--- title: "Capillary Loyalty+ Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Capillary Loyalty+ Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/184175/Loyalty/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Capillary Loyalty+ Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Capillary Loyalty+ ## What is Capillary Loyalty+? Capillary Loyalty+ redefines loyalty management with AI-driven nudges, omnichannel communication, & behavior-based rules. It offers diverse incentivization methods, flexible tier management, and advanced analytics to boost engagement and retention. Loyalty+ enhances interactions through referral programs, gamification, social engagement, user-generated content, and surveys. Its Fraud Engine ensures secure transactions by analyzing behavior and assigning fraud scores. Its AI/ML-driven personalization enhances customer interactions by leveraging data insights, segmentation, & audience targeting. With seamless integration capabilities, Loyalty+ connects easily with third-party tools such as marketing automation & commerce platforms. The proprietary Nudge framework uses AI/ML to recommend optimal campaign timings, while aiRA predicts customer behavior, reducing churn and personalizing experiences at scale. ## What is Capillary Loyalty+ used for? [Referral](https://www.capterra.com/referral-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $30000 Per User, Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Capillary Loyalty+?[Manage this product listing](https://www.g2.com/products/capillary-technologies-loyalty-program-software/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Capillary Loyalty+ 4.4 (20) VS. [4.9 (265)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting Price $30000 Per User, Per Year Starting Price $79 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (20) Ease Of Use 4.7 (265) Value For Money 4.2 (18) Value For Money 4.6 (251) Customer Service 4.3 (20) Customer Service 4.9 (261) ## Capillary Loyalty+ alternatives [4.8 (566)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (16)](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/reviews/) Starting price $1999.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Talon.One](https://www.capterra.com/p/159778/Talon-One/) [4.8 (16)](https://www.capterra.com/p/159778/Talon-One/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/159778/Talon-One/) [Voucherify](https://www.capterra.com/p/152431/Voucherify/) [4.8 (24)](https://www.capterra.com/p/152431/Voucherify/reviews/) Starting price $169.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152431/Voucherify/) ## FAQs about Capillary Loyalty+ Overview ### Which roles and teams benefit most from Capillary Loyalty+? Capillary Loyalty+ is most used by marketing, CRM, and customer loyalty teams managing member engagement, targeted campaigns, partnerships, and contact-center operations. Marketing leaders use it to plan promotions across retail locations, while data analysts and loyalty planners track customer behavior and campaign results. IT leaders and project managers support integrations, program delivery, and operational oversight. Answer based on 20 reviews Overview ### What company size and specific industries is Capillary Loyalty+ built for? Capillary Loyalty+ is designed for conglomerates and large organizations in fuel retail, CPG, consumer durables and consumer electronics, aviation and hospitality, CD&IT, pharmacy and wellness, automotive, apparel, footwear and accessories, fine dining and QSR, and beauty. Features and Usability ### What are the key features of Capillary Loyalty+? Capillary Loyalty+ offers loyalty program management, rewards management, and membership management, plus CRM and campaign management for customer outreach. It also includes customer segmentation, referral tracking, gift card management, loyalty cards, surveys and feedback, reporting and analytics, and API access for connecting with other systems. Getting Started and Support ### What training and onboarding options does Capillary Loyalty+ offer? Capillary Loyalty+ provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online sessions support guided instruction, webinars cover structured group learning, documentation offers written reference material, and videos provide self-paced guidance. Getting Started and Support ### What customer support options does Capillary Loyalty+ offer? Capillary Loyalty+ provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users say support is generally useful, but one reviewer noted that technical support can be slow to respond on weekends or holidays, which may delay help during urgent issues. Answer based on 1 reviews ## Features AI summary Based on 1,860 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) Capillary Loyalty+ supports **Loyalty Program** and **Rewards Management**, giving businesses the tools to run structured loyalty initiatives and manage incentives that keep customers coming back. However, it does not offer **Third-Party Integrations**. Instead, it provides other features that reviewers also rate as important, including **Gift Card Management** (**39%**), **Loyalty Cards** (**34%**), and **Member Portal** (**31%**), helping businesses strengthen customer retention, make reward access easier, and give teams better ways to manage member experiences. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems API Application programming interface that allows for integration with other systems/databases Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Activity Tracking A report showing what actions customers perform Capillary Loyalty+ 25 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Reports: Alter the layout and content of reports - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Gamification: Games or game-like elements to track progress and reward accomplishments - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Social Engagement: Process of communicating with an online community and measuring the effectiveness of activity - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success --- Features 4.3 (20) 4.3 Based on 20 reviews ## Pricing Value for money 4.2 (18) Basic $30,000 Per User,Per Year Value for money 4.2 (18) 4.2 Based on 18 reviews ## Support, customer service and training options Customer Service 4.3 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (20) 4.3 Based on 20 reviews ## User reviews Overall rating 4.3 Based on 20 reviews Filter by rating Counts reflect reviews available in this feed. 5(8) 4(12) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Abhishek P. Customer Programs Leader Used the software for: 3-5 years ### "Simple to use but highly customizable tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 17, 2020 Been using for a long time. Have used many other tools like Unica, Adobe, Siebel in the past - however, this inexpensive tool with its simple interface scores on speed of execution, ease of use & support. Pros The Campaign Automation is absolutely easy to use and saves a lot of time. The reporting from the Campaign Tool is truly insightful. Cons Mobile Interface will be helpful for reviewing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of Marketing Used the software for: 3-5 years ### "A great partnership depends on 3 things: the product, the implementors & their agility for upgrades " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 24, 2020 Working on loyal customers is a given for any business. Hence one needs the tools to monitor it and take pro-active decisions to ensure that customers remain active, frequent & do not lapse. This is a good system to keep score of everything related to customers as well as your own sales team. However, the strategy still has to come from the business and data analyst and is not provided by the system. Pros The success of any software /system implementation depends not just on the software product but also on: a. the knowledge & expertise that Capillary as vendor have on the subject of "Loyalty" that their system is supposed to fulfill. b. the ability to assist the client to implement the best business practices through their system c. easy and convenience of implementation d. the exchange of industry knowledge to benefit all partners. It's very easy to use & accountability can be measured. Cons It's too vast in its features. Hence, their services have been broken down into small individual modules. However, this makes it a challenge to get access to everything & hence difficult to operate independently in absence of services from their team or an in-house resource dedicated for it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sr. Mgr Used the software for: 3-5 years ### "Product Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 November 27, 2020 Pros Easy to be adopted by the Stores as it is per customized level of their interest. Cons Complex system from backend reporting point view Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Head CRM Used the software for: 3-5 years ### "Capillary CRM and Loyalty Software" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 29, 2020 The software has great features and is highly customizable and fit into any POS systems. The project and account teams are great. Sales teams keep changing, preferably these people need to product experts to avoid and manage expectations Pros Ease of use, customizable, good support from the team Cons Support is across time-zones and has to be managed properly Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of IT Used the software for: 1-3 years ### "Great product to manage the CRM and Loyalty" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 21, 2020 Great product and a great team behind it Pros Ability to perform campaigns with extensive amount of conditions / filters without our employees having access to the customer database. Capillary team will actively follow up and provide suggestions to run more campaigns to achieve the ROI. The system also provides a large number of reports which makes analyzing the trends as well as campaign performance easy Cons We have 2 brands that are having different characteristics and we had difficulty to implement the same point scheme that we wanted to implement. I believe this was mainly due to the IDR currency having high values for every transaction. But we managed to do workarounds that achieve what we needed Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of CRM Operation, Partnership and Contact Center Used the software for: 1-3 years ### "Nuraeni Johnson review of Capillary" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 21, 2020 In our first year there were many difficulties and many obstacles with the system, but now in our second year things are working more smoothly. Pros The tools provided with the software are flexible and easily adapted to our needs. Cons Sometimes the technical support is not responsive on the weekends or holidays. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head - Marketing Used the software for: 3-5 years ### "A CRM that works for you" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 13, 2021 In our category our focus is more on driving multiple visits and thus continuous engagement with all buyers. Pros The most important thing is that the software is flexible and thus works at multiple levels for the organisation. At store level and at headquarters for different asks. The ability to manage campaigns and deliver attribution is very important and Capillary has that. Cons Cross referencing multiple filters is not possible and requires the Capillary team to step in which is a bit of a letdown. Also would love if they built it to be having a lead management to CRM flow. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer GM CRM Used the software for: 3-5 years ### "good product....can be great with great service " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 September 17, 2020 Pros The analytic feature allow us to explore history of customer transaction deeply. Enable us to make different promo for different customer Cons Flexibility to combine with other software that the software has is very limited. Our web wanted to connect, API connection is not available (or not applicable). It delays our company goal to have an omni channel . We also tried to tied up our mapping software with this loyalty (member data address) also did not worked out Apart from that The software is good, but the daily coordination with the team is slowing down due to languange barrier. If you wanted to be a leader in d market , supportive and knowledgeable team to support client is a mandatory (knowledgeable and skillful person in charge ) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Assistant Manager Used the software for: 3-5 years ### "Reliable and smooth experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 1, 2020 Pros Insights is the most used part of the software and i love the way all information is graphically placed. Moreover, all these data can be compared with time periods of our liking Cons Campaign deployment is the toughest and we have faced a number of issues at past to deploy even the simplest campaign by ourself. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Digital Marketer Used the software for: Less than 1 year ### "Made easy to track customer & product!!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 1, 2020 Pros Various filter options to segment customers, easy to access & customized reporting, can easily connect with customers via multiple platforms. Also have option to gave coupon based discount to custom set of audience. Cons Looking to get more marketing channels inbuilts like Facebook Ads, Google Ads with proper ROI tracking mechanism in place. Also to share transaction details with customer via WhatsApp. (with authentic brand name) (sms facility already available). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/184175/Loyalty/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.