Salesforce CA

Pardot


4 / 5
435 reviews

Who Uses This Software?

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!


Average Ratings

435 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $1,000.00/month/user
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Salesforce CA
  • www.salesforce.com/ca/products/pardot/overview/
  • United States

About Pardot

Meet Pardot: Smarter marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.



Pardot Reviews Recently Reviewed!


Salesforce integration oversold, but excellent in its own right

Dec 09, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks. Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement. Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically. The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice. Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Cons: Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups. Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Capterra loader

If you are using Salesforce then this tool is great!!

Oct 23, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: Pardot has a huge number of features that allow you to control, split and quickly view your customer lists. It is also awesome being able to get this information into Salesforce.

Another feature I love is the customer behavior tracking. It makes it simple to get an understanding of what a prospect is interested in. We can then tailor our message to this prospect. For example, if we identify someone is from a specific State (in the U.S.A) then we can share a link in an email that is information only about that State.

The scoring feature is also great because you can quickly see the interest of a current prospect and then notify the correct sales agent to reach out.

Cons: There are 2 things that frustrate me about Pardot. The learning curve and intuitiveness is very poor. It takes a long time to figure out what pieces are where. On top of that, I have used Pardot for almost 2 years and I still figuring stuff out.

It has a ton of features but figuring them all out is mind-boggling.

The other thing that is irritating is the email builder. It just isn't intuitive. You have a tiny screen to make any edits and adding things (like custom information) is hard to find most times.

Then you have to sync this email to the HTML version. Every time I have clicked that button the email syncs but I have to spend 5-10 extra minutes fixing the syntax issues that come about from the sync. I feel that process should work much more seamlessly.

Overall: Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would use a different tool (such as Hubspot).

It feels like a dated product that needs some updates to the user experience.

Keep in mind it is VERY powerful (a ton of features) but finding them is irritating. For example, you have email templates and email drafts. The differentiation is not clear and you have to look through their knowledge base to figure that out.

Capterra loader

Fast, Easy, and Powerful Marketing Automation

Aug 07, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

Awesome update releases thanks to being a Salesforce product.

Cons: The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Overall: I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Marketing Automation for price conscious organizations

Mar 30, 2017
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends. Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy. Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Pros: Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Cons: Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Pardot Lets Us Punch Above Our Weight

Mar 10, 2016
5/5
Overall

4.5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible! Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results.

Cons: There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud. I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved. Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting.

Recommendations to other buyers: If you're B2B focused, if you're growing, if you're looking to automate marketing campaigns so you can do more with your current staff, and especially if you already have Salesforce in house getting Pardot is a no-brainer. It has better integrations than Marketo, Hubspot, Eloqua or Act-On. It is easier to use than those systems and it doesn't suffer from the reporting inaccuracies that plague systems like Act-On.

Capterra loader

Amazing tools.

Sep 27, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface.

The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce.

You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results.

It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.

Cons: Pardot is rather expensive and probably not suitable for small enterprises.

The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to.

Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.

Overall: My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard.

Great marketing automation, but not easy to use.

Jan 24, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Pardot is great for companies whose sales teams also use Salesforce due to the tight integration between the two products. Prospect and campaign tracking data can sync easily between the two systems and keep track of all campaign touch points across sales and marketing teams. Engagement studios are super easy to set up and allow for easy engagement-driven campaigns that help avoid "spammy" campaigns that help you stay off the blacklists of ISPs.

Cons: My major complaint with Pardot really has been with the UI/UX. The user experience is not great. It's not intuitive AT ALL. There are many instances where the interface breaks standard functionality conventions, leaving you in the dark trying to figure out how to do even simple tasks. That being said, the Engagement Studio has completely different UI than the rest of the app, and is actually quite a good experience. I guess Salseforce is taking their time redoing the rest of the app, but I'm sure they'll get around to it soon enough.

Overall: I really did enjoy using Pardot overall, and I would recommend it as a top-notch automation tool. The learning curve can be steep. I recommend attending one of their 3 day foundations training courses to help jump start your experience.

Capterra loader

Great MA Software for Small Businesses

Sep 12, 2018
4/5
Overall

4 / 5
Ease of Use

2 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The native integration to Salesforce was the main reason we chose Pardot. They did not win the "bake-off" against their competitors, but according to our vendor, the native integration was a feature we couldn't live without. I also appreciate that Salesforce is investing in Pardot and they are regularly releasing new features and fixes. Thirdly, the community is large and friendly and helpful. I'm developing several connections that are helping me in my day to day.

Cons: My general sense is that Pardot works well for small businesses that do normal things and have a straight-forward business. We are a medium size business and very complex. We have found a lot of limitations and thus have a lot of workarounds in place that were required to do what we want to do. That results in a very maintenance heavy installation and the risk for missing something is high. Reporting is horrible (although they do have a new B2B Marketing Analytics module for an extra fee).

Overall: It's a good software. There are a lot of features and its easy to use. I'm grateful that there are many ways to solve a problem. So even when we run into limitations, there's usually a way to figure out a work around.

Standard Marketing Automation with Advanced Email and Content Tools

Mar 17, 2016
5/5
Overall

4.5 / 5
Ease of Use

4.5 / 5
Features & Functionality

3 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: From its Exact Target roots, the email marketing capabilities are what I like the best about Pardot. I have full HTML control and can easily create my own templates, A/B test, use variable tags, view reports, and more. The use of Litmus email previews is awesome too. I've been using the new SF Lighting UI for a while now and I like it a lot better. There were a few bugs at the beginning, but I thin they are all cleaned up now. The folder organization is probably a feature that doesn't get talked about much, but it helps a lot. We were told to try to use them and much as possible during the initial Pardot setup, and I'm so glad we did because you'll notice content and files start piling up immediately and having a solid folder structure makes life a lot easier. I've used a few other Marketing Automation tools before and Pardot is my favorite. It's simple, but robust enough to handle advanced needs.

Cons: The automation and "Drip" functionality is pretty simple and doesn't offer any real advanced options. For example, you can't create drip automation based on if a prospect clicks a certain link in an email, but I think there are working on that. There are a few other little things, but nothing major. One item that Pardot could improve upon is Basic Chat Support. They only offer basic support through their Olark chat, and more than half the time I check, it shows them offline which means they are full. It can get a little annoying at times if you need something urgent. However, their case management is very good and if you have a case get escalated to a higher team, the support is very good. I've had the team spend a lot of time working on some advanced form functionality for me that helped a lot. Their knowledge base is strong too, so that usually a good place to start.

Recommendations to other buyers: For someone new to Marketing Automation, it may be a little on the advanced side and might be overwhelming compared to other entry level tools in the market. But for someone looking for unlimited clean email capabilities and robust features, Pardot it for you. If you use Wistia, be sure to connect to Pardot, it's awesome.

Everything has a learning curve

Jun 26, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.

Pros: Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it's a great tool that's used frequently to solve and offload processes from other, potentially costly systems.

Cons: My con is a con that anyone would have, it's a different UI, capabilities are different in some contexts, and it really just takes a matter of time to feel it out and get comfortable with. If time is that bad of a con, than we'd all have a bad wrap. I do with their integrations were a bit long but with most things going to Salesforce and Pardot having a bond with it, we can solve things through that channel.

100% YOY Increase in Leads with Pardot and Salesforce Intergration

Jul 20, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Comments: We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce, we saw a dramatic increase in Pardot's usefulness. Having the ability to score prospects' interactions on the web and easily hand off warmed up leads has made a real impact.

Pros: - Once you have solid templates built, creating new emails and landing pages is very fast - Integration with Salesforce is solid, no issues with data sync in either direction - Automation rules (especially b/t Salesforce and Pardot) can take care of a lot of mundane tasks without needing to remember to do them

Cons: - Getting started with the Program can be tough because there is so much it can do - Reporting on data can be difficult to figure out. Not on a per-email basis, but rather on Campaign-level performance. There seem to be multiple places to get information and they don't always match up. - Landing page templates are not responsive. Seriously! You have to have a web designer built and import them to be useful

Pardot marketing tool

Nov 02, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the ability to have insight into customer activity and to create marketing campaigns. From a marketing perspective Pardot is an amazing tool. However my role is in more of a sales role so I tend to lean on the features of Salesforce much more. I appreciate the tie into sales force and how I am able to create reports and customer lists very easily in Pardot. It has greatly expanded the communication that I am able to have with customers. I work closely with the marketing team to delivery targeted messages which we were unable to do in the past.

Cons: My biggest frustration comes from the Salesforce/Pardot relationship. I wish that the terms in salesforce were the same used in Pardot, it is a bit of a learning curve especially when you are getting up to speed and working within two different departments. For example campaigns in salesforce are completely different than campaigns in Pardot.

Overall: Overall, I am really happy we went with Pardot it has been a great marketing tool and allowed our company to create content and reach an audience we could not have even come close to without it.

Definite increase in lead generation and conversions

Mar 09, 2016
5/5
Overall

4.5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: We are a small consulting business based in London and we rely heavily on Pardot to generate, manage, and communicate with our leads. We've used just about every feature of Pardot and there are a two that are most valuable to our business:1) The custom landing pages drive a lot of leads from search engines to our site, 2) Campaign tracking so we can see just where our leads have come from, as well as how else they've interacted with us (forms completed, price sheets downloaded, links clicked, emails opened, etc.). We've seen a definite increase in our lead generation and lead conversions since we started using Pardot two years ago.

Cons: There is very little I have to complain about here. If I had to say anything it would be that Pardot has a lot of features that we hadn't used before, so it took some time to learn it all and be really effective. It's definitely a commitment, but one that pays off! Once we were up to speed it was quite easy to use.

Recommendations to other buyers: I would recommend prioritising your organisations needs and goals before evaluating a software or platform by talking internally and making a list. It will help you discern if the platform is the right fit. If email marketing is your priority, then your platform should have a strong yet easy to use way to sending emails. If your organisation has had trouble tracking lead conversions, then look for a solution that has that specific type of reporting.

Definitely a great way to sort leads

Nov 28, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I really liked how the leads were sorted into ones that were immediately "hot" and with Salesforce mobile, I could even do it on my long train commute home. It was also a good indicator of which leads to focus on. Since our sales cycle can also be really long, it also was helpful to see how long the prospect has been in the system and how knowledgeable they might be about us. As a newer salesperson it was helpful.

Cons: I wish some of the pro features were available at the standard price. If we could see the Google Adwords that led our prospects directly to the site easier, it would be much helpful. It is available, so it's not too bad of a downside, however, it is if that feature is too expensive for your budget at the moment.

Overall: Besides the functionality of using Pardot on the sales team, I know the marketing team and exec team loved the dashboards. The marketing team was also able to capture many prospect details from the easy to create beautiful, customizeable content where most of our leads came from. It's definitely an added bonus to help create the pipeline and sort it effectively.

Capterra loader

Does the job but don't expect custom reporting

Sep 27, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that they have a landing page builder but their user interface for building landing pages should be more competitive with what's in the market.

I like their email campaign builder interface and the drip marketing tool.

Cons: Their reporting is lacking because you can't customize it. It's hard to really know track leads through the pipeline and recycle them when they aren't ready to buy. The tagging and folder structure isn't intuitive and takes a bit to get used to.

Overall: I think Pardot gets you 2/3rds of the way their with Marketing automation and you have to augment with other tools to get the rest of the way. If you use SalesForce connected to Pardot then you really have to do all of your reporting in SalesForce or it gets really confusing trying to sync the two together.

We've had a fantastic experience with Pardot

Apr 30, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Pardot is reliable and easy to use, and has helped our organization objectively measure return on investment in marketing automation. I can say with certainty that last year 50% of the net new revenue opportunities we won were tied to marketing automation via Pardot. I only need support from Pardot's customer service team about once per year, but when I do, they are friendly, helpful, and efficient in their responses.

Pros: Easy to Use Easy to Train On Pardot makes it easy to measure a return on investing in marketing automation. The tool is reliable and performant, and the Pardot team's customer service is outstanding.

Cons: The Client Advocate email domain was terrific -quick and helpful customer support for usage-related questions. I'll be very sad to see this deprecated and replaced with the success community.

Capterra loader

It offers more than it can handle. Terrible support. Way too expensive.

Aug 01, 2018
2/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Cons: We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

Overall: We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

A flawed but somewhat integrated engagement platform for Salesforce

Mar 02, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Pardot is very easy to use for the most basic purposes such as sending out emails and generating lists using metadata from both your Pardot and Salesforce database. Tracking peoples journeys along your website is also a plus.

Cons: The software is limited vs Hubspot and other competitors. Reporting is not as robust and integration with Salesforce (the confusing 'Pardot Campaign' vs 'Salesforce Campaign' for example) can be frustrating. Do not expect to be able to get the level of website analytics you do in Google Analytics or the tracking ability available in Hubspot.

Overall: Easy to setup and basic integration with Salesforce. It is good for it's price point.

Great tool to use with Salesforce

Aug 05, 2016
5/5
Overall

4.5 / 5
Ease of Use

3.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The integration with Salesforce takes sending e-blasts to a whole new level of user-friendliness. Gone are the days of exporting a list from Salesforce, uploading the list to a separate email client, etc... The syncing with Salesforce allows me to create dynamic lists based on Salesforce field values with ease! When building the emails the HTML editor is great and the WYSIWYG editor is simple to use, plus there are plenty pre-built templates to choose from. The automation options like drip campaigns and dynamic lists help me be more efficient than ever. The analytics are very helpful in determining the effectiveness of our email campaigns and A/B testing helps us know what works best with our audience. The customer service if I have a problem is wonderful--they follow up quickly and helpfully explain how to resolve issues.

Cons: While the Salesforce integration is great, I wish there was a way to "filter" which records in Salesforce get synced to Pardot. When you have multiple records in Salesforce using the same email address the process can get tricky.

Recommendations to other buyers: If you're already using Salesforce, Pardot can absolutely help you with email marketing. You'll love reporting/analytics!

Capterra loader

Give it time and you will fall in love too.

Nov 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The amount of things you can do with this platform is virtually limitless. Yes, it takes a good deal of practice to figure out what you have to do but once it clicks, it makes perfect sense. Mailchimp and Constant Contact will never be the same!

Cons: It has a pretty steep learning curve at the beginning. Some common terms (ex. campaign) have completely different meanings inside Pardot. It's not the prettiest tool in terms of UI/UX but it gets the job done.

Overall: If you are ready to take your email marketing to the next level, Pardot is the way to do it. Be prepared to learn and be a tad frustrated at first, but once you get it going it is totally worth it.

Powerful Marketing Automation Tool for Small Business

Nov 03, 2016
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: automation, reporting, metrics, custom URL redirects, Sales Force integration

Cons: duplicate email issue, also there is so much it can do but sometimes it is a challenge to identify the best way to use all of the features.

Overall: We started working with Pardot about two years ago when we first implemented Sales Force. it was a great solution for the types of B-to-B marketing emails we were hoping to start producing more of. We have still not fully unlocked the full potential of the platform, but the more we learn about the automation capabilities and integration with Sales Force the more excited and eager to learn we get. Our biggest struggle is that in our business we have some accounts that will use the same email address, which Pardot does not allow. We will be setting up a training soon to help us better understand engagement studio so that we can start executing on some smarter campaigns.

Pardot + SF is a great match

Feb 05, 2019
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Integration with Salesforce is a huge plus as it's reducing my usage of other apps. The ease of understanding where a customer has traveled on our site or has looked at in our emails is so valuable. The integration for our team to get tasks for hot leads gives us the speed to lead we need to close deals faster.

Cons: There is a definite learning curve with set up and using the system. Support was a great help for this. There are also limitations on the different levels of accounts that can be annoying if people need to see certain things.

Definitely advanced, but very powerful

Feb 22, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This program has allowed us to integrate automated marketing where we had none, and keep excellent track of it along the way. I like how customizable every aspect of it is, from the email templates to the landing pages. The customer support is very extensive, and I really enjoy the office hours they hold weekly where you can ask the product engineers questions and learn from other Pardot users.

Cons: They market this as being a program a non-developer/designer could use, which is probably technically true, but you would not be getting the full value from it without someone with at least basic HTML/CSS knowledge. The templates that are included with the program are not very engaging and most of them are not mobile responsive. This took our company a LOT of time to figure out how to implement. The documentation is extensive but sometimes hard to comb through. Your best bet is getting on with the office hours so they can point you to the right article.

Overall: This software has allowed us to add marketing automation to our own internal marketing where we had none before.

My favorite marketing software

Nov 02, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: In my opinion, pardot is the most robust and the gold standard for marketing automation. I use it daily across multiple brands and I find it to be the easiest platform with the most functionality.

Cons: I don't think the help center or pardot community is that helpful. I usually have to dig pretty deep if I'm looking for answers. Also, they recently (in the last 1-2 years I think) moved all of their help center articles to salesforce.com but didn't redirect the old links... so it's a pain to find the current/updated articles.

2nd best marketing automation experience

Jun 01, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the engagement studio, and the overall general features of Pardot. The user interface is very good.

Cons: It's missing some key features that Hubspot has - or has very pared down versions of those features.

Overall: It's a great marketing automation platform. I think it's probably truly amazing for people who use Salesforce because you'd have a full integration. For me, it's the second best platform I've used - Hubspot has some standout features that work for me that Pardot's missing. But overall, this is a great product that's relatively easy to use (as marketing automation platforms go), and it should definitely make anyone's short list.

Use Pardot for email marketing and nurture campaigns

Mar 26, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Pardot is great because as an Account Executive, every lead and contact I work with in CRM has a field called Pardot Score. Based on scoring criteria related to opening an email, clicking a link, etc, I can really find the most qualified leads to focus on any given day or week.

Cons: Compared to other email marketing software that I have used, Pardot is really the best one that I've used. Not much experience in creating campaigns though.

Overall: Great ability to score leads from email marketing campaigns and find the most qualified prospects to focus on.

The Best Marketing Automation System Available.

Feb 09, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Pardot is the most complete marketing automation system available on the market today. We originally selected the tool because the quality of the email marketing tool far surpassed every other MA vendor, but Pardot has consistently delivered an excellent experience in every way. The system integrates with our CRM perfectly, offers sophisticated content distribution and automation options, and delivers incredibly accurate real-time prospect tracking. Pardot helps us motivate prospects through every part of the funnel faster and more effectively than any other tool. It allows us to deliver relevant, personalized messages to better connect with our future customers.

Cons: We love everything about Pardot. You will hear a lot of feedback from other vendors will about how the system's reporting/analytics package is not robust enough but we haven't found that to be the case at all. The system is incredibly easy to use, and the more thought you put into your campaigns, the more intelligence you'll be able to derive from them. Pardot does everything we need it to do and does it incredibly well.

Recommendations to other buyers: When selecting a Marketing Automation System, it's imperative to have a great foundational tool with full functionality, a system that will integrate easily into your other systems, and a vendor committed to improving and continually enhancing the tool. Pardot is the answer to your search and is a system that can be the cornerstone of your marketing department for years to come.

The best B2B Marketing Automation tool

Oct 25, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall excellent.

Pros: Way more than just email. Pardot is a full force marketing automation tool. Everything from page tracking to form building to file downloads, It is by far the easiest to use tool I've experienced. In addition to the above, it's an excellent email tool, complete with record assignment, auto responder, integration capabilities.

Cons: Too frequently there is system down time that impacts message sending and performance. To date, this has been simply in convenient and has not crippled any critical operation.

Powerful Marketing Automation Platform

Dec 14, 2016
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The updated interface is wonderful. I also really enjoy the new Engagement Studio when compared to the older drip programs. It's powerful and automation rules, dynamic content, drip campaigns and more really add a lot to your marketing department.

Cons: It can definitely be pricey.

Overall: Pardot can be very powerful. It can do quite a bit, including manage email marketing, lead segmentation, lead tracking, lead scoring, nurture campaigns and more. Best of all, it syncs perfectly with Salesforce.

Recommendations to other buyers: Have a plan and make sure you utilize this fully. Also, ensure Marketing and Sales are aligned and communicating.

Pardot, The Everything Automation System

Dec 21, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Really helped us maximize our SF investment by deploying Pardot company-wide into Sales Ops, Accounts Receivable, Project Management, and more. We used Pardot and Sales Cloud to create EZ-AR an automated AR service that requests invoices until they are paid, cutting DSO up to 50%.

Pros: Sync to Salesforce - unlike no other Marketing Automation System. Ease of use and navigation. Easy campaign management

Cons: Honestly, nothing really to complain about here. There are small bugs here and there, but that comes with every system and I have seen those same bugs and more in other MAS.

Pardot Review -

Sep 27, 2018
4/5
Overall

1 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: I like the programs ability to link with Sales Force, and the management aspects of the software. At times, Pardot enhances the overall workflow of the day.

Cons: Pardot doesn't offer the ability to go back at certain stages, so if you do hit back on your browser, or hit pardots back button it will either time you out or delete your previous steps. Also the program doesn't seem to be entirely compatible with our companies server, as it is extremely slow. If you populate something in Salesforce, it will take up to several hours to show in Pardot, despite restarting the page and the whole computer. Lastly, building out emails is extremely difficult as there is a delay in the editor box and the email overview box. Also things like formatting pictures, text etc. are extremely frustrating in comparison to some of the other email platforms I've used in the past.

Horrible product, customer support, and contract.

Jun 12, 2017
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does't meet our sales and marketing requirements.

Cons: In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use.

Stand Out Issues:

- The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce. We have reported the technical issue many times to their support.

- They cap uploaded assets (Ex: images) at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage.

- Poor reporting on emails:

* Missing data on 1:1 emails. Direct emails sent via the Gmail plug-in.

* CTR doesn't show for under 1% in engagement studio > Requires us to click down into each email template to pull report and export details to do a side by side comparison

* There are no reports generated for engagement studio (only drip programs - old feature now retired)

- Can't track replies on emails > can't gauge performance

- Recurring issues with Engage in Gmail and Engage Alerts (holds up the sales team from their day-to-day tasks)

- Poor UX in Engage via gmail for sales team (cannot organize 1:1 templates by folder)

- Limited on engage logic, can only use prospect fields. We can't use opportunity or account data in automation.

Overall: None

Capterra loader

one of the best inbound marketing softwares

Apr 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros:

This tool offers several solutions, but the most outstanding is the one that concerns the analytics carried out in B2B marketing.

In addition to the web service, it has a mobile application that will allow you to manage and cultivate your leads in an optimal way. In this way, you will make more successful deliveries and with greater guarantees that will surely fit in your audience.

Another service offered is the ability to connect with your users and customers no matter where you are. This will allow you to make faster decisions and thus ultimately increase ROI in your marketing campaigns.

Cons: The prospect details page could be a little more simplified. I find that it can overwhelm you with information that might not apply to the prospect.

Using pardot and salesforce

May 30, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics

Pros: Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.

Cons: I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.

Good product

Sep 19, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the user interface and free office hours.

Cons: There's no ability to easily update a custom funnel retroactively, but I think this is a limitation for all of the marketing automation tools. Often times, our MQLs, SALs criteria change, and we want to see how our marketing progress has changed retroactively. Lacks a lot of integration with other third party tools.

Overall: I have had a good enough experience with Pardot in terms of onboarding and free ongoing training.

Capterra loader

World Class Marketing Automate Software (and more)

Sep 25, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Helps automate marketing, sales, service activities. Greater understanding of how our prospects + clients interact with marketing collateral.

Cons: Very expensive and doesn't make much sense to use it without Salesforce Sales Cloud.

Overall: Simply great. There was a lot to learn but the customer success manager we had was great, not to mention the excellent community and training material available on the web. Took a while for us to get it up and running but now we couldn't operate without it.

ARCHITECT REVIEW

Oct 04, 2016
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It was intuitive, useful, efficient. It helped me improve our operations significantly. I'd definitely give it further consideration.

Cons: It was intuitive, useful, efficient. It helped me improve our operations significantly. I'd definitely give it further consideration.

Overall: Really Nice thing to work on It was intuitive, useful, efficient. It helped me improve our operations significantly. I'd definitely give it further consideration.It was intuitive, useful, efficient. It helped me improve our operations significantly. I'd definitely give it further consideration.

Recommendations to other buyers: It was intuitive, useful, efficient. It helped me improve our operations significantly. I'd definitely give it further consideration.

Good value for money and a reliable service

Sep 07, 2017
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Comments: If Salesforce delivers on their promise to improve the reporting - and don't try to charge extra for it - the solution would be much stronger.

Pros: Great value for money and has helped us take our marketing campaigns to the next level. Seems generally robust and integration with Salesforce improving.

Cons: Integration with Salesforce is still a work in progress (after several years), especially around reporting. Terminology is confusing and reporting at campaign level weak.

Capterra loader

Pardot is good

Aug 06, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the marketing automation features. Sending emails. Engagement studio. Stuff like that. I also like how well it connects to salesforce. Great feature to have with your marketing automation system.

Cons: Campaigns are not helpful at all since they don't directly connect to salesforce campaigns, so that is frustrating. Some limitations to email design. Overall not too much to complain about though.

Overall: I am a pardot fan. Learning the ins and outs of pardot has helped get me two different jobs now, so I am glad that I was introduced to it. I would recommend it as a marketing automation tool, especially if you use salesforce.

A Mixed Bag

Jan 23, 2019
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The CRM functionality is really amazing. It's easy to assign Scores to leads and make and edit Dynamic Lists, which is at the heart of our sales plan.

Cons: The system for designing emails is archaic. Like, is someone filming me and laughing? Oh, you want to add a simple section at the bottom? It's easy. Just edit the... HTML code. I do not code and that is why I love drag and drop when I need to edit my email template.

Overall: With Pardot, we are able to track the behavior of people interested in our company and send more personalized emails to them, which is huge. The actual process of creating beautiful emails is a total disaster on Pardot, which I would not wish on my worst enemy. When I do that part, I miss MailChimp. But Pardot has way more options than MailChimp in many other areas. So, a mixed bag.

Great automation tool for companies looking to scale email marketing and nurture programs

Aug 29, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall great product. Excellent value for the money.

Pros: Ease of use, lots of functionality (nurture campaigns, social posting, salesforce integration, lots of automation opportunities)

Cons: Customer support is still strong but not as good as it once was (used to have customer support chat feature but recently got rid of it). Better integration of Pardot campaigns with Salesforce campaigns would be great. More integrations with other tools.

There's a lot you can do with Pardot which is great from an insider perspective.

Jun 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I used Pardot to create custom URLs to track performance on social media. It's great for creating custom URLs and storing them and keeping track of data. I also used Pardot for email marketing, which again was great for keeping everything in one place and automating emails.

Cons: The program was very glitchy and would often be down for maintenance a lot. There's also a lot to the program, so you really have to know your way around the system to take full advantage.

Overall: Overall good concept for management purposes, but the program would close for maintenance and was glitchy a lot.

Salesforce Users Should Strongly Consider Pardot

Apr 06, 2017
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Love working in it daily!

Pros: If your sales team has a high volume of leads/contacts (1million+) Pardot has an awesome feature call Engage Alerts which will help your sales reps filter out prospects/clients with the most activity in real-time. Especially, good when an email campaign goes out.

Cons: You need to setup your campaigns the right way, the first time. If you don't, it's hard to go back and restructure.

Very Robust Sales Funnel Manager

Oct 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I liked the ability to create landing pages in Pardot. Having an API to connect leads to our lead database. Email tracking. We used this tool to assist sales for a 100 Million Dollar company as a staff of 5 people.

Cons: We needed to have a web programmer on staff to make the most of this system.

Overall: Pardot is a very valuable tool for the correctly staffed and sized organization. Maybe overkill for some.

Glad we chose Pardot

Feb 27, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: We selected Pardot over 2 other well-known marketing automation options. After using Pardot for the past several months, I have found it to be fairly easy to use and powerful. There is a learning curve, and the best way to learn is to use it often and try new things (e.g. - engagement studio). There are lots of webinars and support materials available and the open office hours is usually helpful (although not always the most convenient since you have to wait in a queue before getting your question addressed and have a limited window to do so as others are typically waiting in the queue as well). Overall I am pleased with Pardot and hope to get even more out of it in the coming months. I would recommend it for marketing automation.

Pros: Powerful. Generally easy to use. Reporting/metrics. Integration with Salesforce.

Cons: Lack of live support outside of open office hours.

Best email marketing software with SalesForce behind it, nough said!

Jun 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Easy to use, intuitive and simply gets the job done! Great dashboard, reporting, user insights. Sometimes it leaves you with a guilt that you know so much about your site visitors and users! lol

Cons: Would be better if it offers custom analytics reports, or way to generate custom reports. But overall very satisfied with pardot. Will definitely recommend it to everyone!

A very capable platform but SFDC support needed cage rattling

Dec 17, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Great UI and workflows for a fully featured automation product. Easier to get things done than in Marketo. Deep feature list, and very little customisation required for our environment - ideal for B2B complex sales.

Cons: When we had critical issues SFDC support were slow to respond, unhelpful and poorly informed. We had to escalate an issue through our account manager and all the way up to Senior Product Mgmt at head office in order to get a proper issue diagnosis and resolution. Shouldn't be that hard, and known bugs should be well socialised with Level 1 and 2 support.

Overall: Our experience is evolving and it's early days, but looking forward to the next 12 months and seeing how hard we can push it

Still figuring it out...

Jan 01, 2016
4/5
Overall

3 / 5
Ease of Use

5 / 5
Customer Support

3 / 5
Value for Money

Comments: We've used Pardot for just over two years now. I only recently was involved in the backend of Pardot where I learned how to use and develop our processes using it. I feel Pardot could offer a lot more options of tracking and measuring it's effectiveness. There are additional purchases that you will need to make in order to track all of the finer details like videos, clicks etc. It is great B2B, but I'm not convinced it's at it's peek yet. I find myself spending a lot of time searching to find if things are possible, when in reality they are not. Overall, out of the other options I have explored it is the best out there in it's field. I think in a few years time they will develop even more.

Pros: Customer service is near flawless, and they work with us really well. You can make pardot fit your needs, and customise the content you are sending to specific and targeted people.

Cons: Pardot has it's own database with limited space depending on your package. Some things in pardot cannot be tracked - like videos for example. It's simple to use, but lacking in a breadth of options.

Pardot is Great

Nov 11, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to pick up quickly

Cons: Sync with CRM can be complex. Lots of details. Make sure you are involved in the integration from the start.

Overall: I've used Pardot in the tech and manufacturing industry and have found the tools to be intuitive, easy to grasp and accomplish what I need to do (build campaigns, generate leads, nurture prospects and enable sales teams to close more business faster.

Recommendations to other buyers: Use it daily. Make sure your reporting is accurate right off the bat.

Super Easy to use!

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This product is super easy to use. It was the first markeitng automation software I learned how to use and it was pretty easy from day one. The team was extremely helpful in getting it set up and teaching us all the features.

Cons: There are a few features missing that markeitng automation vendors like Marketo and HubSpot have but overall they are a great company to work with

Overall: Pardot is pretty great! When going from no automation to Pardot, things get pretty streamlined and the marketing team is able to get so much more done in much less time.

Pardot is a great marketing automation tool

Dec 19, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Pardot is extremely easy to use and navigate through. It's pretty intuitive and the user interface is mostly appealing. It's native integration with Salesforce is also a huge plus.

Cons: The Engagement Studio is great, however, it is lacking more of the intricacies (specifically around flow logic) that other marketing automation platforms allow for.

Overall: I had utilized Pardot in an administrator position, and I really enjoyed using the platform. The system was easy to maintain, and they are making continuing improvements to it as time goes on.

Capterra loader

Robust system with lots of features

Aug 31, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The insights that Pardot gives are incredible. There are lots of functionalities and great tools to enhance a personalized marketing experience.

Cons: It really is a full-time job to manage the system and take advantage of all the features. If people are using it that aren't super tech savvy, things like emails are cumbersome in the system.

Pardot Review

Dec 16, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Pardot has allowed us to streamline our email marketing communications while leveraging insights and activities to empower our sales team. The interface for sales reps is easy to navigate and allows them to focus on prospects with high priority. The Engagement Studio offers automation triggered by buying behavior to mitigate some outbound sales efforts. Page Actions, Custom Redirects, and Notifications are easy to manage and provide instant feedback on customer actions. We have our platform integrated with Salesforce, and the lead assignment rules work well. It is a little bit surprising that the amount of custom privilege sets are very low given that Salesforce is the exact opposite, which does lead to some confusion when dealing with overlapping products and representatives. There are some functions I wish we could allow sales reps to utilize (like read-only Segmentation Lists) without having to bump them up to Marketing status. Overall, Pardot has been an excellent tool as we grow our brand and business.

Pros: Email execution and reports Connection to Salesforce Engagement Studio / Drip Programs Page Actions (domain tracking) Clean, easy UI Custom fields

Cons: User privilege sets Mobile-friendly templates

Leading the Way with Leads

Mar 12, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Pardot offers a user-friendly interface with a great system for nurturing prioritized leads. This software helps to streamline a once complex series of logging in and out of multiple platforms just to achieve one results. A great time saver overall.

Cons: I do not like the payment plan set-up. I feel like there are ways to further incentivize this process.

Overall: Pardot helps you benefit from the huge system of Saleforce behind the scenes while creating amazing marketing segments. This software streamlines the once tedious process of finding the right segments with its intuitive features and user-interface. With the tedious parts automated, there is a better chance you will get results from your leads.

Good for those who are already using Salesforce

Jun 15, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: I like how the connection with Salesforce works; I have all my Salesforce leads and campaigns in Pardot so there is little to no need to export or import anything. I also like the Engagement Studio - it is a pretty visual and simple way to set up marketing automation.

Cons: The interface is sometimes unnecessarily complex; the social sharing feature could be improved - especially when a social network changes something, it takes a while to appear on Pardot.

Great automation email tool with potential to be awesome

May 02, 2016
4/5
Overall

4 / 5
Ease of Use

3.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Pardot make it easy to send/automate emails to those Contacts that reside in Salesforce. In addition, they are always adding more features to increase the usability.

Cons: Unfortunately, Pardot's method for organizing templates, list, campaign and so on is not ideal for me. I rather have my list, campaigns,etc.. broken down by a folder structure instead of one big list. There is an folder structure in place but it's a separate navigation link from the main Marketing object options. This is also prevalent when adding prospects to a list. Deleting campaings can be problematic in my experience. You can't delete a campaign without first deleting the list and email template associated with the campaign. Drip campaigns are not included in the marketing calendar. We do a lot of drip campaigns and this would be useful for user to see when the email is scheduled to go out.

Recommendations to other buyers: I would recommend anyone looking at using Pardot make sure their organization's Account/Contact ownership is cleaned up. Otherwise you run the risk of sending emails from users who are no longer around or from the wrong user.

Complex Solution But as well as the Best I Have Seen Till Date

Nov 08, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: To date, SF Pardot was one of the easiest tools to configure so smoothly. I could start the sync process in less than few hours. The breadth of automation service are huge and no doubt why this product is making so much of positive noise. The tool allows you to finish the process and keep all participants in loop .The tagging option is my fav. Beginning from messages, pages and different segments you can tag and club in to single element. The second best thing is the match up ability with deals compel truly I sensed that its a no brainier.

Cons: The expansiveness of administration gave through APIS are not a ton I figure they will expand what will assist different applications with integrating effectively. I think there is a great deal of enhancement required in the reporting side too.

Overall: Invest a decent measure of time and energy in learning the tool as this has such a large amount of inbuilt ability you can use as opposed to maintaining some other parallel business process.

Capterra loader

Pardot helped us automate and connect disparate marketing efforts in one platform.

Mar 06, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money

Pros: Pardot makes it incredibly easy to create emails, landing pages, vanity URLs, and drip campaigns without any HTML experience necessary.

Cons: The reporting is a little basic and lacks flexibility, so you're better off exporting the data to MS Excel and manipulating it there.

Effective Marketing Automation once you get the hang of it

Mar 09, 2016
5/5
Overall

4 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: It is a very robust tool that has been able to do accommodate everything we've asked of it. I like that if the functionality of a certain part of the tool can't exactly do what I need it to, there are work-around ways and other functionalities that can be creatively configured or strung together to achieve my goals. I really like the way the drip campaign logic is laid out. Very easy and intuitive. The email editor is also very easy to use. I like that there's always something new to learn. I've been using the tool for almost a year and I'm still finding new functionalities to use.

Cons: It had somewhat of a high learning curve when you first start. But I think that's the case with Marketing Automation platforms in general. I still don't fully understand how to generate value from certain reports.

Recommendations to other buyers: Make sure you understand all the capabilities. Really dive in to what this tool can do because it can do a lot for you. Understand that it will take time to feel completely comfortable with it.

Must have tool for any marketing team

Feb 08, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: The ability to scale a marketing team's effort has never been made easier with Pardot. Super easy to use and totally worth the investment.

Pros: Tracking ability Implementation of nurture campaigns Automation rules that remove the manual steps of "what happens next" after a lead are generated.

Pardot rating

Aug 01, 2018
5/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Pardot to me is a bit easier to work with, and it also syncs with pur SAP program which has all of our accounts information

Cons: I don't like when looking for an account, that if it's not assign to you, you cant find anything on the account.

Great for organizing my many sales prospects.

Aug 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Pardot has worked very well in our sales organization and works really well in tandem with Salesforce

Pros: Pardot shows me any new prospects that have been created plus any of those prospective clients that have been converted to a sale.

Cons: My biggest issue in Pardot is that I cannot see any accounts that haven't been assigned to me. In our environment, this makes things difficult and our process less streamlined

Super powerful marketing automation but prepare to deep dive to get the most

Sep 04, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: There are so many ways to be able to continuously and effectively reach our customers with this platform. With experimentation built right into it, it makes it easy to refine and continue to produce results.

Cons: The reporting aspect of Pardot leaves much to be desired. They tried to implement an Analytics suite to accompany it but it is not quite ready in my opinion. There are so many more ways I would love to be able to review that data that I can see is available but it is not able to be put into a report format that is digestible.

Best marketing automation solution for SMBs

Mar 04, 2014
5/5
Overall

4 / 5
Ease of Use

5 / 5
Customer Support

Comments: In my experience as a Marketing Automation Specialist over the past two years, I have encountered numerous clients who have experienced horror stories with other marketing automation platforms. Whether it was over complicated work flows, inconsistent reporting or terrible customer support - there was always a bad experience that made people hesitant about whether they could manage Pardot. The biggest way Pardot empowers their users is by their extensive blog with tips and tricks to get their marketing campaigns off the ground, their amazing customer support and their partnership with willing and able consultants and implementation specialists.

The system is user friendly with a consistent UI that maintains familiarity between different functions. Immediate integration with SFDC, and the ability to connect with several other systems, makes Pardot the best choice to get tracking on all areas of your marketing efforts. The ability to run a campaign, whether a product launch, webinar or general lead nurturing, from start to finish out of one system is great for SMBs with limited time and resources. In addition to being a beneficial tool for marketers, Pardot also makes sales teams more efficient by allowing them to follow up with the leads that have expressed the most interest and not waste time on ones that are not ready or have grown cold - and instead add them to a lead nurturing campaign that will alert them in that lead takes action again.

Easy to use

Jan 17, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Pardot is very easy to pick up and use out of the box. Different cadences make sense, and it's easy to envision how it can fit within your organization.

Cons: There's not a ton of custom features and functionality. If you're expecting a Salesforce-type experience, you don't really get it. There aren't many ways of making it your own.

Overall: Definitely a user-friendly marketing automation tool!

Good for setting CRM parameters

Mar 13, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I enjoy having the ability to create custom parameters to push through our CRM with the proper attribution.

Cons: Pardot can get a bit confusing, especially when creating new systems for tracking. That being said, it is a good tool.

Tarron's Pardot Review

Oct 05, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Ease of use

Cons: Support is lacking

Overall: Very user friendly but not to many features. The support could be a little better with a better handle time. Also, the update release could be communicated out to customers a lot better. Sometimes we don't know when changes are being made.

Recommendations to other buyers: More features would be helpful

Good Marketing Automation Solution with Room to Grow

Feb 20, 2015
4/5
Overall

4.5 / 5
Ease of Use

3.5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: It is incredibly robust. My favorite feature is Page Actions, which allow us to keep track of prospects as they move around on our site and act on them when they visit pages that we have deemed most important. I've also found a lot of value in the ability to assign completion actions to certain prospects' actions. It is completely automated and saves us time in the long run.

Cons: It seems like there are still a lot of areas where this product could be improved. For being owned by Salesforce, it seems the integration isn't quite as tight as it could be (eg., it takes up to 24 hours to sync some data between the two). Another pain point is lack of mobile optimized landing pages. We have had to have one of our developers devote his time to building out pages that are mobile optimized since the product currently lacks that feature.

Recommendations to other buyers: Pardot has a lot of potential in the future, and I think will be a frontrunner within the next couple of years. As it currently stands, however, I think a few other solutions (i.e. Marketo, Hubspot) may be a bit out in front of the pack. Evaluate what you are currently looking for and where you want your marketing automation to go in the future.

A good B2B companion to Salesforce

Jun 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: I like Pardot I really do but at times it can be challenging and a little clunky. I'd say they have to put more time and energy into making it a bit more user-friendly.

Cons: It can be a little tricky when setting it up at first but after awhile you get the hang of it. I wish they would include more ways to do things sometimes it's not as intuitive as you'd like.

Capterra loader

Pardot is easy to use but expensive

Feb 13, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Ease of use. I was able to maintain multiple campaigns

Cons: The cost is ridiculous given what is available from competition

Overall: I enjoyed the product but went with InfusionSoft which cost about 1/3 the price of Pardot

Overly expensive for the features, almost zero Aus support.

Nov 15, 2017
2/5
Overall

4 / 5
Ease of Use

2 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: The UI is fantastic and super intuitive. Feels good to use, which is important as we use this daily.

Cons: Implementation was cookie-cutter and conducted by a Third Party, which didn't take into consideration any of our business processes. As a result, we lost the ability to fully automate a large portion of the platform. Support is the absolute worst. Their live in-app chat has now disappeared completely, but even before this it was impossible to reach anyone or get a decent answer regarding most problems. Forget about their Knowledgebase, as you need to buy a separate Salesforce licence to access it. Warning: If you're buying this, you will NEED a technical front end developer to integrate it properly into your website, design forms to match, build email templates and landing pages. You COULD use their stock templates, but they're not device responsive and are super bland.

Has potential but very complex to set up and manage

Oct 12, 2017
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: This can be a good tool to use for automation as you can import contacts and add them to lists and drips fairly easily. It's also good for integrating with custom forms and landing pages and you can create custom campaigns, links etc. High level, it really helps connect everything together from the first visit (including the pages they viewed) and every subsequent touchpoint from then on (but reporting on this falls into the "Cons").

Cons: Pardot is a difficult tool to set up and manage and their support through the process is quite limited. Their chat seems to fill up by 9 am, and although they offer courses to train you how to use their product, they charge for it. Although it is a powerful tool, their reporting capabilities are very behind, and while they capture every touchpoint, there is no way to roll up that data to gather insights or report on it.

Pardot is AWESOME

Aug 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: This is one of the most effective ESPs I've worked with over my career as an email marketer.

Cons: It's expensive. The UX is not as competitive as HubSpot or MailChimp.

Overall: Great! I love it.

Great Marketing Automation Application

Sep 15, 2016
5/5
Overall

4.5 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support

3.5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The reputation level of Pardot is the highest among any marketing automation software we have tried, so our deliverability rates are excellent. Also, the data and business intelligence Pardot makes available is far and away the best we have seen anywhere. It is extremely helpful and makes it possible to refine our marketing to specifically target segments of our audience.

Cons: Having a background working with salesforce, the upload and attributes search functions are not quite to the capability of salesforce, but that may be something improved within Pardot down the road, to make it function even more like salesforce.

Recommendations to other buyers: Consider deliverability, ease of use, customer service and what do you really want to get out of the application. If you are new to Marketing automation, it may be best to consider an agency to assist with the ramp up, it will be a greater expense initially, but it will help to ramp up faster and make sure you get the most out of your investment.

Better than Marketo, but could be better

Oct 06, 2016
5/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Creation of any asset is really easy - simple WYSIWYG editor

Cons: Chat is rarely online

limited functionality (and a limit of) with automation rules

Overall: Pardot has been AWESOMELY better than Marketo. Really, my only problems are that the Automation Rules aren't as flexible as smart campaigns in Marketo (and they're limited - No If this, then that, but If this other thing, than have a different action). Additionally, the chat support is almost never on. Other than that, it's a marked improvement over Marketo - much more intuitive and user friendly.

Recommendations to other buyers: It's not perfect, but it's such a huge improvement over what we had before.

Pardot is not just a sales tool - it's an effective tool for coaching!

Mar 02, 2016
5/5
Overall

5 / 5
Ease of Use

4.5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: It's very user friendly, my sales associates do not have to be super technically savvy to use and understand it. As a sales coach, I use Pardot to show my associates the effectiveness of their email campaigns. Some send too many emails, and some don't send enough. By using Pardot in conjunction with a call recording tool, we can evaluate better if they are relying too heavily on email and not using best sales practices.

Cons: I like everything. It's a fantastic tool. There's really not anything I would recommend changing.

Recommendations to other buyers: Get it!! It is so valuable for sales associates to see customers' activity to plan for follow up calls, and it can be a great coaching tool.

Pardot rookie admin

Nov 16, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: seamless integration to salesforce and just introduced: lightning app!!!

Cons: some of the terminology is a bit confusing. and the order of operation required a change in our processes.

Overall: our business practices are a bit different from most. we had to make numerous modifications to make it work for us. which is a reason we went with Pardot/Salesforce: very customizable.

Pardot makes a marketers life so easy!

Sep 28, 2016
5/5
Overall

4 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Pardot is user friendly and I really like to new layout. The capabilities and insights it provides for marketing automation is great and allows us to connect with salesforce to see marketing activity and true deal flow.

Cons: I think there are some inefficiencies as it relates to video. You can't set automation rules for videos. While wistia is part of Pardot, I think there could be more flexibility to incorporate video into drop campaigns etc.

Recommendations to other buyers: Take a look at all your technologies and if Marketing automation is something you are looking for, make sure it meets the needs for your organization and can be integrated easily.

Capterra loader

A great way to automate marketing.

Dec 19, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love that you can easily see who's visited your site before and how they've interacted with your brand.

Cons: It seems to be hit and miss whether it makes me log in and it won't let me log in through Salesforce even though I am using the correct credentials.

Overall: The benefits of marketing automation are huge. It is also great to locate the "hot" leads!

Solid for SMBs

Oct 07, 2016
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy implementation

Cons: Some tracking is inconsistent with SFDC

Overall: Has been an easy to use solution for our company of ~100 employees. I would gladly recommend to any company our size.

I'm addicted to Pardot

Apr 25, 2016
5/5
Overall

4.5 / 5
Ease of Use

4.5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how Pardot syncs directly with SalesForce and allows for any organization you can imagine.

Cons: I run into a lot of issues not because Pardot is a bad tool, but because I do so much with Pardot that I have very high expectations of how quickly or seamlessly something should work. In these cases, I wish Pardot Support was easier for me to contact. Open cases seem to have been removed from the website and I'm not often using Pardot during live chat hours.

Recommendations to other buyers: The best recommendation I have is to carefully evaluate what LEVEL of marketing automation you are ready for as a company. Just because you can afford something, doesn't mean you can afford to run with it. While your site may need Pardot in the future, it may be realistic to start with a smaller CMS/CRM combo.

Pardot is one of the best tools out there for managing email campaigns

Aug 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how easy it was to setup an email campaign and to view metrics/successes of past campaigns

Cons: While I love this product, I'm not a fan of the other B2B tools that Salesforce has - so I wish Pardot could be easily integrated with tools from other providers like Google or Adobe

Excellent Marketing Software!

Aug 14, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall, I have thoroughly enjoyed using this product and would recommend it to any business looking for a savvy inbound marketing strategy!

Pros: Ease of use, intuitive design, excellent (and abundant) reporting features, several tiers of customer support and a thorough knowledge base, communicates incredibly well with Salesforce (naturally) and is chock-full of helpful and user-friendly templates and creation wizards that make each element flow unto each other, all with a set of very prudent organizational tools!

Cons: I really don't have much to say in the way of cons - it was a learning curve getting started, but coming from a rather mundane marketing background with little experience in such a complicated software, it was honestly relatively easy to pick up, particularly when partnered with an implementation expert!

Fast, easy, intuitive to use, yet powerful

Jul 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: True WYSIWYG interface for html emails. Excellent integration with social media and email marketing. Great for scheduling out Social Media in advance, analytics and reporting function are great.

Cons: Haven't quite figured out how to bulk upload several social media posts at once. When building html emails, when selecting an image to use, it does not show a thumbnail, I either have to remember the name or use trial and error.

Great for startups 1

Oct 06, 2016
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy to sue

Cons: expensive for startups

Overall: We use the product to distribute food to the homeless and the needy. The Product has been very helpful in directing our need base as well as following product distribution during the year as our needs change with respect to the financial climate that our clients are experiencing.

Recommendations to other buyers: Price point adjustment for non-profits and star-ups

Loved This Software!

Sep 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I was using Hubspot before I switched over to Pardot. The best thing about the change was the incredible integration with Google Adwords. It was able to completely integrate with Adwords and helped give advice for better ways to improve.

Cons: This was super costly. That is my biggest complaint. I worked with the sales rep, he was awesome, and was able to get a good discount, but it was still very expensive.

Capterra loader

We moved over from salesfusion to Pardot and have been much happier with this product

Nov 15, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - Less buggy than other email marketing platforms

- Integrates with SalesForce

- Excellent customer support

Cons: - Unable to use emojis!

- Unable to send emails easily to opens or clicks from previous campaign. You have to manually create lists and upload them.

Pardot integrates nicely with Salesforce, and provides a lot of additional insight.

Feb 26, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Lead Deck Pardot's Lead Deck gives you real-time activity updates of prospect's activity. If a prospect visits your services page, you can receive an update on your screen, and send them an email in one-click.

Cons: Not many integrations While Pardot does have native integration with most of the popular CRMs, they only have 32 third-party apps, which is significantly less than other tools, such as Marketo.

The pro tool for marketing automation at higher scales.

Feb 01, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Total visibility over user journeys, simple templating, full customisation and more - Pardot is a software power tool. Drip campaigns are customisable to an extent that I've not fully tapped into, and it syncs so easily with our advertising data.

Cons: Can be bulky and hard to manoeuvre - setup and implementation can either take time or cost a lot - beware Salesforce partners, their fees are extortionate.

Pardot makes building a drip campaign a breeze

Sep 06, 2017
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the engagement program it's easy to set up and the reporting features tell me what's working and what's not.

Cons: The customer service hasn't been the best since they removed the chat support feature. Now the only support is via email or open hours.

Capterra loader

I receive pardot emails on possible prospects

Jun 05, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like that in the mornings, i will come to work and i am able to see which future customers visited my companies website

Cons: I have not experienced anything negative other than it took a while for my credentials to get approved

Overall: awesome for leads!

Great product - easy to use

Oct 06, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use

Overall: We have been using for about 5+ years. Really excited to implement some new features after attending the 2016 Dreamforce Event

Parrot Marketing

Apr 14, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Very user friendly. It is simple for me to send out email blasts to prospective clients. I like the formatting features.

Cons: I have really had no issues with this program. I send approximately 15 email blasts per month and rarely have issues.

Best email marketing tool to use in conjunction with Salesforce

May 09, 2016
5/5
Overall

4.5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: There are several features that are really good about this product: - Its tight integration with Salesforce makes it easy to sync contact, accounts and campaigns. Most of the other email marketing tools lack in that capacity. - The general product UX is also really simple and easy to use. - The customer service is awesome. I've never seen such a quick response.

Cons: Although it has tight integration with Salesforce, but I'd very well like it to be part of Salesforce platform so that we don't need to sync data between two systems. And Pardot can directly help market to contacts in Salesforce. Plus I'd like the support for web-hooks as completed action which gives endless possibilities for integrations.

Recommendations to other buyers: If you are using Salesforce, this is the best Email Marketing tool for B2B. The integration with Salesforce is seamless.

Happy Customer

Nov 01, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Seamless integration with Salesforce. Powerful email and automation capabilities. Easy to use. Awesome support team and certification program. Great for our small but mighty marketing team!

Cons: Since Pardot provides broad enough features that can work for almost any business, sometimes you need to get creative and use multiple features in conjunction with one another to achieve your team's unique, desired outcome. It has a learning curve, but it's ultimately a benefit since it forces you to think strategically about how you use the product.

Recommendations to other buyers: If you are looking for a powerful marketing automation tool that integrates seamlessly with Salesforce, I would highly recommend considering Pardot!

Pardot is an extremely flexible tool that I have come to really enjoy using

Jul 31, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Soooo many options. Very flexible set of tools lets you adapt Pardot to your end goals. I have been able to use Pardot in several very different scenarios to a high degree of success. (BTW - it's kind of cool how my colleagues throw problems at me and I'm like, "Hmmmm...Pardot has a tool for that...here, let's do this and that and bingo! Success. Done. What else you got?")

Taking Marketing to the Next Level

Feb 09, 2016
5/5
Overall

4.5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I cannot say enough great things about Pardot. This tool has allowed our small team do the impossible. We are able to communicate to our prospects and clients on their time, with information they are interested in. We are able to easily see what channels are performing and which are not. We can tweak our campaigns on the fly and we tracking our prospects and where they are coming from even with very long sales cycles. The tool took a little bit to understand at first, but once we got the main concept the tool is so super easy to use. Getting help and support has not been difficult and they are very easy to work with. LOVE the SalesForce integration. We couldn't use the tool without it!

Cons: I don't have any complaints. Took awhile to get used to Pardot's meaning of "campaign" but now we have it :)

Recommendations to other buyers: Keep in mind what third party vendors would you integrate, can the tool integrate? Customer support, training. And level of effort for initial set-up.

Pardot Review

Dec 06, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Regardless of how the sales team and sales process is set up in any given company, pardot still works well and can be adapted to your needs.

Cons: I wish it wasn't a separate Salesforce product and was more integrated.

a fantastic automated tool to help generate more leads

Jul 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: - being part of salesforce means that it is a credible and reliable piece of software - their customer help service is second to none - the resources they have to offer are fantastic - super intuitive and easy to use/learn

Cons: - the PRO version is quite expensive - Pardot does not have as much integration functionality as some other CRM tools out there on the market

Intuitive and Useful Marketing Automation Software

Sep 20, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use Pardot in a variety of ways - to send emails, create custom URLs and track lead sources, to view lead info on AdWords performance, to create lead capture forms for our website, etc. In all aspects, the software is easy to use and has the functionality my team needs. Its integration with Salesforce is especially helpful for our lead gen efforts.

Cons: Nothing. I've also used Marketo as a marketing automation software and I think Pardot is more intuitive to use and has better functionality.

Recommendations to other buyers: Try a demo of each software and see which you prefer. Pick a few ways in which you'll get value from the software and make sure it has that functionality.