# Frontify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Frontify the right Digital Asset Management solution for you? Explore 82 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/183904/Frontify/reviews --- Frontify 4.8 (82) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Frontify Ease of use 4.8 Customer Service 4.8 ## Pros and Cons in Reviews AL Amir L Lead Graphic DesignerMedia Production, 10,001+ employeesUsed the software for: 1-2 years. “Additionally, the integrations with other tools and the flexibility in customizing brand guidelines are standout features that make Frontify a powerful tool for maintaining a cohesive brand identity.“ June 26, 2024 VN Victor N Head of EngineeringInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “In addition, doing a filter reorder by number versus being able to drag them is antiquated and outdated.“ May 14, 2026 AL Amir L Lead Graphic DesignerMedia Production, 10,001+ employeesUsed the software for: 1-2 years. “One of the standout features is the ability to create detailed brand guidelines that are easily accessible to everyone involved.“ June 26, 2024 VN Victor N Head of EngineeringInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The license tags prevent us from getting sued for using an image incorrectly.“ May 14, 2026 AL Amir L Lead Graphic DesignerMedia Production, 10,001+ employeesUsed the software for: 1-2 years. “The flexibility and customization options allow us to tailor the platform to our specific needs, which has been a great advantage.“ June 26, 2024 ES Eva S MarketeerHospitality, 501 - 1,000 employeesUsed the software for: 6-12 months. “If you accidentally delete or edit something, there is no button where you can undo this change.“ January 8, 2025 AL Amir L Lead Graphic DesignerMedia Production, 10,001+ employeesUsed the software for: 1-2 years. “Its intuitive interface makes it easy to maintain brand consistency across different channels and regional teams.“ June 26, 2024 MP Marielle P Marketing Project ManagerHospitality, 501 - 1,000 employeesUsed the software for: 6-12 months. “Our designers made quite some mistakes in the InDesign files in the beginning, which resulted in us having to update the templates regurarly.“ November 29, 2023 ## Showing most helpful reviews Showing 1-25 of 82 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Beatrice F. Senior Brand Manager Financial Services Used the software for: 1-2 years ### "Great tool to digitize your brand guideline" July 15, 2020 5.0 We used Frontify to digitize our brand guidelines and to provide access to it for all our colleagues around the globe. It's a great tool to present all aspects of your brand and to guide everyone through your brand. It is also a great asset tool for your images/photography and videos, icons and documents. You can also easily personalize your content. The support and training provided by Frontify is a great help even if the tool is very self-explaining. It's the perfect software to digitize your brand standards. Pros It's an easy-to-use software, self-explaining and almost endless option to use. The content are easily maintained, changes and updates are done immediately. The management of the user groups, user rights and the targets are very smart. It's a great software for all the needs of a brand portal: for guidelines as well as icon, media and document libraries. And it's perfect for all those who have multiple brands to manage. Cons Some functionalities in the presentation of the content can be improved, e.g. using tables Reason for choosing Frontify Frontify is very well known and leading in the market and works with great brand together (very good reputations) Review Source Response from Frontify July 28, 2020 Thank you for the review! KH Kristina H. Brand Manager Automotive Used the software for: 6-12 months ### "Highly recommend Frontify" December 5, 2024 5.0 The customer success manager is great, the online help is great, the portal is easy to build and brand consistency is easy to achieve. Pros The customer service is fantastic. The online help usually answers within 15 min and they are really trying to help. The online help articles are written in an understandable way, and if something is missing, they try to fix it. What more can you wish for? Cons There are limitations to the functionalities, e.g. cropping images or the size of content blocks, or sharing libraries. But they also actively collect feedback and send it to their developer team. In my opinion, the best way to go. Switched from [Bynder](https://www.capterra.com/p/122257/Bynder/) We only had a content library, not a full portal Review Source VN Victor N. Head of Engineering Information Technology and Services Used the software for: 1-2 years ### "Frontify is working and I can leave the office" May 14, 2026 5.0 Marketing can finally find there own assets and stop asking me to do a resize from two years ago. Because all of our assets are located in one place, we no longer waste money on the same stock photo over and over again. The license tags prevent us from getting sued for using an image incorrectly. Pros The AI search worked and pulled up the actual faces within the event photos, which is nice since most of the time it doesn’t work like it should. Not having folders isn’t bad either. Cons The portal lags so much at times I need to click refresh a lot. When attempting to switch months on the collection calendar, the height will jump around, forcing me to constantly move the mouse each time and its an absolute headache. In addition, doing a filter reorder by number versus being able to drag them is antiquated and outdated. Review Source LP Luke P. Director of Brand and Creative Hospitality Used the software for: 1-2 years ### "Enterprise Level CMS and Guidelines" May 7, 2021 3.0 Good solutions that are being improved upon. Also pretty great customer support when you need it. Pros That anyone on the team can use the software to update guidelines, control the CMS system, and deploy updated content. Cons There is a bit of a learning curve, especially on the admin side. Alternatives considered [Brandfolder](https://www.capterra.com/p/133103/Brandfolder/) Reason for choosing Frontify Cost and features. Review Source Response from Frontify May 13, 2021 Hi Luke, thanks for taking time to leave a review on both Capterra and G2 Crowd. We're grateful for your feedback. TK Tanischa K. Marketing manager Hospitality Used the software for: 1-2 years ### "I use frontify every day" September 16, 2024 4.0 Pros That everything is in one place and everyone has access to their needed assets Cons There are still some upgrades that could be used in the portal, such as easier template edits etc. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Frontify Frontify has more functionalities that we could use as a company Review Source FH Fredrik H. Head of Brand Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Frontify enables brand engagement" September 15, 2022 5.0 The overall experience is great. With Frontify, we have made a large portion of the organisation brand ambassadors that keep our brand expression consistent, accessible and engaging. Pros Frontify has enabled us to work consistently with our brand across the entire organisation. It has simplified all aspects of our brand management, while at the same time increasing internal brand engagement and commitment a lot, from understanding and emotionally connect to the brand core identity to finding the right assets at the right time. The Frontify support function is also very responsive in every stage of the process, always friendly, agile and helpful regardless of the matter. Cons Some parts of the Frontify set up process and administration are somewhat unintuitive and hard to grasp. The backend UI is also not the best from an admin user perspective, with some processes being a bit unclear and overly complex. There are also some bugs within some features, but nothing that can't be worked around. Alternatives considered [Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Frontify Personal commitment and support, in combination with functionality, user interface and price. Review Source MP Marielle P. Marketing Project Manager Hospitality Used the software for: 6-12 months ### "Easy and quickly accessible for end users" November 29, 2023 5.0 Pros It allows for everyone within the company to easily access correct images, videos, as well as branding (products: templates). By making use of correct user groups, you as an admin can easily determine what every end user can and cannot see. Cons It is not necessarily something I did not like, but it took quite some time to manage all the assets we wanted to migrate and getting a hang of how to correctly use the templates. Our designers made quite some mistakes in the InDesign files in the beginning, which resulted in us having to update the templates regurarly. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Frontify We felt that the need for a branding software was higher than software which main focus is a digital asset management system. Both systems suited our needs but the strong branding features in Frontify made us choose them. Review Source GG Gabriella G. Lead Graphic Designer Leisure, Travel & Tourism Used the software for: Less than 6 months ### "The Publisher is my hero!" October 21, 2020 5.0 I think Frontify is a great software. It's very helpful to have one link for all brand elements and that we are able to personalise it. While building our own style guide, the customer success manager was very helpful with full detailed trainings and keeps me up to date with new features. Pros There are many departments in my company that need a lot of banner designs, so I made templates that are easy to use and saves me a lot of time. My colleagues are very happy with this and it gives them the freedom of making their own banners when they need it. Also with the approval feature, I can check if the brand guidelines are respected. Cons Hopefully one day we could be able to implement Adobe illustrator files instead of sketch. Our company uses a lot of vectors and illustrations, so it would be nice to be able to change/edit those in the publisher. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Frontify The biggest reason that we went with Frontify is that we can personalise our own style guide and I found the publisher more advanced than the competitor. I felt that Bynder was more of a sales pitch than a company solution. Review Source Response from Frontify October 26, 2020 Thanks for taking time to leave a review. We're thrilled to hear that you're having so much success with the Publisher feature. Keep being a brand hero! RH Raphaël H. Scrum Master Information Technology and Services Used the software for: 1-2 years ### "Good product" December 12, 2024 5.0 Pros Easy to use, all my colleagues are pleased to use it Cons Can't have a versioning of each page. If I want to update a page it has to be unpublished so I have to create a new page and all my links to the old page are broke. Review Source ES Eva S. Marketeer Hospitality Used the software for: 6-12 months ### "Review - Eva Sutherland" January 8, 2025 4.0 Nice and easy programme to use in order to get the branding the same in the whole company. Pros All the improvements the programme keeps making! Cons If you accidentally delete or edit something, there is no button where you can undo this change. Review Source AV Alejandra V. UX Architext Financial Services Used the software for: 1-2 years ### "Great experience using Frontify" June 3, 2024 5.0 Overall I enjoy using it. Finding out that there are new features is exciting and I look forward to making updates and building new sections for my team to discover content. Pros It is SO easy to use and make updates. The team also listens to our feedback as users and considers it when building new features. Cons Our libraries and internal sections are growing quickly so we need more subcategory options but I'm sure this can be taken care of. Review Source VM Victoria M. Senior Brand Manager Publishing Used the software for: 1-2 years ### "A user-friendly, intuitive platform that has transformed our asset management" October 12, 2022 5.0 Pros How user friendly and intuitive the back end is. It is as simplified as possible whilst still retaining the functionality that we need. Cons There could still be improvements to the interactivity of the guidelines and flexibility with customisation. Reason for choosing Frontify The Frontify team were accommodating, understanding, and flexible with our needs as a business, and have been fantastic partners. Review Source NB Nathan B. UX Writer Automotive Used the software for: 2+ years ### "Nathan's review" January 23, 2024 5.0 Yeah it's pretty good overall. I can't complain. Maybe in the future you should consider having different modes available, e.g. Writer's mode, Designer's mode, etc. Pros Clean UI and the navigation is fairly decent Lots of customisable features are nice, adjusting typography, etc. The support team is very good too, so thanks for that. Cons I would like to drag and drop content (like supernova) Some copy/paste functions are buggy. As a writer, it would be nice to be able to tab skip between text blocks too. I also really dislike having to re-log in every hour or so.... Review Source JS Jonathan S. Global Brand Director Mining & Metals Used the software for: 1-2 years ### "Strong brand management platform" March 4, 2021 4.0 Overall, easy company to do business with and a user-friendly software platform. Pros Setting up a site to manage and control access to our brand guidelines was extremely simple with Frontify. It took very little training to be able to utilize the features in our package, as well. Cons I suppose there might have been some limitations around some of the core platform's templates but that didn't necessarily impact our use of the tool. I tend to think brand management software like this is typically more important for B2C companies than B2B ones but our use of Frontify was definitely successful, especially after going through a brand refresh and needing to ensure adherence to new corporate standards. Reason for choosing Frontify Good customer support and service. They took the time to understand the challenges we faced and they helped us tailor our implementation to our specific needs. Review Source Response from Frontify March 5, 2021 Hi Jonathan, thank you so much for taking time to leave a review. We're thrilled to read that you're finding it easy both to use our platform and work with us. As for the template limitations, our product team is constantly making additions and improvements. If you have any specific recommendations, feel free to reach out to me or your account manager and we'll pass it along. Thanks, again! JA Jeff A. Manager, Global web marketing Marketing and Advertising Used the software for: 2+ years ### "Great products " April 5, 2024 4.0 Very happy with the product, more team members who learn about it, want access for other applications. Pros Its a great product and we've been with them from almost the beginning. Great to see they've worked with us as the product has changed. Cons Some limitations on versioning when edits are made. So there needs to be a bit on on-boarding to make sure nothing is removed by accident. Review Source FG Fabienne G. Multimedia Producer Veterinary Used the software for: 6-12 months ### "Useful software that facilitates our work" May 9, 2021 5.0 Helps us enormously, the image database saves us so much time and nerves. Before, we always had to search for a picture for a very long time, now it's super fast thanks to keywords. Pros The image database and the style guide help our zoo enormously to have an overview of the different designs and also to be able to check again and again in the team how everything was defined in the CICD. The image database is huge for us, but thanks to good keywording it is still easy to use. Cons Simple and straightforward to understand, usable without much introduction - even for users without much prior knowledge. Review Source Response from Frontify May 13, 2021 Hi Fabienne, thanks for the review! We're so happy to hear that you're saving both time and nerves. Keep up the great work! EW Eliane W. Fachspezialistin Marketing Education Management Used the software for: 6-12 months ### "Makes many things easier" June 2, 2020 5.0 Our overall experience is very positive. It's a great solution and it makes a lot of things easier. All our guidelines and assets are in the same place and everything can be adapted in a very short time. Everything is always up to date and in one place. We can really recommend this solution. Pros It's very easy to use and the usability is great. The employees get on very well with Frontiy and no major instructions are needed. It simplifies many processes and is very helpful when working with partners. It saves a lot of time to maintain guidelines and assets on the plattform. The support is very fast an reliable. Frontify is very responsive to customer requests. Cons The integration took a little more time, but that was mainly due to our previous solution. But Frontify was able to solve it very well. Review Source Response from Frontify June 15, 2020 Thanks for the feedback, Eliane! MJ Monika J. Project Leader Aviation & Aerospace Used the software for: 6-12 months ### "Frontify - Fast, smooth and customer oriented" December 16, 2020 5.0 We launched our new Brand Manual nine months ago. From the very first contact, it has been a pleasure to work with Frontify. They have a way of making complex matters easy to understand and to always be there to assist whenever we need. They truly listen to us and are open and grateful for new suggestions. Customer service is fast, friendly and competent. As their customer, we are very satisfied. Pros This software is very fast and easy to use. Cons There's nothing I don't like. Whatever I have suggested, Frontify has been eager to dig into and solve most of it. Reason for choosing Frontify Frontify offered the smoothest solution and all we needed under one roof. They also had a clear and structured onboarding process. Review Source Response from Frontify December 22, 2020 Thanks for your kind words! We're super happy to hear that your Brand Manual is going so well. Cheers! AS Adi S. Graphic Designer Computer Software Used the software for: 2+ years ### "Frontify makes your brand styleguide looking good and saves you a lot of time maintaining it!" July 26, 2017 5.0 Pros Frontify really supports me as a designer and helps me and my company to preserve and improve our corporate design guidelines and brand awareness. Although the product was great from the beginning they are constantly adding cool new features and functionality to make the product even better. Cons Since Frontify introduced the DAM module I have no cons anymore :-), before it was quite a task to manage all the digital assets and keep them up to date Review Source Response from Frontify July 26, 2017 Thank you! OS Olivia S. Brand Management & Marketing Communication Airlines/Aviation Used the software for: 2+ years ### "Frontify is easy to learn and use. As a brand manager this is the tool you need." July 25, 2018 5.0 Easier overview of our brand, written guidelines to share with whom you have to share them, downloads to ensure that everyone is working with the right logos etc. Pros It's very easy to learn and to understand. Further, you can easily share the content with others and you even find the needed topic very quickly. The software is very handy and enables the possibility to explain the brand in a good way. And I'm sure, we still do not use every option Frontify has on offer. Cons There is nothing to mention. I am very happy with it. What I could mention is that we do not use every feature and we should really change that. Review Source Response from Frontify July 27, 2018 Thank you for your review. We're proud to have Edelweiss as a customer and to help you to enhance your brand consistency. LI Lotta I. Project Manager Leisure, Travel & Tourism Used the software for: 6-12 months ### "Easy to use" January 24, 2021 5.0 Easy and fun product! Pros It´s easy to learn, a lot of features and always fast & accurate support! Cons I wish a content block could be duplicated (without being referenced) Review Source Response from Frontify January 29, 2021 Hi Lotta, thanks so much for the review. We love that you're having fun with it! I'll relay your feedback on the content blocks to our product team. Cheers! JD Jessica D. Corporate Design Design Used the software for: 6-12 months ### "Convincing software" June 2, 2020 5.0 Pros easy to apply in practice, amazing features, very good support Cons constantly continued to develop and recquests will also be considered Reason for choosing Frontify among other things we choose Frontify because of the data is hostet in Germany Review Source Response from Frontify June 15, 2020 Thanks for the review! FM Florian M. Head of Online Operations Management Consulting Used the software for: 1-2 years ### "Brand consistency with Frontify" September 2, 2016 5.0 Frontify is simply the best solution to achieve brand consistency in the digital age. It is an super ease-of-use and we didn't even need to train our staff on it, because it was self explaining in nearly every point. Review Source Response from Frontify September 5, 2016 Thank you! MO Marcel O. Screendesigner / UX / UI Used the software for: 6-12 months ### "The best interactive Styleguide" December 7, 2016 5.0 It is great to have all the designs and code patterns defined in one place. This tool allows design/code consistency in the whole company. Review Source Response from Frontify June 12, 2017 Thank you, Marcel! CD CJ D. Used the software for: ### "A true win win scenario for everyone" April 26, 2017 4.0 Frontify, gives us the possibility to showcase our creativity digitally to our clients and give them a modern (easy to use) solution for the good but old fashioned brandbooks. With a Frontify brandbook we can show our clients that we think in modern solutions and make their and off course our work a bit more easy and cheaper. A true win win scenario for everybody. Review Source Response from Frontify April 27, 2017 Thank you very much your review. ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.