# Page 8 | BrightLocal Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is BrightLocal the right SEO solution for you? Explore 281 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/182621/BrightLocal/reviews --- BrightLocal 4.8 (281) [View alternatives](https://www.capterra.com/p/182621/BrightLocal/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 14th, 2026 # Page 8 - Reviews of BrightLocal ## Showing most helpful reviews Showing 176-200 of 281 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use WT William T. Marketing Marketing and Advertising Used the software for: Less than 6 months ### "Best in market" July 14, 2021 5.0 amazing experience, very friendly staff with great customer service, and one best software for all-in-one platform for local search. Pros it's very user friendly, with lots of capability, and all of them working fine. Cons only problem , is credit for citation, they have to have little bit smaller bundles. Review Source Response from BrightLocal July 23, 2021 Hi William, Thanks for writing your review of BrightLocal. I'm thrilled to hear the tools have been user-friendly. You'll be pleased to hear that for smaller Citation Builder campaigns you can pay using a card or PayPal - rather than with credits, however, we appreciate the feedback. Kind Regards, Myles - BrightLocal CEO Jared T. President Marketing and Advertising Used the software for: Less than 6 months ### "Efficient and Helpful" January 4, 2022 5.0 Pros The customer service team is great and products are delivered on time Cons The internal UI is a little confusing/overwhelming at first but once you understand the lay of the land it’s the perfect solution for local SEO campaigns Review Source Response from BrightLocal January 17, 2022 Thank you for the brilliant review! We do strive to provide an excellent service, so I'm glad it's been noticed. We do appreciate the feedback regarding UI, it's certainly something for us to consider moving forward and during upcoming changes. Kind Regards, Myles - BrightLocal CEO BW Bill W. Realtor Real Estate Used the software for: Less than 6 months ### "One Stop Simple But Comprehensive Solution" November 13, 2021 5.0 Pros The layout and ease to setup and understand. With no prior experience in the SEO world I was able to figure out what needed to be done. Cons I have not used the product enough to make any real contribution on this. So far the tutorials and blog posts have answered my questions that I have. Review Source Response from BrightLocal November 25, 2021 Hi Bill, Thanks for reviewing BrightLocal! Should you need any further help with the tools just in touch with the support team. They're on hand to help! It's great to be working with you, Myles - BrightLocal CEO AK Amanda K. Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Great Local SEO Tool" September 6, 2022 5.0 Pros Great tool for local SEO audits / monitoring. Cons Multi-location can be a bit time-consuming to input. Review Source RH Ray H. President Marketing and Advertising Used the software for: 1-2 years ### "Great Tech Support" December 26, 2022 4.0 Tools are easy to use and provide a logical progression. Customer and Tech help is excellent! Pros Addresses my clients' needs for local SEO Cons Options to find and delete old facebook accounts would be helpful. One client has an old account they abandoned. Review Source Response from BrightLocal February 2, 2023 Thank you for the review Ray, It's great to hear you've found the tools easy to use and enjoyed the customer support too. I appreciate the feedback regarding old Facebook accounts, it's worth noting that generally, we need permissions to edit Facebook pages - specifically if they've already been set up. Having said that though, i'll be sure to inform the product team of your comments. Kind regards, Melissa - Customer Success VR Verified Reviewer Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Amazing tool!" November 15, 2021 5.0 The benefits for our clients using Bright Local had been amazing, Pros UX, pretty easy to use, you can see al the menu and options where you can go through. Cons There are not much "information" tabs where you can uinderstand the meaning of every term. Review Source Response from BrightLocal November 25, 2021 Thank you for the lovely review! I appreciate the feedback regarding additional information tabs. I'd recommend having a look at the help center if you haven't already! Best Wishes, Myles - BrightLocal CEO BT Ben T. SEO Design Used the software for: I used a free trial ### "BrightLocal Review" July 7, 2021 5.0 Pros Everything is simple to use and its all the data you need. Cons There were a few core features which weren't available in my country. So while I gave a lower rating as I don't have access to those features. others that do will no doubt have a good experience if the rest of the platform is anything to go by. Review Source Response from BrightLocal July 22, 2021 Hi Ben, Thank you for writing your review of BrightLocal. I'm thrilled to hear you've found the tools easy to use. I'm sorry to hear that not all tools are available in your country, however, this is certainly something for us to consider for future updates. Best Wishes, Myles - BrightLocal CEO SG Sal G. Digital Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Bright Local Has It All" January 14, 2022 5.0 So far very positive. Pros Options for submissions to directories and the communication. Cons The pricing of the plans is high for the services. Reason for choosing BrightLocal Comparing and liked the options more. Review Source Response from BrightLocal January 27, 2022 Thank you for reviewing BrightLocal! I'm sorry to hear you've found the pricing too expensive, we have some awesome features and we always try to keep our pricing as competitive and good value as possible. I'd recommend getting in touch with the team if you need any assistance. Best Wishes, Myles - BrightLocal CEO MG Michael G. Owner Music Used the software for: Less than 6 months ### "BrightLocal Review" December 23, 2021 5.0 Pros The service was extremely easy to use and offers everything you need for your business on a local level. Cons I wish they offered more integrations and automated reports to send to customers. Review Source Response from BrightLocal January 13, 2022 Hi Michael, It's lovely to read your review! If there are any integrations you would like to see specifically please do let the team know. You can set up report alerts which send automatically each month, that option can be found in the report settings. Kind Regards, Myles - BrightLocal CEO Howard V. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Great People and Great Software" April 8, 2021 5.0 BrightLocal is an exceletnt company to do business. If you are just getting started or if you have been a user for awhile their team is always there when you need them most. Pros The functionality and ease of use is what helps me to save time and give my customers a great experience. Cons I Love this software! I would recommend it to anyone. Review Source Response from BrightLocal April 22, 2021 Hi Howard, Thank you for taking the time to leave us this review. I'm thrilled to hear you would recommend us and that you've had such a great experience. Best Wishes, Myles - BrightLocal CEO KP Kinsey P. Task Manager Marketing and Advertising Used the software for: 2+ years ### "Great Customer Service" November 10, 2021 5.0 Pros The citation builder is easy and straight forward. When things aren't quite working properly, BrightLocal's customer service is very speedy on their response and help you resolve your issue quickly. Cons Nothing, things are great! I really enjoy my experience with BrightLocal Review Source Response from BrightLocal November 25, 2021 Thanks for the review Kinsey, It's lovely to read your review and I'm really glad you've spotted our great customer service! Kind Regards, Myles - BrightLocal CEO PP Philip P. Digital Marketing Consultant Insurance Used the software for: 6-12 months ### "Overall Assessment" November 17, 2021 5.0 Pros I can can track and send dashboards to my clients. Cons While the software allows me to track and compare my clients to competitors in certain areas, I wish it would do that more and provide more information in all areas. Review Source Response from BrightLocal December 2, 2021 Thanks for the lovely review Philip. Thanks also for your feedback, it's really appreciated. We're always looking for ways to improve BrightLocal so this is helpful. Kind Regards, Myles - BrightLocal CEO AK Adam K. Owner, CEO Marketing and Advertising Used the software for: Less than 6 months ### "Great tool, just needs some tweaks" September 28, 2021 5.0 Pros Ease of use, most of the time. Some things could definitely be updated. Cons Purchasing and managing citations can be a challenge. Review Source Response from BrightLocal September 30, 2021 Thank you for taking the time to leave us this review, Adam. You mentioned some things could be updated, we're always on the lookout for ways to improve the tools so please get in touch with your ideas! The support team are always on hand should you need any assistance. Kind Regards, Myles - BrightLocal CEO RE Richard E. Co-Founder & Digital Media Manager Marketing and Advertising Used the software for: 6-12 months ### "Bright Local Review" December 13, 2021 4.0 Pros The citation building is great and very cost-effective. You can easily choose from high-value citations to submit to for a fraction of the price of other platforms. The local audit also gives a really great holistic view of your Local SEO efforts while the platform still allows you to drill down into the specifics when you want to. Cons There is no integration to manage your GMB listing through the platform - you can't publish posts/updates etc through BrightLocal Review Source Response from BrightLocal January 17, 2022 Thanks for the review Richard! Although we don't currently have a GMB post feature, it's certainly something on our radar for the future. Kind Regards, Myles JM John M. Director Marketing and Advertising Used the software for: 2+ years ### "Love it!" August 6, 2021 5.0 Very satisfied, will be back, recommended! Pros Easy to use, great support, replies super fast, very satisfied! Cons Somewhat confusing on the backend but nothing that support can't figure out within 24 hours Review Source Response from BrightLocal September 2, 2021 Hi John, I appreciate you taking the time to write this lovely review. It's great to read your comments, and it's good to hear you've found the tools easy to use and you've enjoyed our support. Thanks for recommending us! Myles - BrightLocal CEO DS Dave S. Owner Online Media Used the software for: 2+ years ### "Great System - Great Support " March 30, 2021 5.0 Been using them for years after being one of the first Companies to launched under NEXT.com's platform and using them for years as well. Pros We love the fact that we can chase Citations (NAPs), O.R.M., GMB (LSEO) rankings, Reviews, Organic (SEO) Rankings, and more all under 1 platform for very little $. Cons Takes a few logins attempts to learn the processs. Review Source Response from BrightLocal April 8, 2021 Hi Dave, Thank you for your review! I'm thrilled to hear you've had such great support and that you've been enjoying the platform. Best Wishes, Myles - BrightLocal CEO TK Tony K. Director of Operations Management Consulting Used the software for: 6-12 months ### "\[SENSITIVE CONTENT HIDDEN\] And team are Magic!" March 23, 2021 5.0 Pros The support and training have been awesomeness! \[SENSITIVE CONTENT HIDDEN\] has provide excellent hands on training whenever we needed it! Magic! Cons Nothing - provides everything we needed Review Source Response from BrightLocal March 26, 2021 Hi Tony, We appreciate you taking the time to leave us this fantastic review. It's wonderful to hear you've had such excellent support and training from the team! Please don't hesitate to get in touch if there's anything else the team can do to help. Best Wishes, Myles - BrightLocal CEO JF Jimmy F. Local SEO specialist Marketing and Advertising Used the software for: Less than 6 months ### "Great experience so far" December 4, 2020 5.0 the support provided to me by the team is amazing Pros The rank checker, citation tracker, citation builder and the Google , my business Cons mostly the inconsistency of the rankings with the rank checker and Google my business does not inspire me a full confidence with the data provided Review Source Response from BrightLocal December 10, 2020 Hey Jimmy, Thank you for taking the time to review us. I'm glad you've had a great experience so far. I am very sorry to hear that you've experienced issues with the Rank Checker and GMB Audit reports producing different results. The results will match between the two reports when the same keyword and search locations are used in both, and the reports are run at the same time. As you mention, our Support team are amazing, and they're always on hand should you wish to discuss any problems you've been experiencing in more detail. We've reached out to you directly to discuss this more, I hope that's helpful Myles - BrightLocal CEO KK Kristina K. Owner Cosmetics Used the software for: 6-12 months ### "Wonderful customer service" October 25, 2021 5.0 Pros That \[SENSITIVE CONTENT\] from customer service was so easy to work with and made everything so seamless thank you \[SENSITIVE CONTENT\] for all your patience time and attention to details! Cons I felt it was all easy to use no cons all positive Review Source Response from BrightLocal October 29, 2021 Hi Kristina, Wow! Thanks for writing this review. It's been great to read your comments! Kind Regards, Myles - BrightLocal CEO CB Capers B. Gen. Manager Graphic Design Used the software for: Less than 6 months ### "Very satisified customer." December 20, 2021 5.0 Excellent. Although I've only used Brightlocal for a brief period I have been very satisfied with the product, service and overall value. I've used other reputation management services, and listing management services and the the overall Brightlocal product/service is clearly superior. I am cancelling some of the other services. Pros The integration of the various tools, and the cost/benefit value. Cons The package has what I need for a local SEO focus , augments other SEO tools that I use very well - I have no cons at this point Review Source Response from BrightLocal January 26, 2022 Thank you for taking the time to review us! Kind Regards, Myles - BrightLocal CEO EM Ed M. First Officer Photography Used the software for: Less than 6 months ### "Great product, amazing customer support!" November 13, 2020 5.0 What this product did for me to put a rocket pack on my SEO efforts was incredible. Pros I have tested several "consolidated" SEO tools. BrightLocal, to me, is by far the best. The setup & reporting are excellent. And the customer support is stellar! Cons There is an amazing volume of "how to" articles in the BrightLocal web site. I'd like to see better integration of those article into the tools. So, for example, if I am trying to dig into Rank Checker, provide links to related articles. Review Source Response from BrightLocal November 26, 2020 Thanks for a wonderful review Ed! I'm glad to hear you've found us the best you've tested. We're thrilled that you've found our customer support stellar too :-) I do really appreciate the feedback regarding our how-to articles, that is a great idea, and something we'll certainly consider for future improvements! Thank you again, Myles - BrightLocal CEO AR Arif R. Partner Entertainment Used the software for: 2+ years ### "Fantastic" May 5, 2021 5.0 Brilliant Pros The support. \[SENSITIVE CONTENT HIDDEN\] knows his stuff and is very genuine! Cons How long it takes to get an appointment. Had to wait a week. Review Source Response from BrightLocal May 6, 2021 Hi Arif, Thank you for leaving this great review. I'm thrilled to hear the support has been fantastic! We have a support team available via email and live chat should you ever need prompt assistance. Our call team do tend to get booked up, but I'm sorry there was a delay. This is certainly something for us to improve on. Kind Regards, Myles - BrightLocal CEO Guy J. Retained Firefighter Public Safety Used the software for: Less than 6 months ### "I'm happy" July 13, 2021 5.0 Pros The system is easy to use, intuitive, well presented and complete with learning resources, all demystifying much in regard to keywords, citations and rankings etc. The features were well presented by \[SENSITIVE CONTENT HIDDEN\] during an onboarding meeting who took the time to answer my novice questions and followed up right away via email with resources specific to my needs. Cons I have no complaints to date, the system, onboarding and support have been excellent. Review Source Response from BrightLocal July 22, 2021 Hey Guy, Thanks for taking the time to review BrightLocal, it's really appreciated. It's great to hear you've found the tools easy to use and It's lovely that the onboarding process so useful to you too! Should you need any further help from the team, don't hesitate to get in touch with support. Kind Regards, Myles - BrightLocal CEO MS Matt S. Owner Mental Health Care Used the software for: 1-2 years ### "A terrific tool for business citations" April 17, 2021 5.0 BrightLocal has been my go-to for updating my business citations, which has given me a huge SEO boost. Pros BrightLocal offers a range of SEO-related services that have saved me countless hours, especially with taking the task of updating business citations off my plate. Cons I would love to see BrightLocal add additional SEO offerings. Local SEO is critical in my industry, and I'd be certain to utilize BrightLocal for other services in this area if they offered them. Review Source Response from BrightLocal April 22, 2021 Hi Matt, Thank you for leaving us this great review! We appreciate your feedback too, we're constantly adding new features, but we do appreciate hearing from our customers. Kind Regards, Myles - BrightLocal CEO LM Leo M. CEO Automotive Used the software for: Less than 6 months ### "Excellent software " December 20, 2021 5.0 Grear Pros Great local brings sophisticated technology and makes it accessible and usable for all skill levels. I feel like I have more control over the inner workings of my business. \[SENSITIVE CONTENT\] is the Upfield LEGEND! Cons Everything in the software is functionable and usable. Don’t have any cons Alternatives considered [Yext](https://www.capterra.com/p/140176/Yext/) Reason for choosing BrightLocal Referral Review Source Response from BrightLocal January 26, 2022 Hi Leo, Thank you for the lovely review! It's great to hear you've been enjoying BrightLocal. Kind Regards, Myles - BrightLocal CEO Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.