--- title: "Attention Insight Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Attention Insight Software - reviews, pricing plans, popular comparisons to other Heatmap products and more." source_url: "https://www.capterra.com/p/184334/Attention-Insight/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Attention Insight Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Attention Insight ## What is Attention Insight? Attention Insight - predictive heatmaps generated by AI enables you to make user-centric, data-driven decisions about your designs, without the labor-heavy process of data collection. ## What is Attention Insight used for? [User Experience (UX)](https://www.capterra.com/ux-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[Predictive Analytics](https://www.capterra.com/predictive-analytics-software/) Top alternative Featured Overall rating Based on 23 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 0% Starting price $23 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Attention Insight?[Manage this product listing](https://www.g2.com/products/attention-insight/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Attention Insight 4.8 (23) VS. [4.6 (53)](https://www.capterra.com/p/212877/accessiBe/reviews/) Starting Price $23 Flat Rate, Per Month Starting Price $49 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (23) Ease Of Use 4.8 (57) Value For Money 4.9 (18) Value For Money 4.5 (48) Customer Service 4.9 (20) Customer Service 4.4 (40) ## Attention Insight alternatives Highest Rated [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/) [4.8 (57)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/236349/Microsoft-Clarity/) [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $40.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163516/Hotjar/) [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) [4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/182627/Matomo-Analytics/) [Smartlook](https://www.capterra.com/p/164713/Smartlook/) [4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/) Starting price $55.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/164713/Smartlook/) ## FAQs about Attention Insight Overview ### Which roles and teams benefit most from Attention Insight? Attention Insight is most used by executives, founders, and business leaders who need fast validation of page layouts and marketing assets before launch. Designers, web teams, and optimization specialists rely on it to predict visual attention, improve conversions, refine user journeys, and support SEO, testing, and creative decision-making. Answer based on 23 reviews Overview ### What company size and specific industries is Attention Insight built for? Attention Insight is designed for marketing agencies and web development and design agencies, along with marketers, product managers, and web and UX designers who need to assess design element visibility and make data-driven decisions. It is best suited to teams working in digital marketing, web design, and product development. Features and Usability ### What are the key features of Attention Insight? Attention Insight offers AI and machine learning for user research analysis, heatmaps, and problem area alerts. It also includes A/B testing, competitive analysis, prototype creation, and usability testing for websites and mobile. Common features include performance metrics, reporting and analytics, and website analytics. Pricing ### How much does it cost and what fees or limitations are included? Attention Insight starts at $23 per month for the Solo plan with a free 7-day trial and free version available. The Team plan is $479 per month, also with a 7-day trial. Solo includes 1 user seat and 20 credits; Team includes 5 seats, 500 credits, and removes the watermark. Answer based on 2 reviews Integrations ### Which third-party tools and platforms does Attention Insight integrate with? Attention Insight integrates with Adobe XD. It connects design teams’ testing workflows to Adobe XD, letting users run tests from XD. No other third-party integrations are listed in the provided data, so Adobe XD is the confirmed platform for this product. Answer based on 2 reviews Getting Started and Support ### What training and onboarding options does Attention Insight offer? Attention Insight provides live online training, documentation, and videos to help teams get started. Live online sessions support guided setup and feature walkthroughs, documentation serves as written reference material, and videos offer self-paced learning for reviewing steps and product functions. Getting Started and Support ### What customer support options does Attention Insight offer? Attention Insight provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users describe live support as responsive and helpful, and the available self-service resources support quick answers for common setup and usage questions. Answer based on 1 reviews ## Features AI summary Based on 937 Heatmap reviews Capterra reviewers highlight these as the features buyers value most when choosing User Experience (UX) software: - **Surveys & Feedback** (**48%** of reviewers rated this feature as critical) - **Prototype Creation** (**49%**) - **Data Visualization** (**45%**) Attention Insight includes **Prototype Creation**, but it does not offer **Surveys & Feedback** or **Data Visualization** among the top buyer priorities. Instead, it provides other relevant capabilities such as **Usability Testing** (**46%**) and **Reporting/Analytics** (**43%**). These features help teams evaluate how users interact with designs, review performance data, and make more informed UX decisions, helping businesses improve product experiences before launch. For Websites 5.0 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Software is used for working on online pages Competitive Analysis 4.8 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience Problem Area Alerts 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Highlighting or otherwise flagging areas that require review or change AI/Machine Learning 4.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Software program that continuously adjusts its behavior based on observed data Heatmaps 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important A visual display that uses a color spectrum to show how visitors interact with areas of a web page For Mobile 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Compatible with mobile devices Attention Insight 10 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Analysis: Provides context around identified information, including historical threat data, threat location data from geotags or inferred data, threat actors names, relationships, URLs, and other relevant information to conduct further investigations. - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - For Mobile: Compatible with mobile devices - For Websites: Software is used for working on online pages - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Problem Area Alerts: Highlighting or otherwise flagging areas that require review or change - Prototype Creation: Create, manage and access prototypes to capture design concepts and test on users - User Research Analysis: Analyze and gain insights into user experience --- Get Advice We can help you find the software with the features you need. Features 4.4 (23) 4.4 Based on 23 reviews ## Pricing Value for money 4.9 (18) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/184334/Attention-Insight/pricing/) Solo $23.00 Flat Rate,Per Month It includes: - 1 User Seat - 20 Credits Per Month - 3 Months Storage - Attention Insight Watermark - Ideal for Freelancers and - Live Chat Support - Solopreneurs Team $479.00 Flat Rate,Per Month It includes: - Live Onboarding - Remove Watermark - Standard Reports - Team Sharing - 12 Months Storage - 20% off Video Heatmaps - 2 Hours Training - 500 Credits Per Month - 5 User Seats - Dedicated Account Manager - Live Chat Support Custom Contact Vendor for Pricing It includes: - Live Chat Support - Live Onboarding - On-Demand Editable Reports - On-Demand Training - Remove Watermark - Standard Reports - Team Sharing - Dedicated Account Manager - Custom User Seats - Custom Credits Per Month - Custom API Solutions - 2 Hours Training - 20% off Video Heatmaps - 12 Months Storage Value for money 4.9 (18) 4.9 Based on 18 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (20) 4.9 Based on 20 reviews ## User reviews Overall rating 4.8 Based on 23 reviews Filter by rating 5(20) 4(2) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent JS Justin S. Optimization Specialist Marketing and Advertising ### "Fantastic tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 21, 2023 Pros It's quick to use! Attention Insight helps you identify attention gaps on a website before fully developing a landing page or analyzing pages already live on a client's website. There are many great features, but my favorite ones are the Attention Heatmap and Percentage of Attention. Cons So far, no cons to me. Great software and great customer support! This software provides exactly what I'm looking for. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Atour T. Analyst Research ### "A good strategy for me to approach a prospect is through attention insight." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 4, 2022 It simply functions by connecting a website to their app. Pros This tool is essential for anyone who creates or assesses landing sites, emails, social media posts, flyers, or any other marketing collateral for oneself or clients. The capability of monitoring a website before it goes live. This tool can assist us in determining whether something was poorly planned. such as CTA buttons and heatmaps. With no inserted code in the head element of each page, it is really simple to utilize. Cons Making their video suggestions automatic would help, in my opinion.I would like to see more features added in the future to help us make the reports better.It can be a quicker method of creating the heatmap. Switched from [Smartlook](https://www.capterra.com/p/164713/Smartlook/) It offers me a big head start on improving our content's conversion rates. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Eric B. CEO Consumer Goods ### "The best companion to create the most efficient visuals ( Packaging, Webistes, banners )" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 30, 2022 There is not one graphic document i publish without using Attention Insight. Thanks to this software, I know what my customer are looking at and i am sure that my marketing visuals have a high clarity. Pros This ease of use and efficiency of the product is what i like the most. The results of the analysis are also very visual and can easily make you optimise any kind of documents or graphic files. Cons I don't realy like the photoshop plugin. I often get error messages. I would have loved to have canvas integration. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Anthony D. Owner Marketing and Advertising ### "Great Tool For Client Presentations!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 21, 2022 I love being able to show clients the pros and cons of different design choices using this tool Pros I love the simplicity of this tool! The chrome extension makes it super easy to get heatmaps and generate reports for webpages. Cons The report generator feature could use some customizability features. But overall it is great! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MS Michael S. Executive Director Broadcast Media ### "Somewhat helpful for user design experience purposes" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 4/10 February 10, 2022 Overall, I found this to be a somewhat helpful software for user experience tweaks. Some of it is more common sense, but to us, it really comes in handy with showing a client why we designed the site the way we did and it gives an extra "cherry on top" to the website we sold a client. They can then have greater confidence in the website we created for them. On the downside, the reports are branded to AI unless you get a higher-tiered product. Pros The best thing about this software in my opinion is that it is a useful way to show clients why you're designing a site in a certain way. It has a colorful heat map that is easy to read by color code showing you where someone's attention is drawn first. I did make some changes based on this to one of our sites, realizing that some of the structure needed changing based on the heat map. But overall, I feel like this has been the most beneficial to clients who may be more data driven and want to see evidence why the site is designed in a certain way. The heat map also breaks down the percentage of attention each area receives. Cons Some things aren't as intuitive with Attention Insight as I would like my first go around or two, but it seems like they have made some improvements with it becoming more user-friendly. My biggest issues: I've used heat maps that are more in-depth than Attention Insight's and two, the downloaded reports come with the Attention Insight's branding, so when I send it over to my clients, it's branded to another company. That's enough to really throw a client off and confuse them as it isn't branded to our company. I could have paid more for a plan to have it to have our own banding, but I knew I wouldn't use enough analyses to make it worth the money. I wish it came without branding in general. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. John C. Technical director Marketing and Advertising ### "Help the client decide upon a design using data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 December 5, 2021 Pros Sometimes the client has an opinion about a design based their opinion or strong emotion ("I really like the red one!" for example). By using this tool, we can show which design will grab more attention using data. Really helpful and cheaper than running a 20 person UX test. Cons Not much! Better design tips would be good for more junior users. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Daniel R. Co-Founder Financial Services ### "Good to know exactly the changes you have to make to your website" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 4, 2021 Easy to use and generous pricing monthly plans Pros Been using this software to get AI to tell us and clients where attention is going and what changes should I make to my website, it works! Cons I would like video to be automatic, as of now, nothing else is wrong Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AP Ana P. CEO Marketing and Advertising ### " Ideal for avoiding design errors and increasing the visibility of key messages" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 29, 2021 Pros It's great to be able to instantly create heat maps with the most eye-catching parts of our design. I especially like to get an exact percentage of attention that each object receives. Cons So far I have nothing to say. The price is right and gives exactly what I need. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 3, 2021 Thank you for your feedback. We've launched Focus map feature. We hope it will give even more value! AN Anonymous User Designer Design ### "Analyze designs using AI" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 16, 2021 Pros The software is easy to use and easy to understand. It supports various formats that you can analyze, for example, a website or a PDF design. The provided report can be downloaded and thus provided to one's clients. Cons The tips for improving a design are more than poor. I hope that this will be improved in the future. Reports in other languages would also be an important feature. The support responds quickly to questions, but I do not feel so valued. Follow-up questions are sometimes not answered. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 17, 2021 Hi there, Thank you for your honest review. Providing design recommendations is a challenge that competition (mouse tracking, eye tracking analytics tools) is tackling. It's not easy to automate. Thus, we started with the benchmarks that give our users and an idea of the direction they should aim for. Thank you for your feedback, and we'll try to be even more responsive and provide more detailed answers to your queries. John G. SEO Specialist & Full Stack Developer Marketing and Advertising ### "Website Heatmaps Without the Scripts" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 16, 2021 Overall, I am very pleased with this software. I've seen some discussion online about why anyone would need to pay for a heatmap tool when Microsoft Clarity offers one for free, but I think these people have their use cases mixed up. This tool gives you conversion rate optimization insights BEFORE the traffic comes in! Pros When I first purchased this, I don't think there was a Chrome extension (unless I missed it). I just started testing and it easily has become what I like most about this software. Originally, I had a few issues scanning certain websites (due to lazy load), but now this problem has been solved thanks to the extension. I look forward to really using this tool now. I plan on using Attention Insight to help with my prospecting/outreach campaigns. Now that I can quickly visit a website, scan, and receive a downloadable heatmap, I can just as quickly send out an email to the business owner to show my CRO results. Fantastic! Cons My only issue was occasional website scans not working properly due to lazy loading, but this has been solved with the extension. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 17, 2021 Hi John, Huge thanks for such positive feedback! [View all Reviews](https://www.capterra.com/p/184334/Attention-Insight/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.