Who Uses This Software?

Startups, b2b sales reps, marketers (link builders, PR-specialists, outreach specialists), fundraisers, recruiters, outsourcers, freelancers, sourcing department reps.


Average Ratings

41 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $29.00/month/user
  • Pricing Details
    1,000 credits
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    No
  • Support
    Online

Vendor Details

  • Snovio
  • snov.io
  • Founded 2017
  • Ukraine

About Snovio

Snovio is an all-in-one platform that allows marketers, sales reps, headhunters and other professionals to generate leads on websites, social channels, and databases, enrich and verify them, and send smart email drip campaigns based on the recipient's behavior.


Snovio Features

  • Bulk Email Verification
  • Catch-all Server Detection
  • Disposable Email Detection
  • Domain Check
  • Mail Server Validation
  • Single Email Verification
  • Spam Trap Detection
  • Syntax Check

Snovio Reviews Recently Reviewed!


Awesome features for Sales Navigator!

Mar 07, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Snovio is always reliable. I have been working with a lot of email finders and they always lack one or another feature and it's frustrating. I was looking specifically for getting emails directly from the searches in Sales Navigator (most competitors have that option in LinkedIn searches but not within SN) and I WAS SO BLESSED to find out I could get all that with Snov.io

Cheeeeers and thanks for having an option like this!

Cons: It doesn't show the most used email from each contact when you get a bunch of emails.

Also, as an old user, I'd like to have the option to get discounts or a cheaper price to buy the yearly membership. I usually buy mines in Xmas or Black Friday when you have bigger promotions.

Overall: 9/10

Vendor Response

by Snovio on March 14, 2019

Thank you for staying with us!

My honest opinion about Snovio

Mar 11, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using Snovio for the past 1 year and I must say its one of the best email generating apps out there. They also have a extremely fast and helpful costumer reps available to help you fix any problems you may have along the way.

Over the course of a year that I've been a client, I've seen the addition of new features like the drip campaigns and an overall improvement of their service offerings.

It's a 5* from me to the amazing team at Snovio

Cons: - The fact that you can pause and restart an email generation sequence

- Stops working when you log out of your linkedin account on the browser on which its been installed

Vendor Response

by Snovio on March 15, 2019

Thank you, Emmanuel for your kind words!

Amazing platform for generating, building bridges, and nurturing leads

Mar 22, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I truly love their email finder. I can perform search according to numerous features: single and bulk domain search, boolean search and company profile search (which by the way has lots filters). Their online email verifier checks all the emails and marks each with a definite color so I can delete the non-real ones.

Then, I reach out to them via email drip campaigns and see the results of every email sent.

Cons: For now, nothing of that kind.

Not much to say,

Overall: First, I started using the platform as a verifier only but then realized that it is really more than just checker. Now, I've refused using any other tool, I've completely switched to Snov.io to cope with all the tasks.

Amazing all-in-one tool

Mar 07, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The most amazing thing about Snovio - besides that it really works on finding e-mails - is the all-in-one features. You can do really anything without having to browse thru infinite tabs and other tools. It's all there. Find, verify, send. It was a game-changer to me.

Cons: I think when they started a lot was missing or working not in a great way, but in a small space of time everything was growing fast and better. I was surprised by how fast the tool grew up. I used to kid that "when you guys start to send follow up e-mails, my life will be complete", I think 2 months after my joke, they started to send follow up e-mails with reply-stop feature.

Overall: I coudn't be happier with the tool. It really is everything I was looking fore. Used to use at least 3 different tools to do what I do with Snovio. Lot cheaper, lot faster.

Vendor Response

by Snovio on March 12, 2019

Thank you for your feedback, Marcos!

One of the better email scrapers out there

May 05, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Decent free version that lets you scrape up to 50 business emails, helpful export function, lower subscription cost than competitors.

Cons: You have to click on the chrome extension to scrape the email, but it won't reveal what that email is the first time. It has you close the extension, then reopen it just to copy/paste and that's annoying. If you need support, you'll have to wait at least 24business hours to hear back from them.

Best email finder extension

Apr 04, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Each tool is great and useful. But the email finder is used most frequently. Their Chrome extension works on social networks and all websites in general. I've enlarged the list of clients just within one day to the extent I haven't done it for a month and I still continue using it adding new people to my client base. With their email finder, I can find:

- people contacts on LinkedIn

- corporate emails on websites

- emails by domain

- email addresses using skills, jobs, and location filters

Cons: I don't think there are any disadvantages.

Great Value of money.. My Fav Email lead generation tool.

Mar 24, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Tools option especially I like also company profile search.

Cons: Company profile search would like especially.

Overall: I am very happy to use this softer but sometimes found lots of bad emails.I hope they improve the quality. overall this is good software like others.

Capterra loader

Great Drip Campaigns tool

Mar 04, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Easy-to-use drag-n-drop builder;

- Snovio email templates + possibility to create and save your own ones;

- email campaigns templates;

- possibility to add new prospects in the campaign if it is already launched;

- free detailed statistics on sent emails;

- statistics on every campaign recipient.

Besides, with Snovio, I can find and verify email addresses as well, all that in one package.

Cons: Unfortunaly, in the statistics there's no information on how many people have unsubscribed from my messages and how many prospects have reached the goal in the particular email campaign. But, luckily, according to the information in the app, this data will be soon available.

Overall: If you're tired of switching between platforms, tabs, and updating software, it's time to try Snovio. Accessible from anywhere, quick, and accurate.

Vendor Response

by Snovio on March 11, 2019

We appreciate your time and your feedback. Thank you for staying with us!

Reliable Solution To Email Discovery

Mar 26, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like that it runs behind the scenes collecting email addresses for the search results from sales navigator. I also like how it has deduplication built in so you can prevent yourself from reaching out to the same people.

Cons: The email automation portion seems a bit half baked. Love the idea of having triggers but the feedback that their gmail extension gives about opens and clicks is super valuable and not available with this feature.

Overall: Finding new prospects.

Capterra loader

Nice browser extensions to find best leads

Jan 31, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: All except one tool are available as user-friendly Chrome extensions. They are really convenient and I use them daily. Email Finder searches for emails anywhere, Email Verifier checks the emails found either with Snov.io or my own email addresses lists pretty quickly. I also use Email Tracker extension regularly not only for business but for personal needs as well. That's amazing!

Drip campaigns is also a nice tool that helps you send automated emails to the recipients. I hesitated for a long time, but finally tried it and didn't regret a bit.

Cons: It would be great to have a team feature. It's not that great to share one account with all my colleagues.

Overall: I've switched to it about half a year ago and have immediately seen all its advantages. It is quick, easy-to-use, accurate, and handy.

Vendor Response

by Snovio on February 20, 2019

Ivan, thank you for your feedback!

Difference maker for contacts

Mar 12, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Snovio has been a huge help validating information for contacts and making sure our process is efficient. I also like that the app is compatible with other platforms- chrome, gmail

Cons: Sometimes the app was not able to find information from certain domains

Overall: It's been a great experience and our sales process and lead generation continues to benefit from snovio

Vendor Response

by Snovio on March 14, 2019

Thank you, Billy!

The best email finder!

Sep 23, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Snov.io is a an excellent tools since it is easy to use, has great export options so it saves a lot of your time, has email verifier which gives feedback instantly and almost all emails you find are valid (no bounce backs). Great features for the price.

Cons: Sometimes it won't record the data, it has many features but it doesn't take long to get familiar esp that customer support is fast and helpful.

Overall: Would recommend it to everyone who wants to get accurate data and shorten their research time to the minimum.

Capterra loader

Best tool for email marketing automation

Apr 04, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: All the tools are useful but drip campaigns feature is a hands-down winner. With all the features created, one can reach out to leads in the blink of an eye, automate the email sending process, nurture leads, and finally gain their attention and trust.

Plain-text emails composed within the web application show great results in opens and replies (though you can insert HTML-emails as well), triggers and delays let the email sequence not look spammy, scheduling allows users to match the leads, detailed stats give the opportunity to always stay knowledgable of the campaign results.

Cons: We really don't see any cons. Everything is OK.

From a Marketeer POV

Mar 11, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I enjoy all aspects of this software with a few exceptions.

Cons: Having to scroll down using "Show More" and then using the down arrow on my laptop repeatedly for large customers just to find the single email I need. Suggest you suggest to your IT Team and Mgmt.

Overall: Friendly customer service team and overall excellent product.

Vendor Response

by Snovio on March 14, 2019

Thank you for your feedback!

Capterra loader

A must-have tool for link building

Jan 29, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Advantages are numerous:

all tools rolled in one;

extensions work quickly and perform search and verification fast;

drag-and-drop campaign builder is easy (and exciting) to use;

most necessary features within drip campaigns are available (triggers, custom variables, attachments);

full real-time campaign statistics;

free simple email tracker with stats.

Cons: Would be great to have email signatures automatically embedded into the emails sent with drip campaigns.

Overall: It satisfies all my and my team's needs. We use it for an easy and fast connection with leads.

Vendor Response

by Snovio on February 20, 2019

Thank you for your feedback, Daniil! We are happy to know that our service helps our users with their work.

I love Snovio

Mar 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It help me in my work and my marketing plans

Cons: The prices and the services are so good for me

Overall: With Snovio I get what I need

Vendor Response

by Snovio on March 13, 2019

Thank you!

cool decentralized lead generation service for finding business contacts and valuable personnel

Apr 13, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: easy to use, transparency of the origin of lead information, data exclusivity and high quality of the information provided

Cons: while using this program, there were no minuses

Overall: Snovio helps me to find new client

Vendor Response

by Snovio on April 17, 2019

Thank you for your feedback!

Capterra loader

Amazing tools for small businesses

May 03, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The platform is great and works perfectly well. All the tools are truly helpful and, what is best, their prices are affordable. It will suit small businesses, for up to 10k email recipients or even more (surely, if you are ready to pay a bit more:) ).

What I love most is that you are the master of how to spend the credits you get each month. And you can either use all of them on email search, or verification, or drip campaigns. It's all up to you!

Cool!

Cons: Cannot name any of the cons. Thanx for your work, guys!

It helps me to be more productive

Sep 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the fact that it's easy to find email addresses and that I can download CSV file, which shortnes my manual work. Which is also great is that bounc rate is very low.

Cons: It would be good if there would be possibility to download CSV files when you're in trial version. At least couple of them, just to see the form of CSV.

Capterra loader

Part of salespeople portfolio

Mar 05, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: This is a tool for us to validate our prospects email addresses when we normally wouldnt be able to

Cons: The plugin doesnt really, work, it jut drives us to the website where we have to re-submit our initial search

Overall: I recommend to have this application on your sales portfolio as an extra, but not necessarily to rely on it

Vendor Response

by Snovio on March 11, 2019

Thank you for your feedback!

Snov.io is simply my first and only lead generation tool.

Mar 11, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This tool is unlimited. What took me years to build can now be done in minutes. I dont think there is something else on the market of this calibre.

Cons: The email validation is sadly not that great but a 10/10 for everything else.

Overall: Super fast, super efficient, unlimited customer with this tool. I have a lead base second to none. Excellent customer support. Low fees. Wouldn't recommend anything else.

Vendor Response

by Snovio on March 14, 2019

Thanks a lot for your kind words! Much appreciated.

Capterra loader

Huge results for low prices

Jun 19, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like how easy I can find the needed contacts while knowing only their domain. Plus i'm thrilled by the opportunity of new project - Snovian.Space- that's something amazing and breathtaking.

Cons: I wish there were a possibility to sort the added prospects by date. Also it would be great if there were an integration with Zoho or Zapier

Overall: Usability and low prices.

Capterra loader

Snov

Mar 11, 2019
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: noting at all the service is very very very very slow

Cons: horrible customer svs no help at all

Overall: vert bad

My experience with Snovio

Oct 23, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I like Snovio because it's easy to use. Just one click the result will appear and they offer free credits.

Cons: What I like least of Snovio is sometimes they will only give the email address without the name of the person who owned the email.

Overall: I like it because they free credit for those who cannot afford to buy it.

Great to create prospect lists

Apr 11, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the Chrome extension as it allows me to quickly and efficiently make a list for prospection. I also like how it automatically includes emails in the list and a verify status.

Cons: I wish there was an add-on for Google Sheets so that I could use it to find emails directly in it.

Vendor Response

by Snovio on April 12, 2019

Thank you!

Capterra loader

Great tool for finding emails

Apr 10, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Bulk analysis of 50 emails for free was great for testing the tool, and overall it gives a lot of positive results on our lists that we run through it.

Cons: Doesn't find emails a lot of times, but that's something most similar tools are struggling with.

Snov rocks

Mar 07, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: That it combines the generation of mostly reiliable leads with creation of lists.

Cons: Sometimes it generates the wrong size of the company, it is hard to open a list of emails asociated with a website

Vendor Response

by Snovio on March 12, 2019

Thank you!

I like this Software

Dec 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Most of all, I liked the fact that it is very convenient to look for emails of users, and also the software is very convenient in use

Cons: during the use of software, did not notice any flaws

Capterra loader

Great Email Mining Software

Aug 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: - Easy to use

- Great export options

- Great value for the price you pay

Cons: -Gets buggy and won't record all data when dealing with more than 5 LinkedIn pages at a time.

One of the best I have found...

Mar 07, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: They do about everything right but you do have to watch the limits on Linkedin.

Cons: Honestly, I feel it is about as good as you could do it.

Vendor Response

by Snovio on March 12, 2019

Thank you, Kyle! We appreciate your fair opinion.

Amazing to find leads

May 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use and extremely powerful with the chrome extension

Cons: They should add a "regional" function instead of only a national one

They're on their way!

Oct 07, 2018
5/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Most sourcing tools will not verify the emails it produces but Snov seems to accurately determine and verify corporate email addresses. Though it may change in the future, having access to a free drip campaign tool is amazing.

Cons: With a free drip email tool comes limitations - the biggest one probably being that your only triggers for next steps are whether it was read or a link was clicked. I'd love to see a trigger for emails that were replied to.

Very fair pricing

Nov 01, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Quite simple usage and good results. So far so good.

Cons: haven't noticed anything for now

Capterra loader

So simple to use!

May 15, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I really enjoyed the funnel builder. It made it quick and easy to find a template and customize it for my business and the drag and drop builder was easy and fun to use. Much less complicated than other funnel builders I've played with!

Cons: I have no complaints so far! I'm looking forward to seeing more options and templates incorporated into the funnel builder.

Overall: Snovio helped me get my feet wet in the daunting task of setting up email funnels.

Tool improvments from Brazil

Mar 08, 2019
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros:

116/5000

The support staff's response is fantastic, always attentive. Deliverability of green emails are excellent.

Cons: I would like to be more responsive in the Brazilian domains and more companies registered in the company.

I would like you to have the same resource that hunter has for google spreadsheets, add-on.

Overall: I have nothing to complain about, I have always been treated very well and congratulations to the team snov.io

Vendor Response

by Snovio on March 19, 2019

Andre, thank you!

Capterra loader

Powerful and easy to use

Mar 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great to find email addresses. I use it as a complement to Hunter free version.

Their support is very reactive as well.

Cons: The interface could be clearer in my opinion.

Overall: I use Snov.io for link building outreach and personalized cold emails. Their tool helps me find the email addresses of my contacts quickly and efficiently.

Vendor Response

by Snovio on March 11, 2019

it¿s so cool to see how lovely our customers are. Thank you!

Great tool to explore your Sales

Mar 13, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The tool really solved all the issues I used to have in managing Sales process.The main issue always was finding the contact and here was 98% of success for the future deal.

Cons: All is good .I found nothing to dislike. Totally recommend

Overall: Getting Snovio tool ,the average % of deals our team closes come up.It makes our work more efficiently

Vendor Response

by Snovio on March 19, 2019

Thank you!

awesome product that makes your life easier

Feb 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The service is very easy to use and I like that team is constantly working on it and new features appear almost every week!

Cons: Somitemes it's hard to deal with all new features if you are not a tech guy, but support team assists fast, so it doesn't take long for me to understand all options and details.

Capterra loader

Good service for such money

Jun 07, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Extension for LinkedIn is the best. Also, there're other tools too, but I use it only because of extension

Cons: Sometimes there are problems with LinkedIn Sales Navigator

Overall: I can find people that I need with Snovio

Very economic and easy to use

Mar 16, 2019
3/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Ease with which you can use it to fetch email addresses.

Cons: Accuracy of emails is not as good as other tools like hunter.

Overall: Overall it has been value for money.

It's so clever.

Apr 27, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Snovio is so clever. I like the way that you can drop and drag email campaigns. Especially like that you can monitor who opens your emails and then send them tailored emails.

Cons: Overall no complaints. Got an appsumo deal so was worth it.