--- title: "UpRival Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about UpRival Software - reviews, pricing plans, popular comparisons to other Display Advertising products and more." source_url: "https://www.capterra.com/p/184447/UpRival/" page_type: "product" language: "en" --- # UpRival Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) UpRival ## What is UpRival? Third party ad server, where you can create, server, monitor and optimize all of your advertising campaigns. ## What is UpRival used for? [Ad Server](https://www.capterra.com/ad-server-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $399 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for UpRival?[Manage this product listing](https://www.g2.com/products/uprival/claim_requests/new?auto=true) ## UpRival Overview Updated September 2026 AI summary UpRival enables businesses of all sizes to manage and optimize digital advertising campaigns through a unified ad server platform. It supports A/B testing, ad inventory management, and conversion tracking, with options for banner, mobile, native, email, rich media, and video ad serving. UpRival is available via web, desktop, and mobile deployment to fit diverse operational needs. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### UpRival 5.0 (1) VS. [4.5 (49)](https://www.capterra.com/p/93247/Ad-Butler/reviews/) Starting Price $399 Per User, Per Month Starting Price $179 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.2 (210) Value For Money 5.0 (1) Value For Money 4.6 (208) Customer Service 5.0 (1) Customer Service 4.6 (208) ## UpRival alternatives Highest Rated [wetracked.io](https://www.capterra.com/p/10028367/wetracked-io/) [5.0 (210)](https://www.capterra.com/p/10028367/wetracked-io/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10028367/wetracked-io/) [FiveX](https://www.capterra.com/p/248886/FiveX/) [5.0 (24)](https://www.capterra.com/p/248886/FiveX/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/248886/FiveX/) [Evocalize](https://www.capterra.com/p/211136/Evocalize/) [5.0 (2)](https://www.capterra.com/p/211136/Evocalize/#reviews) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211136/Evocalize/) [Quartile](https://www.capterra.com/p/231674/Quartile/) [4.5 (94)](https://www.capterra.com/p/231674/Quartile/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/231674/Quartile/) ## FAQs about UpRival Overview ### What company size and specific industries is UpRival built for? UpRival is designed for companies of any size that include display marketing in their advertising efforts. It fits organizations across industries that need to manage multiple display campaigns in one place, making it suitable for businesses with ongoing digital advertising operations rather than a single specific sector. Features and Usability ### What are the key features of UpRival? UpRival offers A/B testing, conversion tracking, and referral tracking for performance measurement, plus ad inventory management and ad optimization for campaign control. It also includes banner management and multiple ad serving options, including mobile ad serving, native ad serving, newsletter/email ad serving, rich media ad serving, and video ad serving. Getting Started and Support ### What training and onboarding options does UpRival offer? UpRival provides live online training, webinars, and documentation to help teams get started. Live online sessions support guided setup and direct instruction, webinars offer scheduled group learning, and documentation gives written reference material for self-paced review and ongoing use. Getting Started and Support ### What customer support options does UpRival offer? UpRival provides chat support for customer questions and issue handling. No reviewer feedback is available here to describe response times, helpfulness, or common support frustrations, so only the listed channel can be confirmed. ## Features AI summary Based on 292 Display Advertising reviews Capterra reviewers most often point to these as the key features to look for in an ad server: - **Click Tracking** (**45%** of reviewers rated this feature as critical) - **Campaign Analytics** (**42%**) - **Performance Metrics** (**47%**) UpRival focuses on a different set of capabilities within the ad server category. Based on the available coverage data, the product’s included features are not specified here in detail. As a result, buyers may need to review UpRival’s feature list more closely to confirm how its available tools fit their campaign management, reporting, and ad delivery needs, helping businesses choose a system that matches their day-to-day advertising workflows. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Ad Optimization Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Banner Management Manage digital banner ads on company websites or affiliate partner websites Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Mobile Ad Serving Self-serving platform to help advertisers manage their ads on apps or mobile web. UpRival 10 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Ad Inventory Management: Manage advertised inventory that is featured and tracked across marketing campaigns - Ad Optimization: Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. - Banner Management: Manage digital banner ads on company websites or affiliate partner websites - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Mobile Ad Serving: Self-serving platform to help advertisers manage their ads on apps or mobile web. - Native Ad Serving: Ads served to users as part of the flow of their online browsing experience. - Newsletter/Email Ad Serving: Newsletter/Email Ad Serving - Rich Media Ad Serving: Type of ad serving that helps add placements and serves ads that contain multiple files like video, audio, or image. - Video Ad Serving: Ads displayed directly within a video player --- Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) Free Trial Basic $399.00 Per User,Per Month Value for money 5.0 (1) 5.0 Based on 1 reviews ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JS Jonathan S. Owner Marketing and Advertising ### "Best Ad Server For Advertisers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 29, 2019 I've been with Uprival since the beginning and they have always been perfect for me. They respond to my questions quickly, they update their platform with new features monthly (and have even added a few of my suggestions, and the ad server is 100% reliable. I also love their real-time reporting. It's super easy to look at the data and make quick changes to the ads I have in their system. Pros Uprival is a powerful ad server that is not only easy-to-use, but easy to learn how to use. It has every feature that an advertiser could want and some that you didn't know you wanted but now can't live without. Cons I wish that Uprival had more templates in their system to work from, but the one's that they have are great. 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