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"Simple to use but highly customizable tool"
Abhishek P. - Customer Programs LeaderSeptember 16, 2020
STARTING PRICE
$30000
per year
per user
EASE OF USE
4.3/5
Based on Capterra user reviews
A pioneer in intelligent enterprise loyalty, Capillary’s AI-powered loyalty marketing platform delivers highest ROI and repeat sales by leveraging rich customer insights, hyper-personalized customer engagement and an incentivized reward system. Connecting 600M+ global customers, this scalable CDP-led loyalty platform triggers predictive customer analysis, builds experiential rewards by capturing non-transactional behavior. Its proprietary framework can unlock up to 20% loyalty delivered sales.
Provider
Capillary Technologies
Located In
India
Foundation
2008
Open API
Unverified
Deployment
Cloud, SaaS, Web-Based
Training
Webinars, Live Online, In Person, Documentation, Videos
Support
Chat, Email/Help Desk, Phone Support, FAQs/Forum, Knowledge Base
Conglomerates, Fuel Retail, CPG, Consumer Durables & Consumer Electronics, Aviation & Hospitality, CD&IT, Pharmacy & Wellness, Automotive, Apparel, Footwear & Accessories, Fine Dining & QSR, Beauty
Content Source: Loyalty+
Green rating bars show the winning product based on the average rating and number of reviews.
Loyalty+ Reviews
Pros
The ease of deploying it and platform having good capabilities built in.
We can get the report super easily, more over we can add the other variables what we needed.
The software has great features and is highly customizable and fit into any POS systems.
Cons
We have 2 brands that are having different characteristics and we had difficulty to implement the same point scheme that we wanted to implement.
In our first year there were many difficulties and many obstacles with the system, but now in our second year things are working more smoothly.
It's too vast in its features. Hence, their services have been broken down into small individual modules.
"Simple to use but highly customizable tool"
Overall: Been using for a long time. Have used many other tools like Unica, Adobe, Siebel in the past - however, this inexpensive tool with its simple interface scores on speed of execution, ease of use & support.
Pros: The Campaign Automation is absolutely easy to use and saves a lot of time. The reporting from the Campaign Tool is truly insightful.
Cons: Mobile Interface will be helpful for reviewing.
"A great partnership depends on 3 things: the product, the implementors & their agility for upgrades "
Overall: Working on loyal customers is a given for any business. Hence one needs the tools to monitor it and take pro-active decisions to ensure that customers remain active, frequent & do not lapse. This is a good system to keep score of everything related to customers as well as your own sales team. However, the strategy still has to come from the business and data analyst and is not provided by the system.
Pros: The success of any software /system implementation depends not just on the software product but also on: a. the knowledge & expertise that Capillary as vendor have on the subject of "Loyalty" that their system is supposed to fulfill. b. the ability to assist the client to implement the best business practices through their system c. easy and convenience of implementation d. the exchange of industry knowledge to benefit all partners. It's very easy to use & accountability can be measured.
Cons: It's too vast in its features. Hence, their services have been broken down into small individual modules. However, this makes it a challenge to get access to everything & hence difficult to operate independently in absence of services from their team or an in-house resource dedicated for it.
"Product Review"
Pros: Easy to be adopted by the Stores as it is per customized level of their interest.
Cons: Complex system from backend reporting point view
"Capillary CRM and Loyalty Software"
Overall: The software has great features and is highly customizable and fit into any POS systems. The project and account teams are great. Sales teams keep changing, preferably these people need to product experts to avoid and manage expectations
Pros: Ease of use, customizable, good support from the team
Cons: Support is across time-zones and has to be managed properly
"Great product to manage the CRM and Loyalty"
Overall: Great product and a great team behind it
Pros: Ability to perform campaigns with extensive amount of conditions / filters without our employees having access to the customer database. Capillary team will actively follow up and provide suggestions to run more campaigns to achieve the ROI. The system also provides a large number of reports which makes analyzing the trends as well as campaign performance easy
Cons: We have 2 brands that are having different characteristics and we had difficulty to implement the same point scheme that we wanted to implement. I believe this was mainly due to the IDR currency having high values for every transaction. But we managed to do workarounds that achieve what we needed
