# Frontify Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Frontify Software - reviews, pricing plans, popular comparisons to other Digital Asset Management products and more. Source: https://www.capterra.com/p/183904/Frontify --- # Frontify Software Review 2026: Features, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Frontify ## What is Frontify? Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify's user-friendly interface, everyone can get your brand right. Boost content creation, collaborate like clockwork and launch campaigns in a flash without a steep learning curve. As one of the few DAM providers to be recognized by G2's Best Software of 2024 and The Forrester Wave™: Digital Asset Management Systems, Q1 2024 report, here's what you can accomplish with Frontify: - Give context to your assets, enabling everyone to use them correctly - Simplify how you organize and share your assets, allowing anyone to discover and contribute - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI - Connect, modify and customize for a truly personalized end to end experience Don't let inconsistent branding hold you back. Book a demo to learn how Frontify empowers brand builders to effortlessly create on-brand content at scale. ## What is Frontify used for? [Brand Management](https://www.capterra.com/brand-management-software/)[Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)[Creative Management](https://www.capterra.com/creative-management-software/) Overall rating Based on 82 user reviews Reviews sentiment Positive 99% Neutral 1% Negative 0% Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Frontify alternatives Highest Rated [4.7 (81)](https://www.capterra.com/p/121110/IntelligenceBank-DAM/reviews/) Starting price $567.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (3,016)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (287)](https://www.capterra.com/p/143730/Kontainer/reviews/) Starting price $430.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (2,232)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/183904/Frontify/alternatives/) ## FAQs about Frontify Overview ### What problems does Frontify solve? Frontify solves scattered brand assets, outdated PDF guidelines, inconsistent logo and design usage, and slow asset search by centralizing style guides, templates, and media in one searchable portal. Brand, marketing, design, UX, and development teams use it to speed handoffs, control access, support agencies, and keep global teams aligned. Answer based on 73 reviews Overview ### Which roles and teams benefit most from Frontify? Frontify is most used by brand managers, graphic designers, art directors, and creative teams that need a central place for brand assets, guidelines, and approvals. Marketing and communications teams use it to keep campaigns on-brand, while executives and digital leaders gain visibility into brand governance and cross-team consistency. Answer based on 80 reviews Overview ### What company size and industries is Frontify built for? Frontify is built primarily for enterprise companies, which make up 45% of reviewers, with strongest use in Design at 11%. It also serves small businesses at 33% and midsize businesses at 22%, with additional adoption in Hospitality and Marketing and Advertising at 8% each, especially for brand management. Answer based on 82 reviews Features and Usability ### What are the key features of Frontify? Frontify includes core brand management features like Brand Guidelines, Digital Asset Management, Asset Library, and Content Management, plus differentiators such as image search, customizable templates, version control, and role-based permissions. Reviewers also frequently highlight its intuitive interface, easy sharing, commenting, and collaboration across internal teams and external partners. Answer based on 55 reviews Integrations ### Which third-party tools and platforms does Frontify integrate with? Frontify integrates with over 40 third-party tools and platforms, including Figma, Adobe Creative Cloud, Adobe Experience Manager, Adobe InDesign, Adobe XD, Canva, Contentful, Contentstack, Google Docs, Google Sheets, and Google Slides. It also connects with Bloomreach, CELUM, Ciloo, DatoCMS, Drupal, Episerver, Gelato Globe, Highspot, and HipChat. Answer based on 11 reviews Getting Started and Support ### What training and onboarding options does Frontify offer? Frontify provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide self-paced guidance for teams getting started. Answer based on 6 reviews Security ### How does Frontify handle data security and access control? Frontify uses smart user-group management, user rights, and broad access controls to share brand assets and guidelines with employees, partners, and external service providers at scale. Reviewers value the easy administration and global availability, though one noted challenges preparing a legally compliant data processing contract under GDPR Article 28. Answer based on 14 reviews Features and Usability ### What features does Frontify offer for brand guidelines? Frontify offers an easy way to build brand guidelines with drag-and-drop blocks, templates, version history, asset libraries, and style guide tools. Marketing teams and design teams often find it intuitive and quick to set up, though some admins want deeper customization, better real-time collaboration, and fewer minor bugs. Answer based on 23 reviews Features and Usability ### How good is Frontify for managing brand content? Frontify keeps brand content organized in one place and makes updates, sharing, and maintenance straightforward. Design, marketing, and enterprise teams often use it to manage guidelines, assets, and documentation, though some users mention limits around page versioning, content duplication, and a few editing workflow issues. Answer based on 18 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Access Controls/Permissions 4.6 (22) 68.18% of 22 reviewers that rated this feature as important or highly important Define levels of authorization for access to specific files or systems Brand Guidelines 4.8 (17) 76.47% of 17 reviewers that rated this feature as important or highly important Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Search/Filter 4.2 (17) 76.47% of 17 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria Asset Library 4.7 (15) 86.67% of 15 reviewers that rated this feature as important or highly important Collection of all assets in the system Version Control 4.6 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Track revisions and updates made to files and navigate between different versions Collaboration Tools 4.5 (13) 69.23% of 13 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together Frontify 63 features An @mention is a way to tag or notify a specific person about a message/post Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Creation, approval, versioning, and distribution of visual assets and designs Organize assets into folders and subfolders or tag assets based on a custom file hierarchy Collection of all assets in the system Share access to files and assets with individuals Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track and monitor efficient handling of all changes/transitions Manage contact details and communication with clients Integration with content management software Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Configure existing workflows to meet your organization's needs Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Specify or track the date/time a project, task, etc., is due for completion Manage digital assets Store, manage, and track all electronic documents in a centralized location Review and analyze existing information across documents Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Convert files to a different format Create, save, and store files Public or private sharing of digital files such as documents, audio/video, images, and more Move files across different systems or networks Search for specific words or phrases within a document or database Edit, touch up, and convert images for publishing Store and manage images Collect and maintain structured information that describes data or content Access the system via a mobile application Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create content in various formats, such as print, PDF, HTML and more Plan and coordinate all the resources, costs and time needed to execute assignments Monitor the progress of projects from start to finish Notifications that are delivered to users as soon as an event occurs Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Set & manage permission levels based on user roles and restrict access to only authorized individuals Search and filter data across systems to locate required information by entering keywords or certain criteria Securely stores data to prevent data loss or breaches Allow users to access multiple services after entering their login credentials once Track the status over time for a request, process, asset, or transaction Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Track the status and progress of tasks Set up connections to third-party platforms to improve business processes Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Track revisions and updates made to files and navigate between different versions Store and manage online video content Supports various video file formats Interact with data visualization elements, such as charts and graphs, to drill down into data Add a digital mark to show ownership of an image, video, document, etc. Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.5 (82) 4.5 Based on 82 reviews ## Pricing Value for money 4.6 (70) Value for money 4.6 (70) 4.6 Based on 70 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Canva](https://www.capterra.com/p/168956/Canva/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Adobe Creative Cloud](https://www.capterra.com/p/48969/Adobe-Creative-Cloud/)[ Google Slides](https://www.capterra.com/p/178686/Google-Slides/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (75) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (75) 4.8 Based on 75 reviews ## User reviews Overall rating 4.8 Based on 82 reviews Filter by rating 5(68) 4(13) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent VN Victor N. Head of Engineering Information Technology and Services ### "Frontify is working and I can leave the office" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 14, 2026 Marketing can finally find there own assets and stop asking me to do a resize from two years ago. Because all of our assets are located in one place, we no longer waste money on the same stock photo over and over again. The license tags prevent us from getting sued for using an image incorrectly. Pros The AI search worked and pulled up the actual faces within the event photos, which is nice since most of the time it doesn’t work like it should. Not having folders isn’t bad either. Cons The portal lags so much at times I need to click refresh a lot. When attempting to switch months on the collection calendar, the height will jump around, forcing me to constantly move the mouse each time and its an absolute headache. In addition, doing a filter reorder by number versus being able to drag them is antiquated and outdated. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ES Eva S. Marketeer Hospitality ### "Review - Eva Sutherland" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 8, 2025 Nice and easy programme to use in order to get the branding the same in the whole company. Pros All the improvements the programme keeps making! Cons If you accidentally delete or edit something, there is no button where you can undo this change. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RH Raphael H. Scrum Master Information Technology and Services ### "Good product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 12, 2024 Pros Easy to use, all my colleagues are pleased to use it Cons Can't have a versioning of each page. If I want to update a page it has to be unpublished so I have to create a new page and all my links to the old page are broke. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KH Kristina H. Brand Manager Automotive ### "Highly recommend Frontify" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 5, 2024 The customer success manager is great, the online help is great, the portal is easy to build and brand consistency is easy to achieve. Pros The customer service is fantastic. The online help usually answers within 15 min and they are really trying to help. The online help articles are written in an understandable way, and if something is missing, they try to fix it. What more can you wish for? Cons There are limitations to the functionalities, e.g. cropping images or the size of content blocks, or sharing libraries. But they also actively collect feedback and send it to their developer team. In my opinion, the best way to go. Switched from [Bynder](https://www.capterra.com/p/122257/Bynder/) We only had a content library, not a full portal Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TK Tanischa K. Marketing manager Hospitality ### "I use frontify every day" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2024 Pros That everything is in one place and everyone has access to their needed assets Cons There are still some upgrades that could be used in the portal, such as easier template edits etc. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/) Reasons for choosing Frontify Frontify has more functionalities that we could use as a company Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AL Amir L. Lead Graphic Designer Media Production ### "Amazing Product! definitely recommend " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 26, 2024 One of the standout features is the ability to create detailed brand guidelines that are easily accessible to everyone involved. This has significantly reduced the occurrence of inconsistent brand elements, particularly across different regions. The collaborative tools, such as real-time editing and feedback, have improved our internal communication and streamlined our workflow. Moreover, the integration capabilities with other tools we use have made it even more efficient to manage our brand assets. The flexibility and customization options allow us to tailor the platform to our specific needs, which has been a great advantage. Overall, Frontify has been instrumental in enhancing our brand management process, ensuring consistency, and improving collaboration within our team. Pros What I like most about Frontify is its comprehensive approach to brand management. The platform provides a centralized hub where teams can create, manage, and share brand assets seamlessly. Its intuitive interface makes it easy to maintain brand consistency across different channels and regional teams. The collaborative features, such as real-time editing and feedback, significantly enhance communication and efficiency within design and brand teams. Additionally, the integrations with other tools and the flexibility in customizing brand guidelines are standout features that make Frontify a powerful tool for maintaining a cohesive brand identity. Cons I believe we need more options and flexibility to customize the homepage and layout~ Alternatives considered [Adobe Experience Cloud](https://www.capterra.com/p/230386/Adobe-Experience-Cloud/) Reasons for choosing Frontify User Friendly; easy to use and manage Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AV Alejandra V. UX Architext Financial Services ### "Great experience using Frontify" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 3, 2024 Overall I enjoy using it. Finding out that there are new features is exciting and I look forward to making updates and building new sections for my team to discover content. Pros It is SO easy to use and make updates. The team also listens to our feedback as users and considers it when building new features. Cons Our libraries and internal sections are growing quickly so we need more subcategory options but I'm sure this can be taken care of. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA Jeff A. Manager, Global web marketing Marketing and Advertising ### "Great products " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 April 5, 2024 Very happy with the product, more team members who learn about it, want access for other applications. Pros Its a great product and we've been with them from almost the beginning. Great to see they've worked with us as the product has changed. Cons Some limitations on versioning when edits are made. So there needs to be a bit on on-boarding to make sure nothing is removed by accident. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NB Nathan B. UX Writer Automotive ### "Nathan's review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 23, 2024 Yeah it's pretty good overall. I can't complain. Maybe in the future you should consider having different modes available, e.g. Writer's mode, Designer's mode, etc. Pros Clean UI and the navigation is fairly decent Lots of customisable features are nice, adjusting typography, etc. The support team is very good too, so thanks for that. Cons I would like to drag and drop content (like supernova) Some copy/paste functions are buggy. As a writer, it would be nice to be able to tab skip between text blocks too. I also really dislike having to re-log in every hour or so.... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JM Juan M. Brand Communications and Advertising Manager Hospitality ### "Great for online brand guidelines" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 16, 2024 Pros It's ease of use, their UI is polished and great for people with no technical skills; it's a WYSIWYG editor. Cons Their pricing structure based on usage it's quite difficult as it's quite difficult to justify sometimes the increase on costs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/183904/Frontify/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Canva vs Frontify](https://www.capterra.com/compare/168956-183904/Canva-vs-Frontify) [Bynder vs Frontify](https://www.capterra.com/compare/122257-183904/Bynder-vs-Frontify)