insights to adjust are GMBs. Cons The fact that you can't integrate with Data Studio, it would be so nice to centralized everything. Review Source Response from BrightLocal November 25, 2021 Hey Alex, Thanks for the review, It's great to hear you've been enjoying lots of the BrightLocal features. I really like the idea of the Google data studio integration and it's certainly something on our radar for the future! Kind Regards, Myles - BrightLocal CEO AB Anne B. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Great All-in-one Local SEO tool for Agencies" December 10, 2021 5.0 Awesome product, outstanding team! Pros The reports are really powerful. Reputation management is easy. Love the SMS piece! Cons Would like to see a pop-up feature to include reviews on a client's website. Review Source Response from BrightLocal December 16, 2021 Hi Anne, I appreciate you taking the time to review BrightLocal! Firstly, I'm glad you've been enjoying our Reputation Manager tool! Secondly, we do have a showcase reviews widget that can be used on your client's website. Although it doesn't have a pop-up feature, this is certainly something for us to consider in the future. Best Wishes, Myles - BrightLocal CEO NF Nicholas F. Owner Information Technology and Services Used the software for: 1-2 years ### "I am a raving fan!" April 20, 2021 5.0 I have no complaints! I plan to build my agency around this platform. Pros From the day I discovered this software I knew I had stumbled across something very special. BrightLocal aggregates many tools into one location, saving users precious time to accomplish SEO tasks for clients. A special shout out to \[SENSITIVE CONTENT HIDDEN\] on the customer support team for taking the time to show me a couple hidden features and some other resources! Cons I have zero complaints about the software. Review Source Response from BrightLocal April 29, 2021 Hi Nicholas, Thank you for taking the time to leave us this fantastic review! It's wonderful to hear such positive comments, and it's great to hear you've had such a positive experience. Please don't hesitate to get in touch with the support team if you need any further assistance. It's great to be working with you, Myles - BrightLocal CEO Similar Products Featured ## Related categories [Local SEO Tools](https://www.capterra.com/local-seo-tools-software/)[SEO](https://www.capterra.com/seo-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.