# Asana Pricing: A Comprehensive Guide | Capterra > Check out the Asana pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/184581/Asana-PM/pricing --- Asana Pricing Guide 2025 Last updated on November 13, 2025 Written by [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Writer Edited by [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Editor Pricing for Asana [4.5 (13566)](#reviews) User rating:[ 4.5 ](#reviews) Based on (13,566) reviews ## Overview of Asana pricing [Asana](https://www.capterra.com/p/184581/Asana-PM/) is a project management platform that offers a free plan along with four paid plans, starting at $10.99 per user per month. Pricing depends on the project management features included in each plan—more advanced tools come with higher-tier options. We used our extensive database of reviews and buyer interactions to compare Asana pricing plans. Here’s what you need to know: Personal $0.00 * * * It Includes - Collaborate with up to 10 teammates - Unlimited Tasks - Unlimited Messages - Unlimited Projects - Unlimited activity log - Unlimited file storage (100MB per file) Starter $10.99 Per User,Per Month * * * It Includes - Asana AI - AI Studio (with additional credits for purchase) - No user seat limits - Timeline and Gantt view - Workflow builder - Project dashboards Advanced $24.99 Per User,Per Month * * * It Includes - Asana AI - AI Studio (with additional credits for purchase) - No user seat limits - Goals - Unlimited portfolios - Workload Enterprise Contact vendor * * * It Includes - Asana AI - AI Studio (with additional credits for purchase) - No user seat limits - Workflow bundles - Resource management - SAML Enterprise+ Contact vendor * * * It Includes - Asana AI - AI Studio (with additional credits for purchase) - No user seat limits - Audit log API - SIEM integration support - Data loss prevention integration support The latest pricing information is available on Asana’s website. * * * ## Asana's pricing at a glance - **Asana offers a forever-free plan** for up to 10 users and includes a **30-day free trial** of its paid features. - **Paid plans** start with the Starter plan at $10.99 per user per month (billed annually) and the Advanced plan at $24.99 per user per month (billed annually), with **advanced options** available through Enterprise and Enterprise+ plans. - **Asana has a value-for-money rating of 4.4/5** based on verified reviews on Capterra from the last two years. Users appreciate its feature set, even at lower tiers, though some note that the starting price is higher than competitors. Most agree the functionality justifies the cost for growing teams. * * * ## Feature differentiation between Asana pricing plans Here's a breakdown of feature differentiation by plan[\[1\]](#footnotes): **Feature** **Personal (Free)** **Starter** **Advanced** **Enterprise** **Enterprise+** **User limit** Up to 10 teammates Unlimited users Unlimited users Unlimited users Unlimited users **Views** List, Board, Calendar, My Tasks, Notes Adds Timeline and Gantt Adds Goals and Portfolios All views included All views included **Asana AI** Not included Included Included Included Included **Workflow builder** Not included Included Included Included Included **Integrations** 100+ apps 100+ apps 100+ apps + Salesforce, Tableau, and Power BI 100+ apps + Salesforce, Tableau, and Power BI 100+ apps + Salesforce, Tableau, and Power BI **Smart goals** Not included Not included Included Included Included **Capacity planning** Not included Not included Not included Included Included **24/7 support** Not included Not included Not included Included Included ## Detailed breakdown of Asana pricing plans Asana offers tiered paid plans, each with a different level of project management tools to match your team's needs. ### Personal plan **Price:** Free **Ideal for:** Individual users, freelancers, or small teams with basic project and task management needs. **What to know about this plan:** This plan lets you test the core functionalities of Asana for free. You can leverage this ability to see if these functionalities meet your business needs. However, take note of the user limitations, as you can only add up to 10. You’ll also find that some of the advanced features, such as goal management and time tracking, are locked behind the paid plans. **Personal plan features**[**\[2\]**](#footnotes)**:** - **Unlimited projects** to manage tasks, goals, milestones, and collaboration within organized workspaces—no limits on how many you can create. - **Unlimited tasks** within each project to break work into steps, assign responsibilities, set deadlines, and track progress efficiently. - **Project overview** with list, board, and calendar views to summarize milestones, key details, and resource allocation in a single dashboard. - **Multi-factor authentication** to secure your account with a second layer of verification beyond your password. - **Activity log** to record every change—status updates, comments, edits—for full visibility and accountability across projects. ### Starter plan **Price:** $10.99 per user per month (billed annually); $13.49 per user per month (billed monthly) **Billing structure:** Monthly and annual **Ideal for:** Mid-size teams handling simple projects with minimal dependencies. **What to know about this plan:** This plan includes everything in the Personal plan, plus some additional features. You get AI features, advanced project views, and workflow and automation tools. It also removes any restrictions on user limits. Yet, features such as resource management and advanced integrations are still not available. **Starter plan features**[**\[2\]**](#footnotes)**:** - **Asana AI** to automate overviews, summaries, and tasks with smart suggestions based on past work, deadlines, and dependencies—plus insights into bottlenecks and next steps. - **Smart rule creator** to automate repetitive tasks using custom conditions and actions, like assigning high-priority work or sending reminders to project stakeholders. - **Advanced search** to filter projects and tasks by assignee, due date, tag, or status, making it easy to find exactly what you need. - **Private teams and projects** to restrict visibility, ensuring only invited members can access or collaborate on sensitive work. - **Admin console** with tools to manage users, permissions, and account settings—giving admins control over activity, access, and integrations. ### Advanced plan **Price:** $24.99 per user per month (billed annually); $30.49 per user per month (billed monthly) **Billing structure:** Monthly and annual **Ideal for:** Growing, cross-functional teams handling mid-sized projects. **What to know about this plan:** The Advanced plan builds upon the foundation set by the Personal and Starter plans. It focuses on portfolio and goal management. It also adds basic resource management capabilities. However, if your focus is on security and access controls, this plan may not be sufficient. **Advanced plan features**[**\[2\]**](#footnotes)**:** - **Proofing and approvals** to review creative assets such as images and PDFs directly in Asana, with inline comments and one-click approvals to streamline feedback. - **Smart goals** to set measurable, achievable objectives and auto-generate suggestions with Asana AI to stay aligned and accountable. - **Forms with branching logic** to collect tailored information by adapting questions based on user responses, improving data accuracy and relevance. - **Portfolio workload optimization** to view team capacity across projects and rebalance assignments to avoid burnout or bottlenecks. - **Critical paths** to highlight tasks that could delay your entire project timeline, helping you stay focused on what’s most time-sensitive. ### Enterprise plan **Price:** Available upon request from the vendor **Billing structure:** Annual **Ideal for:** Large teams with complex projects and high automation needs. **What to know about this plan:** Serving the needs of large businesses with several departments, this plan adds advanced resource management, goal tracking, and reporting features. It also introduces security and data management features, but in limited variety, sufficient for those who only need the basics in this area. **Enterprise plan features**[**\[2\]**](#footnotes)**:** - **AI Studio** for smart workflows to automate task priorities, predict dependencies, and recommend workload adjustments using advanced machine learning. - **Custom branding** to personalize your workspace with your company logo, custom colors, and brand elements for a consistent user experience. - **Team and project admin** to give granular permission controls, allowing admins to manage access and protect sensitive project information. - **Workflow bundles** to build reusable automation sets that standardize processes across projects and scale operations efficiently. - **SAML single sign-on (SSO)** to enhance security by allowing users to access Asana with existing corporate credentials via your identity provider. ### Enterprise+ plan **Price:** Available upon request from the vendor **Billing structure:** Annual **Ideal for:** Large, cross-functional teams handling highly complex projects; teams with high security and compliance needs. **What to know about this plan:** Besides all the features included in the Enterprise plan, this high-end plan by Asana includes managed workspaces, app management, trusted guest domain management, audit logs, and data loss prevention integration. The Enterprise+ plan offers priority access to 24/7 customer support, making it viable for businesses looking for premium security infrastructure within their project management solution. **Enterprise+ plan features**[**\[2\]**](#footnotes)**:** - **Trusted guest domains** to control external access by limiting project visibility to collaborators from pre-approved email domains. - **Audit log API** to track user activity like logins, edits, and permission changes—helping monitor usage and support compliance. - **Data loss prevention integration** to connect with security tools that detect and block unauthorized sharing of sensitive data. - **HIPAA compliance** to safeguard protected health information (PHI) through encryption and privacy controls aligned with regulations. - **Custom password requirement** to enforce strong password policies with controls for length, complexity, and expiration. ## What users say about Asana pricing Our team analyzed 1,462 reviews from verified Asana users on our website over the last two years to understand their views about the software’s pricing. Here are some review excerpts that helped us understand its value proposition relative to cost[\[3\]](#footnotes): Chris M.Program DirectorEducation ManagementLess than 6 months It’s not the most straightforward tool out there, and the price can be a hurdle for larger teams. But if you’re willing to invest a little time in learning how it works, it could be a valuable addition to your nonprofit’s toolkit. September 2, 2023 Bethan B.Personal AssistantIndividual & Family Services1-2 years The entry price point might be more expensive than competitors but I think you get a lot more features than other starter options, making it worth the money to me. February 2, 2025 Harsh V.ConsultantStaffing and RecruitingLess than 6 months Overall experience is great for me as I have many advance tools to use at lower cost than any other platform also the ease to use and understand is best with perfect interface. November 26, 2024 [Read more Asana reviews here](https://www.capterra.com/p/184581/Asana-PM/reviews/). ## Total cost of ownership Evaluating Asana means looking beyond the advertised subscription price. Total cost of ownership (TCO) includes user seats, growth-related seat increments, and any paid services you may need over time. These examples help show how real costs can change as your team expands. ### Example of a small team using the Starter Plan Assume a team begins with 4 users on the Starter plan at **$10.99 per user per month (billed annually)**. Because Asana bills in **bundles of 5 seats** for teams up to 30 users, the minimum purchase here would be **5 seats**: - Base Starter plan: 5 seats × $10.99 = **$54.95 per month** If the team grows to **6 users**, billing jumps to a **10-seat bundle** - Next seat bundle: 10 seats × $10.99 = **$109.90 per month** The increase occurs even though 4 of those seats remain unused initially. As your team continues to scale, future growth (e.g., from 11 to 12 users) would require moving to a 15-seat bundle. Optional services such as onboarding assistance, training, or enhanced integrations may add to the budget as well. So your monthly cost may range from **$54.95 to $109.90 or more**, depending on team size and support needs. As demands evolve, upgrading to Advanced or Enterprise plans introduce features, such as goals, portfolios, and advanced admin controls which also influence TCO. [Read this to understand the true cost of your business software](https://www.capterra.com/resources/business-software-cost/). ### Additional costs to consider  Beyond the subscription plan and usage-based pricing, here are some other potential costs to keep in mind when evaluating Asana[\[1\]](#footnotes): **Category** **Details** Seats and user limits Paid plans require a minimum of 2 users. For teams ≤30, billing increases in bundles of 5 seats (5, 10, 15, etc.). Above 30, bundle sizes become larger (10, 25, or 50 seats depending on tier). AI Studio credits Available in Starter onwards, and limits are specific to tier and refresh monthly. Support services Starter includes standard support. Advanced adds priority support. Enterprise and Enterprise+ offer 24/7 support, onboarding, and deployment assistance. Taxes and fees Sales tax, VAT, or GST may apply based on your billing location and local tax laws. These are added on top of subscription fees. ## Choosing the right Asana pricing plan Selecting the right Asana plan depends on your team size, the complexity of your workflows, and the specific features required to manage projects effectively. Here's how these factors influence your choice: _Key considerations while choosing the right Asana plan_ **Define your core project management needs:** - **Team size and structure**: Start with the number of users. Asana’s free plan supports up to 10 teammates. Paid plans require a minimum of 2 seats and scale in preset bundles. If you expect your team to grow, consider the tiered seat structure and how that may impact cost. - **Workflow complexity**: Basic task and project views (list, board, calendar) are available on the free plan. If your team needs Timeline (Gantt), advanced dashboards, or workload management, you’ll need a paid plan. - **Feature must-haves**: Identify the tools your team can’t work without—custom fields, automation rules, approvals, or advanced reporting. Make note of which features appear only in Advanced or Enterprise tiers. **Estimate the potential costs:** - **Base pricing**: Starter is $10.99 per user per month (billed annually); Advanced is $24.99 per user per month. Monthly billing costs more. - **AI Studio credits**: Included only in Advanced (annual plans), Enterprise, and Enterprise+ plans. Rate limits apply to basic access; higher usage may require add-ons or plan upgrades. - **Seat bundling**: Keep in mind that pricing jumps in blocks—if you’re at 6 users, you’ll likely need a 10-seat bundle. - **Additional services**: Enterprise tiers include onboarding, training, and 24/7 support. These can be valuable if your team requires deployment assistance or enhanced admin tools. **Plan for scalability and future feature requirements:** - Review whether your team is outgrowing basic task management. If you need tools such as goal tracking, custom branding, or admin controls, you might consider moving to Advanced or Enterprise. - For organizations with compliance or security needs (HIPAA, data residency, EKM), only the Enterprise+ plan will meet those requirements. **Leverage Asana’s resources to choose confidently:** - Review the Asana pricing page to compare features side by side. - Explore the Asana Help Center to understand what each feature does and how it applies to your workflow. - Contact Asana’s sales team for tailored advice and to explore volume pricing or custom Enterprise plans. ## Is Asana worth it? Whether Asana is worth investing in depends on your project management needs and budget. Here's a breakdown to help you decide: ### Value for money Analysis of verified user reviews received in the last two years on Capterra reveals that Asana has a **value-for-money rating of 4.4/5**. Here are some review excerpts from verified users of Asana that helped us understand its value proposition relative to cost[\[3\]](#footnotes): kamanero B.managerEducation Management6-12 months Although Asana is a robust tool with numerous features, even as a novice user, I can set up my needs effectively thanks to the training events and lesson videos that they provide. July 18, 2024 Patrick C.Managing ConsultantComputer Software2+ years It's also not too complicated, there are various subecription levels that give you access to the features that you need August 30, 2023 Andrea T.MarketingFurniture6-12 months Perfect if you have to manage situations that are not very complex and do not involve time management on several fronts. March 20, 2023 [Read more Asana reviews here](https://www.capterra.com/p/184581/Asana-PM/reviews/). ### Ease of use and its impact on value Asana has an ease-of-use rating of 4.4/5 on Capterra. Its clean interface and intuitive design make it easy for teams to adopt and use with minimal training. It helps businesses: - Save time and effort when setting up workflows, assigning tasks, and tracking progress, translating directly into operational efficiency. - Avoid hidden costs tied to complex onboarding, long learning curves, or the need for constant support and troubleshooting. ### Alternatives to Asana Asana is a highly rated tool with an **overall rating of 4.5/5 stars**. But how does Asana compare to competitors regarding pricing in the project management space? When considering value for money, Asana has an average rating of 4.4/5 based on reviews received in the last two years. Some of its competitors also fare well in this category: **Alternative** **Starting price** **Value-for-money rating** Trello $5 per user per month (billed annually) or $6 per user per month (billed monthly) 4.4/5 ClickUp $7 per user per month (billed annually) or $10 per user per month (billed monthly) 4.4/5 Jira $7.53 per user per month (billed monthly for 300 users) 4.3/5 monday.com $9 per user per month (billed annually) or $12 per user per month (billed monthly) 4.3/5 Basecamp $15 per user per month (billed monthly) 4.3/5 ### Cost comparison: Asana vs. popular alternatives Check out the [top Asana alternatives](https://www.capterra.com/p/184581/Asana-PM/alternatives/), comparable to Asana in terms of core features, pricing, and usability. [4.5 (13566)](https://www.capterra.com/p/184581/Asana-PM/#reviews) * * * Starting Price $10.99 Per User , Per Month * * * [4.5 (861)](https://www.capterra.com/p/169455/Zoho-Projects/#reviews) * * * Starting Price $4.00 Per User , Per Month * * * [4.5 (13566)](https://www.capterra.com/p/184581/Asana-PM/#reviews) * * * Starting Price $10.99 Per User , Per Month * * * [4.4 (15361)](https://www.capterra.com/p/19319/JIRA/#reviews) * * * Starting Price $7.91 Per User , Per Month * * * [4.6 (6028)](https://www.capterra.com/p/147657/monday-com/#reviews) * * * Starting Price $9.00 Per User , Per Month * * * ### Making the final decision Based on verified user reviews on Capterra, Asana has received the following scores: - **Overall rating:** 4.5/5 - **Ease-of-use rating:** 4.4/5 - **Value-for-money:** 4.4/5 The right Asana plan depends on your team size, project complexity, and budget. Here’s a breakdown of which plan may suit your business best: - **Small teams** working on straightforward projects and basic task management can often rely on the Personal (Free) plan, which supports up to 10 users and includes essential views like lists, boards, and calendars. - **Growing teams** that need automation, timeline views, and more robust admin controls may benefit from the Starter plan, which balances advanced features with manageable costs for mid-sized teams. **Large organizations** managing multiple departments or complex workflows typically require features like advanced reporting, workload balancing, integrations with tools like Salesforce, and strong security controls—making the Advanced, Enterprise, or Enterprise+ plans the most suitable choices. ## FAQs How much is Asana per month? Asana offers several pricing tiers to cater to different user needs. The Personal plan is free, with limited features suitable for small teams or individuals. The Starter plan costs $10.99 per user per month (billed annually) or $13.49 (billed monthly), offering more advanced tools–Timeline view and task dependencies. The Advanced plan for larger teams with more complex workflows costs $24.99 per user per month (billed annually) or $30.49 (billed monthly). Asana also has Enterprise and Enterprise+ plans, which include robust security and administrative controls. You can contact the vendor for further pricing details. Is paid Asana worth it? Whether paid Asana is worth it depends on your team's specific needs. For teams managing complex projects, the paid plans offer a Timeline view, milestones, workload tracking, custom fields, and advanced search. These features streamline workflow management and provide better project visibility, making coordinating and tracking progress easier. For teams handling multiple projects with dependencies or needing custom workflows, the Advanced or Enterprise plan can save time and enhance productivity, often making the upgrade worthwhile. Can I use Asana for free forever? Yes, Asana’s Personal plan is free forever, allowing users to manage tasks, organize lists and boards, and collaborate with up to 10 team members. The free version includes basic project management features but is limited in functionality compared to the paid versions. While it’s a good option for small teams or individual users, it lacks many advanced project views, reporting capabilities, and workflow automation features in the Starter and Advanced plans. Is Asana more expensive than monday.com? The pricing for Asana and monday.com can vary, with each platform offering free and paid plans but different features within each tier. Asana’s pricing plans start at $10.99 per user, per month when billed annually, whereas monday.com’s starting plan costs $9 per user, per month (billed annually). Ultimately, the costs depend on team size and the specific functionalities your team needs. For example, monday.com’s more feature-rich base plans may appeal to teams looking for built-in integrations, while Asana’s structure may suit teams needing customizable workflows and simple task management. Do you pay for guests in Asana? Asana’s free (Personal) plan doesn’t allow you to invite guests to collaborate. However, you can invite unlimited guests with paid plans. Guests can view and interact with assigned tasks, making collaborating easy. However, if a guest joins multiple projects or needs broader access, Asana may count them as a billable user, particularly in paid plans where guest permissions are more controlled. This can affect your budget if you work with several guest collaborators who need access to multiple areas within the platform. What are the limitations of Asana's free version? Asana’s free version provides essential task management capabilities but has notable limitations. The free plan only supports up to 10 users, so larger teams may find it restrictive. Additionally, it lacks advanced views–Timeline and Gantt, which can hinder visual planning. This plan does not offer custom fields, task dependencies, or unlimited automation rules, which are useful for creating efficient workflows. Furthermore, admin controls and privacy settings are limited, which may be a drawback for teams needing detailed permissions or data control. #### Methodology 1. This product information came from Asana's own online content in May 2025, including the product's website and its social media channels. 2. Our research team identified these features from the vendor website (as of May 12, 2025) based on their analysis of what users find valuable or expect from project management software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Writer Experience I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since January 2022. I analyze user review data for top-rated products across various software categories—including project management, finance, technology, and healthcare—to ensure businesses make informed decisions in an ever-evolving tech landscape. Before joining Capterra, I wrote, published, and managed website, blog, and social media content for... [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Caroline Rousseau is a content editor at Capterra. A former content analyst, Caroline has, for the past five years, built, written, and edited research reports about technological trends, opportunities, and challenges with a small and midsize business audience in mind. Her content has been featured in French tier 1 media including Le Monde, L’Express, and Le Figaro, among other publications. Her previous experience as a graphic designer, translator, and LQA specialist in various industries... Related reading Table of Contents - [Overview of Asana pricing](#overview-of-asana-pricing) - [Asana's pricing at a glance](#asanas-pricing-at-a-glance) - [Feature differentiation between Asana pricing plans](#feature-differentiation-between-asana-pricing-plans) - [Detailed breakdown of Asana pricing plans](#detailed-breakdown-of-asana-pricing-plans) - [What users say about Asana pricing](#what-users-say-about-asana-pricing) - [Total cost of ownership](#total-cost-of-ownership) - [Choosing the right Asana pricing plan](#choosing-the-right-asana-pricing-plan) - [Is Asana worth it?](#is-asana-worth-it) - [FAQs](#faqs)