--- title: "MailBluster Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MailBluster Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/183583/MailBluster/" page_type: "product" language: "en" --- # MailBluster Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 2, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MailBluster ## What is MailBluster? Grow your audience with MailBluster’s visual email builder, AI-assisted tools, segmentation, and automation. Personalize promotions, use ready-made templates, compare campaigns through A/B testing, and collect qualified leads with double opt-in. Real-time reports show clicks, activity, and ecommerce performance. Multi SMTP connects your preferred SMTP providers to improve deliverability, reliability, and sending performance. Prefer managed delivery? MailBluster SMTP lets you send through fully managed infrastructure with zero SMTP configuration. You send campaigns; we handle everything else. Start free with unlimited leads and up to 3,000 emails. Pro is $5/month, billed at $60/year, plus $0.60 per 1,000 emails. Executive is $10/month, billed at $120/year, plus $0.60 per 1,000 emails. Starter, Pro, and Executive require third-party SMTP. MailBluster SMTP is $15.30/month, billed at $183.60/year, with sending at $1.23 per 1,000 emails, depending on usage. ## What is MailBluster used for? [Email Marketing](https://www.capterra.com/email-marketing-software/) Top alternative Featured Overall rating Based on 17 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $5 Usage Based, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MailBluster?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://mailbluster.com&name=MailBluster) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MailBluster 4.9 (17) VS. [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting Price $5 Usage Based, One Time Starting Price $9 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (17) Ease Of Use 4.7 (13,481) Value For Money 4.9 (17) Value For Money 4.8 (10,221) Customer Service 4.7 (17) Customer Service 4.8 (10,010) ## MailBluster alternatives [4.3 (2,949)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.8 (1,423)](https://www.capterra.com/p/168452/GMass/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.5 (6,255)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/183583/MailBluster/alternatives/) ## FAQs about MailBluster Overview ### Which roles and teams benefit most from MailBluster? MailBluster is most used by marketing teams, email specialists, and content-focused roles that manage campaigns, newsletters, and audience engagement. Founders, CEOs, and directors benefit from affordable outreach and brand growth, while software engineers and technical managers support setup, integrations, and reliable email delivery for business communications. Answer based on 17 reviews Overview ### What company size and specific industries is MailBluster built for? MailBluster is designed for marketing enthusiasts and IT professionals at both small and large organizations. It suits companies that need email marketing tools for promotional campaigns, regardless of size, rather than a specific industry or sector. Features and Usability ### What are the key features of MailBluster? MailBluster offers email campaign management, email sequences, drip campaigns, and workflow automation for automated messaging. It also includes customer segmentation, list and subscriber management, personalization, A/B testing, and campaign analytics. Additional features cover landing pages/web forms, API access, third-party integrations, GDPR compliance, and CAN-SPAM compliance. Pricing ### How much does it cost and what fees or limitations are included? MailBluster starts with a free Starter plan, which includes unlimited leads, up to 3,000 email sends, and MailBluster branding. The Pro plan costs $5/month, billed at $60/year, plus $0.60 per 1,000 emails; Executive is $10/month, and MailBluster SMTP is $15.30/month. Integrations ### Which third-party tools and platforms does MailBluster integrate with? MailBluster integrates with Amazon SES, Make, Pabbly Connect, Salesforce Platform, WooCommerce, WordPress, Zapier, and Zoho Flow. These integrations cover email delivery, automation, CRM, and e-commerce connections, giving MailBluster compatibility with common business tools across marketing and operations. Getting Started and Support ### What training and onboarding options does MailBluster offer? MailBluster provides in person training, live online sessions, documentation, and videos. In person and live online formats support guided instruction, while documentation and videos offer written and visual reference material for teams reviewing setup steps and product features. Getting Started and Support ### What customer support options does MailBluster offer? MailBluster provides email/help desk support, chat, a knowledge base, and FAQ/forum resources. These channels give users multiple ways to find answers or contact support, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) MailBluster supports all three features that reviewers rate highest: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and send campaigns, plan delivery at the right time, and keep subscriber lists organized, allowing teams to run more consistent email marketing programs and manage outreach more efficiently. Email Campaign Management 4.7 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates List Management 4.0 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Customizable Fields 4.6 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Subscriber Management 4.4 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists MailBluster 38 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - List Management: Manage contacts across multiple mailing lists - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Newsletter Management: Create and update newsletter content to increase engagement - Personalization: Adjust communications based on previous interactions or personal preferences - Preview Functionality: Preview materials before finalizing projects - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Real-Time Analytics: Analyze and gain insights into data in real-time - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.5 (17) 4.5 Based on 17 reviews ## Pricing Value for money 4.9 (17) Free Version [View pricing plan details](https://www.capterra.com/p/183583/MailBluster/pricing/) Starter $0.00 It includes: - Unlimited leads - Free templates - Personalized emails - Drag and drop editor - WYSIWYG editor - HTML editor - Custom URL support - Developer API - WordPress Plugin - Double opt-in emails - No credit card required - Basic support Pro $5.00 Usage Based,Per Month It includes: - Unlimited emails - Email automation - Pro templates - Lead custom fields - No MailBluster's branding - Export leads and reports - Pro support Executive $10.00 Usage Based,Per Month It includes: - Everything in pro - Dedicated 1-1 setup & support - 3 Years data retention - Unlimited automation workflow - 5% yearly reward on email sending MailBluster SMTP $15.30 Usage Based,Per Month It includes: - Everything included in Pro - Zero SMTP configuration - Advanced automation - IP blacklist monitoring - Sender reputation management - Sender reputation protection - Single unified invoice Value for money 4.9 (17) 4.9 Based on 17 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Make](https://www.capterra.com/p/154278/Integromat/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[ Amazon SES](https://www.capterra.com/p/179662/Amazon-SES/)[ Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/)[ Zoho Flow](https://www.capterra.com/p/227460/Zoho-Flow/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (17) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (17) 4.7 Based on 17 reviews ## User reviews Overall rating 4.9 Based on 17 reviews Filter by rating 5(15) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JG John G. Director E-Learning ### "Clear, simple and helpful" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 17, 2026 Overall it's been a positive experience that has worked well for my mailing needs for a decent price cost. Pros Eas to set up as they provide good walkthroughs, and have clear instructions. Good tools to create emails and excellent support staff. Cons Nothing has been bad, when I have had a problem support staff have always sorted it out very quickly. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. SJ Sarah J. Strategist Computer Hardware ### "Affordable and Reliable Email Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 9, 2026 I’ve been using MailBluster for two years. It fits my needs perfectly and keeps my campaigns running smoothly. The cost savings alone make it worth it, and the ease of use makes it stand out. Pros I like how simple and straightforward MailBluster is. It has the key features I need for running email campaigns, managing contacts, and tracking performance without overwhelming me with unnecessary complexity. The pricing is also very reasonable compared with many alternatives. Cons There are a few areas where the platform could offer more advanced customization and automation options. The user interface could also be improved in some places to make it even smoother. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. JT Justin T. Founder Computer Software ### "Faster, Cost Effective, and a Better Experience than MailChimp" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 4, 2026 It's been absolutely solid so far. The product is very clear and easy to use, fast and most of all very reasonable especially for managing very large mailing lists. Other services like MailChimp will charge you monthly just to keep a certain number of contacts in the account. MailBluster only charges for what you use, and that is extremely affordable at scale. Additionally customer support has been very responsive and helpful for any questions that have come up during the setup process. I highly recommend MailBluster for anyone who isn't satisfied with their mailing list service. Pros Coming from MailChimp, MailBluster was dead-simple to setup, everything just made sense for the most part, I only needed to search a few help articles to complete my migration. Importing CSVs with contacts, creating tags, segments, and templates was very straightforward and simple to get working. Cons There's a few more manual steps compared to other services like MailChimp like setting up custom URLs and Amazon SES settings, but for the improved speed and drastically lower cost it's well worth the one-time setup time. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/) [Sendy](https://www.capterra.com/p/234663/Sendy/) [Moosend](https://www.capterra.com/p/147042/Moosend/) [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [Mailcoach](https://www.capterra.com/p/204077/Mailcoach/) Reasons for choosing MailBluster After evaluating and testing over a dozen different services, MailBluster was the only one that was modern, easy-to-use, had the reporting features we needed, had an easy drag-and-drop email editor, and was cost-efficient for our large mailing list size. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. BM Bikrant M. SEO Specialist Information Technology and Services ### "Reliable Platform with Great Support and Customization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 5, 2025 MailBluster is easy to understand and makes getting started with email marketing simple. Customizing emails is flexible, and their support team is incredibly patient and helpful with any technical issues. Pros Easy to use, packed with strong reporting features and backed by excellent support. Cons It doesn’t currently allow users to customize or set their own email preferences. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 29, 2025 Thanks a lot!. We're glad you're enjoying MailBluster. Your feedback means a lot, and noted on the preferences suggestion! FS Fernando S. Marketing Manager Real Estate ### "Very dificult to implement (because of Amazon SNS)" 5.0 Overall Rating 5.0 5.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 September 14, 2023 The support team did their best, but could help more for the implementation process Pros The price is awesome, but is highly dependent on Amazon SNS policies (they denied me to use it) Cons As I said, Amazon SNS policies are very restrictive Switched from [Acumbamail](https://www.capterra.com/p/195838/Acumbamail/) Acumbamail has a lot of SPAM problems Alternatives considered [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) Reasons for choosing MailBluster Pricing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor June 30, 2026 Thanks for the feedback — and good news! MailBluster now supports Multi SMTP (Postmark, Mailgun, SMTP2Go, Amazon SES) plus a Managed SMTP option where you just send campaigns and we handle the rest. 🎉 BA Bikas A. Assistant Manager Marketing Information Technology and Services ### "One of the Best Tools to get started with email marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 August 7, 2023 Great to use, easily integrated with amazon SES which makes it very cheap to competitors Pros Easy to use, clean dashboard, great analytics, cost friendly Cons Could add a bit more options in list management Switched from [Sendy](https://www.capterra.com/p/234663/Sendy/) For better analytics Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 30, 2026 Thanks for the kind words, and here's some good news! We've upgraded our List Segmentation feature with better targeting and advanced automation capabilities. NE Nessma E. Manager Publishing ### "Best Mailer I've used so far" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 22, 2022 Overall, I'm happy with using MailBluster. There's room for improvement in segmentation, exporting and importing leads. Other than that all the features are reliable and good. You get 62000 emails free monthly, and the price after that is very affordable and probably one of the cheapest email services I've found. Pros It uses amazon SES, benefits from the free 62000 emails monthly, and easily integrated in any website. The API works with Wordpress, Integromat, Zapier etc... very easily. It took a few minutes to get functioning. It's very easy to use to capture leads with any form. It has built-in templates and you can easily use/make your own. I have a very good open rate with over 53% and my emails never land in spam. Cons Importing and exporting subscribers' data is very basic. While you can add special fields, when you export, they don't show. I can't even segment by something as simple as country for example. The other problem is that when you import new segments of subscribers, it doesn't automatically leave out the subscribers already in your list even when you choose to skip the lead during import which causes me to make another step creating another segment to only the get the new subscribers. Switched from [Flodesk](https://www.capterra.com/p/207268/Flodesk/) [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [MuxEmail](https://www.capterra.com/p/215482/MuxEmail/) [SendPulse](https://www.capterra.com/p/146369/SendPulse/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Chalin A. Co-founder Civic & Social Organization ### "We're so glad we found MailBluster" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 23, 2021 They're very open to suggestions and even update you when they have new implementations. It's been the best. Pros MailBluster was an answer to our prayers. It's smart, easy to use and can support our subscriber base without the extra costs demanded by other companies. Cons We had one problem with the send rate but it was fixed very quickly. They're really responsive. There's not anything to dislike. Switched from [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) Pricing was more reasonable and better features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor December 14, 2021 Thank you so much for your kind comments. We are working around the clock to meet all of the requirements. We hope to be able to fulfill your needs as quickly as possible. Jose Gabriel H. EMAIL MARKETING SPECIALIST Information Technology and Services ### "Great alternative for regular blasts" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 22, 2021 It's been quite an excellent alternative for some special blasts that have simple requierements (art + call to action) Pros Pricing is great specially considering that we only pay for what we send. No attached to contracts or "unfear" plans like other ESP. It's way too easy to use and release beautiful emails in a few clicks. Cons The time to import a database is long (up to 15 min for a ~25K list), segmentation options are a bit too limited. Can's export reports in a single spreadsheet. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor December 14, 2021 Thank you so much for your insightful feedback. We are working day and night to fulfill all the required standards. Hopefully, we will be able to grant your wishes soon. Jesus P. CEO/President Marketing and Advertising ### "Amazon SES Email Dream Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 7, 2021 I had a grandfathered 10k plan with GetResponse I just wasn't using as often and the latest deliverability reports did not show it was performing well an more. I figured it was time to look at the market and I started discovering new solutions such as EmailOctopus and eventually, MailBluster. MailBluster is unique in that they offer the Saas hardware, but you need to bring your own Amazon SES and SNS credentials/account to actually send the mail. This puts an interesting pressure on business owners to "keep things clean" since their own Amazon account is being used. It also reduces MailBlusters sending costs since they're only using hardware to initiate sends and tracking. The free pricing tier is perfect for startups if they don't mind some light branding on their emails. The paid pricing tier is so low that it's almost a no-brainer if branding is an issue. Pros Incredibly low-cost thanks to Amazon SES email delivery. Provides the same features large expensive platforms charge $20-200 per month for including Integromat integration (cheaper Zapier alternative). It's like having Sendy hosted free in the cloud (but it's not Sendy). Cons Their logo has a "Beta" under it which concerns me and makes me wonder if they'll switch pricing models once they grow a bit. I do wonder how they can keep providing such an incredible value at such a low cost. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) GetResponse deliverability was suffering consistently in recent reports. Alternatives considered [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) Reasons for choosing MailBluster Lower cost at MailBluster. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 21, 2021 Thank you for your support. Stay With MailBluster and keep supporting. [View all Reviews](https://www.capterra.com/p/183583/MailBluster/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.