# Matomo Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Matomo Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more. Source: https://www.capterra.com/p/182627/Matomo-Analytics --- # Matomo Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Matomo ## What is Matomo? Matomo is the leading open-source web analytics solution that gives you 100% data ownership. Make more informed decisions and enhance your customer experience while ensuring GDPR compliance, data privacy and ownership. Matomo is the trusted solution for over 1.5 million websites globally. Gain peace of mind with a GDPR-compliant web analytics solution that delivers 100% accurate data. ## What is Matomo used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Website Monitoring](https://www.capterra.com/website-monitoring-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 62 user reviews Reviews sentiment Positive 95% Neutral 3% Negative 2% Starting price $9 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Matomo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://matomo.org&name=Matomo) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Matomo 4.7 (62) VS. [4.3 (329)](https://www.capterra.com/p/119119/Domo/reviews/) Starting Price $9 Other, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (62) Ease Of Use 4.1 (8,029) Value For Money 4.7 (51) Value For Money 4.0 (5,516) Customer Service 4.3 (34) Customer Service 4.0 (5,171) ## Matomo alternatives [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (253)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting price $125.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [Looker](https://www.capterra.com/p/169053/Looker/) [4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price $2000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169053/Looker/) [View all alternatives](https://www.capterra.com/p/182627/Matomo-Analytics/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Conversion Tracking 4.6 (14) 57.14% of 14 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads User Interaction Tracking 4.7 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Monitor user activity through engagement methods Time on Site Tracking 4.5 (11) 27.27% of 11 reviewers that rated this feature as important or highly important Track the amount of time users spend on websites Data Visualization 5.0 (10) 40.00% of 10 reviewers that rated this feature as important or highly important Graphical representation of data Activity Dashboard 4.1 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Reporting/Analytics 4.9 (7) 28.57% of 7 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Matomo 54 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track and analyse user behavior within a system or network Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Add customized logos and colors to align with company branding Alter the layout and content of dashboards Alter the layout and content of reports Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Analyze survey results via statistical testing or crosstabs directly within the software Import, collect, and capture data from multiple sources Removes data that is incomplete, inaccurate, or irrelevant from a dataset Discover and connect variety of data sources to the application for analysis Import and export data to and from software applications Establish guidelines about how much and what kind of data can be stored in the repository Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Software is used for working on online pages Establish measurable goals and objectives and track their progress over a specific period of time A visual display that uses a color spectrum to show how visitors interact with areas of a web page Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Share dashboard screen within private user groups Publish dashboard publicly on various platforms Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Set a time to generate routine reports automatically Capture what is happening on a computer screen Search and filter data across systems to locate required information by entering keywords or certain criteria Access, combine, transform, and store data without the help of an IT department Optimize and manage the search engine optimization efforts for a website or digital content Display aggregated data points on one page for a bird's eye view assessment Apply statistical/mathematical models to sets of data Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Monitor user activity through engagement methods Interact with data visualization elements, such as charts and graphs, to drill down into data Track and analyze information regarding website visitors An extended application or connector that enables users to perform additional services with their current set of tools Get Advice We can help you find the software with the features you need. Features 4.5 (62) 4.5 Based on 62 reviews ## Pricing Value for money 4.7 (51) Free Trial Free Version Basic $9.00 Other,Per Month Value for money 4.7 (51) 4.7 Based on 51 reviews ## Integrations [ Jira](https://www.capterra.com/p/19319/JIRA/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Moodle](https://www.capterra.com/p/80691/Moodle/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Joomla](https://www.capterra.com/p/161648/Joomla/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[ OpenCart](https://www.capterra.com/p/143516/OpenCart/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (34) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (34) 4.3 Based on 34 reviews ## User reviews Overall rating 4.7 Based on 62 reviews Filter by rating 5(48) 4(11) 3(2) 2(0) 1(1) Mentioned topic Sorted by most recent FV Filippo V. CTO Information Technology and Services ### "Very nice product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 2, 2025 I am very satisfied with Matomo, it is a very well engineered product Pros It is not too intrusive, nevertheless it has a lot of useful features. Very nice User Interface. Cons It is difficult to convince not tech people to use it. It is not as famous as google analytics. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Reasons for choosing Matomo It is well accepted by users and it is indeed cheaper Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Charles A. Creative Director Cosmetics ### "A good alternative for accurate analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 February 27, 2025 Pleasant, can get to see insights. Some which are much harder to see now in GA4. They also have heat maps and funnels in one. Pros It's easier to analyze than Google Analytics 4. Cons Support is by email but they do respond. Just not round the clock. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) I didn't like the GA4 update and thought everything was coming too automated. Also it integrated and played nicely with confection. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Intern Information Technology and Services ### "Matomo for tracking every user movements " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 February 2, 2025 Really positive experience if you use it in well maintainable manner Pros We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers. Cons We faced some issues when dealing with different browser which can be sometime frustrating cause some ad blocker even blocks running of javascript that can stop from matomo script from loading. Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to this and its been really hard to make maintain all this events once the databases and events grow Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TG Thierry G. ww Automotive ### "Matomo c'est bof" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 January 23, 2025 Je l'avais installé dans l'optique où GA4 n'était pas conforme aux RGPD mais du coup il a été dacléré conforme par la CNIL. GA4 est pas facile à prendre en main non plus mais franchement c'est quand même plus simple avec l'utilisation de Google tag manager. Et au moins si on arrête on a quand même accès à ses anciennes datas. Pros il y a quelques fonctionnalités intéressantes par rapport à analytics. Cons Il faut savoir que si vous décidez d'arrêter l'abonnement à Matomo vous n'aurez plus accès à la plateforme et donc à vos anciennes données. C'est ce qui m'est arrivé. La seule solution c'est que Matomo vous envoie un backup, c'est ce que j'ai demandé mais je n'ai toujours rien reçu. Mais c'est quand même moins ergonomique que l'utilisation de la plateforme. Je suis webmaster et j'utilise de nombreux outils et c'est le premier qui fonctionne comme ça. Bizarre. Sinon c'est surtout la difficulté à configurer qui est le plus décevant. Dès qu'on veut mettre en plce des trackings ou suivre des évennements rien n'est simple. Switched from [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) Ce foutu RGPD, matomo e=était un des outils conseillé par la CNIL Alternatives considered [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) Reasons for choosing Matomo déjà dit : à cause de la réglementation RGPD qui est censé limité les transmissions de données chez les américains et les chinois (;-)) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FK Francois K. Directeur de clientele Marketing and Advertising ### "Version francaise de Google analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 3, 2024 Pros Possibilité d'analyser son audience et ses campagne médias de la même manière que chez les concurrents avec des données hébergées en France Cons Je ne vois pas d'aspect négatif comme utilisateur Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Les données récoltées par Matomo sont hébergées en France Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mandy P. Analyste de donnees Building Materials ### "RGPD friendly" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 November 5, 2023 Pros L'interface est top, dès les premiers instants d'utilisation, on sent qu'on à affaire à un logiciel intuitif et avec lequel on va pouvoir avancer vite. Les fonctionnalités sont nombreuses. Conforme RGPD Cons L'installation est un peu plus complexe que celle de Google Analytics par exemple. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NT Nina T. Gérante Arts and Crafts ### "La possibilité de self-host est parfaite" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 21, 2023 Matomo nous a permis d'utiliser une solutions RGPD friendly, sans avoir à forcément devoir demander des cookies à nos utilisateurs qui seraient traités en dehors de l'Europe. La possibilité d'auto héberger le produit a été notre décision première pour l'utilisation Pros Le logiciel est open source et disponible gratuitement en hébergement sur son propre serveur. Il est RGPD friendly et fonctionne aussi bien que certains concurrents ! Cons L'interface un peu complexe à utiliser au début Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Reasons for choosing Matomo La possibilité de l'auto héberger Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Rita K. Assistance Human Resources ### "Matomo outils d'Analyse de Dashboard de site site web marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 26, 2023 je l'utilise pour analyse de site web et de marketing Pros Matomo outils d'Analyse de Dashboard de site site web marketing Cons pas d'inconvénients dans l'utilisateur de matomo Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) pour plus d'efficacité Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User DIRECTEUR GENERAL Information Technology and Services ### "Mes impression sur Matomo " 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 September 22, 2023 Pros Ce que je préfère le plus sûr Matomo est le cout très accessible Cons L'interface utilisateur me semble trop complexe pour un débutant Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ES Elise S. Consultante Marketing and Advertising ### "Alternative française à GA" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 July 7, 2023 Pros Une solution très ergonomique qui peut constituer une belle alternative à GA Cons C'est lié au positionnement de l'outil mais l'outil n'est pas connectable à l'environnement publicitaire Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) Popular comparisons [Google Analytics 360 vs Matomo](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics) [Lucky Orange vs Matomo](https://www.capterra.com/compare/150695-182627/Lucky-Orange-vs-Matomo-Analytics)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)