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Looking to learn more about Web Analytics software similar to Matomo? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits.
Pros
Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it.
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
Cons
What we are still missing is the simple linking option with Google Ads and other PPC ad providers.
If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.
"A comprehensive and customizable self hosted web analytics platform"
Overall: Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features for tracking and analyzing website traffic. One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how it is collected and stored. However, the interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate. This can make it more difficult for users who are new to web analytics or who prefer a more streamlined interface. Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it.
Pros: Matomo is a feature-rich web analytics platform that provides a wide range of tools and features for tracking and analyzing website traffic. It offers a high level of customization. Matomo is an open-source platform, which means that it is freely available and can be self hosted and modified/extended.
Cons: Matomo may have a steeper learning curve than some other web analytics platforms. The interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate.
"Web analysis and monitoring at the highest level"
Overall: If you don't want to use another well-known monitoring tool or place particular value on the server location, etc., Matomo is the right choice for you.
Pros: What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.
Cons: The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data. What we are still missing is the simple linking option with Google Ads and other PPC ad providers.