# Capillary Loyalty+ Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Capillary Loyalty+ the right Customer Loyalty solution for you? Explore 20 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/184175/Loyalty/reviews

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Capillary Loyalty+

4.4 (20)

[View alternatives](https://www.capterra.com/p/184175/Loyalty/alternatives/)

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Last updated March 26th, 2026

# Reviews of Capillary Loyalty+

Ease of use

4.3

Customer Service

4.3

## Pros and Cons in Reviews

IU

Ilham U

Data analsytRetail, 10,001+ employeesUsed the software for: 1-2 years.

“Capilary system analytics tools give me an insight for reporting to management, we can create the dashboard in a few minutes.“

December 18, 2020

am

abhishek m

Head - MarketingRetail, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“The ability to manage campaigns and deliver attribution is very important and Capillary has that.“

January 8, 2021

Abhishek P

Customer Programs LeaderChemicals, 10,001+ employeesUsed the software for: More than 2 years.

“Have used many other tools like Unica, Adobe, Siebel in the past - however, this inexpensive tool with its simple interface scores on speed of execution, ease of use & support.“

September 16, 2020

Nuraeni S

Head of CRM Operation, Partnership and Contact CenterRetail, 5,001 - 10,000 employeesUsed the software for: 1-2 years.

“In our first year there were many difficulties and many obstacles with the system, but now in our second year things are working more smoothly.“

September 18, 2020

## Showing most helpful reviews

Showing 1-20 of 20 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Abhishek P.  
Customer Programs Leader  
Chemicals  
Used the software for: 2+ years

### "Simple to use but highly customizable tool"

September 16, 2020

5.0

Been using for a long time. Have used many other tools like Unica, Adobe, Siebel in the past - however, this inexpensive tool with its simple interface scores on speed of execution, ease of use & support.

Pros

The Campaign Automation is absolutely easy to use and saves a lot of time. The reporting from the Campaign Tool is truly insightful.

Cons

Mobile Interface will be helpful for reviewing.

Review Source

OV

Oofrish V.  
Head of Marketing  
Retail  
Used the software for: 2+ years

### "A great partnership depends on 3 things: the product, the implementors & their agility for upgrades "

August 17, 2020

4.0

Working on loyal customers is a given for any business. Hence one needs the tools to monitor it and take pro-active decisions to ensure that customers remain active, frequent & do not lapse. This is a good system to keep score of everything related to customers as well as your own sales team. However, the strategy still has to come from the business and data analyst and is not provided by the system.

Pros

The success of any software /system implementation depends not just on the software product but also on: a. the knowledge & expertise that Capillary as vendor have on the subject of "Loyalty" that their system is supposed to fulfill. b. the ability to assist the client to implement the best business practices through their system c. easy and convenience of implementation d. the exchange of industry knowledge to benefit all partners. It's very easy to use & accountability can be measured.

Cons

It's too vast in its features. Hence, their services have been broken down into small individual modules. However, this makes it a challenge to get access to everything & hence difficult to operate independently in absence of services from their team or an in-house resource dedicated for it.

Review Source

VS

Vinay S.  
Sr. Mgr  
Retail  
Used the software for: 2+ years

### "Product Review"

November 26, 2020

4.0

Pros

Easy to be adopted by the Stores as it is per customized level of their interest.

Cons

Complex system from backend reporting point view

Review Source

VR

Verified Reviewer  
Head CRM  
Retail  
Used the software for: 2+ years

### "Capillary CRM and Loyalty Software"

October 28, 2020

4.0

The software has great features and is highly customizable and fit into any POS systems. The project and account teams are great. Sales teams keep changing, preferably these people need to product experts to avoid and manage expectations

Pros

Ease of use, customizable, good support from the team

Cons

Support is across time-zones and has to be managed properly

Reason for choosing Capillary Loyalty+

Wish not to specify

Review Source

VD

Varuna D.  
Head of IT  
Retail  
Used the software for: 1-2 years

### "Great product to manage the CRM and Loyalty"

October 20, 2020

5.0

Great product and a great team behind it

Pros

Ability to perform campaigns with extensive amount of conditions / filters without our employees having access to the customer database. Capillary team will actively follow up and provide suggestions to run more campaigns to achieve the ROI. The system also provides a large number of reports which makes analyzing the trends as well as campaign performance easy

Cons

We have 2 brands that are having different characteristics and we had difficulty to implement the same point scheme that we wanted to implement. I believe this was mainly due to the IDR currency having high values for every transaction. But we managed to do workarounds that achieve what we needed

Reason for choosing Capillary Loyalty+

Better features

Review Source

Nuraeni S.  
Head of CRM Operation, Partnership and Contact Center  
Retail  
Used the software for: 1-2 years

### "Nuraeni Johnson review of Capillary"

September 18, 2020

4.0

In our first year there were many difficulties and many obstacles with the system, but now in our second year things are working more smoothly.

Pros

The tools provided with the software are flexible and easily adapted to our needs.

Cons

Sometimes the technical support is not responsive on the weekends or holidays.

Review Source

aM

abhishek M.  
Head - Marketing  
Retail  
Used the software for: 2+ years

### "A CRM that works for you"

January 8, 2021

5.0

In our category our focus is more on driving multiple visits and thus continuous engagement with all buyers.

Pros

The most important thing is that the software is flexible and thus works at multiple levels for the organisation. At store level and at headquarters for different asks. The ability to manage campaigns and deliver attribution is very important and Capillary has that.

Cons

Cross referencing multiple filters is not possible and requires the Capillary team to step in which is a bit of a letdown. Also would love if they built it to be having a lead management to CRM flow.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reason for choosing Capillary Loyalty+

Value for money and comfort with the team

Review Source

IPA

Indra Putri A.  
GM CRM  
Retail  
Used the software for: 2+ years

### "good product....can be great with great service "

September 14, 2020

4.0

Pros

The analytic feature allow us to explore history of customer transaction deeply. Enable us to make different promo for different customer

Cons

Flexibility to combine with other software that the software has is very limited. Our web wanted to connect, API connection is not available (or not applicable). It delays our company goal to have an omni channel . We also tried to tied up our mapping software with this loyalty (member data address) also did not worked out Apart from that The software is good, but the daily coordination with the team is slowing down due to languange barrier. If you wanted to be a leader in d market , supportive and knowledgeable team to support client is a mandatory (knowledgeable and skillful person in charge )

Review Source

RK

Reefatul K.  
Assistant Manager  
Apparel & Fashion  
Used the software for: 2+ years

### "Reliable and smooth experience"

November 30, 2020

4.0

Pros

Insights is the most used part of the software and i love the way all information is graphically placed. Moreover, all these data can be compared with time periods of our liking

Cons

Campaign deployment is the toughest and we have faced a number of issues at past to deploy even the simplest campaign by ourself.

Review Source

SD

Sandeep D.  
Digital Marketer  
Retail  
Used the software for: 6-12 months

### "Made easy to track customer & product!!!"

August 16, 2020

5.0

Pros

Various filter options to segment customers, easy to access & customized reporting, can easily connect with customers via multiple platforms. Also have option to gave coupon based discount to custom set of audience.

Cons

Looking to get more marketing channels inbuilts like Facebook Ads, Google Ads with proper ROI tracking mechanism in place. Also to share transaction details with customer via WhatsApp. (with authentic brand name) (sms facility already available).

Review Source

GS

Gaurav S.  
Marketing  
Retail  
Used the software for: 2+ years

### "Great solution product"

December 24, 2020

5.0

Pros

The best part about this product is its user friendly domain and their loyalty product ...

Cons

In our case there is no such cons but for small organization there must be customized and pocket friendly solutions also needs to be provided.

Review Source

MA

Meta A.  
Data Analytic & Loyalty Planner  
Retail  
Used the software for: 1-2 years

### "Report Ready In One Click"

December 18, 2020

4.0

Since we can get the report by grouing on concept level, store level, date level, etc. It can help to describe our company performance and it will help to take decision for next step.

Pros

We can get the report super easily, more over we can add the other variables what we needed.

Cons

In the last 3 months, data not sync on time so it by the time I need to create the report, I need to wait long time.

Review Source

AL

Arief L.  
CRM Operational Lead  
Consumer Electronics  
Used the software for: 2+ years

### "Arief's Review"

October 6, 2020

5.0

Pros

User Interface is very good. Easy to understand

Cons

Not all modules open for the user. Specially Loyalty+. For urgent loyalty promotion setup, it has to send a ticket to the CS Hub

Review Source

MP

Manoj P.  
Marketing Manager  
Retail  
Used the software for: 2+ years

### "performance overview"

September 25, 2020

4.0

Pros

ROI delivery, s/f will get the aprox roi expectation and match close to it.

Cons

not more agile - some function need more flexibility to operate.

Review Source

NPS

Nikhilendra Pratap S.  
Senior Marketing Executive  
Retail  
Used the software for: 2+ years

### "Easy to use once you get used to the UI"

September 25, 2020

4.0

Pros

\- Ability to add and remove different KPIs from the report. - Create as many reports as required.

Cons

\- Initally UI will look little complicated

Review Source

IU

Ilham U.  
Data analsyt  
Retail  
Used the software for: 1-2 years

### "Dashboard Report"

December 18, 2020

4.0

Pros

Capilary system analytics tools give me an insight for reporting to management, we can create the dashboard in a few minutes.

Cons

The capilary report doesn't have a near-real-time dashboard, the report dashboard just H+1

Review Source

AT

Amit T.  
Project Manager  
Oil & Energy  
Used the software for: 6-12 months

### "Easy Platform to use"

January 19, 2021

5.0

Providing Loyalty benefits to customer to retain them and increase the expense in our sites

Pros

the ease of deploying it and platform having good capabilities built in

Cons

the issues we faced like sync not happening in time

Review Source

SA

Susanna A.  
Sr Marketing Executive  
Consumer Goods  
Used the software for: 2+ years

### "Great Software for Business"

March 18, 2021

4.0

Pros

Allows me to see the impact of Marketing activities and helps generate reports

Cons

Reports do take time load, especially when selecting multiple filters

Review Source

bA

badr A.  
Area Activation Manager  
Construction  
Used the software for: 1-2 years

### "communication"

August 18, 2020

5.0

good

Pros

the team uses an impressive communication skills constantly improving

Cons

many sites used instead of using one hub for all services.

Review Source

DB

Deepansh B.  
Marketing Head - Unlimited Fashion stores  
Marketing and Advertising  
Used the software for: I used a free trial

### "Team Capillary & \[SENSITIVE CONTENT HIDDEN\] has always been helpful "

November 13, 2020

4.0

It’s very good

Pros

Customer friendly it is and yes it’s nice

Cons

I am not sure what I don’t like or least

Review Source

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