--- title: "Perpetua Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Perpetua Software - reviews, pricing plans, popular comparisons to other PPC products and more." source_url: "https://www.capterra.com/p/184755/Perpetua/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Perpetua Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Perpetua ## What is Perpetua? Perpetua provides growth optimization and reporting technology for the worlds smartest ecommerce businesses. Through the platform, advertisers create goals based on strategy and rely on Perpetua's always-on optimization engine to execute tactically. Integrations with Amazon, Instacart, Walmart and Google ensure brands achieve full-funnel engagement and maximum visibility. ## What is Perpetua used for? [PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 14 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $695 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Perpetua?[Manage this product listing](https://www.g2.com/products/perpetua/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Perpetua 2.9 (14) VS. [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $695 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.2 (14) Ease Of Use 4.6 (975) Value For Money 2.7 (13) Value For Money 4.5 (753) Customer Service 2.8 (13) Customer Service 4.5 (745) ## Perpetua alternatives [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) [4.4 (1,014)](https://www.capterra.com/p/213339/Google-Ads/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213339/Google-Ads/) [View all alternatives](https://www.capterra.com/p/184755/Perpetua/alternatives/) ## FAQs about Perpetua Overview ### Which roles and teams benefit most from Perpetua? Perpetua is most used by company leaders, directors, and founders who oversee ecommerce growth and advertising investment. Digital marketing managers use it to manage marketplace ad campaigns, monitor performance, and adjust budgets. Business development and account managers rely on campaign reporting and sales visibility to guide client discussions and commercial planning. Answer based on 13 reviews Overview ### What company size and specific industries is Perpetua built for? Perpetua is designed for eCommerce brands and agencies that advertise online, including Amazon and Walmart sellers. It fits teams ranging from agencies to brand-side marketers, especially media buyers, PPC managers, and Heads of eCommerce working in retail-focused digital advertising. Features and Usability ### What are the key features of Perpetua? Perpetua offers geotargeting for location-based campaign delivery, plus advertising management, bid management, and budget management for campaign control. It also includes A/B testing, conversion tracking, campaign analytics, keyword research tools, keyword tracking, customizable reports, and ROI tracking across multi-campaign and portfolio management workflows. Pricing ### How much does it cost and what fees or limitations are included? Perpetua starts at $695 per month for the Essentials flat-rate plan, which includes AI-powered bid optimization, automated keyword harvesting, and performance and profitability reporting. Growth and Premium prices are not listed, and Premium adds custom AMC reporting, data integrations, intelligence dashboards, and beta feature access. Getting Started and Support ### What training and onboarding options does Perpetua offer? Perpetua provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide visual self-paced instruction. Getting Started and Support ### What customer support options does Perpetua offer? Perpetua provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. These channels give users multiple ways to get assistance, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 757 PPC reviews Capterra data shows that buyers of PPC software rank the following features as their top priorities: - **Performance Management** (**47%** of reviewers rated this feature as critical) - **Campaign Management** (**54%**) - **Advertising Management** (**49%**) Perpetua includes **Campaign Management** and **Advertising Management**, giving teams the tools to organize campaigns and manage ads across their PPC efforts. However, it does not offer **Performance Management**. Instead, it provides other important capabilities that reviewers also value, including **Conversion Tracking** (**45%**), **Campaign Analytics** (**49%**), and **Budget Management** (**44%**). These features help businesses measure results, monitor campaign trends, and control spend more effectively, allowing teams to make informed decisions and improve return on ad spend. Campaign Management 1.4 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Advertising Management 1.9 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Manage advertising space and its sales within your network or publication Conversion Tracking 2.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Campaign Analytics 2.1 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Budget Management 2.7 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Keyword Research Tools 2.0 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Perpetua 24 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Account Alerts: Informs of any account changes and notifications - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Advertising Management: Manage advertising space and its sales within your network or publication - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Reports: Alter the layout and content of reports - Data Visualization: Graphical representation of data - Geotargeting: Geographic location of visitors determines behavior of the software - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Task Management: Create, manage and track all task activities and progression --- Get Advice We can help you find the software with the features you need. Features 3.1 (14) 3.1 Based on 14 reviews ## Pricing Value for money 2.7 (13) [View pricing plan details](https://www.capterra.com/p/184755/Perpetua/pricing/) Essentials $695.00 Flat Rate,Per Month It includes: - AI-powered bid optimization - Automated keyword harvesting - In-depth performance & profitability reporting Growth $695+% of ad spend It includes: - Revenue opportunity analysis & competitor search term data - All features in the Essentials Tier - Hourly Reporting & Intraday Optimization via Amazon Marketing Stream - Hourly Share-of-Voice and Organic Rank insights Premium Custom It includes: - Access to custom data integrations and intelligence dashboards - Exclusive access to beta features - Access to custom AMC reporting - Access to competitor and market intelligence data - All features in the Growth tier Value for money 2.7 (13) 2.7 Based on 13 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 2.8 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 2.8 (13) 2.8 Based on 13 reviews ## User reviews Overall rating 2.9 Based on 14 reviews Filter by rating Counts reflect reviews available in this feed. 5(6) 4(0) 3(1) 2(1) 1(6) Mentioned topic Recent reviews first, then most helpful SMS G. president Used the software for: Less than 1 year ### "Unreliable Amazon Advertising Automation, Inconsistent Data, and Unresolved Technical Problems" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 29, 2026 I subscribed to Perpetua in August 2026 to automate and optimize my company's Amazon advertising campaigns. I configured my advertising goals according to Perpetua's documentation and gave the platform more than two months to demonstrate its value. Unfortunately, my experience has been extremely disappointing. I have documented and reported multiple serious problems: 1. Automation rules disappeared. My previously configured rules vanished from the management interface, yet the platform apparently continues executing them and generating pending actions. I cannot properly monitor or manage automation rules that I can no longer see. 2. Repeated recommendations. Perpetua repeatedly presents the same negative keyword recommendations, even after I have reviewed and accepted them. Instead of saving time, the platform requires me to evaluate the same actions repeatedly. 3. Inconsistent advertising performance data. I discovered discrepancies between aggregate advertising metrics and the individual campaign goals supposedly contributing to those totals. In one documented example, Perpetua reported 9 clicks and $4.30 in spending, while the visible goal-level breakdown accounted for only 1 click and $0.50. No satisfactory reconciliation has been provided. 4. An additional accounting discrepancy. I reported another problem involving accounting data and have not received a substantive explanation. 5. Inadequate technical support. I have spent considerable time documenting defects, submitting screenshots, corresponding with support, and repeatedly requesting investigation updates. Despite this, I have not received engineering ticket numbers, documented findings, or resolution timelines for all reported problems. The most concerning aspect is that I no longer feel comfortable making advertising decisions using Perpetua's reporting. If I cannot trust the displayed data or verify what automation rules are running, how can I responsibly entrust the platform with my advertising budget? I subscribed to Perpetua to reduce manual work and improve the management of my advertising campaigns. Instead, I have spent substantial time investigating the software's own behavior. I have formally escalated these issues to the company's management. Based on my experience to date, I cannot recommend Perpetua to businesses that depend on accurate advertising data, transparent automation, and accountable technical support. CO Co-Founder Co-Founder Used the software for: Less than 1 year ### "Amazing Product, Amazing Service " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 1, 2019 A+++++ Executive is extremely helpful, if I have a question about anything he responds within minutes. Pros the velocity of my products increased by 200 percent as soon as I implemented Perpetua. Not only that, ACOS went down by nearly 30 percent. The algorithm is extremely intelligent and makes proper daily adjustments on my bids allowing my to be way more profitable than before I implemented them. Cons there are absolutely no cons about this software CA Co-Founder and President Co-Founder and President Used the software for: Less than 1 year ### "Best Advertising Platform for your Amazon Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 16, 2023 Pros Perpetua is an amazing advertising platform for agencies! The tools available to improve advertising efficiency is the best we have ever used. Cons It would be great if the data was real time and not delayed for 2 days. Jonathan P. President Used the software for: 1-3 years ### "Dishonest Billing" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 27, 2024 I signed up for a month-to-month plan and then when they stopped providing monthly support and could not accommodate our growth to DSP when we moved on they charged me for another seven months of service. I attempted to remove my card from their system but they had already locked it down. Pros The interface looks good and the people are pleasant Cons Dishonest Billing and remove services that they promised to deliver Stephan B. Digital Marketing Manager Used the software for: 1-3 years ### "Easy to Automate Advertising on Top E-Commerce Sites" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 14, 2025 And incredibly powerful tool for automating budget and bidding for keywords on products on E-com websites like Amazon and Walmart. Pros It is as close to set-it-and-forget-it as you will ever get with paid ads. Cons Setting up campaigns can be a confusing and difficult to adjust process. FC Founder CEO Founder CEO Used the software for: Less than 1 year ### "Stay Away! Terrible service, bad results way worse off by using them and do not trust them " 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 19, 2022 Supposedly their "machine" does it all. There was no follow up and even though I wrote and told them things were way worse they said oh just wait because it takes a bit of time.... it continued worse for 10 weeks! On the second meeting the account rep wasn't sure what he or the system did "wrong" that my results were so much worse. I told him I wanted to cancel and he said yes, he understands it's obvious and the numbers dont lie. He said my subscription would be canceled/non renewed when my "trial" was over and no further charges. I double confirmed with him in writing. I also confirmed on the Sellics site in their chat (because Sellics is the biller of Perpetua). They also confirmed in writing to me it would not be charged on their end because that came from Perpetua. Then what did they do? They CHARGED me again! They put through a new subsciption. I am furious because they said oh that was a mistake and they would process a credit. It has been over 2 weeks and they still will not refund me the money, and I am getting no response and there are no telephone numbers either for Sellics or for Perpetua. This is a FRAUD. I have spent so many hours many many hours and emails upon emails. Every aspect from the onboarding to campaign mgmt, attention, performance, to cust svc, to issuing me a credit terrible. Also be ware they make changes to your existing Amazon campaigns so you will not be able to easily go back to them to reinstate when their campaigns dont work Pros The idea of how easy it is to use is the lure, but it gave terrible results Cons Bad experience thru and thru! onboarding took 20 days while they connect your account and they have issues connecting. Then on the first call you are surprised at how simple it is and think it will be great because the Perpetua rep on the call with you tells you that you are going to get amazing results, and that your sales will go up and your ACOS will go down, etc... DON"T BELIEVE THEM! In my 90 day trial my sales decreased 30%, net margin decreased 8%, conversion rate decreased 2% ad spend increased 4%. They will tell you everything is going to be better and what will happen is you will end up WAY WAY worse than when you started. Onboarding is terrible it took my account 3 weeks for them to set up. AND I was charged and paying while they were not providing me any service at all, also they would not extend my dates on the 90 day "trial" even though they did not have my account set up, so it's more like a 60 some day trial - that you are paying for already if you are coming from Sellics. Meeting with account specialist - he gives an easy and basic explanation for about 10 minutes and promises improvements and results. When I asked him "what if my account doesn't see these results you are advising, and ends up worse off". He said "that won't be the case"! What a LIAR - everything was worse with Perpetua my sales went down 30+% my net profits went down 8%! Conversion rate down 2% , my advertising spend went up 4%, eveything worse! Vitalii L. CEO Used the software for: Less than 1 year ### "Terrible support and rude people" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 July 8, 2022 I used their service for 1 day and found 8 errors, the companies did not work correctly. I contacted support and in 48 hours they couldn't resolve anything. Apparently, their service is in beta testing. When I asked for a refund as the service didn't work as they described. They said they would not return anything. I will sue them as it is a scam. It's a terrible experience. How can you deceive customers like that, apparently they are making money on this. Do not work with this company under any circumstances. Pros did not find any. this software in beta for a while and they charging money for nothing Cons customer support I used their service for 1 day and found 8 errors, the companies did not work correctly. I contacted support and in 48 hours they couldn't resolve anything. Apparently, their service is in beta testing. When I asked for a refund as the service didn't work as they described. They said they would not return anything. I will sue them as it is a scam. It's a terrible experience. How can you deceive customers like that, apparently they are making money on this. Do not work with this company under any circumstances. MD Managing Director Managing Director Used the software for: Less than 1 year ### "Bug infested" 2.0 Overall Rating 2.0 2.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 2/10 April 27, 2021 Excellent at first, now an absolute nightmare. I encounter bugs every day and some are serious. To the point that the Perpetua data is not in sync at all with the Amazon data. It seems to do its thing, regardless of what I want it to do. I have notified issues in the past. Support is great, but follow up on the issues is slow. This is in stark contrast with all the 5-star reviews with stellar experiences. My experience is a lot different. Pros Ease of use - support - software interface Cons Bugs plague the software, and solving them takes extremely long. Especially the brand and display ads are impacted. As an example today, I realized that Perpetua is even showing ads as paused whilst they are active in the amazon campaigns manager. I paused them in Perpetua some days ago, then realized Perpetua was not pushing that new state to Amazon. Subsequently, I paused them in Amazon directly, only to find out today that Perpetua activated them again ( I am not using any other ad software). Mind you, in Perpetua they are still shown as inactive. Although the interface works nice, it leaves you in need of updates and improvements that make lots of sense but seem to on a very long waiting list. OW owner owner Used the software for: 1-3 years ### "support is not answer my question " 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 November 16, 2023 not very happy and very expensive soflware to pay every month compare to other like helium 10, only pay 300 and you can put ad as much as you can . Pros i can set price low for ppc and i can start from there Cons support is not good, and sometimes do not answer my question very frutrating . Sometimes wait too long CE CEO CEO Used the software for: Less than 1 year ### "Waste of time & Money, App that doesn’t work." 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 2, 2023 I personally used perpetua for over 8 months time, it was hand down the worst product I have ever used and wasted money upon. They marketed the app so well and you will believe that it works, however the truth is it doesn’t work at all. Pros Absolutely nothing , it was a horrible platform that wasted my money for an year and didn’t do anything. Cons Again I hated this app, it doesn’t work [View all Reviews](https://www.capterra.com/p/184755/Perpetua/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.