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Matomo Software Review 2025: Features, Integrations, Pros & Cons

Last updated on November 7, 2025

Provider data verified by our Software & Services Research team, and reviews moderated by our Reviews Verification team.

What is Matomo?

Matomo is the leading open-source web analytics solution that gives you 100% data ownership. Make more informed decisions and enhance your customer experience while ensuring GDPR compliance, data privacy and ownership. Matomo is the trusted solution for over 1.5 million websites globally. Gain peace of mind with a GDPR-compliant web analytics solution that delivers 100% accurate data.

What is Matomo used for?

Web AnalyticsMarketing AnalyticsWebsite Monitoring

Recognitions

Shortlist

Overall rating

Based on 62 user reviews

Reviews sentiment

Positive

95%

Neutral

Negative

Starting price

Other, Per Month

Free trial
available

Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

Matomo

4.7 (62)

VS.

4.7 (257)

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Starting Price

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Flat Rate, Per Month

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Free Trial

Free Version

Ease Of Use

4.5 (62)

Ease Of Use

4.6 (8,020)

Value For Money

4.7 (51)

Value For Money

4.6 (5,507)

Customer Service

4.3 (34)

Customer Service

4.7 (5,164)

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User Rating

96%

of reviewers

rated it above 4 stars

Highest Rated

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Pricing Options

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Free Version

User Rating

94%

of reviewers

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Starting price

$15.00

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Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Conversion Tracking

4.6 (14)

57.14% of 14 reviewers that rated this feature as important or highly important

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

User Interaction Tracking

4.7 (14)

50.00% of 14 reviewers that rated this feature as important or highly important

Monitor user activity through engagement methods

Time on Site Tracking

4.5 (11)

27.27% of 11 reviewers that rated this feature as important or highly important

Track the amount of time users spend on websites

Data Visualization

5.0 (10)

40.00% of 10 reviewers that rated this feature as important or highly important

Graphical representation of data

Activity Dashboard

4.1 (8)

50.00% of 8 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Reporting/Analytics

4.9 (7)

28.57% of 7 reviewers that rated this feature as important or highly important

View and track pertinent metrics

Matomo 54 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track and analyse user behavior within a system or network

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track the performance of marketing campaigns across multiple channels.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

A collection of customer information such as contact details, demographics, previous interactions, etc.

Visualize and analyze customer experience across all touchpoints and channels

Record customer information, purchase history, and other notes

Add customized logos and colors to align with company branding

Alter the layout and content of dashboards

Alter the layout and content of reports

Create labels for products that contain required information such as colors, sizes, dates, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Creation and customization of dashboards

Analyze survey results via statistical testing or crosstabs directly within the software

Import, collect, and capture data from multiple sources

Removes data that is incomplete, inaccurate, or irrelevant from a dataset

Discover and connect variety of data sources to the application for analysis

Import and export data to and from software applications

Establish guidelines about how much and what kind of data can be stored in the repository

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Software is used for working on online pages

Establish measurable goals and objectives and track their progress over a specific period of time

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Track and monitor a specific set of keywords

Tracking the status of previously identified performance measurements

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Share dashboard screen within private user groups

Publish dashboard publicly on various platforms

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Log and store the source of contacts/leads

Collection, analysis & representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics

Set a time to generate routine reports automatically

Capture what is happening on a computer screen

Search and filter data across systems to locate required information by entering keywords or certain criteria

Access, combine, transform, and store data without the help of an IT department

Optimize and manage the search engine optimization efforts for a website or digital content

Display aggregated data points on one page for a bird's eye view assessment

Apply statistical/mathematical models to sets of data

Set up connections to third-party platforms to improve business processes

Track the amount of time users spend on websites

Monitor user activity through engagement methods

Interact with data visualization elements, such as charts and graphs, to drill down into data

Track and analyze information regarding website visitors

An extended application or connector that enables users to perform additional services with their current set of tools

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We can help you find the software with the features you need.

Features

4.5 (62)

4.5

Based on 62 reviews

Pricing

Value for money

4.7 (51)

Free Trial

Free Version

Basic

$9.00

Other,Per Month

Value for money

4.7 (51)

4.7

Based on 51 reviews

Integrations

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Support, customer service and training options

Customer Service

4.3 (34)

Support

Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live rep)
Chat

Training

In Person
Live Online
Webinars
Documentation
Videos

Deployment

Web
Android
iPhone/iPad

Typical users

Freelancers
Small businesses
Mid size businesses
Enterprises

Customer Service

4.3 (34)

4.3

Based on 34 reviews

User reviews

Overall rating

4.7

Based on 62 reviews

Mentioned topic

Sorted by most recent

Filippo V.

CTO

Information Technology and Services

"Very nice product"

5.0

Overall Rating

5.0

Ease of Use

5.0

Features

5.0

Customer Service

5.0

Likelihood to Recommend

10/10

May 2, 2025

I am very satisfied with Matomo, it is a very well engineered product

Pros

It is not too intrusive, nevertheless it has a lot of useful features. Very nice User Interface.

Cons

It is difficult to convince not tech people to use it. It is not as famous as google analytics.

Alternatives considered

Google Analytics 360

Reasons for choosing Matomo

It is well accepted by users and it is indeed cheaper

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Charles A.

Creative Director

Cosmetics

"A good alternative for accurate analytics"

5.0

Overall Rating

5.0

Ease of Use

5.0

Features

5.0

Customer Service

4.0

Likelihood to Recommend

10/10

February 27, 2025

Pleasant, can get to see insights. Some which are much harder to see now in GA4. They also have heat maps and funnels in one.

Pros

It's easier to analyze than Google Analytics 4.

Cons

Support is by email but they do respond. Just not round the clock.

Switched from

Google Analytics 360

I didn't like the GA4 update and thought everything was coming too automated. Also it integrated and played nicely with confection.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Anonymous User

Intern

Information Technology and Services

"Matomo for tracking every user movements "

4.0

Overall Rating

4.0

Ease of Use

3.0

Features

5.0

Customer Service

3.0

Likelihood to Recommend

7/10

February 2, 2025

Really positive experience if you use it in well maintainable manner

Pros

We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers.

Cons

We faced some issues when dealing with different browser which can be sometime frustrating cause some ad blocker even blocks running of javascript that can stop from matomo script from loading. Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to this and its been really hard to make maintain all this events once the databases and events grow

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Thierry G.

Automotive

"Matomo c'est bof"

1.0

Overall Rating

1.0

Ease of Use

3.0

Features

3.0

Customer Service

2.0

Likelihood to Recommend

0/10

January 23, 2025

Je l'avais installé dans l'optique où GA4 n'était pas conforme aux RGPD mais du coup il a été dacléré conforme par la CNIL. GA4 est pas facile à prendre en main non plus mais franchement c'est quand même plus simple avec l'utilisation de Google tag manager. Et au moins si on arrête on a quand même accès à ses anciennes datas.

Pros

il y a quelques fonctionnalités intéressantes par rapport à analytics.

Cons

Il faut savoir que si vous décidez d'arrêter l'abonnement à Matomo vous n'aurez plus accès à la plateforme et donc à vos anciennes données. C'est ce qui m'est arrivé. La seule solution c'est que Matomo vous envoie un backup, c'est ce que j'ai demandé mais je n'ai toujours rien reçu. Mais c'est quand même moins ergonomique que l'utilisation de la plateforme. Je suis webmaster et j'utilise de nombreux outils et c'est le premier qui fonctionne comme ça. Bizarre. Sinon c'est surtout la difficulté à configurer qui est le plus décevant. Dès qu'on veut mettre en plce des trackings ou suivre des évennements rien n'est simple.

Switched from

Google Workspace

Ce foutu RGPD, matomo e=était un des outils conseillé par la CNIL

Alternatives considered

Google Workspace

Reasons for choosing Matomo

déjà dit : à cause de la réglementation RGPD qui est censé limité les transmissions de données chez les américains et les chinois (;-))

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Francois K.

Directeur de clientele

Marketing and Advertising

"Version francaise de Google analytics"

4.0

Overall Rating

4.0

Ease of Use

4.0

Features

4.0

Customer Service

4.0

Likelihood to Recommend

9/10

January 3, 2024

Pros

Possibilité d'analyser son audience et ses campagne médias de la même manière que chez les concurrents avec des données hébergées en France

Cons

Je ne vois pas d'aspect négatif comme utilisateur

Switched from

Google Analytics 360

Les données récoltées par Matomo sont hébergées en France

Review source

Mandy P.

Analyste de donnees

Building Materials

"RGPD friendly"

5.0

Overall Rating

5.0

Ease of Use

4.0

Features

4.0

Customer Service

0.0

Likelihood to Recommend

9/10

November 5, 2023

Pros

L'interface est top, dès les premiers instants d'utilisation, on sent qu'on à affaire à un logiciel intuitif et avec lequel on va pouvoir avancer vite. Les fonctionnalités sont nombreuses. Conforme RGPD

Cons

L'installation est un peu plus complexe que celle de Google Analytics par exemple.

Switched from

Google Analytics 360

Review source

Nina T.

Gérante

Arts and Crafts

"La possibilité de self-host est parfaite"

5.0

Overall Rating

5.0

Ease of Use

4.0

Features

4.0

Customer Service

0.0

Likelihood to Recommend

9/10

October 21, 2023

Matomo nous a permis d'utiliser une solutions RGPD friendly, sans avoir à forcément devoir demander des cookies à nos utilisateurs qui seraient traités en dehors de l'Europe. La possibilité d'auto héberger le produit a été notre décision première pour l'utilisation

Pros

Le logiciel est open source et disponible gratuitement en hébergement sur son propre serveur. Il est RGPD friendly et fonctionne aussi bien que certains concurrents !

Cons

L'interface un peu complexe à utiliser au début

Switched from

Google Analytics 360

Reasons for choosing Matomo

La possibilité de l'auto héberger

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Rita K.

Assistance

Human Resources

"Matomo outils d'Analyse de Dashboard de site site web marketing"

5.0

Overall Rating

5.0

Ease of Use

5.0

Features

5.0

Customer Service

5.0

Likelihood to Recommend

10/10

September 26, 2023

je l'utilise pour analyse de site web et de marketing

Anonymous User

DIRECTEUR GENERAL

Information Technology and Services

"Mes impression sur Matomo "

3.0

Overall Rating

3.0

Ease of Use

3.0

Features

3.0

Customer Service

3.0

Likelihood to Recommend

5/10

September 22, 2023

Elise S.

Consultante

Marketing and Advertising

"Alternative française à GA"

5.0

Overall Rating

5.0

Ease of Use

5.0

Features

5.0

Customer Service

0.0

Likelihood to Recommend

7/10

July 7, 2023

Pros

Une solution très ergonomique qui peut constituer une belle alternative à GA

Cons

C'est lié au positionnement de l'outil mais l'outil n'est pas connectable à l'environnement publicitaire

Review source

View all Reviews

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