# MailBluster Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about MailBluster Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/183583/MailBluster

---

# 

 MailBluster Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

MailBluster

## What is MailBluster?

Grow your network, leads, use segmentation and automation with the cutting-edge email sending technology with MailBluster. Never fall behind in sending promotional messages through MailBluster’s intuitive drag and drop feature. Also, collect and personalize with the AI suggestion tool, segment your leads, and put them to automation for automated promotion for your email campaign. Also, the collection of email templates is there to ease your email promotion and instantly send emails with ready-made templates without spending extra time! Also, test your effective email campaign with the A/B testing feature and get more qualified leads through Double opt-in process. Analyze the leads in the Reports section with detailed analytics like Click performance, Activity, and Ecommerce sections. Our affordable email marketing pricing is in two tiers: Starter and Pro. Try our email marketing features with 3k emails for free, and then pay for what you use.

## What is MailBluster used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)

Top alternative

Featured

Overall rating

Based on 14 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$60

Flat Rate, Per Year

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for MailBluster?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://mailbluster.com&name=MailBluster)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### MailBluster

4.9 (14)

VS.

[4.5 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$60

Usage Based, One Time

Starting Price

$15

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (14)

Ease Of Use

4.3 (6,104)

Value For Money

4.9 (14)

Value For Money

4.2 (5,065)

Customer Service

4.6 (14)

Customer Service

4.4 (5,232)

## MailBluster alternatives

[4.6 (3,418)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.3 (2,917)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (1,373)](https://www.capterra.com/p/168452/GMass/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/183583/MailBluster/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Customizable Fields

4.3 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

Email Campaign Management

4.7 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

List Management

3.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Manage contacts across multiple mailing lists

Subscriber Management

4.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Add or remove subscribers from mailing lists

CAN-SPAM Compliance

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Engagement Tracking

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

MailBluster 38 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Set campaign schedules by selecting start, pause, and end dates

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Track the amount of clicks on individual products to measure campaign results

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Set up automated email sequences to streamline outreach and engage leads/contacts

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Ensure compliance with the General Data Protection Regulation protocols

Use AI to generate content in the form of text, images, videos, etc.

Add, edit, and manipulate HTML code directly

Store and manage images

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Manage contacts across multiple mailing lists

Optimize content to ensure it is easily accessible for mobile users

Create and update newsletter content to increase engagement

Adjust communications based on previous interactions or personal preferences

Preview materials before finalizing projects

Streamlining repetitive tasks and activities through automated and predefined workflows

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Analyze and gain insights into data in real-time

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Add or remove subscribers from mailing lists

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.4 (14)

4.4

Based on 14 reviews

## Pricing

Value for money

4.9 (14)

Free Version

[View pricing plan details](https://www.capterra.com/p/183583/MailBluster/pricing/)

Starter

$0.00

It includes:

-   Unlimited leads
-   Free templates
-   Personalized emails
-   Drag and drop editor
-   WYSIWYG editor
-   HTML editor
-   Custom URL support
-   Developer API
-   WordPress Plugin
-   Double opt-in emails
-   No credit card required
-   Basic support

Pro

$60.00

Flat Rate,Per Year

It includes:

-   Email sending cost $0.60 per 1000 emails/month
-   Subscription fee $60 per year
-   Unlimited emails
-   Email automation
-   Pro templates
-   Lead custom fields
-   No MailBluster's branding
-   Export leads and reports
-   Pro support

Value for money

4.9 (14)

4.9

Based on 14 reviews

## Integrations

[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[

Make](https://www.capterra.com/p/154278/Integromat/)[

Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[

Amazon SES](https://www.capterra.com/p/179662/Amazon-SES/)[

Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/)[

Zoho Flow](https://www.capterra.com/p/227460/Zoho-Flow/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (14)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (14)

4.6

Based on 14 reviews

## User reviews

Overall rating

4.9

Based on 14 reviews

Filter by rating

5(12)

4(2)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

BM

Bikrant M.

SEO Specialist

Information Technology and Services

### "Reliable Platform with Great Support and Customization"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 5, 2025

MailBluster is easy to understand and makes getting started with email marketing simple. Customizing emails is flexible, and their support team is incredibly patient and helpful with any technical issues.

Pros

Easy to use, packed with strong reporting features and backed by excellent support.

Cons

It doesn’t currently allow users to customize or set their own email preferences.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 29, 2025

Thanks a lot!. We're glad you're enjoying MailBluster. Your feedback means a lot, and noted on the preferences suggestion!

FS

Fernando S.

Marketing Manager

Real Estate

### "Very dificult to implement (because of Amazon SNS)"

5.0

Overall Rating

5.0

5.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

September 14, 2023

The support team did their best, but could help more for the implementation process

Pros

The price is awesome, but is highly dependent on Amazon SNS policies (they denied me to use it)

Cons

As I said, Amazon SNS policies are very restrictive

Switched from

[Acumbamail](https://www.capterra.com/p/195838/Acumbamail/)

Acumbamail has a lot of SPAM problems

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)

Reasons for choosing MailBluster

Pricing

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BA

Bikas A.

Assistant Manager Marketing

Information Technology and Services

### "One of the Best Tools to get started with email marketing"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

August 7, 2023

Great to use, easily integrated with amazon SES which makes it very cheap to competitors

Pros

Easy to use, clean dashboard, great analytics, cost friendly

Cons

Could add a bit more options in list management

Switched from

[Sendy](https://www.capterra.com/p/234663/Sendy/)

For better analytics

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NE

Nessma E.

Manager

Publishing

### "Best Mailer I've used so far"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 22, 2022

Overall, I'm happy with using MailBluster. There's room for improvement in segmentation, exporting and importing leads. Other than that all the features are reliable and good. You get 62000 emails free monthly, and the price after that is very affordable and probably one of the cheapest email services I've found.

Pros

It uses amazon SES, benefits from the free 62000 emails monthly, and easily integrated in any website. The API works with Wordpress, Integromat, Zapier etc... very easily. It took a few minutes to get functioning. It's very easy to use to capture leads with any form. It has built-in templates and you can easily use/make your own. I have a very good open rate with over 53% and my emails never land in spam.

Cons

Importing and exporting subscribers' data is very basic. While you can add special fields, when you export, they don't show. I can't even segment by something as simple as country for example. The other problem is that when you import new segments of subscribers, it doesn't automatically leave out the subscribers already in your list even when you choose to skip the lead during import which causes me to make another step creating another segment to only the get the new subscribers.

Switched from

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

[MuxEmail](https://www.capterra.com/p/215482/MuxEmail/)

[SendPulse](https://www.capterra.com/p/146369/SendPulse/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Chalin A.

Co-founder

Civic & Social Organization

### "We're so glad we found MailBluster"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 23, 2021

They're very open to suggestions and even update you when they have new implementations. It's been the best.

Pros

MailBluster was an answer to our prayers. It's smart, easy to use and can support our subscriber base without the extra costs demanded by other companies.

Cons

We had one problem with the send rate but it was fixed very quickly. They're really responsive. There's not anything to dislike.

Switched from

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

Pricing was more reasonable and better features.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

December 14, 2021

Thank you so much for your kind comments. We are working around the clock to meet all of the requirements. We hope to be able to fulfill your needs as quickly as possible.

Jose Gabriel H.

EMAIL MARKETING SPECIALIST

Information Technology and Services

### "Great alternative for regular blasts"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 22, 2021

It's been quite an excellent alternative for some special blasts that have simple requierements (art + call to action)

Pros

Pricing is great specially considering that we only pay for what we send. No attached to contracts or "unfear" plans like other ESP. It's way too easy to use and release beautiful emails in a few clicks.

Cons

The time to import a database is long (up to 15 min for a ~25K list), segmentation options are a bit too limited. Can's export reports in a single spreadsheet.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

December 14, 2021

Thank you so much for your insightful feedback. We are working day and night to fulfill all the required standards. Hopefully, we will be able to grant your wishes soon.

Jesus P.

CEO/President

Marketing and Advertising

### "Amazon SES Email Dream Platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 7, 2021

I had a grandfathered 10k plan with GetResponse I just wasn't using as often and the latest deliverability reports did not show it was performing well an more. I figured it was time to look at the market and I started discovering new solutions such as EmailOctopus and eventually, MailBluster. MailBluster is unique in that they offer the Saas hardware, but you need to bring your own Amazon SES and SNS credentials/account to actually send the mail. This puts an interesting pressure on business owners to "keep things clean" since their own Amazon account is being used. It also reduces MailBlusters sending costs since they're only using hardware to initiate sends and tracking. The free pricing tier is perfect for startups if they don't mind some light branding on their emails. The paid pricing tier is so low that it's almost a no-brainer if branding is an issue.

Pros

Incredibly low-cost thanks to Amazon SES email delivery. Provides the same features large expensive platforms charge $20-200 per month for including Integromat integration (cheaper Zapier alternative). It's like having Sendy hosted free in the cloud (but it's not Sendy).

Cons

Their logo has a "Beta" under it which concerns me and makes me wonder if they'll switch pricing models once they grow a bit. I do wonder how they can keep providing such an incredible value at such a low cost.

Switched from

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

GetResponse deliverability was suffering consistently in recent reports.

Alternatives considered

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

Reasons for choosing MailBluster

Lower cost at MailBluster.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

November 21, 2021

Thank you for your support. Stay With MailBluster and keep supporting.

IJ

israt jahan h.

Content Creator

Information Technology and Services

### "MailBluster Will Lead Email Marketing Plateform Oneday"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 17, 2021

It was a fun loving Experience to the journey of this platform

Pros

The Speed of work was the fun part and i loved it

Cons

Looks Old fashioned but still acceptable

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 21, 2021

Thank you for your support. Stay With MailBluster and keep supporting.

Samuel \[SAM\] J.

Marketing Manager

Marketing and Advertising

### "The best e-mail marketing tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 30, 2020

Pros

This is an awesome software. I have started using this software about 5 months back. Now, i am in love with this software. The integration process with Amazon SES is very simple. Anyone with basic email marketing knowledge can do this very important process without any fail. I like the user interface and the overall look and feel of this awesome software. Mail bluster's customer services is one of the best,

Cons

There nothing to unlike. Everything about this software is really good. But sometimes I get troubles with cleaning the bounced emails.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 21, 2021

Thank you for your support. Stay With MailBluster and keep supporting.

SR

Syed Rezwanul H.

Managing Director

Information Technology and Services

### "The most inexpensive email marketing software"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 11, 2020

Pros

We've been using MailBluster since 2019 to send the email newsletters, discount campaign to our 900K+ users. It's the most inexpensive email marketing software. The support is very helpful & listen to the customer's need. The user experience is great. Creating email is intuitive.

Cons

There are no big issues to mention here. There were some features that we needed, and we requested for them. The team developed the features later so no complain.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

It was costly

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 21, 2021

Thank you for your support. Stay With MailBluster and keep supporting.

[View all Reviews](https://www.capterra.com/p/183583/MailBluster/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)