# Page 3 | Frontify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Frontify the right Digital Asset Management solution for you? Explore 82 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/183904/Frontify/reviews --- Frontify 4.8 (82) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Frontify ## Showing most helpful reviews Showing 51-75 of 82 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AD Achille D. Chef d'entreprise Architecture & Planning Used the software for: 1-2 years ### "Excellent outil pour accroître l'influence de votre marque " January 17, 2023 5.0 Pros Logiciel facile à utiliser, très simple et une option presque infinie à utiliser. Le contenu est facilement maintenu, les mise à jour sont automatique, c'est un excellent logiciel Cons J'ai tout apprecié, franchement c'est top Review Source EL Erin L. Graphic Designer Utilities Used the software for: 1-2 years ### "Brilliant Branding tool" December 7, 2021 5.0 Love this tool and it makes brand management that bit easier when it's all online and easily accessible and to be distributed. Pros Ease of use and then sharing across thousands of staff and external contractors across a large geographical location. Cons Nothing stands out at the moment as problelmatic Review Source Response from Frontify December 16, 2021 Hi Erin, thanks so much for the kind words! We're so happy to hear that you're getting more people involved with your brand across great distances. Keep up the awesome work! EW Eliane W. Fachspezialistin Marketing Education Management Used the software for: 6-12 months ### "Makes many things easier" June 2, 2020 5.0 Our overall experience is very positive. It's a great solution and it makes a lot of things easier. All our guidelines and assets are in the same place and everything can be adapted in a very short time. Everything is always up to date and in one place. We can really recommend this solution. Pros It's very easy to use and the usability is great. The employees get on very well with Frontiy and no major instructions are needed. It simplifies many processes and is very helpful when working with partners. It saves a lot of time to maintain guidelines and assets on the plattform. The support is very fast an reliable. Frontify is very responsive to customer requests. Cons The integration took a little more time, but that was mainly due to our previous solution. But Frontify was able to solve it very well. Review Source Response from Frontify June 15, 2020 Thanks for the feedback, Eliane! DM David M. Senior Producer Real Estate Used the software for: 6-12 months ### "Frontify is a great option for complex brand management systems" August 13, 2021 5.0 Pros Frontify is a great brand and digital asset management software. It's very clear and easy to use for designers and non-designers. Cons There are no obvious cons to using Frontify. Alternatives considered [Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[Bynder](https://www.capterra.com/p/122257/Bynder/) Review Source MJ Monika J. Project Leader Aviation & Aerospace Used the software for: 6-12 months ### "Frontify - Fast, smooth and customer oriented" December 16, 2020 5.0 We launched our new Brand Manual nine months ago. From the very first contact, it has been a pleasure to work with Frontify. They have a way of making complex matters easy to understand and to always be there to assist whenever we need. They truly listen to us and are open and grateful for new suggestions. Customer service is fast, friendly and competent. As their customer, we are very satisfied. Pros This software is very fast and easy to use. Cons There's nothing I don't like. Whatever I have suggested, Frontify has been eager to dig into and solve most of it. Reason for choosing Frontify Frontify offered the smoothest solution and all we needed under one roof. They also had a clear and structured onboarding process. Review Source Response from Frontify December 22, 2020 Thanks for your kind words! We're super happy to hear that your Brand Manual is going so well. Cheers! TN TINA N. Marketing Services Manager Chemicals Used the software for: 1-2 years ### "Frontify Review " June 1, 2020 5.0 The Frontify team is beyond exceptional to work with. Specifically \[SENSITIVE CONTENT HIDDEN\] has been very helpful in guiding us to get the most from the platform. Easy to understand the platform and bring new users up to speed. Highly recommend for members working to find a asset management system. Pros Ability to access all information for all brands in one platform. Cons Trying to utiize for content reviews in the same manner we have today - but system enhancements are coming that may allow this functionality. Review Source Response from Frontify June 15, 2020 Thanks for the review! Sarah A. Account Supervisor Marketing and Advertising Used the software for: 6-12 months ### "Great Tool for Brand Managers! " December 17, 2019 5.0 Frontify has been a huge help to our team and allows us to maintain brand consistency when working with colleagues and agency partners that are not in-office. We use Frontify for both our agency and most of our clients and would highly recommend to any one! Pros Frontify is so user-friendly, easy to learn, and flexible. Even with all of the features and functionality points you can tap into, it is still intuitive! Cons I do wish there were more integrations with 3rd party tools so that we could integrate a few more of our daily software into Frontify for even more efficiencies. Review Source Response from Frontify December 19, 2019 Thank you so much for the review, Sarah! AS Adi S. Graphic Designer Computer Software Used the software for: 2+ years ### "Frontify makes your brand styleguide looking good and saves you a lot of time maintaining it!" July 26, 2017 5.0 Pros Frontify really supports me as a designer and helps me and my company to preserve and improve our corporate design guidelines and brand awareness. Although the product was great from the beginning they are constantly adding cool new features and functionality to make the product even better. Cons Since Frontify introduced the DAM module I have no cons anymore :-), before it was quite a task to manage all the digital assets and keep them up to date Review Source Response from Frontify July 26, 2017 Thank you! Morgan C. CIO Used the software for: Less than 6 months ### "Intuitive and easy to use" August 1, 2018 5.0 We have implemented Frontify Enterprise both internally and for clients, and it complements our design process well. Pros Frontify Enterprise has been easy to implement as a platform, and Frontify have provided great support for us in terms of security features, SSO integration and security testing. Frontify Support have been very responsive to help our design team push the envelope with setting up the brand portal and style guide. Cons There are some Digital Asset Management features that we need, that are on the roadmap but are not available yet. Review Source Response from Frontify August 6, 2018 Thank you, Morgan! MT Michael T. Creative Director Design Used the software for: 2+ years ### "Amazing and very useful tool" December 8, 2016 5.0 I've been working with frontify from the beginning. We started working with the swiss guys in 2012 and after several agency projects we've put LUFTHANSA on that platform. A lot of agencies are now collaborate and we were able to create and document a common UI/UI language for that client. Pros easy to use, very flexible, new and required features are coming up very quickly Cons could have more APIs for 3rd party creative tools Review Source Response from Frontify April 27, 2017 Thank you very much for your review. VR Verified Reviewer Marketing Manager Insurance Used the software for: Less than 6 months ### "Good " February 25, 2022 4.0 I am quite new at it and havent discovered all the benefits but its great to keep digital assets in one place for various people to use it. A little expensive as you dont get much space for your money Pros I like the way you can tag digital assets and also the ability to add externals to upload digital assets Cons That you need to add all the main users to each folder everytime Review Source OS Olivia S. Brand Management & Marketing Communication Airlines/Aviation Used the software for: 2+ years ### "Frontify is easy to learn and use. As a brand manager this is the tool you need." July 25, 2018 5.0 Easier overview of our brand, written guidelines to share with whom you have to share them, downloads to ensure that everyone is working with the right logos etc. Pros It's very easy to learn and to understand. Further, you can easily share the content with others and you even find the needed topic very quickly. The software is very handy and enables the possibility to explain the brand in a good way. And I'm sure, we still do not use every option Frontify has on offer. Cons There is nothing to mention. I am very happy with it. What I could mention is that we do not use every feature and we should really change that. Review Source Response from Frontify July 27, 2018 Thank you for your review. We're proud to have Edelweiss as a customer and to help you to enhance your brand consistency. VR Verified Reviewer Head of Customer Value Financial Services Used the software for: 6-12 months ### "Very easy to use, intuitive tools " November 10, 2017 4.0 Easy way to create company guides....very quick to edit and add content Pros Simple to pick up. Intuitive editing and layout tools which encourage clean structuring of text and graphics. Simple admin to manage users. Cons Search functionality is a little clunky, as it returns all of the text around the search term. Not aware of many new features recently so unsure if there is a roadmap for this. Review Source SC Silvan C. Brand Manager Banking Used the software for: 6-12 months ### "The perfect solution for our Brand" June 5, 2020 5.0 The tool gives us the possibility to communicate more effectively our brand values and the aility to share our brand assets more easily. Also the possibility to do more efficient project management with external partners and agencies is a big improvement. Pros I like the fact that the tool is pretty intuitive in use and that we were able to digitalise our brand assets as well as our brand communication. Cons There is always space for more flexibility in design. Review Source Response from Frontify June 15, 2020 Thanks for the review! VR Verified Reviewer National CCL Quality Manager Logistics and Supply Chain Used the software for: 6-12 months ### "Great Branding Management Tool!" April 12, 2021 5.0 Very positive! Pros It's intuitive to use, clearly laid out, simple to navigate, and contains every aspect of our new brand that anyone could possibly want to know. It's also very nice to look at. Cons Can't think of anything. The software is easy to use and has everything you need... Review Source Response from Frontify April 14, 2021 Thanks so much for your review! We're happy to read that you find it's intuitive and easy to use. Happy branding! LI Lotta I. Project Manager Leisure, Travel & Tourism Used the software for: 6-12 months ### "Easy to use" January 24, 2021 5.0 Easy and fun product! Pros It´s easy to learn, a lot of features and always fast & accurate support! Cons I wish a content block could be duplicated (without being referenced) Review Source Response from Frontify January 29, 2021 Hi Lotta, thanks so much for the review. We love that you're having fun with it! I'll relay your feedback on the content blocks to our product team. Cheers! GK Gabriella K. Senior UX Designer & Engineer Computer Software Used the software for: Less than 6 months ### "Excellent tool for startups to manage a brand styleguide" July 20, 2021 5.0 Just awesome 👏 Pros Quick and easy to launch and there is a free version to start with! Managing an online styleguide is so much more practical than an old-school pdf would be. Cons Their are still some small bugs in the system (eg. when setting up colors), but deleting and reinserting a component solves that. Reason for choosing Frontify Frontify is better for general branding purposes than a design system manager, which is rather intended for managing styleguides for digital products. Review Source Response from Frontify July 23, 2021 Hi Gabriella, thank you so much for taking time to leave us a review. We really appreciate you, and we're glad you found Frontify quick and easy to launch. As for any bugs, including the color setup you mentioned) feel free to reach out to me or our support team. We're continually releasing updates to improve the experience. You can see our release notes here: https://www.frontify.com/en/release-notes/ Thanks, again, and happy branding! Joe P. VP, Design Computer Software Used the software for: 6-12 months ### "A great way to create living style guides and asset libraries for brands" January 19, 2018 4.0 Pros Frontify is really easy to use. Building out an impressive asset guide is quick and easy. Makes it really easy to share, as well. Being responsive by default is a big plus. With your brands assets living here, there's no need to create/share antiquated PDFs that are constantly out of sync. Share the Frontify link, and everyone is always up-to-date. Cons Better management of how small images display would be nice. A bit more control over the look/feel would be helpful as well. Review Source Response from Frontify January 22, 2018 Thank you for the review. We usually get excellent feedback on customer support but let us a get in touch how we can do better. JD Jessica D. Corporate Design Design Used the software for: 6-12 months ### "Convincing software" June 2, 2020 5.0 Pros easy to apply in practice, amazing features, very good support Cons constantly continued to develop and recquests will also be considered Reason for choosing Frontify among other things we choose Frontify because of the data is hostet in Germany Review Source Response from Frontify June 15, 2020 Thanks for the review! RB Ronald B. Founder Design Used the software for: 6-12 months ### "Quite easy to implement, set-up and use. Very focussed and clear user interface. Swiss quality. " July 26, 2017 5.0 Up-to-date, living and collaborative online guidelines. Pros The modularity, extensive search function and expandability to our client needs. The seeting up and content filling is quite easy and targeted in the front-end system. Cons Possibilities in customising for corporate look & feel. Link between guideline section and workspace section. Look&feel of the workspace section. Review Source Response from Frontify July 26, 2017 Thank you! FM Florian M. Head of Online Operations Management Consulting Used the software for: 1-2 years ### "Brand consistency with Frontify" September 2, 2016 5.0 Frontify is simply the best solution to achieve brand consistency in the digital age. It is an super ease-of-use and we didn't even need to train our staff on it, because it was self explaining in nearly every point. Review Source Response from Frontify September 5, 2016 Thank you! VR Verified Reviewer Client Partner Used the software for: Less than 6 months ### "The team at Frontify are always available to support us!" July 31, 2018 5.0 One place that I can send anyone to in order to get access to the brands assets instead of having bit and pieces everywhere. Pros Easy to navigate and learn to how to use. Great place to store all of the brand assets. The Frontify team are always available to assist. Cons Really nothing I don't like. The team are always available to assist, to listen and help where they can in terms of getting our client's implemented. Review Source Response from Frontify August 2, 2018 Thank you for your positive review. Sarah M. Brand Advocacy Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "Beautiful brand asset management platform" July 24, 2019 5.0 As a user, it's a wonderful tool. From what I have seen on setting it up, looks very intuitive. Pros The interface is gorgeous! Super easy to use and find the assets you are looking for as a member of a marketing team who needs access any type of digital asset. Cons Not really a "con," but I wanted to explore using this for customer marketing and advocacy to potentially catalogue customer stories, etc. Not sure if that is possible. Review Source JD Jelle D. Software Engineer Computer Software Used the software for: Less than 6 months ### "Frontify is great!" May 31, 2022 5.0 Pros Frontify is a great tool for any company, it has a great UI, this makes it very easy to use for beginners. But Frontify has a lot of functionalities which also makes it great for advanced users. Cons I can't think of anything that I dislike about Frontify. Never experienced any bugs. Review Source Joy R. Brand Strategist Design Used the software for: Less than 6 months ### "Best-in-Class Brand Management Platform" May 18, 2019 5.0 Join Frontify to manage all your brand assets with one single software. You'll be forever grateful! Pros Frontify allows companies maximize brand consistency by centralizing all of their efforts into one platform. It's efficient, productive, and collaborative. Cons If companies do not maximize Frontify to the fullest, teams will not get the most out of it! I recommend full integration for optimized use. 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