--- title: "Perpetua Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Perpetua Software - reviews, pricing plans, popular comparisons to other Display Advertising products and more." source_url: "https://www.capterra.com/p/184755/Perpetua/" page_type: "product" language: "en" --- # Perpetua Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Perpetua ## What is Perpetua? Perpetua provides growth optimization and reporting technology for the worlds smartest ecommerce businesses. Through the platform, advertisers create goals based on strategy and rely on Perpetua's always-on optimization engine to execute tactically. Integrations Amazon, Instacart, Walmart and Google ensure brands achieve full-funnel engagement and maximum visibility. ## What is Perpetua used for? [PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $695 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Perpetua?[Manage this product listing](https://www.g2.com/products/perpetua/claim_requests/new?auto=true) ## Perpetua Overview Updated September 2026 AI summary Perpetua offers businesses of all sizes a solution for managing and optimizing pay-per-click campaigns across various platforms. It brings together features like bid and budget management, keyword tracking, campaign segmentation, and customizable reports. With deployment options for cloud and mobile devices, Perpetua supports data-driven advertising strategies through tools for performance metrics, A/B testing, conversion tracking, and geotargeting. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Perpetua 3.1 (13) VS. [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting Price $695 Flat Rate, Per Month Starting Price $126 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.3 (13) Ease Of Use 4.3 (975) Value For Money 2.8 (12) Value For Money 4.3 (753) Customer Service 2.9 (12) Customer Service 4.7 (745) ## Perpetua alternatives [4.6 (2,327)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (62)](https://www.capterra.com/p/213461/TrueClicks/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.7 (223)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (117)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 80% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/184755/Perpetua/alternatives/) ## FAQs about Perpetua Overview ### Which roles and teams benefit most from Perpetua? Perpetua is most used by founders, CEOs, presidents, and directors overseeing ecommerce growth and advertising performance. Marketing managers and business development leaders use it to automate campaign optimization, improve ad spend efficiency, and track sales outcomes, while account managers and owners rely on it for clearer visibility into retail media performance. Answer based on 13 reviews Overview ### What company size and specific industries is Perpetua built for? Perpetua is designed for eCommerce brands and agencies that advertise online, including companies led by media buyers, PPC managers, Heads of eCommerce, and marketers. It also fits Amazon and Walmart sellers, making it a good match for retail-focused businesses selling through major marketplace channels. Features and Usability ### What are the key features of Perpetua? Perpetua offers geotargeting, advertising management, and bid management for campaign control. It also includes A/B testing, budget management, campaign segmentation, and multi-campaign support. Reporting features cover campaign analytics, conversion tracking, ROI tracking, customizable reports, data visualization, activity dashboards, and performance metrics. Pricing ### How much does it cost and what fees or limitations are included? Perpetua starts at $695 per month for the Essentials flat-rate plan, which includes AI-powered bid optimization, automated keyword harvesting, and performance and profitability reporting. Growth and Premium pricing is not listed. The provided pricing details do not mention free trials, setup fees, or contract requirements. Getting Started and Support ### What training and onboarding options does Perpetua offer? Perpetua provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover group learning sessions, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does Perpetua offer? Perpetua provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback about support experience is available here, so support quality, response times, and common frustrations cannot be assessed from the catalog data. ## Features AI summary Based on 757 Display Advertising reviews Capterra data shows that buyers of PPC software rank the following features as their top priorities: - **Performance Management** (**47%** of reviewers rated this feature as critical) - **Campaign Management** (**54%**) - **Advertising Management** (**49%**) Perpetua includes **Campaign Management** and **Advertising Management**, giving teams the tools to organize campaigns and manage ads across their PPC efforts. However, it does not offer **Performance Management**. Instead, it provides other important capabilities that reviewers also value, including **Conversion Tracking** (**45%**), **Campaign Analytics** (**49%**), and **Budget Management** (**44%**). These features help businesses measure results, monitor campaign trends, and control spend more effectively, allowing teams to make informed decisions and improve return on ad spend. Campaign Management 1.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Advertising Management 1.9 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Manage advertising space and its sales within your network or publication Conversion Tracking 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Campaign Analytics 2.3 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Budget Management 2.7 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Keyword Research Tools 2.0 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Perpetua 24 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Account Alerts: Informs of any account changes and notifications - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Advertising Management: Manage advertising space and its sales within your network or publication - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Reports: Alter the layout and content of reports - Data Visualization: Graphical representation of data - Geotargeting: Geographic location of visitors determines behavior of the software - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Task Management: Create, manage and track all task activities and progression --- Get Advice We can help you find the software with the features you need. Features 3.2 (13) 3.2 Based on 13 reviews ## Pricing Value for money 2.8 (12) [View pricing plan details](https://www.capterra.com/p/184755/Perpetua/pricing/) Essentials $695.00 Flat Rate,Per Month It includes: - AI-powered bid optimization - Automated keyword harvesting - In-depth performance & profitability reporting Growth $695+% of ad spend It includes: - All features in the Essentials Tier - Hourly Reporting & Intraday Optimization via Amazon Marketing Stream - Hourly Share-of-Voice and Organic Rank insights - Revenue opportunity analysis & competitor search term data Premium Custom It includes: - All features in the Growth tier - Access to competitor and market intelligence data - Access to custom AMC reporting - Access to custom data integrations and intelligence dashboards - Exclusive access to beta features Value for money 2.8 (12) 2.8 Based on 12 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 2.9 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 2.9 (12) 2.9 Based on 12 reviews ## User reviews Overall rating 3.1 Based on 13 reviews Filter by rating 5(6) 4(0) 3(1) 2(1) 1(5) Mentioned topic Sorted by most recent SB Stephan B. Digital Marketing Manager Sporting Goods ### "Easy to Automate Advertising on Top E-Commerce Sites" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 13, 2025 And incredibly powerful tool for automating budget and bidding for keywords on products on E-com websites like Amazon and Walmart. Pros It is as close to set-it-and-forget-it as you will ever get with paid ads. Cons Setting up campaigns can be a confusing and difficult to adjust process. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Jonathan P. President Wholesale ### "Dishonest Billing" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 13, 2024 I signed up for a month-to-month plan and then when they stopped providing monthly support and could not accommodate our growth to DSP when we moved on they charged me for another seven months of service. I attempted to remove my card from their system but they had already locked it down. Pros The interface looks good and the people are pleasant Cons Dishonest Billing and remove services that they promised to deliver Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CT charlene T. owner Wholesale ### "support is not answer my question " 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 November 7, 2023 not very happy and very expensive soflware to pay every month compare to other like helium 10, only pay 300 and you can put ad as much as you can . Pros i can set price low for ppc and i can start from there Cons support is not good, and sometimes do not answer my question very frutrating . Sometimes wait too long Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JH Jon H. Co-Founder and President Consumer Services ### "Best Advertising Platform for your Amazon Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2023 Pros Perpetua is an amazing advertising platform for agencies! The tools available to improve advertising efficiency is the best we have ever used. Cons It would be great if the data was real time and not delayed for 2 days. Switched from [Helium 10](https://www.capterra.com/p/193503/Helium10/) [Teikametrics](https://www.capterra.com/p/201228/Teikametrics-Flywheel/) Perpetua is a significantly better option for managing your Amazon Advertising and the level of service from the team is so far superior to other platforms we have used in the past. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CP Chris P. CEO Food & Beverages ### "Waste of time & Money, App that doesn’t work." 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 28, 2023 I personally used perpetua for over 8 months time, it was hand down the worst product I have ever used and wasted money upon. They marketed the app so well and you will believe that it works, however the truth is it doesn’t work at all. Pros Absolutely nothing , it was a horrible platform that wasted my money for an year and didn’t do anything. Cons Again I hated this app, it doesn’t work Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DG Dayna G. Business Accounts Manager Consumer Goods ### "So Easy to Use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 February 7, 2023 Pros The platform is so easy to use and so hands off. The campaigns are so easy to set up and once they are set up Perpetua pretty much does all the work for you. Cons There isn't much to complain about. They could always have a bit more data regarding the campaign performance. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DB Donald B. Director Design ### "From sellics to perpetua" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 6, 2022 Cons One day Sellics software migrated our account to Perpetua and they charged around 250 USD with NO trial and NO agreement. Just charged and that's it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Founder CEO Consumer Goods ### "Stay Away! Terrible service, bad results way worse off by using them and do not trust them " 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 August 16, 2022 Supposedly their "machine" does it all. There was no follow up and even though I wrote and told them things were way worse they said oh just wait because it takes a bit of time.... it continued worse for 10 weeks! On the second meeting the account rep wasn't sure what he or the system did "wrong" that my results were so much worse. I told him I wanted to cancel and he said yes, he understands it's obvious and the numbers dont lie. He said my subscription would be canceled/non renewed when my "trial" was over and no further charges. I double confirmed with him in writing. I also confirmed on the Sellics site in their chat (because Sellics is the biller of Perpetua). They also confirmed in writing to me it would not be charged on their end because that came from Perpetua. Then what did they do? They CHARGED me again! They put through a new subsciption. I am furious because they said oh that was a mistake and they would process a credit. It has been over 2 weeks and they still will not refund me the money, and I am getting no response and there are no telephone numbers either for Sellics or for Perpetua. This is a FRAUD. I have spent so many hours many many hours and emails upon emails. Every aspect from the onboarding to campaign mgmt, attention, performance, to cust svc, to issuing me a credit terrible. Also be ware they make changes to your existing Amazon campaigns so you will not be able to easily go back to them to reinstate when their campaigns dont work Pros The idea of how easy it is to use is the lure, but it gave terrible results Cons Bad experience thru and thru! onboarding took 20 days while they connect your account and they have issues connecting. Then on the first call you are surprised at how simple it is and think it will be great because the Perpetua rep on the call with you tells you that you are going to get amazing results, and that your sales will go up and your ACOS will go down, etc... DON"T BELIEVE THEM! In my 90 day trial my sales decreased 30%, net margin decreased 8%, conversion rate decreased 2% ad spend increased 4%. They will tell you everything is going to be better and what will happen is you will end up WAY WAY worse than when you started. Onboarding is terrible it took my account 3 weeks for them to set up. AND I was charged and paying while they were not providing me any service at all, also they would not extend my dates on the 90 day "trial" even though they did not have my account set up, so it's more like a 60 some day trial - that you are paying for already if you are coming from Sellics. Meeting with account specialist - he gives an easy and basic explanation for about 10 minutes and promises improvements and results. When I asked him "what if my account doesn't see these results you are advising, and ends up worse off". He said "that won't be the case"! What a LIAR - everything was worse with Perpetua my sales went down 30+% my net profits went down 8%! Conversion rate down 2% , my advertising spend went up 4%, eveything worse! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VL Vitalii L. CEO Apparel & Fashion ### "Terrible support and rude people" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 June 16, 2022 I used their service for 1 day and found 8 errors, the companies did not work correctly. I contacted support and in 48 hours they couldn't resolve anything. Apparently, their service is in beta testing. When I asked for a refund as the service didn't work as they described. They said they would not return anything. I will sue them as it is a scam. It's a terrible experience. How can you deceive customers like that, apparently they are making money on this. Do not work with this company under any circumstances. Pros did not find any. this software in beta for a while and they charging money for nothing Cons customer support I used their service for 1 day and found 8 errors, the companies did not work correctly. I contacted support and in 48 hours they couldn't resolve anything. Apparently, their service is in beta testing. When I asked for a refund as the service didn't work as they described. They said they would not return anything. I will sue them as it is a scam. It's a terrible experience. How can you deceive customers like that, apparently they are making money on this. Do not work with this company under any circumstances. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GG Gerard G. Managing Director Consumer Electronics ### "Bug infested" 2.0 Overall Rating 2.0 2.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 2/10 April 23, 2021 Excellent at first, now an absolute nightmare. I encounter bugs every day and some are serious. To the point that the Perpetua data is not in sync at all with the Amazon data. It seems to do its thing, regardless of what I want it to do. I have notified issues in the past. Support is great, but follow up on the issues is slow. This is in stark contrast with all the 5-star reviews with stellar experiences. My experience is a lot different. Pros Ease of use - support - software interface Cons Bugs plague the software, and solving them takes extremely long. Especially the brand and display ads are impacted. As an example today, I realized that Perpetua is even showing ads as paused whilst they are active in the amazon campaigns manager. I paused them in Perpetua some days ago, then realized Perpetua was not pushing that new state to Amazon. Subsequently, I paused them in Amazon directly, only to find out today that Perpetua activated them again ( I am not using any other ad software). Mind you, in Perpetua they are still shown as inactive. Although the interface works nice, it leaves you in need of updates and improvements that make lots of sense but seem to on a very long waiting list. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/184755/Perpetua/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.