--- title: "Permutive Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Permutive Software - reviews, pricing plans, popular comparisons to other Data Management products and more." source_url: "https://www.capterra.com/p/184319/Publisher-DMP/" page_type: "product" language: "en" --- # Permutive Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Permutive ## What is Permutive? Permutive puts publishers in control of their revenue by enabling them to reach & monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. ## What is Permutive used for? [Data Management Platforms](https://www.capterra.com/data-management-platforms-software/)[Data Management](https://www.capterra.com/data-management-software/) Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Permutive?[Manage this product listing](https://www.g2.com/products/permutive/claim_requests/new?auto=true) ## Permutive Overview Updated September 2026 AI summary Permutive offers cloud-based data management for organizations of all sizes, supporting data capture, synchronization, and integration from multiple sources. With features such as access controls, activity tracking, compliance management, and real-time analytics, it enables teams to manage, visualize, and secure their data assets. Collaboration tools and customizable reporting further support data-driven decision-making across the business. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Permutive 4.0 (1) VS. [### Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price Contact vendor Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 3.8 (497) Value For Money 5.0 (1) Value For Money 3.8 (376) Customer Service 4.0 (1) Customer Service 3.9 (388) ## Permutive alternatives [Salesforce Data Cloud](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/) [4.2 (11)](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/) [BlueConic](https://www.capterra.com/p/148284/BlueConic/) [4.2 (17)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148284/BlueConic/) Highest Rated [Virtual Data Platform](https://www.capterra.com/p/10024579/Virtual-Data-Platform/) [5.0 (2)](https://www.capterra.com/p/10024579/Virtual-Data-Platform/#reviews) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10024579/Virtual-Data-Platform/) [Sparrow](https://www.capterra.com/p/10020159/Sparrow/) [5.0 (2)](https://www.capterra.com/p/10020159/Sparrow/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10020159/Sparrow/) ## FAQs about Permutive Overview ### What company size and specific industries is Permutive built for? Permutive is designed for publishers, making it best suited for media and publishing companies of various sizes, especially organizations that manage audience data and advertising operations. Its target audience centers on publisher businesses rather than general small, mid-market, or enterprise users across unrelated industries. Features and Usability ### What are the key features of Permutive? Permutive offers audience targeting, customer segmentation, campaign management, and campaign analytics for advertising workflows. It also includes real-time analytics, behavioral analytics, and click tracking, plus data integration, data connectors, and API support. Security and governance features include access controls/permissions, compliance management, audit trail, and secure data storage. Integrations ### Which third-party tools and platforms does Permutive integrate with? Permutive integrates with 5 third-party platforms, including Comscore, LiveRamp, Meta for Business, Salesforce Sales Cloud, and Twitter/X. These connections cover measurement, identity, advertising, and CRM workflows, giving teams a focused set of catalog integrations for audience activation and data use across marketing systems. Getting Started and Support ### What training and onboarding options does Permutive offer? Permutive provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided learning, webinars cover product topics for larger groups, and documentation and videos give teams self-paced reference material for setup and ongoing use. Getting Started and Support ### What customer support options does Permutive offer? Permutive provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. No reviewer feedback about support quality is available in the catalog data, so user experience details such as response time or helpfulness cannot be assessed here. ## Features AI summary Based on 1,869 Data Management reviews Capterra data shows that buyers of data management software rank the following features as their top priorities: - **Data Security** (**63%** of reviewers rated this feature as critical) - **Data Synchronization** (**52%**) - **Data Import/Export** (**46%**) Permutive supports all three features that reviewers rate most highly: **Data Security**, **Data Synchronization**, and **Data Import/Export**. Together, these capabilities help businesses protect sensitive information, keep data consistent across systems, and move information in and out of the platform efficiently, allowing teams to maintain accuracy, reduce risk, and make better decisions with current data. Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Ad Network Integration connects advertisers to websites that want to host advertisements. Advertising Management Manage advertising space and its sales within your network or publication API Application programming interface that allows for integration with other systems/databases Permutive 49 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad Network Integration: connects advertisers to websites that want to host advertisements. - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Audit Management: Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws - Audit Trail: A record of all activities within the system, including user access, changes made, etc. - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Dashboard Creation: Creation and customization of dashboards - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Connectors: Connect to big data sources - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Security: Protect sensitive data for digital privacy - Data Storage Management: Manage and store data in a database - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Master Data Management: Verify, organize, manage & store enterprise data assets in a centralized repository - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Predictive Analytics: Predict future data based on historical data sets - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Secure Data Storage: Securely stores data to prevent data loss or breaches - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) ### Starting price Free trial not available Value for money 5.0 (1) 5.0 Based on 1 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ Comscore](https://www.capterra.com/p/178621/comScore/)[ LiveRamp](https://www.capterra.com/p/168533/LiveRamp/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (1) 4.0 Based on 1 reviews ## User reviews Overall rating 4.0 Based on 1 reviews Filter by rating 5(0) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AB Alyssa B. HR Director Higher Education ### "Good product! " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 27, 2019 This product has helped our University tremendously with publishing and data management. I would recommend it! Pros I like this product because it is user friendly, and relevant to our needs. Publisher DMP helps keep everything in one place, but also helps prioritize and organize. It's a good product, and you'll love it! Cons At times, there may be too many options, if that is such a thing with publishing and data management. Overall, this isn't a big complaint though. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.