# Page 2 | Matomo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Matomo the right Web Analytics solution for you? Explore 62 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/182627/Matomo-Analytics/reviews --- Matomo 4.7 (62) [View alternatives](https://www.capterra.com/p/182627/Matomo-Analytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Matomo ## Showing most helpful reviews Showing 26-50 of 62 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ali L. Server Administrator Information Technology and Services Used the software for: 2+ years ### "Best free open source websites and apps users analytics system." June 29, 2022 5.0 I have been using Matomo for about 8 or 9 years it has always been stable and secure, i always update it regularly without any issues. and it has always been reliable. Pros Matomo is the best alternative to Google analytics and other web traffic monitoring system. Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for. that's why i always recommend Matomo over any other analytics system. Cons I don't think there is any significant cons that Matomo has. Reason for choosing Matomo Matomo is the best free open source analytical system, very stable and has been around for a long time. Review Source Simon M. Creative Head Media Production Used the software for: 2+ years ### "When data is the name of the game, privacy is everything; enter, Matomo!" May 15, 2021 5.0 \- Keeping data private. - Not letting other analytics' companies follow the consumer around. - Letting people know that their data will never be sold to a 3rd party and that their data is theirs Pros The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best. Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product! Cons There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration. Reason for choosing Matomo Privacy. The one and only reason. Plus, I did not have transparent data when I needed it most. Review Source DH Daniel H. Marketing Furniture Used the software for: 2+ years ### "Great for GDPR-compliant web analytics" April 30, 2022 5.0 We do web analysis, conversion tracking and use heatmaps - to the extent that our users permit us to. And that is sufficient to run our website efficiently. Pros If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights. Cons It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Data privacy Review Source Amadeusz B. Project Manager Computer Software Used the software for: 1-2 years ### "Simple program, providing all the necessary data" November 9, 2021 5.0 Very positive Pros Ease of adding to WordPress, or installing on cloud Cons Quite a difficult connection to Google Analytics Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Data were not detailed enough Review Source ND Natan D. Director of Engineering Information Technology and Services Used the software for: 2+ years ### "The best Web Analytics Platform out there " May 30, 2022 5.0 Pros I have tried many other Web Analytics platforms, as. a user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo! Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) Review Source NT Nina T. Gérante Arts and Crafts Used the software for: 1-2 years ### "La possibilité de self-host est parfaite" October 21, 2023 5.0 Matomo nous a permis d'utiliser une solutions RGPD friendly, sans avoir à forcément devoir demander des cookies à nos utilisateurs qui seraient traités en dehors de l'Europe. La possibilité d'auto héberger le produit a été notre décision première pour l'utilisation Pros Le logiciel est open source et disponible gratuitement en hébergement sur son propre serveur. Il est RGPD friendly et fonctionne aussi bien que certains concurrents ! Cons L'interface un peu complexe à utiliser au début Reason for choosing Matomo La possibilité de l'auto héberger Review Source VR Verified Reviewer Data Analyst Government Administration Used the software for: 2+ years ### "Efficient software" September 7, 2021 5.0 Thanks to Matomo, we know how to improve the traffic on our websites. It helps us refine your communication with potential customers. Pros It does the job in the simplest way I've ever seen. GDPR compliancy by design allows a perfect comprehension of what happens when on your different websites. Cons There's lots of different indicators to understand. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Reason for choosing Matomo Open-source and more efficient Review Source James F. Web Developer Aviation & Aerospace Used the software for: 2+ years ### "Very good software for analytics" April 17, 2020 4.0 Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics. Pros Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house. Cons The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Review Source Rita K. Assistance Human Resources Used the software for: 6-12 months ### "Matomo outils d'Analyse de Dashboard de site site web marketing" September 26, 2023 5.0 je l'utilise pour analyse de site web et de marketing Pros Matomo outils d'Analyse de Dashboard de site site web marketing Cons pas d'inconvénients dans l'utilisateur de matomo Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) pour plus d'efficacité Review Source Mandy P. Analyste de donnees Building Materials Used the software for: Less than 6 months ### "RGPD friendly" November 5, 2023 5.0 Pros L'interface est top, dès les premiers instants d'utilisation, on sent qu'on à affaire à un logiciel intuitif et avec lequel on va pouvoir avancer vite. Les fonctionnalités sont nombreuses. Conforme RGPD Cons L'installation est un peu plus complexe que celle de Google Analytics par exemple. Review Source Farshad S. Senior Product Designer Internet Used the software for: 2+ years ### "Google Analytics Redefined" July 2, 2019 5.0 Great I love it and totally recommend it. 👍 Pros 1\. You get to own your data 2. It's more clear and better UX 3. It's open source and you can host it on your own server 4. Since you own your data, you can use it for data mining and custom faster data processing Cons Nothing on my mind right now, I can say more plugins can be developed Review Source Dave M. Consultant Computer Software Used the software for: 1-2 years ### "Your data is yours" October 16, 2019 5.0 Pros If you've used Google Analytics (who hasn't at this point) the process for integrating Matomo into your site and getting reports will seem very familiar. That makes it easy to move off of GA. Since you are hosting the backend, you control who has access to the data and no third party can use it. Cons The reporting capability is a bit weak, but you can fully export the data in order to use anything you want, anything from Tableau to Excel. Using this with a non-traditional web page such as a React app will require more work to either understand Matomo's behavior and/or generate custom events instead, but this is also true for GA. Review Source Henry C. Professional communicator/webmaster Non-Profit Organization Management Used the software for: 1-2 years ### "Easy to use" June 1, 2020 4.0 Pros Easy to use and easy to learn. Its got everything you need out of the box. Cons Google won't release their serch data to Matomo. Review Source Kevin Dominik K. President Information Technology and Services Used the software for: 2+ years ### "Great Open Source Software" December 31, 2019 5.0 Using Matomo, then piwik, we were able to greatly improve the responsiveness of the website and react to the user experience. It also helps in defining KPIs for our Marketing. Pros Matomo gives you great inside into your unique visitors and their characteristics. It is great to see, how long visitors remain on the side and what actions they take. Cons With the number of metrics the software tends to slow down. Especially if multiple user try to evaluate different campaigns you can notice the strain on the hardware. Review Source IP Isak P. Developer Computer Software Used the software for: Less than 6 months ### "A comprehensive and customizable self hosted web analytics platform" December 29, 2022 4.0 Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features for tracking and analyzing website traffic. One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how it is collected and stored. However, the interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate. This can make it more difficult for users who are new to web analytics or who prefer a more streamlined interface. Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it. Pros Matomo is a feature-rich web analytics platform that provides a wide range of tools and features for tracking and analyzing website traffic. It offers a high level of customization. Matomo is an open-source platform, which means that it is freely available and can be self hosted and modified/extended. Cons Matomo may have a steeper learning curve than some other web analytics platforms. The interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate. Review Source CR Claudio R. webmaster Internet Used the software for: 2+ years ### "Matomo miglior software per analisi web" October 6, 2022 5.0 È facile da installare e configurare ed è possibile creare dashboard, lato utente, in modo che i dati possano essere accessibili e trasparenti. Pros Matomo, precedentemente nominato Piwik, è un software open source che fornisce analisi dettagliate di un sito web. Con Matomo è possibile analizzare le visite dei propri utenti in particolar modo il comportamento e le sessioni. I dati raccolti sono in tempo reale, rispetta la privacy ed conforme al GDPR. Cons Niente da segnalare. È un software completo. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Non è conforme alle normative che riguardano il trattamento dei dati dei cittadini della CEE Review Source VR Verified Reviewer DIRECTEUR GENERAL Information Technology and Services Used the software for: Less than 6 months ### "Mes impression sur Matomo " September 22, 2023 3.0 Pros Ce que je préfère le plus sûr Matomo est le cout très accessible Cons L'interface utilisateur me semble trop complexe pour un débutant Review Source VR Verified Reviewer Software Engineer E-Learning Used the software for: 6-12 months ### "The best open-source analytics platform" September 23, 2021 5.0 Pros With matomo, you own your data, unlike every other analytics platform. You can tweak as you like, extend its functionality. Cons Nothing actually yet. The team loves it. Review Source MC Misael C. Developer Information Technology and Services Used the software for: 2+ years ### "The Best Web Analytics" October 28, 2019 5.0 Pros I found out About Matomo 6 years formerly known as pikiwik and damn i loved it, it was giving and still giving me exact geotargeted data results and today its matomo , i love the new edits out, realtime data reports. Other than that, Matomo is a very good iff not better alternative to google's analytics and the rep. thanx Cons Note: try working on displaying keywords used by site visitors to our sites in search engine results. that functions is on and off. it needs some work. Review Source David A. B. Operations Computer Software Used the software for: 2+ years ### "The alternative for in-house / intranet analytics" January 21, 2020 5.0 Pros We chose Piwik (Matomo) to track in-house analytics and be independent to other analytics tools. Cons On the 5+ years, haven't encountered a con. Alternatives considered [Sentry](https://www.capterra.com/p/166136/Sentry/)[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Reason for choosing Matomo Most feature complete and API complete Review Source KD Kévin D. Agence Web Internet Used the software for: 2+ years ### "Real alternative to Google Analytics and rGP compliant" October 26, 2020 5.0 8 years user and admin of my own Matomo/Piwik server, so satisfied in replacement of GA Pros Total control on datas RGPD compliant Best dashboard, more clear than GA Cons Have to learn on how to install it (but so easy) Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Respect users privacy Review Source KL Krzysztof L. Marketing Director Utilities Used the software for: 2+ years ### "The best Google Analytics alternative" March 26, 2019 5.0 Pros This is definitely the best alternative for Google Analytics. I've been using it for a long time and more frequently than mentioned Google Analytics. It's not MA or GA to be used. I use them both. They give me different type of data. I totally recommend it. Cons Database swells as more data come. This is normal, but be aware. Review Source Francois D. Développeur Publishing Used the software for: Less than 6 months ### "Version Autohébergée" August 11, 2021 5.0 Pros \- Migration depuis Google Analytics - Statistiques complète - Schéma de base de données documentée, facilite le branchement à d'autres outils - Installation via docker - Facilité de respect du RGPD Cons \- l'API est lente - il manque quelques éléments de caractérisation des visiteurs Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Les données étaient de moins en moins fiables et le coût de plus en plus élevé. Review Source VR Verified Reviewer Responsable projets Cosmetics Used the software for: Less than 6 months ### "A complete web analytics tool" March 3, 2022 5.0 Pros Easy to use No data limitations Open source Cons Heatmaps dashboard and options Funnels configuration Review Source VR Verified Reviewer web developer Computer Software Used the software for: 6-12 months ### "ottima alternativa a google analytics" January 17, 2023 4.0 Pros facilissimo da integrare e con tanti plugin. Il software base è gratuito, alcuni plugin sono gratuiti, altri a pagamento. Cons una funzionalità fondamentale è il tracciamento delle query sui motori di ricerca. Purtroppo questa funzionalità è data solo con un plugin a pagamento Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.